Music Trade Review

Issue: 1919 Vol. 69 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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VOL. LXIX. No. 6
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York. Aug. 9, 1919
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Providing for Future Requirements Now
I
N the years before the war, and just about at this season, it was an ordinary thing for manufacturers of
pianos to start their campaigns urging retailers to order as soon and as liberally as possible in anticipation
of fall and winter requirements, with the view of providing the factory officials with some basis upon which
to gauge their possible production demands. To start a similar campaign this year, with the demand for
several types of instruments, particularly players, considerably in excess of factory output, would not seem
logical, were it not for the fact that under the existing situation it will be the dealer who gets his orders in first
who will profit thereby and get the most goods, providing, of course, that his credit can stand proper scrutiny.
It is well enough for the retailer to say that he has already placed substantial orders on the books of the
various manufacturers, but those orders are for instruments that he needs to take care of his demands right now
or in the immediate future, and there are comparatively few retailers who can safely say that they have com-
pletely anticipated their wants so far as their fall and winter requirements go.
Factories have been working as fast as possible during the ordinarily dull season with a view to catching up.
They may not get ahead of the game, but certain it is that when the fall demands really come the factories under
ordinary circumstances will be in a condition to meet them on a satisfactory basis. If they have orders on their
books now covering the fall and winter period, it will act as a spur to increase the effort to build up production,
and will provide definite encouragement for that move.
While not seeking to trail with a pessimist, it seems only fair to believe that there may be some changes
attending the industrial situation of which the trade is not yet cognizant. The reconstruction period in itself is
a period of uncertainty, though not necessarily of peril. We know what conditions are now, and the piano man
who gauges his requirements and places his orders with a full knowledge of the existing situation is forearmed,
so far as he can be, with regard to taking care of his future business demands. If things go ahead without a
hitch, then he will find he will have his pianos and players in goodly quantity, and will be stimulated to exert
himself and sell any possible overplus of stock. If there perchance comes a break in the situation, then his
share of whatever reduced output may result will be just that much more satisfactory.
Judging by present indications, however, the average piano merchant will find a speedy sale for every
instrument which he can place on the floor of his store during the coming season. Reports from all sections
of the country show that the month of July, usually one of the dullest months in the year, so far as piano
sales are concerned, brought the retail music merchants a volume of business little short of astonishing. If
this situation prevailed during the month just closed, what will the demand be when business resumes its real
activity in the fall? It takes no prophet to predict that the coming season will be one of the best the piano
merchant has ever witnessed, and it behooves him to prepare for the heavy demand that is certain to come by
placing his orders immediately, anticipating his wants as accurately as possible, in order to give the manu-
facturers as much time as is possible in which to fill his order.
For some two years past a number of prominent retailers have invaded the New York market during the
summer in order to look over the situation, at the same time placing orders and seeing that they get as many
instruments as possible just as soon as possible. The consensus of opinion seems to be that in. many cases the
slight trouble and expense incurred in storing a possible overplus of stock until it is needed is more than offset
by the feeling of security that comes with having that stock on hand. It is not necessary to picture the condi-
tion that arises in the average piano wareroom when stock is short, Too many of the trade have had that experi-
ence themselves. It seems the course of wisdom to forestall any similar experience in the future.
A conservative business is usually a sound and successful one, but the piano dealer who this year is too
conservative in the matter of placing advance orders is going to regret his short-sightedness before the year is
over.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
EVEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New. York; Vice-President,
J. B. Spillane. 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth ATC, 'New York; Assistant Treasurer, Win. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
CARLE TON CHACE, Business Manager
Executive and Reportorial Stall:
WILSON D. BUSH, V. D. WALSH, WM. BRAID WHITE (Technical Editor), E. B. MUNCH,
C. A. LEONARD, EDWARD LYMAN BILL, A. J. NICKLIN, L. E. BOWERS
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under the Act of March 3, 1879.
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Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Player-Piano and
Technical Departments
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Vol. LX1X
NEW YORK, AUGUST 9, 1919
No. 6
THE VALUE OF THE PERSONAL APPEAL
T
HE advice offered by George W. Pound, in his open letter
to the members of the industry urging a strong and personal
appeal to Congressmen for action looking towards the repeal of
the war excise taxes on musical instruments, is distinctly perti-
nent. To the casual observer it would seem that, in wrangling over
the various details of peace terms and Governmental policies, Con-
gress, both in the House and Senate, has altogether lost sight of
the rights of business men to relief from war burdens as speedily as
possible.
It is true that practically all business interests are besieging
Congress for relief from taxes and other burdens of one form
or another, and that the average legislator is apt to have reached
a frame of mind where he gives such appeals slight attention.
With Congress adjourned, however, and the Senators and Represent-
atives at home among their constituents, there exists a most desir-
able opportunity for reaching them all personally.
The personal appeal of the voter-—the constituent—made to
the Congressman when he is at home, and when he perchance is
thinking of the forces that made it possible for him to reach his
high station, will unquestionably receive attention that would under
no circumstances be accorded a request sent to Washington.
It will be constant, direct pounding by every member of the
industry that will have its effect upon the members of Congress
as individuals, and by that means upon the national legislative
body as a whole. The time for this action is now, if early relief
is to be forthcoming.
AUGUST 9, 1919
has served as a deterrent to exporting in more than one instance,
for the average small exporter often finds it overexpensive to
secure such information direct himself, and knows of no central
bureau where he can secure credit facts upon which he can rely.
In his domestic trade the American manufacturer tinds avail-
able, through various credit associations, printed information of
accuracy and value which may be obtained without fuss or delay,
and serves to protect him from many thousands of dollars in pos-
sible losses in the course of a year. If some central foreign credit
clearing house can be established, to function along the lines of
domestic organizations of the same sort, then much of the un-
certainty of foreign business will be eliminated.
As the problems connected with the handling of export business
are simplified, so may the foreign business of the country be ex-
pected to expand and receive attention from concerns who feel
that, under present conditions, they cannot risk entering foreign
markets.
This move towards the establishment of some sort of Foreign
Trade Clearing House, preferably under the auspices of the U. S.
Chamber of Commerce, follows close upon the announcement that
the Government, through the Shipping Board, has established some
seventy odd trade routes between the United States and foreign
countries, and assigned hundreds of ships to cover those routes
regularly. It all leads to the pleasant belief that the establishment
of a permanent, and possibly world-dominating, foreign trade by
this country is not simply a passing whim, but will become a fact in
the near future.
INCREASING INTEREST IN EXPORT TRADE
HE marketing of our products in foreign fields is engaging
T
wide attention throughout the nation. This is a good indication.
We have been self-centered, wrapped up in our domestic commerce,
says J. H. Tregoe, secretary of the National Association of Credit
Men, but now the increase of our productive powers and the need
of our products throughout the world make necessary the widening
of our distribution and the sharing of foreign demand for merchan-
dise with other industrial nations. Our part will be measured by
our willingness to extend credit.
The United States has a wonderful opportunity. It at present
stands pre-eminent as a world leader. Here are the materials, the
machinery with which to make them into goods, the credit resources
needed for their distribution as they never before existed in any
land. Clearly we must not look at the problem of world trade from
the seller's viewpoint only, but from that of the buyer also. We
must help in building up the buying facilities through recognizing
in foreign parts a sound basis for credit. We must create here a
market for the securities of the countries with which we desire to
trade and in the buying of them some portion of the savings of
the nation must be devoted.
This is where individual thrift can play an important part, either
directly or indirectly investing in the securities of the nations which
buy our goods. It is well that this subject is having attention and
that strong interests have entered the field with facilities for ex-
amining into the merits of foreign securities and marketing them
here as their findings warrant.
Every manager of foreign credits should be studying this eco-
nomic question seriously. It is a burning subject in the great world
of reconstruction work that is before us.
THE DECLINE OF SALESMANSHIP
HETHER or not the idea emanates from those who appar-
W
ently spend most of their time in foreseeing future troubles,
the fact remains that we are now warned to watch out for a
new post-war peril, in the decline of salesmanship. The thought
appears to be that the great excess of demand over production
which existed during the war, and still persists, has served to dull
SHEDDING LIGHT ON FOREIGN CREDITS
the edge of selling ability in many instances, and permitted some
HE plans now being considered by the Chamber of Com- of the bright stars among our distributing forces to become mere
order-takers. In other words, without the necessity of selling
merce of the United States, and other prominent business or-
against competition, and of disposing of production in excess of
ganizations, looking towards the establishment of a Foreign Credit
Clearing House of some sort, to make readily available to the ex- demand, selling forces have lost their vim. It is intimated, in short,
porter, or prospective exporter, accurate credit information regard-
that the rejuvenation of the selling forces, when conditions take a
ing foreign concerns with whom he plans to do business, is a
turn, and salesmanship is again at a premium, will be a task of
move that should be considered and encouraged.
no mean proportions. While the idea is not to be taken over-
There is no question but that lack of active credit information
seriously, it is at least worth a thought.
T

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