Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE REVIEW
8. 1920
Wants to Work for YOU
No dealer could possibly afford to purchase the work of artists, merchandising experts, ad writers and
window display men such as he gets through the Service, if he paid the whole cost himself, but under the
syndicated plan you get 100% service at a small fraction of the total cost. You know what syndicating
means. The Associated Press is an example. The big initial cost of the Service is divided into very
small portions and each subscriber pays only one portion.
When we °et the job
—As Your Advertising Counsel and Artist
You get more than
200 Complete Advertisements Per Year
ly per month—bright, interesting, lively material
with a new idea in every ad, and always featur-
ing your store, your prestige and your name.
—an average of i? per month, full of charm,
human appeal and punch,
Olga Thomas, of "Vogue"
Ethel Plummer, of "Vanity Fair"
Herman Palmer, of "Judge"
J. Norman Lynd, famous artist of the "New
York Herald"
Charles Baskerville, Jr., contributor to many
magazines
Will Graven, noted commercial artist of New
York
Royce Cody, art director of E. L. "Bill, Inc., for-
merly of "Motor Life," etc.
Joseph Davis, well-known advertising agency ,
artist
Frederick T. Chapman, illustrator of Franklin
automobile and other ads
Many others equally renowned for work that has
real selling power
The cost of a single one of these drawings h
greater than the sum you pay for one month's
complete Service.
Mats or electros of these cuts are sent you as part
of the Service each month—without extra charge.
Here's your monthly bill-of-fare:
8 single column ads on pianos, players,
music rolls, grands, sheet music, store
service, etc.
4 two column ads with strong selling appeal
and the personal touch that popularizes
your store;
4 three column ads, reasonable, timely and
convincing;
1 large four column spread—a big type
argument on "Why Your Store Is the
Right One."
17 ads, with cuts, every month.
Also—a monthly page of merchandising ideas;
a monthly page of window display
plans;
a strong circular letter on pianos, col-
lections, tuning, etc., to send out on
your letterheads.
a form letter on music rolls to mail each
month with the new bulletin; and
lastly,
special ads written to your individual
order, when necessary, to cover un-
usual events.
The Cost—
is about one-quarter as much as the salary of an
office boy—because we are selling it to dealers
all over the United States, thereby dividing the
expense into small fractions. The money you
have been losing on one or tw r o ads that failed to
bring results will more than pay the cost of this
complete Service for the entire year. The Review-
Piano Service saves your time, your patience, and
relieves you of the burden and responsibility of
constantly worrying about your window displays,
merchandising plans, form letters and adver-
tising.
But—this proposition is strictly first come, first
served, and only one dealer in the territory. If
somebody else in your town orders first you can't
buy The Review Piano Service at any price.
Don't think it over too long. Act—and act
quickly. Mail the coupon today for sample ads,
price of the Service and full information.
Signing this coupon is like endorsing a check
for deposit in the Bank of Success!
r
(COUPON)
Review Piano Service
373 Fourth Avenue
New York City
Gentlemen :
If other dealers in big cities as well as small towns
are getting results and making a big profit on The
Review Piano Service, I'd like to know all about it.
Without obligation, send me sample copies of ads,
form letters, ideas, etc. Tell me what it will cost per
month for exclusive use in my territory, which includes
these towns:
Total population
I handle these
My firm name is
By
My address