Music Trade Review

Issue: 1919 Vol. 69 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
EVEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New. York; Vice-President,
J. B. Spillane. 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth ATC, 'New York; Assistant Treasurer, Win. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
CARLE TON CHACE, Business Manager
Executive and Reportorial Stall:
WILSON D. BUSH, V. D. WALSH, WM. BRAID WHITE (Technical Editor), E. B. MUNCH,
C. A. LEONARD, EDWARD LYMAN BILL, A. J. NICKLIN, L. E. BOWERS
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NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
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Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Player-Piano and
Technical Departments
Exposition Honors Won by The Review
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Paris Exposition, 1900 Silver Medal
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Diploma
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Vol. LX1X
NEW YORK, AUGUST 9, 1919
No. 6
THE VALUE OF THE PERSONAL APPEAL
T
HE advice offered by George W. Pound, in his open letter
to the members of the industry urging a strong and personal
appeal to Congressmen for action looking towards the repeal of
the war excise taxes on musical instruments, is distinctly perti-
nent. To the casual observer it would seem that, in wrangling over
the various details of peace terms and Governmental policies, Con-
gress, both in the House and Senate, has altogether lost sight of
the rights of business men to relief from war burdens as speedily as
possible.
It is true that practically all business interests are besieging
Congress for relief from taxes and other burdens of one form
or another, and that the average legislator is apt to have reached
a frame of mind where he gives such appeals slight attention.
With Congress adjourned, however, and the Senators and Represent-
atives at home among their constituents, there exists a most desir-
able opportunity for reaching them all personally.
The personal appeal of the voter-—the constituent—made to
the Congressman when he is at home, and when he perchance is
thinking of the forces that made it possible for him to reach his
high station, will unquestionably receive attention that would under
no circumstances be accorded a request sent to Washington.
It will be constant, direct pounding by every member of the
industry that will have its effect upon the members of Congress
as individuals, and by that means upon the national legislative
body as a whole. The time for this action is now, if early relief
is to be forthcoming.
AUGUST 9, 1919
has served as a deterrent to exporting in more than one instance,
for the average small exporter often finds it overexpensive to
secure such information direct himself, and knows of no central
bureau where he can secure credit facts upon which he can rely.
In his domestic trade the American manufacturer tinds avail-
able, through various credit associations, printed information of
accuracy and value which may be obtained without fuss or delay,
and serves to protect him from many thousands of dollars in pos-
sible losses in the course of a year. If some central foreign credit
clearing house can be established, to function along the lines of
domestic organizations of the same sort, then much of the un-
certainty of foreign business will be eliminated.
As the problems connected with the handling of export business
are simplified, so may the foreign business of the country be ex-
pected to expand and receive attention from concerns who feel
that, under present conditions, they cannot risk entering foreign
markets.
This move towards the establishment of some sort of Foreign
Trade Clearing House, preferably under the auspices of the U. S.
Chamber of Commerce, follows close upon the announcement that
the Government, through the Shipping Board, has established some
seventy odd trade routes between the United States and foreign
countries, and assigned hundreds of ships to cover those routes
regularly. It all leads to the pleasant belief that the establishment
of a permanent, and possibly world-dominating, foreign trade by
this country is not simply a passing whim, but will become a fact in
the near future.
INCREASING INTEREST IN EXPORT TRADE
HE marketing of our products in foreign fields is engaging
T
wide attention throughout the nation. This is a good indication.
We have been self-centered, wrapped up in our domestic commerce,
says J. H. Tregoe, secretary of the National Association of Credit
Men, but now the increase of our productive powers and the need
of our products throughout the world make necessary the widening
of our distribution and the sharing of foreign demand for merchan-
dise with other industrial nations. Our part will be measured by
our willingness to extend credit.
The United States has a wonderful opportunity. It at present
stands pre-eminent as a world leader. Here are the materials, the
machinery with which to make them into goods, the credit resources
needed for their distribution as they never before existed in any
land. Clearly we must not look at the problem of world trade from
the seller's viewpoint only, but from that of the buyer also. We
must help in building up the buying facilities through recognizing
in foreign parts a sound basis for credit. We must create here a
market for the securities of the countries with which we desire to
trade and in the buying of them some portion of the savings of
the nation must be devoted.
This is where individual thrift can play an important part, either
directly or indirectly investing in the securities of the nations which
buy our goods. It is well that this subject is having attention and
that strong interests have entered the field with facilities for ex-
amining into the merits of foreign securities and marketing them
here as their findings warrant.
Every manager of foreign credits should be studying this eco-
nomic question seriously. It is a burning subject in the great world
of reconstruction work that is before us.
THE DECLINE OF SALESMANSHIP
HETHER or not the idea emanates from those who appar-
W
ently spend most of their time in foreseeing future troubles,
the fact remains that we are now warned to watch out for a
new post-war peril, in the decline of salesmanship. The thought
appears to be that the great excess of demand over production
which existed during the war, and still persists, has served to dull
SHEDDING LIGHT ON FOREIGN CREDITS
the edge of selling ability in many instances, and permitted some
HE plans now being considered by the Chamber of Com- of the bright stars among our distributing forces to become mere
order-takers. In other words, without the necessity of selling
merce of the United States, and other prominent business or-
against competition, and of disposing of production in excess of
ganizations, looking towards the establishment of a Foreign Credit
Clearing House of some sort, to make readily available to the ex- demand, selling forces have lost their vim. It is intimated, in short,
porter, or prospective exporter, accurate credit information regard-
that the rejuvenation of the selling forces, when conditions take a
ing foreign concerns with whom he plans to do business, is a
turn, and salesmanship is again at a premium, will be a task of
move that should be considered and encouraged.
no mean proportions. While the idea is not to be taken over-
There is no question but that lack of active credit information
seriously, it is at least worth a thought.
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 9,
THE MUSIC TRADE REVIEW
1919
Building Business With the Aid of Prospect Cards
The Value of the Prospect Card System Interestingly Explained in the
Following Informative Article, Written Specially for the Review by R.
Franklin Mundorff—Invaluable as a Source of Authentic Information
Many and many a time the average person
and piano dealers have been noticed carefully
jotting entries upon a baseball or automobile
race score card, working diligently and heat-
edly to keep the score card efficiently right up
to the minute that the result might be instantly
arrived at the minute the event has been con-
cluded, or that its progress may be correctly dis-
covered at any time during the contest. The pros-
pect card of the piano dealer may, and it may not,
have the same intense interest that a sporting
event may have, but it should command the same
care and diligence that the piano dealer may be
able at any time during the day, week or month
to tell just what progress he has made in the
race of selling a certain instrument to a certain
individual or firm. It is a race, for his purpose
and intent should be, without competition, a
race against time to close a deal as rapidly as
is possible, utilizing all generalship of sales-
manship in keeping from the prospective pur-
chaser all indications of hurry and yet make
every effort to finish the race of making the
sales before the competition arrives upon the
line. In nearly 99 per cent, of the cases a
dealer has competition and making a sale re-
solves into a race against the field of competi-
PROSPECT CARD
SMITH, BARNES & STROHBER CO.
Date
Name
Address
Salesman
City
Occupation
Com.to
Exchange
Instrument Wanted
Style....
Terms
Amt.__
Pric*..
___Pr**..
REPORT
THIS CARD MUST BE FILLED OUT AND
RETURNED TO OFFICE OF MANAGER
The Salesman's Card
tors, which calls forth as much, if not more,
generalship of salesmanship.
Various methods are employed by as many
various dealers or firms, many are good, many
are mediocre and a few are, indeed, poor. Among
the poorest systems that a dealer can employ
is that of trusting to his memory or permitting
his salesmen to form the habit of trusting to
i77ie f>est/cnou)/t
murioatname
their memory. Yet it is surprising the num-
ber who use such a method, either partially or
wholly. The prospect card should be kept as
carefully and as accurately as a dealer keeps
his books and should be up to date and carefully
filed so that at all times he has at his finger tips
PROSPECT
CARD
exceptionally well posted in regard to every de-
tail of his establishment.
Upon the salesman's card the sales manager
jots any suggestions or instructions he might
have for the salesman in regard to this indi-
vidual sale or the fact that he wishes to discuss
DATE
NAME
INSTRUMENT WANTED
ADDRESS
EXCHANGE
BUSINESS ADDRESS
PHONES-RES.
GIVEN BY
BUS.
COMMISSION
OCCUPATION
CAR
SALESMAN
LINE
DATE OF
REPORT
CALL
AGAIN
Mvtm/urFF^
Prospect Card Kept on Fil
entire information regarding all prospects. This
not only helps him to more efficiently direct his
sales force, but places before him its entire ac-
tivity in the selling field and its performances.
The Kansas City branch of the Smith, Barnes
& Strohber Piano Co., under the management of
W. J. Simonson, has installed and employs one
of the most accurate and efficient systems of
handling the prospect cards. The company has
two forms printed, as shown by the accompany-
ing illustrations. One card is first made out by
the salesman securing the prospect and he makes
all entries in regard to the nature of the pro-
spective sale and the work that he has accom-
plished in securing it. This information is
tabulated upon the card used for the office, the
office card being filed in an alphabetical in-
dex. The salesman's card is filed by the sales
manager in a numerical file, indicating the day
of the month upon which the salesman must
do further work on his prospect.
At the end of each day the salesman turns his
prospect cards into the office of the sales man-
ager with the full information of the day's work
written upon it and this is transferred by the
sales manager to the office card. The sales man-
ager thus comes in direct personal contact with
all the work accomplished by his sales force
during the day and is thereby keeping himself
in Sales Manager's Office
the prospect with the salesman before further
work is done. The salesman then has the ad-
vantage of going to the file and finding just
what calls he must make that day and just what
prospects he may expect in the store on that
date, or, in fact, on most any day of the month.
The salesman is not required to carry this
information, which, indeed, is important knowl-
edge, in his mind, or trust to his pocket note-
book. His memory is fully protected by this
system and he is secure in the knowledge of his
working grounds. This system is at all times
up to date and the file is never cluttered with
old and practically worthless prospects to be
discovered some six months later to be given
to the sales force in an effort to straighten
out the tangle and revive any possible business
tl.at might have been overlooked. A prospect
that has any value at all is never neglected, but
given the proper attention at the proper time,
and a card is never taken from the file and
placed in a "dead" index until it is positively
found to be of absolutely no future value. And
as quickly as sales are consummated these cards
are taken from the index and give room for
the newer prospects, thus keeping the file alive
at all times. The piano dealer can punch his
own meal ticket so long as he has the prospect
card up to date and eternally before him.
FOREIGN TRADE OPPORTUNITY
LIVE ISSUE OF THE AEOLIAN
The following trade opportunity appears in
a recent issue of the Commerce Reports; 29981.
—Pianos, piano players, auto pianos, harmon-
iums, accordeons, band instruments and general
musical merchandise are desired by a firm in
Spain. Quotations should be given f. o. b. Amer-
ican port. Payment, cash against documents.
Correspondence should be in Spanish or French.
References.
August Number of Publication Full of Interest-
ing Features
SEEK DISCHARGE FROM BANKRUPTCY
The Ropelt & Sons Piano Co., bankrupt,
Rochester, N. Y., has filed a petition seeking
a discharge from bankruptcy. A hearing on the
petition will be held before the United States
District Court in Buffalo on September 16, ac-
cording to the latest reports.
PIANOS
The August issue of The Aeolian, the attrac-
tive little publication which appears each month
to give the news of the Aeolian Co. staff mem-
bers, would be well worth while if only for the
page of cartoons showing "Famous Aeolianites
You Have Never Met," including Rudolph Mo-
lar, of the Stationery Department, who bites the
holes in the looseleaf ledger sheets. There is
much personal gossip, however, that is dis-
tinctly interesting, and some features that are
well worth reading. There will be no issue
of The Aeolian for September, but as recom-
pense some big things are promised for October,
which will mark the opening of the fall and
winter trade.
ORGANS
E5TEY PIANO COMPANY NEW YORK CITY

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