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THE MUSIC TRADE REVIEW
AUGUST 23, 1919
Mary Earl's New Masterpiece
"DREAMY ALABAMA"
MORE Beautiful Than Her Famous "Beautiful Ohio"
THE NUMBER THAT WILL BE PLAYED AND SUNG THE WORLD OVER
Order Direct or Through Your Jobber
Published by SHAPIRO, BERNSTEIN & CO., Music Publishers
CORNER BROADWAY AND 47th STREET, NEW YORK
A comparison of the average sales of a song of
the present day with those of the before-the-
Summer Sales This Season Have Broken All war period demonstrates that the average sheet
Records and a Proportionate Increase in music sales have increased well over a third.
Sales Is Expected During the Fall—Big Ad- For instance, if a successful song had a total
sale before the war of, say, 1,500,000 or 2,000,000
vertising Campaigns to Be Launched
copies, to-day the sale of the same type of song
The summer of 1919 has been one of great will probably reach 3,000,000 or more. Jerome
prosperity so far as the music publishing houses H. Remick & Co., the publishers of "Smiles,"
of the country are concerned, inasmuch as the reported recently that that number had passed
sales during both July and August have been the 3,000,000 mark. One of the largest music
much larger than those of any year in the past. publishing houses in the country has appro-
As a matter of fact, one publisher reports that priated over a million dollars for publicity for
his sales during the month of July were larger its numbers during the fall. This is in the form
than any other month of the present year. That of full-page advertisements in about fifteen of
this condition is the result of the general pros- the leading magazines of the country and is de-
perity of the country, or the general trend of
the buying public to spend their money lavishly,
TITLE PAGEJTSnrHE SAND
is hardly to be considered as the basis for the
reason of this excellent demand for song and Beach Artist at Atlantic City Uses Feist Num-
ber as Subject of Artistic Modeling
instrumental selections. Most of these sales
are of songs of the hit or near-hit variety. It
At a number of Eastern bathing beaches, in-
is true that most of the publishing houses have
at least one such number, and this, of course, cluding Atlantic City, N. J., there are always
distributes the prosperity over the whole pub- to be found adjacent to the boardwalk sand
lishing; field. In addition, many of the numbers
that are having large sales are from the high-
class catalogs and this adds greatly to the rev-
enue the publisher receives. This summer demand
is not just a spasmodic interest on the part of
the music-buying public, but is the result of the
increased recognition of music which has been
gathering momentum from month to month
and to which the war gave original impetus.
UNUSUAL DEMAND FOR MUSIC
During the fall of each year the sales natu-
rally increase and the progressive publishing
houses look for this increase during the fall
months of the present year to be tremendous.
voted to featuring just four songs. It is true
they are all thirty-cent numbers, but it is a
tremendous amount of money, no matter from
what angle it is to be viewed." That the pub-
lishers are justified in this expenditure is not
open to dispute, for the simple reason that they
have during the past three or four years carried
out a number of very extensive and costly ad-
vertising campaigns and with the increased in-
terest in music, the general prosperity of the
country and the well-planned campaign itself
there can be little doubt that the campaign will
be a most profitable one. However, it only
demonstrates the great possibilities the music
dealers have in adding to their sales with the
country favoring music as it does.
NEW SONG WITH A FILM TITLE
Jerome H. Remick & Co. have the publishing
rights to the song by Chas. M. Smith and
Harry Edelheit, which will be distributed in
conjunction with the motion picture, "The A
J> C of Love," The song will carry the same
title.
McCarthy & Fisher, Inc, have just opened
up Western branches in both Los Angeles, Cal.,
and Seattle, Wash. The former will be under
the management of Larry Yoell and Jack Hay-
den will be the manager of the latter.
MORE THAN A HIT
A HOME RUN
SEND FOR SAMPLE
COPY
£HINA
"WOND'RING"
BALLAD
"ROMANCE"
ft r
H M
SONG—WALTZ
"Tents of Arabs"
One Step Intermezzo—Song
All by LEE DAVID
Writer of "WILD HONEY"
B. D. NICE & CO.
1544 Broadway,
New York
Sand Model of Feist Title Page
artists, who use the beach sand as material
from which to sculpture groups, figures and
other attractive works, generally using subjects
with momentary appeal. Herewith is repro-
duced a photograph of the work of an artist at
Atlantic City, who has taken the title page of
"By the Camp Fire" for his subject. This
proved to be a novel attraction and drew large
crowds. Leo Feist, Inc., are the publishers.
BOB CHAMBERL1N
rlifv
ffhicago- _ _
So'Dearborn StrtH