Music Trade Review

Issue: 1920 Vol. 70 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE NEW
VOCALION RECORD
Lateral Cut, Playable on All Standard Machines
HE importance of the new Vocalion lateral-cut Record may
hardly be overestimated. To the public it means that the
most perfect record .ever put upon the market is now avail'
able for use with all standard phonographs. To the music-
trade it means one more vital sales feature added to the
many included in the representation of the Aeolian-Vocalion.
The new Vocalion Record is a super record. In true musical quality, in
durability, in content and timeliness of issue it is not equalled in the whole
phonograph field.
Up'to-date merchants who are not in the phonograph business, and those
who are, but are not handling the Aeolian-Vocalion, will see in this new
record one more cogent reason for securing Vocalion representation before
territory is all assigned.
The Fourfold Sales Appeal of the
AEOLIAN-VOCALION
It is more and more coming to be recognised in the music-trade that the
Aeolian-Vocalion has the most complete sales appeal of any phonograph
on the market. The history of the Aeolian Company is one of extremely
active development. It has almost unlimited resources here in the United
States and abroad for the creation and development of musical instrument
features. The Aeolian-Vocalion, though one of its younger, is one of its
greatest and most successful enterprises.
MARCH 13.
1920
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH 13, 1920
The Aeolian-Vocalion possesses a number of distinctive advantages, among
which are four that stand out particularly for their musical value and sales
promotion. The primary appeal is that of tone quality. Added to this are
its up-to'date and efficient mechanical features, such as a superior Automatic
Stop, its artistic and fascinating Tone Control, the famous Graduola, and
its uniquely beautiful outward appearance.
These four great points of advantage make the Vocation by far the
most attractive phonograph proposition today.
Among these features will be found an appeal to all classes of people,
the highly trained musician, the wealthy connoisseur, the more modestly
situated, the young and the old. People of discriminating taste, musical
and artistic, are everywhere finding the Vocalion irresistible.
The character and quality of Vocalion advertising carried by the
Saturday Evening Post and other mediums is admittedly superior to that
done by any other manufacturer.
Aeolian service, which is being further strengthened by the establish'
ment of convenient distributing points throughout the country and the
breadth and fairness of Aeolian business dealings, added to the emphatic
superiority of the Vocalion itself, make the representation of that in'
strument one of the most profitable, desirable and satisfactory business
connections that can be made.
The AEOLIAN
COMPANY
NEW YORK
LONDON
MELBOURNE
'Distributors
of
the
Nordheimer Piano 6C Music
Company, Ltd.,
T h e Aeolian Company . . . .
T h e Aeolian Company . . . .
T h e Aeolian Company . . . .
T h e Aeolian Company . . . .
Consolidated Music Co. . . .
B. Dreher's Sons Co
Emerald C o
PARIS
oA e ol i a n-
Toronto, Canada
Chicago, III.
Cincinnati, O h i o
St. Louis, M o .
San Francisco, Cal.
S !t Lake City, U t a h
Cleveland, O h i o
Birmingham, Ala.
'Vocalion
SYDNEY
and ^Vocalion
MADRID
Records
Guest Piano Co
Burlington, Iowa
• D. H . Holmes Co., Ltd. . . . New Orleans, La.
O. J. DeMoII 6C Co
Washington, D. C.
c
n-
*~
f Fargo, N . D., and
Stone Piano Co. . . .... • • • ! . , .
| Minneapolis, Mmn.
Titche-Gotttinger Co
Dallas, Texas
R. W. Tyler Co
Wheeling, W . Va.
Vocalion Company of Boston, Boston, Mass.

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