Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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VOL. LXIX. No. 5
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Published Every Saturday by Edward Lyman BUI, Inc., at 373 4th Ave., New York. Aug. 2, 1919
Y this time the entire trade is fully cognizant of the fact that during the first week in Fehruary of next
year there will be held in New York City an elaborate musical festival and exhibition in accordance
with the resolution adopted by the Music Industries Chamber of Commerce providing for the holding
of such an affair. That the festival and show itself will be on an elaborate scale is unquestioned,
and that it is and will be under competent management is likewise without question. Now for the trade
simply to know about the festival is not sufficient. It should be the duty of individual members of the trade to
lend their active and whole-hearted support to the event, with a view to making it an unqualified success from
every standpoint.
During the past year or so, and since the last show, music has gained in prominence to a wonderful degree.
From what may be termed semi-obscurity as one of the arts in America, it has come into the limelight and
been accepted as an absolute necessity to the well-being and comfort of man. Numerous factors—not the
least of them being Government officials, military and civil—have lent their efforts to the cause of music, either
intentionally or through force of circumstances, and this general work, coupled with the efforts of the trade
members themselves, has had a wonderful effect in compelling national recognition.
This is unquestionably the clay of music. The festival and exhibition, therefore, will be accepted by the
public as a concrete example of the importance of music and musical instruments in American life to-day.
The products shown will be accepted as examples of the development of music along industrial lines, and the
musical programs and other features as part of the festival will reflect concretely the artistic advantages of
music in the artistic sphere.
The importance that will, or should, be attached to the festival and exhibition as a public reminder
should, in itself, move members of the trade to exert every effort to back up the affair actively, for their own
benefit. If it is an unqualified success the business of music will profit greatly. If it is a failure then the cause
of music is going to suffer. If the music men themselves cannot exemplify the importance of music, and the
instruments that produce music, in a way to impress the public, then that public is going to have its faith in
music shaken to a greater or less degree. It may be that certain factors in the trade are not overenthusiastic
regarding the "idea, but even they owe it to themselves to help, for the success of the festival is going to reflect
upon the industry as a whole, and upon them as members of the industry.
Now is the time to consider the festival and exhibition seriously. It is true that the opening is six months
off, but there is much work to be done, and the time is none too long. The time selected is ideal, in the height
of the musical season, when New York is in the midst of its winter activities.
Although the festival plans provide for considerable advertising, there will still be opportunities for the
various trade interests to give publicity to the event, not only by word of mouth, but in connection with their
own newspaper advertising and through the medium of various musical and business organizations. If the
event is of sufficient importance to warrant the entire shifting of the convention schedule to midwinter, then it
is important enough to warrant far more than mere casual interest on the part of all of the members of the
industry.
Regarding the successful management and the arrangements for the show there is no question, and within
a short time there will be issued plans and sketches showing the manner in which the Grand Central Palace
is to be laid out to display musical instruments to the best advantage and at the same time provide for the accom-
modation of crowds to enjoy the special musical features that will be provided.
With the details so well taken care of, all that is needed is the support of the trade. Let that support be
generous and spontaneous in order that the public may be duly impressed.