Music Trade Review

Issue: 1920 Vol. 70 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REVIEW
THE
J1UJIC TIRADE
VOL. LXX. No. 19
Published Every Saturday by Edward Lyman BUI, Inc., at 373 4th Ave., New York.
May 8, 1920
Single Copies 10 Cents
92.00 Per Year
Lowering Costs Through Production
T
HE question of stock shortage, which until recently was the all-important topic of discussion in the
trade, has gradually given way to the problem oa steadily advancing wholesale costs. When wholesale
prices are increased there must naturally be a corresponding increase in retail prices, and there are many
dealers who attribute the slackening of retail demand which has been felt hi certain sections to the fact
that piano prices have reached a point where they are considered rather high, when judged by the standards of
four or five years ago. This situation is peculiar, in that it is contrary to general conditions in other retail lines,
where the demand is greatest for those articles which are most highly priced.
Just what influence increased prices have had in lessening the public demand for pianos and players is
problematical. A distinct tendency toward retrenchment is evident everywhere—a tendency illustrated by the
overalls, old clothes and lunch box campaigns—and there is no question but that a large part of the purchasing
public has determined to purchase only such things as are absolutely and immediately necessary. It is this
attitude on the part of the public, rather than the comparatively high retail cost, which is undoubtedly responsible
in large measure for whatever lessening of demand may have been felt in retail piano circles during the past
few weeks.
If piano merchants conduct their selling campaigns along right lines there is no reason why any reaction
in retail demand generally should curtail their business to a dangerous degree, for there are many things which
can be eliminated before the purchaser is forced to forego his desire to own a piano. The "present attitude of
the public is against extravagance—against buying high-priced articles merely for show, instead of against things
that are high-priced—and this attitude does not militate against a steady demand for those articles, including
musical instruments, which are permanent in character and represent sound investments.
Among the great hindrances to anything like permanently lower prices for manufactured products are the
excess profits tax and other Federal taxation. Combined with these is the great problem of labor. This latter
problem is not concerning increased wages, which to-day are at their height, but is rather concerning the apparent
determination of a large part of labor not to give the amount and quality of work formerly obtainable from those
to whom was accorded the title of competent workmen. There seems to prevail some mysterious intent—a
concerted effort, as it were—to decrease production, which automatically means increased wholesale costs and
also increased retail prices, as the wholesale increase is necessarily passed along to the general public.
Various prominent men have all offered their opinions as to the cause of present inflation and the steps that
will have to be taken to bring conditions and prices back to normal, or approximately normal, but the result is
not to be achieved by theory alone. The soundest opinions are those that have to do with ways and means for
increasing production. For several years a sellers' market has prevailed. The man who had the goods and was
able to deliver them has been in a position to stand pat on the price question and get whatever he cared to demand
or thought he was entitled to. Relief will come when there is a swing in the circle and we again face a buyers'
market. Such a market will not be pronounced until demand drops and production increases to a point where
the latter equals, or perhaps overtops, the former. When there are plenty of pianos for all, when dealers and
manufacturers alike "are called upon to seek their market, then there is going to be a readjustment of prices,
though not to a pre-war level, of course, for wages in the piano trade will recede slowly if at all.
The buyers' market will not affect the retailer alone, but through him it will reach the manufacturer, supply
man and eventually the producer of the raw materials that go into the making of pianos and other manufactured
products. It will not in any sense mean bad business unless piano merchants and manufacturers seek to make it
so by falling back on pre-war selling methods. It will mean a sound, healthy business condition with some of the
present-day worries eliminated to an appreciable extent at least, which is a consummation greatly to be desired.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
_ B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Win. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
WILSON D. BUSH, Managing Editor
CARLETON CHACE, Business Manager
Executive and Reportorial Stall
WESTERN DIVISION:
BOSTON OFFICE:
Republic Bldg., 209 So. State St., Chicago.
JOHN H. WILSON, 324 Washington St.
Telephone, Wabash 5774.
Telephone, Main 6950.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
N E W S SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED I N T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
as second-clots matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $6.00 per inch single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $150.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
_
are dealt with, will be found in another section ol
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Player-Piano and
Technical Departments
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Diploma... .Pan-American Exposition, 1901 Gold Medal
S t Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 6882—S88» MADI8ON 8Q.
Connecting all Departments
Cable addreaa: "ElbUl, New York"
Vol. LXX
MEW YORK, MAY 8, 1920
No. 19
W H E N SHOULD THE CONVENTIONS BE HELD?
sending out a questionnaire to the members of the National
I N Association
of Music Merchants in order to learn what season of
the year the membership at large believes best suited for the annual
convention, President E. Paul Hamilton, of the Association, has
made a wise move. We wjll admit that the experiences at the recent
mid-Winter conventions in New. York were not calculated to enthuse
the association members with the idea of continuing the holding of
conventions at that time of year, but the "flu" epidemic and the
storms which prevailed during the convention season this year are
to be regarded as exceptional.
There can be no question, however, but that there is a wide
divergence of opinion among music merchants regarding the advisa-
bility of the mid-Winter.conventions and by learning the wishes of
the majority and carrying out those wishes in the selection of future
convention dates, maximum attendance and maximum interest can
be assured.
It will likewise be interesting to learn through the medium of
the same questionnaire whether the resolution adopted at the last
convention of the Merchants' Association, recommending the hold-
ing of a Music Show next year, really represents the majority
opinion of the Association.
*
FROM FATHER TO SON
piano manufacturer said and truthfully that the piano
O NE manufacturing
business is in a large measure a "family busi-
ness" in the sense that where possible each generation, as it conies
l° n g> goes into the factory and takes training in the business till
such time as the control is ready to pass on. In few other lines of
business is there evidenced such an inclination for sons to follow
in the footsteps of their fathers in the business world. Perhaps it
is the desire to perpetuate the family name as applied to the
fallboard of the piano that has a strong appeal, but it is just as
likely to be the character of the business itself, for both name and
quality have definite values.
The list of those piano manufacturing houses where the second,
a
MAY
8, 1920
third aim even iourth generations are now carrying on the burden
of the business is a long one, and this line of succession is tound
in such concerns as Steinway, Sohmer, janssen, bmitn, JLyon cz
iiealy, Vose, Price & Teeple, and a dozen others, to say nothing ot
cases where sons are acting as assistants to their fathers in the
control of various organizations.
This entrance of new generations into the business of tneir
fathers is unquestionably good for the industry, for it preserves
such traditions as exist, and insures in the desire to perpetuate tne
value of the name a like desire to keep the business methods ciean
and the product right.
PLEASING ACTIVITY IN BALTIMORE
V. D. WALSH, W M . BRAID W H I T E (Technical Editor), £ . B. MUNCH.
L. M. ROBINSON.
C. A. LEONARD, EDWARD LYMAN BILL, SCOTT KINCWILL, THOS. W. BRESNAHAN, A. J.
NICKLIN, L. E. BOWERS
Enttrtd
REVIEW
' " P H E music trade of Baltimore can certainly not complain of a
X lack of interest in Association affairs in that city, if the activities
reported last week may be accepted as a criterion of the way the
music merchants feel in the matter. The general association meet-
ing, the gathering of the Victor clans, and even the more or less
private affair of the Clark Music Co. brought out delegations that
were distinctly representative of the local trade as a whole. With
a proper spirit thus shown, the idea should be to keep the associa-
tion idea active and t to capitalize the interest.
In selecting C. j . Roberts as president of the Music Dealers'
Association, there has been put in the chair a man of proven ability
in association work, and with the proper support the success of the
Baltimore Association would seem to be assured.
THE QUESTION OF FOREIGN CREDITS
devices to meet the present exchange and credit
E NGLAND'S
situation "are a challenge to the enterprise of America," says
the Guaranty Trust Co. of New York in the current issue of its
fortnightly trade review, "American Goods and Foreign Markets."
England's recent shipment of $50,000,000 in gold to this country,
and the possibility of further shipments, it says, will appear to many
as "the conviction of a great international trading nation that the
maintenance of any specific gold reserve is of lesser importance
than the maintenance of credit in markets where it is England's
purpose to set up lasting, invaluable trade connections." It then
adds: "This is no adventure into uncharted financial seas for Eng-
land. Her history is the history of the use of every means to pro-
mote British trade. Her devices to meet the present situation are
a challenge to the enterprise of America. England's confidence in
herself invites the confidence of others. The more clearly the facts
become known as to the progress Europe is making toward a return
to normal conditions, the wiser appears the present British policy,
and the clearer appears the obligation of America to assume a
broader view with respect to the use of credit resources abroad."
I
THE PLAYER COMES INTO ITS OWN
EN years ago the player-piano was a subject of more or less
ridicule among professional musicians, the newspapers and eyen
the general public. It was accepted as offering simply "canned
music" for the edification of those whose musical tastes were not
cultivated to a point where they demanded something better than
an automatic grinding out of notes.
To-day we find the player-piano in the form of a reproducing
piano appearing as soloist with symphony orchestras of national
repute and attracting audiences of music lovers running into the
thousands and these audiences come not to view a novelty, or to in-
spect a piece of mechanism. They come to hear the best in music
presented in a modern manner, and remain to enthuse regarding
the accomplishment. Critics of the daily paper.;, who a decade ago
were cold and sarcastic, to-day show a distinctly opposite tendency
and express in their criticisms the enthusiasm which the members
of the audience feel but cannot thus express.
This new status of the player, or reproducing piano, in the
musical world, is a distinct tribute to a broader conception of the
instrument and its possibilities by the manufacturers themselves.
Setting aside the policy of letting the player-piano introduce itself,
they have taken the opportunity of placing it before the public with
all the prominence and dignity to which it is entitled. The modern
player, or reproducing piano, has become the envy of skilled mu-
sicians rather than a subject of derision. This new attitude should
be developed by every possible dealer, for along this line depends
much of the future success of the piano industry as a whole.
T

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