Music Trade Review

Issue: 1920 Vol. 70 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH 13, 1920
The Aeolian-Vocalion possesses a number of distinctive advantages, among
which are four that stand out particularly for their musical value and sales
promotion. The primary appeal is that of tone quality. Added to this are
its up-to'date and efficient mechanical features, such as a superior Automatic
Stop, its artistic and fascinating Tone Control, the famous Graduola, and
its uniquely beautiful outward appearance.
These four great points of advantage make the Vocation by far the
most attractive phonograph proposition today.
Among these features will be found an appeal to all classes of people,
the highly trained musician, the wealthy connoisseur, the more modestly
situated, the young and the old. People of discriminating taste, musical
and artistic, are everywhere finding the Vocalion irresistible.
The character and quality of Vocalion advertising carried by the
Saturday Evening Post and other mediums is admittedly superior to that
done by any other manufacturer.
Aeolian service, which is being further strengthened by the establish'
ment of convenient distributing points throughout the country and the
breadth and fairness of Aeolian business dealings, added to the emphatic
superiority of the Vocalion itself, make the representation of that in'
strument one of the most profitable, desirable and satisfactory business
connections that can be made.
The AEOLIAN
COMPANY
NEW YORK
LONDON
MELBOURNE
'Distributors
of
the
Nordheimer Piano 6C Music
Company, Ltd.,
T h e Aeolian Company . . . .
T h e Aeolian Company . . . .
T h e Aeolian Company . . . .
T h e Aeolian Company . . . .
Consolidated Music Co. . . .
B. Dreher's Sons Co
Emerald C o
PARIS
oA e ol i a n-
Toronto, Canada
Chicago, III.
Cincinnati, O h i o
St. Louis, M o .
San Francisco, Cal.
S !t Lake City, U t a h
Cleveland, O h i o
Birmingham, Ala.
'Vocalion
SYDNEY
and ^Vocalion
MADRID
Records
Guest Piano Co
Burlington, Iowa
• D. H . Holmes Co., Ltd. . . . New Orleans, La.
O. J. DeMoII 6C Co
Washington, D. C.
c
n-
*~
f Fargo, N . D., and
Stone Piano Co. . . .... • • • ! . , .
| Minneapolis, Mmn.
Titche-Gotttinger Co
Dallas, Texas
R. W. Tyler Co
Wheeling, W . Va.
Vocalion Company of Boston, Boston, Mass.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
8
JESSE FRENCH
and LAGONDA
MUSIC TRADE
REVIEW
MARCH 13, 1920
1GRAND, PLAYERS
and PIANOS
A name well known since
"" 1875—45 years of square
dealing.
ARTISTIC AND HIGH GRADE
JESSE FRENCH
President
PIANOS A N D
Pt *vNO PLAYERS
Marches, 1920
MR. PIANO MERCHANT,
U. S. A.
Dear Sir:
We wish to talk a little more conversationally and
intimately in this letter, and tell you a little about one of
the interesting labor-saving devices that contributes to the
superior workmanship of the JESSE FRENCH PIANO.
The successive steps in manufacturing operations are
so related and co-ordinated that there is little or no lost
motion, and there is a hum of activity and energy that is
almost electrical, and which is immediately noted by even the
casual visitor.
A wood-working machine that represents the last word
in efficiency and plays an important part in the durability
and serviceability is the Linderman Glue Jointing machine.
It is indeed an inspiring sight to see this gigantic,
seemingly human machine, manned on either side by two men who
slip the beautifully planed lumber of narrow widths, from both
sides, on the chain carriage where it is carried to the grooving
section that cuts the dovetail cavity, glues it, grooves it
and turns out a solid board of indomitable strength. This
process gives the dealer the absolute guarantee of a piano
case that under any usage or atmospheric condition will remain
staunch and firm.
This is only one of many devices that help the JESSE
FRENCH plant achieve a veritable triumph in piano building and
offer to the piano merchants artistic and meritorious instru-
ments of which we are justly proud—instruments that in the
years to come will be a "thing of beauty and a joy forever."
In conclusion, Mr. Piano Merchant, may we ask are you
building now for a large future business? If so you need the
Jesse French line.
Yours for greater success,
JESSE FRENCH & SONS PIANO COMPANY
per
JF/MT
PRESIDENT

Download Page 7: PDF File | Image

Download Page 8 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.