Music Trade Review

Issue: 1920 Vol. 70 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
64
THE
MUSIC TRADE
REVIEW
MARCH 13, 1920
CAMPAIGN ON "BAREFOOT TRAIL'
SURE
SELLING
Song "Discovered" and Used by John McCor-
mack to Be Featured by Boosey & Co.
John McCormack, in his concert at the New
York Hippodrome on Sunday evening last, sang
as an encore "The Barefoot Trail," a song which
he "discovered" while touring the South. The
"Songs That Appeal"
RIO NIGHTS—The only worthy successor to
the "Missouri Waltz." A number which is
rapidly attaining the great popularity of the
lullaby number.
JUST A ROSK—This is without doubt the
greatest 2-4 ballad written since "Tulip and
the Rose." It is by Joe Roberts, the premier
banjoist of America.
AFTER IT'S OVER, DFAR—A beautiful,
haunting fox-trot melody. By the writer of
"Oh, Lady, Stop Rolling Your Eyes," Eddie
Cantor's big hit in the Follies.
I'VE BEEN A-LONGIN' FOR YOU—Fox-
trot song that is sweeping the country. Three
musical shows and 1,000 entertainers are help-
ing you boost.
ALPINE BLUES—The latest "blues" number,
written by "Oklahoma" Bob Albright, based
on the famous Alpine yodle.
REAL DEALER
5
FIRE
HITS
ORDER DIRECT
or from these jobbers
F. .1. A. FORSTER MUSIC CO.
Chicago, Illinois.
McKINI.KY MUSIC CO.
Chicago, Illinois.
J. \V. JENKINS 1 SONS MUSIC CO.
Kansas City, Mo.
CROWN MUSIC CO.
New York City
PLAZA MUSIC CO.
New York City
ENTERPRISE MUSIC CO.
New York City
MYREX MUSIC CO.
New York City
NEW ENGLAND MUSIC CO.
Boston, Mass.
CO-OPERATION
Everything possib'e to aid the dealer is our policy. National advertising, package inserts,
artistic window posters and other matter are available upon request. Write for plan.
John McCormack
number made an exceptional hit with McCor-
mack's admirers and thousands of people in the
big auditorium joined in the words. "The Bare-
foot Trail," it is understood, is to be programmed
by McCormack in all his concerts prior to his
departure to Australia.
Boosey & Co., the publishers of the number,
have planned a big campaign among concert and
vaudeville artists for the purpose of having them
include "The Barefoot Trail" in their repertoire.
A big campaign will be inaugurated also in trade
and other circles.
Fisher Thompson Music Publishing Company
Rialto Building, Butte, Montana
165 W. 46th St., New York City
WRITING FOR TWENTY=EIGHT YEARS
ANTON LADA MAKING RECORDS
Harry Von Tilzer Has Spent Over a Quarter
of a Century Writing Popular Songs
Wcll-Known Entertainer Records Several Stern
& Co. Songs for Talking Machine
Harry Von Tilzer, the well-known publisher
Anton Lada, who is often billed as the "King
and song writer, is celebrating his twenty- Pin" of "The Louisiana Five," the well-known
eighth anniversary as a writer. He wrote his first combination of jazz entertainers in vaudeville
song in 1892 and started in business for him-
self in 1H98. It is said he has written either
the words or melodies for over two thousand
BLAMES JAZZ FOR STORMS
songs. Many of these are still selling; especially
Auburn Weather Prophet Says Music Keeps is this true of some of the songs of the ballad
type which he has written. Herewith is a
Air Heavy
partial list of the songs of which he is the
AIBURN, N. Y., March 8.—"Too much jazz; author: "Stories That Mother Told," "You'll Get
that's what causes all 'these blizzards," says All That's a-Coming to You," "My Old New
Michael Delaney, who has been Moravia's Hampshire Home," "I Want a Girl Just Like the
Girl That Married Dear Old Dad," "All Alone,"
weather prophet for sixty years.
"I have predicted weather for sixty years and "Wait Till the Sun Shines, Nellie," "Under the
last Fall predicted one of the hardest winters Yum Yum Tree," "I Love My Wife, but'Oh.
on record," he said. "The cause was that the You Kid,'' "Are You Coming Out To-night,
upper air currents were heavier than normal and Mary Ann," "T Want to Be the Leading Lady,"
"When the Harvest Days Are Over, Jessie
this was brought about by the large number of
social doings with bands and orchestras this Dear," "Row, Row, Row," "Last Night Was the
winter. Musical vibrations help to keep the air End of the World," "On the Old Fall River
heavy, bringing down the storm clouds. It is Line," "I'd Leave My Happy Home for You,"
an old proverb that the picnic and the thunder "Knock Wood," "The Bird in the Gilded Cage,"
''Good-bye, 'Liza Jane," "The Frost Is on
shower are usually found together."
the Pumpkin," "Somebody's Waiting for Some
One," "Down Where the Wurzburger Flows,"
FEATURE REM1CK SONGS
Anton Lada
"Take Me Back to Old New York Town" and
"Hokomoku
Isle."
and
musical
comedy
circles, has just signed an
"Venetian Moon" and "Isle of Golden
exclusive contract with one of the leading phono-
Dreams," two successful fox-trots from the cata-
graph companies to make records in his
log of Jerome H. Remick & Co., were featured
NEW TED GARTON NUMBER
inimitable style.
throughout the week of March 2 at the Wash-
Among the numbers that Mr. Lada has re-
ington street Olympia, Boston, Mass., by Harry
"Dreams, Just Dreams" is the title of a new
Romaine and Johnny Duffee, of the Remick Bos- song recently released by the Ted Garton Co., corded successfully are the following songs from
the Jos. W. Stern & Co. catalog: "Blues My
ton office.
Boston, Mass.
Naughty Sweetie Gives to Me," "Now I Know,"
'Old Man Jazz" and "Blue Diamonds." It is
BE SURE TO GET
understood that he will shortly record "Abadela,"
which the Louisiana Five has been featuring in
recent weeks.
"DRIFTING ON"
That Waltz Song success by those hit writers
Howard Johnson and Jos. H. Santly
-AND-
"WITH YOU, MY OWN"
A Beautiful Ballad Fox Trot by
Jimmie Flynn and W. M. Orest
Special prices for the next 30 days to dealers
who will feature them.
WIT I
WILL
/Sel«et\ 233 W. 40th St.
UerieJ
NEW YORK
WRITE MUSIC FOR NEW REVUE
Edward F. Breier and Edward A. Weinstein,
who recently wrote the music for the successful
"Powder Puff Follies," now playing the Broad-
way Theatre, New York, in which they have two
numbers which are considered hits—"Take Me"
and "Just a Little Sunshine Makes a Rainbow"
—are responsible for the music and lyrics of a
new Revue which will shortly appear at Maxim's,
New Yofk.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 13,
THE
1920
MUSIC
TRADE
65
REVIEW
DEALERS SHOULD WATCH COSTS
Steady Increase in Prices Makes Constant
Watchfulness Most Necessary
231-235 West 40th Street,°NEW YORK
Among the items used by music publishers
and dealers which to-day show a tremendous in-
crease in cost over the 1915 period is that of
wrapping paper, which, it is estimated, is 350
per cent higher than before the war. Such in-
creases in cost as shown are among the reasons
that have forced the popular publishers out of
the 10-cent publishing held.
As stated recently in these columns, the pub-
lishers of popular works have been able, by
wholesaling their issues at 15 cents or more,
to meet these increased costs and make their
bus.ness somewhat profitable.
The point, however, that we at present want
to impress upon the dealer is that with such
items as wrapping paper showing such a big
advance in cost, and with all other publishing
costs constantly increasing, it is well for the
dealer'to figure his own costs of doing business
at frequent intervals. The old days when it
was possible for one to say the cost of doing
bus.ness was 20 or 30 per cent are passe. At
the present time pr.ces are not sta.idardized
on anything and it would appear that the wise
dealer is tiie one who recognizes this fact and
computes the various costs at regular periods.
PUBLISHES A NEW WALTZ
NEW PUBLICATION ISSUED
Century's
Spring Campaign!
Don't let another sun set without "getting
behind" "CENTURY'S"- Biggest of all Na-
tional Advertising Campaigns.
It's a drive for larger Century Sales and
Bigger Profits for Y O VI
Nine of America's largest Magazines are
telling 30 million readers to go to their dealer
(that's you) for "CENTURY" at 15e, on which
your prottt is approximately 10c on every copy
sold.
Send for FREE ad. cuts and Window Dis-
play to-day !
Century Music Pub. Co.
The J. H. Reed Music Co., Austin, Tex., has
just issued a new waltz song, entitled "My
Love's Kisses." Lyrics of the number are by
V. A. Fenner and the music by John S. Cald-
well, writer of "Graveyard Blues," "Beautiful
Valley of Dreams" and "Sweet Hawaiian Maid."
Gilbert & Friedland, Inc., will shortly issue
a new song of the ballad order entitled "Dream
of Dreams," from the pen of Richard Howard.
Dear Heart
If You Would Care
for a Lonely Heart
You Know
My Castles in the Air
Are Tumbling Down
Sunshine Rose
Girl of My Dreams
Carmenela
Buddy
C. C. CHURCH AND COMPANY
Hartford
New York
London
P»ri»
Sydney
The Lyre, House Organ of Wm. Place, Jr.,
Music Co., a Live Publication
YOVL can't go
wrong with
any'Feist]
Song ~
See the full page ad in
Saturday Evening Post
and Colliers (this week)
Featuring
"Beautiful Hawaiian Love"
"There's Always Two
Sides to a Story"
"At the Moving Picture
Ball"
Write for Dealers' Prices
L E O . F E I S T , Inc., FEIST Bldg., New York
FAVORITE MARCHES
(Instrumental)
"On the Square" (Columbia Record)
"The American Red Cross"
"Mothers of Democracy"
Vocal
The William Place, Jr., Music Co., Inc., Prov-
idence, R. J., issu.e from time to time a news-
paper called The Lyre, described as "a musical
newspaper of fun and foolosophy, featuring the
truth, the whole truth, and then some." One
o[ the late issues has just been placed in The Re-
view's hands. It is a most readable publication
and is entertaining to the nth degree. There
is no attempt made to be serious, except in the
advertisement columns, of which they carry
a fair share. We reproduce herewith a small
item that may, or may not, give some idea of
what the editorial policy of this publication is:
Dear girl (about forty-nine summers young)
—-"I would like to hear some of the new rec-
ords."
Mr. Follett—"Have you Freckles?"
Dear girl—"Aever in the winter, and in the
summer 1 use honey and almond cream."
L>. B. Follett, by the way, is sales manager of
the company.
"GEMS" A PROMISING NEW NUMBER
"Gems" is the title of a new song and fox-
trot which Jos. W. Stern & Co. are at present
featuring as a dance number. It is shortly to be
placed in some leading vaudeville acts as a
song, and it is understood the publishers have
plans for a very big campaign for its exploita-
tion. The music of "Gems" is by . Ethel
Breaker, a young writer who appears very
much in the limelight this season. The words
are by Monte Carlo, one of the writers of
"Tumble Down Shack in Athlone." "Gems"
appears to be a number of much promise.
"On the Square"
A very pleasing song arr.
PAN ELLA MUSIC CO..
PITTSBURGH. PA.
ALWAYS IN DEMAND
SECULAR
Evening Brings Rest and You
There's A Long, Long Trail
The Magic of Your Eyes
My Rosary for You
Mother Machree
Kiss Me Again
Starlight Love
Can't Yo' Heah Me Callln', Caroline
Ring Out! Sweet Bells of Peace
Spring's a Lovable Ladye
Dear Little Boy of Mine
Sorter Miss You
Smilin' Through
Who Knows?
Values
SACRED
Teach Me To Pray
I Come To Thee
The Silent Voice
A Little While
It Was For Me
Ever At Best
AND MANY OTHERS

Download Page 64: PDF File | Image

Download Page 65 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.