Music Trade Review

Issue: 1920 Vol. 70 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MEM
THE
VOL. LXX. No. 2
Published Every Saturday by Edward Lyman BUI, Inc., at 373 4th Ave., New York. Jan. 10, 1920
Single Copies 10 Cents
$2.00 Per Year
Music Is Not a Luxury
NE of the problems that members of the music industry will have to solve very promp"try-is_that of over-
coming the tendency of a certain percentage of the public, particularly newspaper writers and bank-
ers, to classify musical instruments as luxuries and their purchase by the average workingman as an
extravagance. For the past two or three years Americans have had, or are believed to have had, a new
conception of the importance of music; of the fact that it stood high among the necessities of life. Even the
Government itself during the stress of war recognized the fact, but the bankers and others apparently believe
that the increased incomes of the workers should go into the banks they control, or go for the purchase of
products in the manufacture of which they are interested, rather than for the purchase of musical instruments.
This new and dangerous tendency to criticize the purchase of musical instruments has been particularly
in evidence since the holiday buying started. We find in newspapers and magazines many articles decrying
the extravagance shown by the working classes during the late holiday time, and there is hardly one of the
articles that does not contain reference to the fact that some day-laborer has purchased a grand piano, or that
some other wage-earner has seen fit to buy good pianos for each of his two or three daughters. These "hor-
rible" examples are offered as proof positive of the fact that the average workingman does not know what to
do with his increased earnings and, therefore, simply throws them away.
It was the privilege of the writer a few days ago to meet a newspaperman engaged in compiling an article
designed to show the present extravagance of the public. The newspaperman was elated to learn that the
demand for musical instruments had never been heavier, and that the call was for instruments of the better
grades, selling at very substantial prices. He was particularly happy to find out that what might be termed
a new buying class had developed since the war, consisting of workers who, previous to the present era of high
wages, had not had the money with which to indulge their taste for musical instruments. "These are just the
facts I need to prove that the high wages now being earned are being spent extravagantly," he said.
It did not take very long to give this particular newspaperman a new viewpoint; to convince him that
musical instruments were not in any sense luxuries, but absolute necessities; that workers were buying them not
because the workers were extravagant, but because they were able for the first time to buy something which
they had always realized was a necessity in the home. The newspaperman admitted that he owned a piano.
"Did you pay cash for it?" he was asked. In reply he stated that he had bought it on instalments. "Why not
for cash ?" he was asked. He flushed for a minute and stated that at the time of the purchase he did not have
sufficient free cash to close the deal. "Then you were extravagant, and followed the policy some years ago that
you are endeavoring to condemn the average worker for following today." "I don't feel that I was extrava-
gant," was the answer. "My daughter desired to study piano playing and I felt she ought to, so I bought
the piano for that reason, just as I would buy her a new school book."
The total result of the interview is that this particular newspaperman plans to write an article showing
the real reason for the purchase of musical instruments in such numbers at the present time.
Every music dealer should make it his individual business to combat in his own territory the tendency to
class the purchase of musical instruments as an extravagance. If he is alive to the situation he can counteract
personal argument with personalargument. If local bankers, officials, or business men in other lines present
that opinion in newspaper interviews, he should see to it that the real truth is published in the same papers and
that the man responsible for the interview is given a new conception of just what the musical instrument means
in the home.
It is just as important, and, in fact, more important, to fight propaganda against musical instruments as it
is to support propaganda in the cause of music, and the trade will do well to remember this fact.
O
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
RMEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
T. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
Executive and Reportorial Staff
V. D. WALSH, WM. BRAID WHITE (Technical Editor), E. B. MUNCH, L. M. ROBINSON,
C. A. LEONARD, EDWARD LYMAN BILL, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
CHICAGO OFFICE:
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Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at Ne*» York, N. V.,
under the Act of March 3, 1879.
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Lyman Bill, I"C.
Departments conducted by an expert wherein all ques-
Pi an A and
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
p
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Diploma.. ..Pan-American Exposition, 1901
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Vol. LXX
NEW YORK, JANUARY 10, 1920
R A P I D L Y INCREASING
No. 2
PRODUCTION
W
ORKERS arc coming back into the New York piano factories
in steadily increasing numbers, and, although the hundred
per cent mark has been reached only in isolated cases, there are
several plants operating with from eighty to ninety per cent of
their normal forces—normal so far as numbers go. This all leads
to the hope that production of the factories will increase steadily
until it will measure up in a fair way to demands, but to reach this
goal is not a matter of a few days, or even a few weeks. There
are new men to be trained, routines to be laid out, and things in
general adjusted on a basis that will result in old-time efficiency.
Piano merchants have suffered from the results of the strike
as much as, if not more than, the manufacturers, as was evident
during the holiday season. They have appreciated conditions, how-
ever, and have been patient, which leads to the belief that this
attitude of patience will continue during the readjustment period.
The manufacturing trade has lost momentum, and the effects of
three months of almost total inaction cannot be overcome in a few
weeks, all of which means that retailers cannot expect quantity
shipments immediately, or for some time to come.
The manufacturers are bending every effort to make up for
lost time, and in that endeavor are overcoming some unusual ob-
stacles. The continued support of their retail representatives will
serve to lighten the burden materially.
T H E N E E D F O R A C T I V E COMMISSIONERS
T
H E appeal sent out last week by E. Paul Hamilton, first vice-
president of the National Association of Music Merchants,
asking for music dealers in a number of States to act as State
Commissioners for the Association, should meet with a ready re-
sponse from men who appreciate what the National Association
has done and is planning to do for the trade as a whole, and who
are willing and in a position to lend their personal efforts in further-
ing this work.
No national association can make progress without a certain
amount of local interest in the work. The national body must have
REVIEW
JANUARY 10, 1920
direct connection with the individuals in the trade in every section
if its efforts are to be successful and national in scope. A body of
half a dozen or so officers located in one or another of the big
cities of the country cannot hope to reach the music dealers in
remote sections unless there is provided some sort of direct contact.
This contact the National Association of Music Merchants en-
deavors to bring about through the medium of State Commissioners,
and, assisting them, City Commissioners.
It is true that State and City Commissioners can be kept busy
with Association affairs right through the year, and particularly
during the period immediately preceding the annual conventions.
It may mean some personal sacrifice for the time being, but if by
that sacrifice the trade as a whole is genuinely benefited then the
Commissioners in their turn will realize a just share of this benefit.
There is so much work to be done for trade betterment through
the Better Business Bureau, the Bureau for the Advancement of
Music, and through other channels demanding the immediate sup-
port of the music trade as a body that there should, be no hesitancy
on the part of the individual dealer in putting his shoulder to the
wheel. The Association is no longer to be viewed as a passive
organization designed primarily to provide an excuse for a pleasing
outing once a year. It is a strong, aggressive factor that has already
accomplished much and plans to accomplish more, and the retailers
who have not realized this fact have been out of touch with their
industry. Let the response to the call for State and City Com-
missioners be prompt and cordial.
BUSINESS M E N A N D L E G I S L A T O R S
I
F for no other reason than that it afforded local piano men an
opportunity of hearing Senator Walker, of New York, tell of
what the business man owes to his Government, the Year-End
Luncheon of the New York piano trade was a function well worth
while. We are quick to condemn the members of legislatures for
introducing bills of various sorts calculated to add various burdens
to those already carried by business men, but we are not always so
quick to realize that in a great many instances the legislator has no
real appreciation of just how some measure, innocent in appear-
ance, may be calculated to cause loss of time or money to the
members of this or that industry.
Senator Walker declared emphatically that business men were
too inclined to leave the matter of legislation to their representa-
tives, or professional politicians, without seeing to it that those
representatives had a proper conception of what was wanted, or
what was not wanted, by their constituents. If representatives in
legislatures and in Congress were kept informed regarding the
actual views of business men as to what legislation was desirable
and what was to be condemned, they would, as a matter of political
expediency, if for no other reason, endeavor to follow the wishes as
outlined. It is probably a fact, as the Senator stated, that if legis-
lators were kept busy enacting laws desired by and of benefit to
the business men in their districts they would have little idle time
in which to frame legislation of doubtful character.
It is much easier to quash undesirable legislation before it is
introduced than to fight obnoxious bills after they have been read
into the records, just as it is easier to extinguish a spark than to
fight a full-grown blaze. The experience of various trade asso-
ciations who have maintained representatives at the State Capitols
has been that forehanded action heads off ninety per cent of con-
templated bills that otherwise would slip through and require time
and effort to fight.
There is no individual business more important than that of
the State or National Government, and if the business men take
the trouble to instruct their representatives regarding their wishes
in the matter of legislation they at least will not have to face the
plea of ignorance, and will be in a position to know absolutely how
their representatives stand.
P R E P A R E F O R MUSIC W E E K
Music Week in New York., with its National Music Show and
Festival and the annual conventions of the various trade asso-
ciations, is less than one month away and those members of the
industry, and they are a host, who are interested in the welfare of
music and the industry have cause to hurry their work of prepa-
ration. The time is short, and there is much to be clone to insure
success. DO I T N O W !

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