Music Trade Review

Issue: 1920 Vol. 70 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MARCH 13, 1920
MUSIC
TRADE
REVIEW
63
STRONG FEIST AD CAMPAIGN
The Song and Dance Triumph of the Country
Production Numbers Featured in Advertise-
ments in National Publications
The big Feist advertising campaign on their
musical comedy productions, which included full-
page advertisements in the March issues of some
of the leading national magazines, is continued
in the April issues of some of the well-known
monthly publications of large circulation.
The campaign especially features the music
of "Irene" the successful musical comedy now
playing to capacity audiences at the Vanderbilt
Theatre, New York. In addition the other lead-
ing songs of the Feist catalog, such as "Peggy,"
"Oh!," "Golden Gate," "Sweet Blushing Roses,"
"Mystery," "My Baby's Arms" and "When You
Look in the Heart of a Rose," are given pub-
licity, as well as all the active numbers of the
Feist catalog.
It is assumed that over live million people will
read the publications used in the campaign.
Among these mediums of national circulation
are the Ladies' Home Journal, McClure's and
the Metropolitan Magazine. Leo Feist, Inc.,
who have always been in the forefront in giv-
ing publicity to their songs, have in the present
campaign without doubt appropriated a larger
amount of money for publicity purposes than
ever before. The campaign, which is already
under way, has demonstrated that it is to be
a most successful one from every viewpoint.
" CLOUDS "
(That Pass in the Night)
SONG
FOX-TROT
SONGS THAT SELL
"Wond'ring"
" Tents of Arabs "
" Romance "
B. D. NICE & CO , 1 5 4 4 Broadway, NEW YORK
WITHDRAW TEN=CENT SHEET MUSIC
ITALIAN COURTS ACQUIT CONDUCTOR
Jos. W. Stern & Co. Announce They Will No
Longer Furnish Their Songs to Syndicate
Stores Selling Them for Price of 10 Cents
Judge Rules That Playing Violin Off Key Is
Sufficient Provocation for Anything
Jos. W. Stern & Co. have forwarded a recent
announcement to the trade, stating that they
will withdraw all their popular music from one
of the large syndicate stores having a maximum
sales price of 10 cents on single articles. The
MUST PAY TAX ON ROYALTIES
announcement stated: "We believe with the ma-
Roper Holds Authors, Artists and Others Do jority that the day is past when, good music
can be successfully exploited and sold at 10
Not Collect Dividends
cents retail. We have no quarrel with the 10-
WASHINGTON, March 6.—Royalties received by cent policy, nor do we wish to criticise those
authors, artists, composers and others cannot employed to carry out this policy. However,
be classed as dividends and are subject to nor- circumstances not only justify, but practically
mal tax as well as surtax, Internal Revenue force us to make this move. We do not antici-
Commissioner Roper has ruled. Dividends are pate ever handling the 10-cent publications
subject to taxes paid by the distributing com- again." The statement further calls attention
pany, being a part of the corporation's profits, to the greatly increased cost of paper, print-
the Commissioner explained, while royalties, ing, plates and overhead, which all show a big
constituting an expense of the paying concern, rise. The new policy will take effect on and
are subject to taxes levied on those benefiting after April 1, when the wholesale rate will be
I2yi cents per copy. The prevailing wholesale
from them.
rates on popular music will apply until that
date.
NEW TUNE FOR COLLEGE SONG
Miss Sonia Streuli, a young violinist of Green-
wich, Conn., has set the song "Bright College
Years," whose old tune was "Die Wacht Am
Rhein," to new music.
"Oh! Bring Them Back, Won't You, Please,
Uncle Sam," is the name of a new song, words
by Z. F. Gorbett, music by J. C. Halls, pub-
lished by Gorbett Bros., New Castle, Ind.
SPECIAL OFFER FOR MARCH!!!
1 5 cents per copy
"ON THE ROAD TO ARABY"
A Desert Story
ORIENTAL FOX-TROT
By Gene Quaw
The Overnight Hit
Became a Hit Immediately
Will Last a Long Time
Already selling in large quantities on Victory
(instrumental) and Superba word roll No. 1357.
Backed by an aggressive advertising campaign
15
cents
v
SUNG and DANCED to EVERYWHERE
Order TO-DAY from us or from your jobber
Attractive window advertising matter furnished
VICTORY PUBLISHING CO., 102 W. 42nd St., New York
The Italian courts of Milan have recently
rendered a decision that musical genius, es-
pecially when under the stimulus of creative
enthusiasm, is not legally responsible for its
misdemeanors. This opinion was handed down
in a case in which Toscanini, the well-known
former conductor of the Metropolitan opera,
and now returned to his native Italy, was the
defendant.
Toscanini was brought before the court upon
a charge of assault, having smashed his baton
on the head of one of his musicians, broken
the man's bow and driven the corner of the
broken bow into the unfortunate player's eye.
The charge was not denied. Nevertheless the
court adjudged him not guilty of the offense,
realizing that, under the spell of music and in
the wild enthusiasm of conducting an orches-
tra, the offender was not conscious of his ac-
tions, and therefore not responsible for them.
Some musical witnesses testified that the poor
violinist was playing off the pitch. This fact
would doubtless explain the leader's rage, but
would not have sufficed to secure his acquittal,
had it not been that his abnormality at a time
of an outburst of artistic temperament was
taken into consideration. Fortunately for Tos-
canini, a psychologist at the trial was able to
prove the irresponsibility of genius under the
throes of creation or under the stress of artis-
tic labor. This witness testified that a man
becomes so transfigured by genius that his
inhibitory nerves are completely paralyzed. In
a paroxysm of inspiration he falls a tragic prey
to the tyranny of art.
Toscanini's memory is one of the most strik-
ing characteristics of his genius. He has more
than one hundred and fifty operas so com-
pletely memorized that he never even glances
at a score while conducting. This astonishing
burden which his memory carries probably ac-
counts in large measure for his self-absorption
and consequent eccentricity.
USING WITMARK BALLAD
Jack Gibson, a member of the Lew Kelly
show, now playing in the Middle West, is sing-
ing with great success the M. Witmark & Sons'
ballad, "Let the Rest of the World Go By."
In a recent letter to the publishers he stated
that the number was "going over great" at
every performance.
"Let the Rest of the World Go Ry" is being
sung by a long list of stage stars, among them
Louise Gilbert, now playing over the Southern
Paniages Circuit.
"At the Moving Picture Ball," the novelty
number from the catalog of Leo Feist, Inc., is
from all indications one of the most popular
numbers with the professional singers.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
64
THE
MUSIC TRADE
REVIEW
MARCH 13, 1920
CAMPAIGN ON "BAREFOOT TRAIL'
SURE
SELLING
Song "Discovered" and Used by John McCor-
mack to Be Featured by Boosey & Co.
John McCormack, in his concert at the New
York Hippodrome on Sunday evening last, sang
as an encore "The Barefoot Trail," a song which
he "discovered" while touring the South. The
"Songs That Appeal"
RIO NIGHTS—The only worthy successor to
the "Missouri Waltz." A number which is
rapidly attaining the great popularity of the
lullaby number.
JUST A ROSK—This is without doubt the
greatest 2-4 ballad written since "Tulip and
the Rose." It is by Joe Roberts, the premier
banjoist of America.
AFTER IT'S OVER, DFAR—A beautiful,
haunting fox-trot melody. By the writer of
"Oh, Lady, Stop Rolling Your Eyes," Eddie
Cantor's big hit in the Follies.
I'VE BEEN A-LONGIN' FOR YOU—Fox-
trot song that is sweeping the country. Three
musical shows and 1,000 entertainers are help-
ing you boost.
ALPINE BLUES—The latest "blues" number,
written by "Oklahoma" Bob Albright, based
on the famous Alpine yodle.
REAL DEALER
5
FIRE
HITS
ORDER DIRECT
or from these jobbers
F. .1. A. FORSTER MUSIC CO.
Chicago, Illinois.
McKINI.KY MUSIC CO.
Chicago, Illinois.
J. \V. JENKINS 1 SONS MUSIC CO.
Kansas City, Mo.
CROWN MUSIC CO.
New York City
PLAZA MUSIC CO.
New York City
ENTERPRISE MUSIC CO.
New York City
MYREX MUSIC CO.
New York City
NEW ENGLAND MUSIC CO.
Boston, Mass.
CO-OPERATION
Everything possib'e to aid the dealer is our policy. National advertising, package inserts,
artistic window posters and other matter are available upon request. Write for plan.
John McCormack
number made an exceptional hit with McCor-
mack's admirers and thousands of people in the
big auditorium joined in the words. "The Bare-
foot Trail," it is understood, is to be programmed
by McCormack in all his concerts prior to his
departure to Australia.
Boosey & Co., the publishers of the number,
have planned a big campaign among concert and
vaudeville artists for the purpose of having them
include "The Barefoot Trail" in their repertoire.
A big campaign will be inaugurated also in trade
and other circles.
Fisher Thompson Music Publishing Company
Rialto Building, Butte, Montana
165 W. 46th St., New York City
WRITING FOR TWENTY=EIGHT YEARS
ANTON LADA MAKING RECORDS
Harry Von Tilzer Has Spent Over a Quarter
of a Century Writing Popular Songs
Wcll-Known Entertainer Records Several Stern
& Co. Songs for Talking Machine
Harry Von Tilzer, the well-known publisher
Anton Lada, who is often billed as the "King
and song writer, is celebrating his twenty- Pin" of "The Louisiana Five," the well-known
eighth anniversary as a writer. He wrote his first combination of jazz entertainers in vaudeville
song in 1892 and started in business for him-
self in 1H98. It is said he has written either
the words or melodies for over two thousand
BLAMES JAZZ FOR STORMS
songs. Many of these are still selling; especially
Auburn Weather Prophet Says Music Keeps is this true of some of the songs of the ballad
type which he has written. Herewith is a
Air Heavy
partial list of the songs of which he is the
AIBURN, N. Y., March 8.—"Too much jazz; author: "Stories That Mother Told," "You'll Get
that's what causes all 'these blizzards," says All That's a-Coming to You," "My Old New
Michael Delaney, who has been Moravia's Hampshire Home," "I Want a Girl Just Like the
Girl That Married Dear Old Dad," "All Alone,"
weather prophet for sixty years.
"I have predicted weather for sixty years and "Wait Till the Sun Shines, Nellie," "Under the
last Fall predicted one of the hardest winters Yum Yum Tree," "I Love My Wife, but'Oh.
on record," he said. "The cause was that the You Kid,'' "Are You Coming Out To-night,
upper air currents were heavier than normal and Mary Ann," "T Want to Be the Leading Lady,"
"When the Harvest Days Are Over, Jessie
this was brought about by the large number of
social doings with bands and orchestras this Dear," "Row, Row, Row," "Last Night Was the
winter. Musical vibrations help to keep the air End of the World," "On the Old Fall River
heavy, bringing down the storm clouds. It is Line," "I'd Leave My Happy Home for You,"
an old proverb that the picnic and the thunder "Knock Wood," "The Bird in the Gilded Cage,"
''Good-bye, 'Liza Jane," "The Frost Is on
shower are usually found together."
the Pumpkin," "Somebody's Waiting for Some
One," "Down Where the Wurzburger Flows,"
FEATURE REM1CK SONGS
Anton Lada
"Take Me Back to Old New York Town" and
"Hokomoku
Isle."
and
musical
comedy
circles, has just signed an
"Venetian Moon" and "Isle of Golden
exclusive contract with one of the leading phono-
Dreams," two successful fox-trots from the cata-
graph companies to make records in his
log of Jerome H. Remick & Co., were featured
NEW TED GARTON NUMBER
inimitable style.
throughout the week of March 2 at the Wash-
Among the numbers that Mr. Lada has re-
ington street Olympia, Boston, Mass., by Harry
"Dreams, Just Dreams" is the title of a new
Romaine and Johnny Duffee, of the Remick Bos- song recently released by the Ted Garton Co., corded successfully are the following songs from
the Jos. W. Stern & Co. catalog: "Blues My
ton office.
Boston, Mass.
Naughty Sweetie Gives to Me," "Now I Know,"
'Old Man Jazz" and "Blue Diamonds." It is
BE SURE TO GET
understood that he will shortly record "Abadela,"
which the Louisiana Five has been featuring in
recent weeks.
"DRIFTING ON"
That Waltz Song success by those hit writers
Howard Johnson and Jos. H. Santly
-AND-
"WITH YOU, MY OWN"
A Beautiful Ballad Fox Trot by
Jimmie Flynn and W. M. Orest
Special prices for the next 30 days to dealers
who will feature them.
WIT I
WILL
/Sel«et\ 233 W. 40th St.
UerieJ
NEW YORK
WRITE MUSIC FOR NEW REVUE
Edward F. Breier and Edward A. Weinstein,
who recently wrote the music for the successful
"Powder Puff Follies," now playing the Broad-
way Theatre, New York, in which they have two
numbers which are considered hits—"Take Me"
and "Just a Little Sunshine Makes a Rainbow"
—are responsible for the music and lyrics of a
new Revue which will shortly appear at Maxim's,
New Yofk.

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