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APRIL 17, 1920
57
THE MUSIC TRADE REVIEW
ADVERTISERS TO DISCUSS DISPLAY
Convention of Associated Advertising Clubs of
the World Will Devote One Session to Mat-
ters of Interest to Retail Music Dealers
The second session of the Indianapolis con-
vention of the Associated Advertising Clubs of
the World, which will be held in that city on
You will find it profitable as well as
June 6 to 10, promises to be of special interest
satisfactory to use Behlen's Varnish
to piano men and music dealers generally. Ac-
Crack Eradicator.
cording to an announcement just made by the
program committee the Tuesday morning ses-
Its use eliminates the necessity of scrap-
sion will be devoted to advertising in its rela-
ing off the old varnish and shellac, sav-
tion to distribution. Among the topics sched-
ing much time and trouble and inci-
uled for discussion under this head are:
dentally expense, at the same time giv-
(li) The Efficient Distribution of Agricultural
ing you the very best kind of a surface
Products—The Part That Advertising Can Play,
by E. T. Meredith, secretary of Agriculture.
for the new finish.
(2) How to Fit the Display Window Into
Send for a sample can today and try it.
Local and National Advertising.
(3) The Function of the Wholesaler as an
Independent Advertiser and Merchandiser, as
Well as a Distributor.
(4) How National Retail Distribution Can
Anilines • ^ v ^Stains
Best Be Obtained—(A) by National Mediums,
Shellacs %£v> Fillers
(13) by Other Means.
371
PEARL ST., HIWYORK
(5) How Advertising Facilitates Economical
Distribution of Raw Materials and Manufac-
tured Articles From One Industry to Another.
(6) Advertising as a Modern Sales Machine
The Use of Rosin in Varnish Gives a Gloss, ior Getting Distribution, at Minimum Cost to
Though It Has a Tendency to Make the Mix- the Final Consumer.
A plan for a Federal Department of Adver-
ture Brittle on Account of Lack of Oil
tising, presented in the form of a proposed bill
How many foreman finishers know exactly creating it, will be offered at the convention,
why rosin is used in a varnish? We presume the program committee announces. The bill,
many know these simple facts, but there may which will be drawn by eminent authorities, will
l>e some who have not acquired the details. be presented by a man of high position, who
Rosin giv^s gloss, and also may be used to cut will show briefly what advertising has done, and
the cost or cheapen the mixture. Rosin also still must do, for the Government.
tends to increase the hardness of the film, but
you must remember at the same time that it
NEW ISSUE OF PURCHASER'S GUIDE
contributes to brittleness, because a less amount
of oil is used.
There has just been issued by the Music
Rosin is also used in japans, dryers and prac- Trades Co. the twenty-fourth annual edition of
tically always in gloss oil, and is practically the the Purchaser's Guide to the music industry,
only gum which contains just enough oil to keep which contains the list of the majority of the
it from going to pieces. Rosin is used in var- leading concerns in the music trade, together
nishes of practically all grades. Gloss oil is also with some facts regarding their business affairs.
use,d in inexpensive enamels, house paints, etc., The information is carefully classified for ready
where speed is required and also a high gloss reference.
desired in a short time.
Asking for the erection of a new building
If an excess of rosin is used in the varnish it
is easily detected by continuous rubbing of the for the department of music at the University
surface with the fingers. If this results in a sort of Minnesota, a petition has been signed by the
of a chalky white surface you may be practically students and presented to the trustees of the
university.
sure that it is a rosin varnish.
M Behlen & Bro
HEED OUR ADVICE
And when you're satisfied
that we've the best punch*
ings on the market, cut
clean and accurately from
the best of material in
celluloid, cloth, felt, fibre,
leather, paper, rubber or
whatever you want, give
us credit and send your
orders to
C. F. GOEPEL & CO.
137 E. 13th STREET
NEW YORK
THE BASIS OF VARNISH GLOSS
Exceptional
Opportunity
For
.Piano
Executive
One of the largest manufacturers of high-
grade pianos, player-pianos and reproduc-
ing pianos requires a manager for the player
department of their New York warerooms.
Only the man who has the instincts, educa-
tion, thorough knowledge of the business
and the ability to sell instruments of the
highest price can hope to qualify for this
position.
An income commensurate with the above
qualifications will be arranged. If you can
qualify for the exacting requirements of
this position we should be glad to have you
write us details of your past business his-
tory. Your communication will be treated
as confidential.
Address "A. X.," The
Music Trade Review, 373 Fourth Ave.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
NY member of the music trade may
forward to this office a "situation"
advertisement intended for this De-
partment, to occupy a space of four lines,
agate measure, and it will be inserted
free. The replies will also be forwarded
without cost. Additional space will be
at the rate of 25c. per line. If bold-faced
type is desired, the cost for same will be
25 cents a line.
Business opportunities, 25c. per line.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue
A
WANTED—Piano Sales Manager. Must be
a man of good personality and clean habits,
skilled at closing deals. Executive ability re-
quired. Liberal remuneration. Give references
and state experience. "Box 2029," care Music
Trade Review, 373 Fourth Ave., New York.
SALESMEN—Visiting music dealers—splen-
did side line. Absolute necessity; pocket sam-
ple; splendid contract; practically no competi-
tion. Write Arthur Bellinger Co., 109 Battle
Creek, Mich.
WANTED—A really first-class man who can
do any kind of pipe organ and piano work. Will
pay $60 per week. Floyd L. Kenyon, Greens-
boro, N. C.
POSITION WANTED—By a well-known"
high-grade piano and player salesman. Many
years' experience in retail and wholesale. Good
closer. Highest references. Floor or road pre-
ferred. Address "Box 2028," care Music Trade
Review, 373 Fourth Ave., New York.
WANTED—One factory tuner for ware-
room work; one action regulator and repair-
man; also one rubber and polisher. State age,
married or single and salary. Address "Box
2027," care Music Trade Review, 373 Fourth
Ave., New York.
WANTED—Practical piano case maker—one capable of
buying materials and handling labor for case department
of piano factory. Address Box 2031, care Music Trade
Review, 373 Fourth Ave., New York.
WANTED—Repair or bench hand on pianos. One
looking for player knowledge. Can advance and work into
factory foreman position. Player factory in Ohio. Address
Box 2034, care Music Trade Review, 373 Fourth Ave.,
New York.
WANTED—First class floor man for Western New York
Department Store. One competent of handling sales or-
ganization. Must be good closer. Excellent opportunity
for the right man. Good salary and commission. Address
Box 2036, care Music Trade Review, 373 Fourth Ave.,
New York.
WELL-ESTABLISHED music house in Richmond, Va.,
has immediate opening for a live-wire manager or sales
manager. Interesting proposition for right man. In reply-
ing state full particulars, qualifications, experience and
salary desired. "Box 2O30," care Music Trade Review, 373
Fourth Ave., New York.
WANTED—A good repair man, one that understands
player actions. Permanent positoin. E. E. Forbes &
Sons, Birmingham, Ala.
POSITION WANTED—Player repair man and tuner de-
sires position in early summer. Has had considerable
road experience. For further particulars address "Box
2024," care Music Trade Review, 373 Fourth Ave., New
York.
WANTED—An experienced piano salesman with execu-
tive ability; good opportunity to the right party. Saul
Birns,
111 Second Ave., New York City.
WANTED—Competent player man, one thoroughly fa-
miliar with the principles of player actions and capable
POSITION
WANTED—Piano salesman and practical
of building a patented player action owned by a piano
man wishes to make a change. Can qualify for
manufacturer. Address Box 2032, care Music Trade Re- piano
either
travelling
representative or retail selling. Can
view, 373 Fourth Ave., New York.
show large selling record and furnish A-l references. Ad-
dress "Box 2023," care Music Trade Review, 373 Fourth
GOOD opportunity in large New York house for exper-
Ave., New York.
ienced piano man with thorough knowledge of retail music
roll business. Address Box 2033, care Music Trade Review,
TUNER and all around man wanted to become a part-
373 Fourth Ave.. New York.
ner in the business. Town of 20,000; near rich oil, gas
WANTED—First-class varnish foreman—one who under- and mineral fields; splendid op-portunity for right man.
stands coloring. Good wages. Apply Box 2035, care Music Address "Box 2025," care Music Trade Review, 373 Fourth
Trade Review, 373 Fourth Ave., New York.
Ave., New York.