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THE MUSIC TRADE REVIEW
MARCH 6, 1920
FINDS SOUTHERN TRADE RECEPTIVE
Lawrence B. Ellert, of Schirmer Staff, Says Sheet
Music Dealers Are Looking for Newest Ideas
Regarding Store Arrangement
Lawrence B. Ellert, of the sales staff of G.
Schirmer, Inc., New York, recently returned
from a six weeks' tour of the South, where he
visited the larger trade centers, including many
points in the new Texas oil fields. Mr. Ellert
states the South was never in a more prosper-
ous condition than at the present time and the
sheet music dealers were never in a more pro-
gressive mood. Invariably they are looking for-
ward to enlarging or altering their stores to
make them up to date in the strictest sense of
the word. One of the questions that is com-
monly asked the representatives of the publish-
ers by the Southern dealers to-day is. "Who has
the best-looking store in the South?" the point
being that it is their intention to make their own
one of the leading stores. This is a move that
will be looked upon with pleasure by the whole
industry, and the Southern dealers will cer-
tainly have the encouragement and the good
wishes of everyone.
... REVIEW AD BRINGS RESULTS
Central Music Co. Receives Many Inquiries
From Dealers for "Soda Pop Blues"
The Central Music Co., Murphysboro, 111.,
who recently carried in the Music Section of
The Review an advertisement featuring their
new number, "The Soda Pop Blues.," write as
follows:. "The Review is a wonderful advertis-
ing medium, as we have received many replies
from music dealers in response to the small ad-
vertisement, and they are still coming in."
The company reported incidentally that deal-
ers, professional singers and music roll and
record manufacturers are showing lively inter-
est in "The Soda Pop Blues."
JAPANESE OPERETTA BY CARROLL
Harry Carroll, well-known song writer and
composer, who has written some musical com-
edies, will shortly bring out a Japanese operetta
entitled "The Love Tree" for vaudeville pur-
poses. Mr. Carroll is furnishing the music and
the lyrics are from the pen of Edgar Allen Wolff.
The book is based on a Japanese love story.
McKINLEY MUSIC CO.'S
New Hit Ballad
INDIANA MOON
/SHAME ON Y 0 U \
SALLY
ONE-STEP
BOW-WOW
By ARTHUR FRKKI) and OLIVER O. WALLAC'K, i-ompoaer of "Hindustan."
A brand now waltz that is sweeping the West like a prairie tire. Literally sweeps you off your feet!
I Words by LOUIS WESLYN
I
\
Music by NEIL MORET/
You remember MORKT'S "Mickey" and "I'eggy," now meet their charming little sister, "Sally"—
Some
By W. WADSWORTH
The biggest and best orchestras in New York are playing tlii* wonderful one-step and comedy hit.
DANIELS & WILSON, INC.
U. S. ARMY TO LIST SONG HITS
UNNECESSARY DISPLAY MATERIAL
War Department Securing Information From
Music Publishers Regarding the Popular Hits
of the Day for the Benefit of the Army Men
Publishers Often Asked to Pay for Nonproduc-
tive Advertising in Retail Stores
The Panella Music Co., Pittsburgh, Pa., re-
cently received a letter from the Education and
Recreation Branch of the War Department an-
nouncing that that office plans to include in its
next bulletin to the entire army a list of the
music hits and have given consideration to the
Panella Co.'s success, "Our Fighting Men
March." The letter reads in part as follows:
This office desires to include in its next bul-
letin to the entire army a list of latest music
"hits" and you are requested to recommend for
inclusion in this list the one of your recent pub-
lications you consider would find greater favor
with the army.
The list as prepared for distribution in the
army includes the title of the selection, infor-
mation as to whether band or orchestra ar-
rangements are available and the name and ad-
dress of the publisher. Permission for the use
of the hits in the army song sheet is also re-
quested.
Other publishers have also received similar
letters from this branch of the War Depart-
ment, which would seem to indicate that there
is a real interest being taken in matters musical.
Frank E. Kneeland, the new traveling rep-
resentative for Harold Flammer, Inc., and
Harold Flammer, head of the firm, recently left
New York on a trade trip. They will cover the
territory of New York, Pennsylvania, Ohio and
leading points in Canada.
18 Cents
Following the article "Who Should Pay the
Cost of Local Advertising?" which appeared in
these columns last week, The Review has heard
from several publishers of a new scheme to get
the publisher's financial support. In some of
the syndicate stores it has recently been a
practice to have an electrically lighted sign
above- the music counter, in which are displayed
from ten to twenty titles. With some stores
it has been a practice to ask the publisher to
pay five dollars a month for each sp'ace in which
his titles were displayed. Of course, very few
of the larger publishers have fallen for the idea,
inasmuch as they invariably get out material for
the dealer's use that is much more effective.
They can see no reason why the stores want
to carry out this extra idea of their own in ad-
dition to using the material which is placed
in their hands by the publishers.
USING THREE WITMARK SONGS
Myers, Burns and Wood, a trio of popular en-
tertainers in vaudeville, are meeting with uni-
form success featuring no less than three M.
Witmark & Sons' songs, to wit, "I Love You
Just the Same, Sweet Adeline," "Ain't It Grand
in New Orleans," and "There's a Typical Tip-
perary Over Here."
INTHE AFTERGLOW
By J. Will Callahan and Frank Grey
Dear Heart
If You Would Care
for a Lonely Heart
You Know
My Castles in the Air
Are Tumbling Down
Sunshine Rose
Girl of My Dreams
Carmenela
Buddy
HAROLD 0, FROXT
SAN FRANCISCO
New York Office
145 West 45th St.
Programmed by America's Foremost Con-
cert Artists. Featured by
Vaudeville's Greatest Headliners
Played by 15,000 Good Orchestras
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Copyrighted, 1919, by Hinds, Hayden & Eldredge, Inc.
F HENRI KllCKMANK
MrKlNLRYMlKIcG)
C. C. CHURCH AND COMPANY
Hartford
New York
London
Paris
Sydney
HINDS, HAYDEN & ELDREDGE, Inc.
11 UNION SQUARE
NEW YORK CITY