Music Trade Review

Issue: 1919 Vol. 69 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 23,
THE
1919
MUSIC TRADE
REVIEW
39
CONDUCTED BY V. D. WALSH
SOME GOOD MUSIC IN "BUDDIES"
ANOTHER BIG ONE!
B. C. Hilliam Provides Selwyn Comedy With
Some Excellent Melodies
"I'D BUILD A WORLD
IN THE HEART OF A ROSE"
One of the most charming and entertaining
musical pieces recently produced is "Buddies,"
which Selwyn & Co. have launched on what
looks like a long and successful career. "Bud-
dies" is rightly described as a "comedy of
quaint Brittany," and into it George V. Hobart
has put some of the best work his experienced
and versatile pen has ever evolved. One of the
outstanding features of "Buddies" is the de-
lightfully tuneful music contributed by B. C.
Hilliam, a writer whose work is coming more
Words by
and more to the front every day. Two of
WORTON DAVID
Hilliam's numbers are big hits, "Hello, Home,"
and "Please Learn to Love," both containing
some happy serftiment and both rich in melody.
Other numbers of his include the charming Cin-
derella song, "Fairy Tales," and "My Buddies."
A special version of the famous "There's a
Long, Long Trail," by Mr. Hilliam, is also in- SOME RECORD=BREAKINQ PUBLICITY
troduced with splendid effect. Such pronounced Leo Feist, Inc., Planning Campaign for Com-
stage favorites as Donald Brian, Peggy Wood
ing Months to Reach 64,000,000 People
and Wallace Eddinger are in the cast of "Bud-
Through Big Series of Magazine Ads
dies." Hilliam's music is published by M. Wit-
Music by
HORATIO NICHOLLS
Yes, of course, it's CHAPPELL'S
allel as far as giving publicity to songs is con-
cerned.
In addition to the publicity given the 30-cent
catalog as noted above a full-page advertise-
ment will appear in the Saturday Evening Post,
issue of September 13, featuring four numbers
mark & Sons.
Probably the largest publicity and advertising from the popular catalog of the Feist firm. The
campaign ever inaugurated by a music publish- titles of these are "I Know What It Means to
ing house is that announced by Leo Feist, Inc., Be Lonesome," "Jerry," "I'm Always Building
'MANDY" PROVING A HIT
for the months of September, October and Castles in the Air" and "Ragging the Chop-
This and Other Numbers From Catalog of Irv- November. The larger end of the campaign is sticks." In addition to having the co-operation
ing Berlin, Inc., Have Big Popularity
to be devoted to four 30-cent numbers of songs of all the sheet music and syndicate stores in
of great success and in addition popular dance this forthcoming campaign the Feist house are
One of the big song successes of this year's numbers. They are "Sand Dunes," a fox-trot; also being greatly encouraged by the talking
Ziegfeld "Follies" is an Irving Berlin number "The Vamp," novelty dance; "Lullaby Blues," machine record and music roll manufacturers,
entitled "Mandy." This song gets a big recep- waltz; "My Baby's Arms," one of the hits from who are lending their efforts to make the cam-
tion at every performance and it would appear
paign a success.
Ziegfeld "Follies."
that it is to have much popularity. Among the
One of the features of this campaign is the
other Irving Berlin numbers which the new
fact that nothing less than four pages are to
A PROMISING NEW NUMBER
firm of Irving Berlin, Inc., publish are: "A
be used in giving the numbers publicity. The
Pretty Girl Is Like a Melody," "Harem Life,"
The biggest number the Broadway Music
"A Syncopated Cocktail," "I'd Rather See a publications in which the ads will appear are:
Corp. has published since the great success of
Ladies'
Home
Journal,
Delineator,
Good
House-
Minstrel Show," "I'm the Guy That Guards
their "Alcoholic Blues" is without doubt the new
the Harem," "You Cannot Make Your Shimmy keeping, McCall's, Pictorial Review, American
song of Lew Brown and Al Von Tilzer, entitled
Magazine,
McClure's,
Red
Book,
Everybody's,
Shake on- Tea" and "My Tambourine Girl."
Cosmopolitan, Woman's Home Companion, "Wait Till You Get Them Up in the Air, Boys."
Hearst's, Vogue, Metropolitan and Theatre This is a novelty camp song that is easily one
Magazine, and it is estimated that over 64,000,000 of the biggest successes of the leading vaude-
people will read the announcements. It is ville entertainers.
stated that the total appropriation covering the
Tommy Hughes, sales manager of Shapiro,
advertisements, as well as the supplementary
publicity, will cost over $250,000. It is a stu- Bernstein & Co., Inc., left on Monday of this
pendous amount of money and is without par- week, accompanied by his family, for a two
weeks' vacation in the mountains.
"SWEET HAWAIIAN MOONLIGHT"
Tell Her of My I.ove
"WHITE HEATHER"
Paramount Picture Sons
"YOU CAN HAVE IT, I DON'T WANT I T "
" W H E N YOU HOLD ME IN YOUR A R M S "
" W H E N I MET Y O U "
'\WEEP1NG WILLOW L A N E "
" ' O A S I S " (Oriental Song)
"HAWAIIAN
"I
ROSE"
WOULDN'T DO IT FOR ANYBODY
BUT YOU "
" I N MY GARDEN OF LONG A G O "
'I WONDER WHAT'S ZE MATTER WITH MY
OOLA-LA"
"DIXIE MOON"
"E-YIP-YOW YANKEE BOYS"
Welcome Home \train
" 0 LADY, STOP ROLLING YOUR EYES "
" K E E P YOUR FACE TO THE SUNSHINE"
" A T THE SHIMME-SHA-WABBLERS' BALL"
"DALLAS BLUES" (Song and Piano)
"MOONLIGHT BLUES WALTZ"
"SWEET HAWAIIAN MOONLIGHT VALSE"
Dealers, Jobbers, Attention
We solicit advance orders for following
new numbers. All clever and catchy.
No money in advance, just your order,
to warrant printing a first edition.
Music will be sent C. O. D. when
ready to deliver.
"UNDER WESTERN SKIES," by J. B. Mitchell.
"ANGEL MUSIC," by Mary Francis Payn.
"OH, MOTHER, MOTHER," by Frank C. Gordon.
"COTTAGE OF DREAMS," by G. M. Sattes.
"AMERICA, WE'RE SO PROUD OF YOU,v by
Ray Hendrix.
"UALAKLAVA TWO-STEP," by James E. Lemon.
"WHEN YOU AND I WERE YOUNG," by
Richard Frohreieh.
"THE CAPTAIN'S WOOING," by H. B. Lewis.
"I LOVE MY HOME—MY DEAR WIFE," by Geo.
W. Lykens.
"THE STARRY BANNER," by Jas. Anderson.
"EVERYWHERE LIVE LIBERTY," by Sonia D.
Thurmond.
"THE SAMMIES FOUND A WELCOME EVERY-
WHERE," by Jas. H. Phillips.
"WHY DON'T YOU SMILE TO-NIGHT?" by
C. B. Koher.
"NEW AMERICA," by Sam H. Hodges.
"THE ARISTOCRATIC NAVY," by Lily M.
Roberts.
"VICTORY MEANS THE WORLD IS FREE,"
by Myrtle E. Aken.
"VICTORY," by Mrs. Mae Klingensmith.
"IN THE EVENING WHEN THE SUN GOES
DOWN," by Clarence Keeley.
"LOVE'S SACRIFICE," by John Fornear, Sr.
ArtmusicGems
"Forever Is A Long,
Long Time"
"When the Evening
Bells Are Ringing"
"Oh! You Don't Know
What You're Missin'"
"Waters of Venice"
(Instrumental)
"Floating Down the
Sleepy Lagoon"
(Song version "Waters of Venice")
"VICTORIOUS AMERICA M A R C H "
KEITH'S MUSIC HOUSE
581 BROADWAY
LONG BRANCH. N. J.
ARTMUSIC, Inc.
145 West 45th St.
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE MUSIC TRADE REVIEW
AUGUST 23, 1919
Mary Earl's New Masterpiece
"DREAMY ALABAMA"
MORE Beautiful Than Her Famous "Beautiful Ohio"
THE NUMBER THAT WILL BE PLAYED AND SUNG THE WORLD OVER
Order Direct or Through Your Jobber
Published by SHAPIRO, BERNSTEIN & CO., Music Publishers
CORNER BROADWAY AND 47th STREET, NEW YORK
A comparison of the average sales of a song of
the present day with those of the before-the-
Summer Sales This Season Have Broken All war period demonstrates that the average sheet
Records and a Proportionate Increase in music sales have increased well over a third.
Sales Is Expected During the Fall—Big Ad- For instance, if a successful song had a total
sale before the war of, say, 1,500,000 or 2,000,000
vertising Campaigns to Be Launched
copies, to-day the sale of the same type of song
The summer of 1919 has been one of great will probably reach 3,000,000 or more. Jerome
prosperity so far as the music publishing houses H. Remick & Co., the publishers of "Smiles,"
of the country are concerned, inasmuch as the reported recently that that number had passed
sales during both July and August have been the 3,000,000 mark. One of the largest music
much larger than those of any year in the past. publishing houses in the country has appro-
As a matter of fact, one publisher reports that priated over a million dollars for publicity for
his sales during the month of July were larger its numbers during the fall. This is in the form
than any other month of the present year. That of full-page advertisements in about fifteen of
this condition is the result of the general pros- the leading magazines of the country and is de-
perity of the country, or the general trend of
the buying public to spend their money lavishly,
TITLE PAGEJTSnrHE SAND
is hardly to be considered as the basis for the
reason of this excellent demand for song and Beach Artist at Atlantic City Uses Feist Num-
ber as Subject of Artistic Modeling
instrumental selections. Most of these sales
are of songs of the hit or near-hit variety. It
At a number of Eastern bathing beaches, in-
is true that most of the publishing houses have
at least one such number, and this, of course, cluding Atlantic City, N. J., there are always
distributes the prosperity over the whole pub- to be found adjacent to the boardwalk sand
lishing; field. In addition, many of the numbers
that are having large sales are from the high-
class catalogs and this adds greatly to the rev-
enue the publisher receives. This summer demand
is not just a spasmodic interest on the part of
the music-buying public, but is the result of the
increased recognition of music which has been
gathering momentum from month to month
and to which the war gave original impetus.
UNUSUAL DEMAND FOR MUSIC
During the fall of each year the sales natu-
rally increase and the progressive publishing
houses look for this increase during the fall
months of the present year to be tremendous.
voted to featuring just four songs. It is true
they are all thirty-cent numbers, but it is a
tremendous amount of money, no matter from
what angle it is to be viewed." That the pub-
lishers are justified in this expenditure is not
open to dispute, for the simple reason that they
have during the past three or four years carried
out a number of very extensive and costly ad-
vertising campaigns and with the increased in-
terest in music, the general prosperity of the
country and the well-planned campaign itself
there can be little doubt that the campaign will
be a most profitable one. However, it only
demonstrates the great possibilities the music
dealers have in adding to their sales with the
country favoring music as it does.
NEW SONG WITH A FILM TITLE
Jerome H. Remick & Co. have the publishing
rights to the song by Chas. M. Smith and
Harry Edelheit, which will be distributed in
conjunction with the motion picture, "The A
J> C of Love," The song will carry the same
title.
McCarthy & Fisher, Inc, have just opened
up Western branches in both Los Angeles, Cal.,
and Seattle, Wash. The former will be under
the management of Larry Yoell and Jack Hay-
den will be the manager of the latter.
MORE THAN A HIT
A HOME RUN
SEND FOR SAMPLE
COPY
£HINA
"WOND'RING"
BALLAD
"ROMANCE"
ft r
H M
SONG—WALTZ
"Tents of Arabs"
One Step Intermezzo—Song
All by LEE DAVID
Writer of "WILD HONEY"
B. D. NICE & CO.
1544 Broadway,
New York
Sand Model of Feist Title Page
artists, who use the beach sand as material
from which to sculpture groups, figures and
other attractive works, generally using subjects
with momentary appeal. Herewith is repro-
duced a photograph of the work of an artist at
Atlantic City, who has taken the title page of
"By the Camp Fire" for his subject. This
proved to be a novel attraction and drew large
crowds. Leo Feist, Inc., are the publishers.
BOB CHAMBERL1N
rlifv
ffhicago- _ _
So'Dearborn StrtH

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