Music Trade Review

Issue: 1919 Vol. 69 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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VOL. LXIX. No. 5
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Published Every Saturday by Edward Lyman BUI, Inc., at 373 4th Ave., New York. Aug. 2, 1919
Y this time the entire trade is fully cognizant of the fact that during the first week in Fehruary of next
year there will be held in New York City an elaborate musical festival and exhibition in accordance
with the resolution adopted by the Music Industries Chamber of Commerce providing for the holding
of such an affair. That the festival and show itself will be on an elaborate scale is unquestioned,
and that it is and will be under competent management is likewise without question. Now for the trade
simply to know about the festival is not sufficient. It should be the duty of individual members of the trade to
lend their active and whole-hearted support to the event, with a view to making it an unqualified success from
every standpoint.
During the past year or so, and since the last show, music has gained in prominence to a wonderful degree.
From what may be termed semi-obscurity as one of the arts in America, it has come into the limelight and
been accepted as an absolute necessity to the well-being and comfort of man. Numerous factors—not the
least of them being Government officials, military and civil—have lent their efforts to the cause of music, either
intentionally or through force of circumstances, and this general work, coupled with the efforts of the trade
members themselves, has had a wonderful effect in compelling national recognition.
This is unquestionably the clay of music. The festival and exhibition, therefore, will be accepted by the
public as a concrete example of the importance of music and musical instruments in American life to-day.
The products shown will be accepted as examples of the development of music along industrial lines, and the
musical programs and other features as part of the festival will reflect concretely the artistic advantages of
music in the artistic sphere.
The importance that will, or should, be attached to the festival and exhibition as a public reminder
should, in itself, move members of the trade to exert every effort to back up the affair actively, for their own
benefit. If it is an unqualified success the business of music will profit greatly. If it is a failure then the cause
of music is going to suffer. If the music men themselves cannot exemplify the importance of music, and the
instruments that produce music, in a way to impress the public, then that public is going to have its faith in
music shaken to a greater or less degree. It may be that certain factors in the trade are not overenthusiastic
regarding the "idea, but even they owe it to themselves to help, for the success of the festival is going to reflect
upon the industry as a whole, and upon them as members of the industry.
Now is the time to consider the festival and exhibition seriously. It is true that the opening is six months
off, but there is much work to be done, and the time is none too long. The time selected is ideal, in the height
of the musical season, when New York is in the midst of its winter activities.
Although the festival plans provide for considerable advertising, there will still be opportunities for the
various trade interests to give publicity to the event, not only by word of mouth, but in connection with their
own newspaper advertising and through the medium of various musical and business organizations. If the
event is of sufficient importance to warrant the entire shifting of the convention schedule to midwinter, then it
is important enough to warrant far more than mere casual interest on the part of all of the members of the
industry.
Regarding the successful management and the arrangements for the show there is no question, and within
a short time there will be issued plans and sketches showing the manner in which the Grand Central Palace
is to be laid out to display musical instruments to the best advantage and at the same time provide for the accom-
modation of crowds to enjoy the special musical features that will be provided.
With the details so well taken care of, all that is needed is the support of the trade. Let that support be
generous and spontaneous in order that the public may be duly impressed.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane. 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Are., New York; Assistant Treasurer, Win. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
CARLE TON CHACE, Business Manager
Executive and Reportorial Stall:
WILSON D. BUSH, V. D. WALSH, W M . BRAID W H I T E (Technical Editor), E. B. MUNCH,
C. A. LEONARD, EDWARD LYMAN BILL, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
CHICAGO O F F I C E :
JOHN H. WILSON, 324 Washington St.
E. P. VAN HARLINGEN, Republic Building,
Telephone, Main 69S0.
209 So. State S t Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
N E W S SERVICE IS S U P P L I E D WEEKLY BV OUR CORRESPONDENTS
LOCATED I N T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Enttred as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; aJl other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Player-Piano and
Technical Departments
Exposition Honors Won by The Review
Grand Prxx
Paris Exposition, 1900 Silver Medal... .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5982—5983 MADISON 8Q.
Connecting all Departments
Cable address: "Elblll, New York"
Vol. LX1X
NEW YORK, AUGUST 2, 1919
No. 5
'ALL WORK AND NO PLAY
W
E are now entering on August, the great vacation month—the
period when millions of workers get a short respite from their
labors to store new energy and refresh their minds for another
campaign of active business. This surcease of one's daily habit
of toil is to be commended, and every business man should see to
it that his force does not overlook this short rest. It is just as
essential that the manufacturer or merchant should enforce this
rule among his employes as that he should periodically analyze the
health of his business.
Nature is always breaking down and repairing her own work,
and the piano manufacturer or merchant is not yet born who can
afford to let his business take its natural course without constant
watchfulness against the inroads of dry-rot. This watchfulness on
the part of piano merchants has a tendency to keep them alive to
the new methods that progressive dealers are following throughout
the country—those men who make good, the men who read the
trade papers, the men who do business.
It should bring content to every employer to know that his
workers are benefited by a vacation just as it pleases him to know
that his business is prospering. The men who are watchful of the
needs of their employes in the matter of recreation are usually the
men who are mentally awake and in touch with the very best
methods that win out in the business world.
AUGUST 2, 1919
that the noble lawmakers have not yet learned that the country is
no longer in the throes of combat, and are inclined to go along their
merry way "throwing the hooks into the business men," as the
expression goes.
In the opinion of some legislators apparently an individual,
firm or corporation making over $5,000 a year by the nature of
things comes under suspicion. When the income reaches $10,000
the matter is worthy of investigation, and if perchance strong busi-
ness efforts should result in an income of $20,000 annually, or
more, the Department of Justice must be informed, while the Sena-
tors devise laws that will take away for the benefit of the com-
munity this surplus income. To make a profit on a transaction is
likewise little short of criminal.
It is time to call a halt to this baiting of business, for it injures
not only capital, but the labor that derives its income from capital.
If the United States is to maintain its position as the leading in-
dustrial nation, and progress along those lines, business men must
be encouraged rather than harassed and it is hoped that the new
Congress, coming in after peace is signed, and with no war excite-
ment still lingering in the minds of its members, will be inclined to
view matters from at least a fairly rational angle, and stop, look
and listen before taking some more wallops at the men who are
helping to keep America prosperous.
THE DEMAND FOR GRAND PIANOS
A
SIGNIFICANT sign of the times is the tremendous demand
which now exists for grand pianos. This demand is not con-
fined to any one section, but must be considered as general, for
dealers are unable to get all the grand pianos needed from the
factories, and will not be able to gel them for some time to come.
The making of grand pianos is not a haphazard, hasty process. It
takes time, money and expert labor to produce them.
Not only are grand pianos in demand to-day, but there is also
a marked activity in the player-grand field. The increase in player-
grand sales marks always an increase in the number of persons who
are buying because they have the money and a desire for something
somewhat out of the ordinary.
It is not to be conveyed by this that everybody who buys a
player-grand is necessarily a lover of the best in music, but rather
that on the whole those who want player-grands have money and
intelligence.
It can be stated without offense that many of those who
buy an ordinary grand piano, when they are not musical, buy
because it is the thing for people in their financial class to do. If
they think of a player they will most likely think of an ordinary
upright to satisfy the needs of the young folks in addition to the
real piano, or grand.
Meanwhile, those who buy player-grands are more likely to be
those who not only have the money to buy, but also have the
intelligence to appreciate a fine piano and a tine player sufficiently
to wish to produce high-class music on the two combined.
Dealers who are not afraid to go after a fine class of trade
can sell player-grands just as they are now selling ordinary grands—
perhaps not in such numbers, but yet in sufficient quantities to bring
a commensurate reward for their efforts in a monetary way.
There are those dealers, however, who even to-day maintain
that in due course the player-grand will be a competitor with the
regular grand in the sales domain, but this condition has not arisen
as yet. Suffice it that grands are in greater demand to-day than
ever before in history, and a great many player-grands are also
finding a market.
STATISTICS ON PIANO-MAKING
BAITING OF BUSINESS MUST STOP
W
H I L E the war fever was at its height, the business men of
the country were inclined to be tolerant of the eagerness of
lawmakers, national, State and municipal, to pass and put into
effect measures burdensome to a greater or less degree, but declared
necessary to meet the existing emergency. It was felt by the more
hopeful that most of these wartime measures would be repealed
when the acute emergency no longer existed, and that legislators
might be expected to settle down to normal activities, and have some
consideration for the industrial interests of the country. Develop-
ments since the signing of the armistice, however, would indicate
D
ISCUSSING piano-making from the standpoint of fine cabinet
work, the Woodworker makes the following pertinent remarks :
"The making of pianos not only calls for much of the finest face
veneer produced, but also involves special skill in woodwork and
finishing, and the trade as a whole calls for a lot of material. One
authority estimates that there is a total of about 80,000,000 feet of
lumber used annually, and over 100,000,000 feet, surface measure,
of fine face veneer. The making of the keys alone calls for 3,000,-
000 feet of pine and basswood a year, while the action, which is in
the main made up of short maple dimensions, calls for 2,000,000
feet more."

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