Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULI 19, 1919
THE MUSIC TRADE REVIEW
45
SOME STRONG FEIST PUBLICITY
Feature of Campaign a Series of Page Adver-
tisements in New York Tribune
Get Ready to Reap
the Fall Harvest!
WHY WAIT TILL, THE RUSH IS HERE
BEFORE PUTTING YOUR HOUSE IN
ORDER?
If you are Belling SHEET MUSIC at all, you
can't well get along without the NATION-
ALLY ADVERTISED
"CENTURY EDI-
TION."
If you do it will lose your profits and pos-
sibly customers.
Prepare for the Fall Rush Now!
Put "CENTURY EDITION" on your shelves
this month or next for the business and
profits it will bring next season. Don't wait
until you are busy and the rush of business
overtakes you. Prepare for the demand be-
forehand.
SENO FOR PARTICULARS TO-DAY
Leo Feist, Inc., started an advertising cam-
paign commencing with the July 12 issue of the
New York Tribune, when they inserted a full-
page advertisement in the rotogravure section in
that paper, featuring "When You Look in the
Heart of a Rose," the big song success from
"The Better 'Ole." In addition to the publicity
given the song a large reproduction of the photo-
graph of John McCormack appeared. John Me
Cormack made a record, unsolicited, of the
ballad for the Victor Talking Machine Co. In
addition to the above announcement Leo Feist,
Inc., also carried a full page in the same number
in last Sunday's New York Times, and it is
understood this is to be followed within a very
short time with advertisements in a long list
of newspapers throughout the country, as well
as weekly and monthly magazines.
SOLDIER WRITERS' REUNION
AJfred Dubin and Fred Rath Entertain Former
Associates With Argonne Players
Century Music Pub. Co.
Tfoii can't g o
w r o n g with
It's a Hit in Chicago
The only really "honest-to-
goodness" successor to
"Strutters Ball"
"At the High Brown
Babies' Ball"
DEALERS—Writ* for Bulletin
and Prices
LEO. FEIST, Inc., FEIST Bid*., New York
Alfred Dubin and Fred Rath, who wrote the
1,1,1,1.1.l.l.U.U.I.H,I.M.I.IMUilcMiliM.hlM.l.liM. \
songs
and sketches for the Argonne Players
231-235 West 40th Street, NEW YORK
show, of the Seventy-seventh Division, and are
now writing exclusively for M. Witmark & Sons,
a novel "mess-kit dinner" at Rath's home to
M1D=WEEK LUNCHEONS DISCONTINUE gave
The Standard Music Roll Co., Orange, N. J.,
their former pals who were with the Argonne
Local Music Publishers and Dealers Will show. When the Argonne Players appeared have rushed through for immediate distribution
Gather Around Luncheon Table Again in Sep- before President Wilson at Champs Elysees three song numbers for their Arto catalog of
Theatre, in Paris, Dubin and Rath promised to rolls. They are: "Everybody Wants the Key to
tember—Elaborate Plans Announced
give the boys a "chow" as soon as one or more My Cellar," "Sweet Hawaiian Moonlight" and
of
the players appeared at the Palace or a Broad- "Will O' the Wisp." The numbers are also to be
In announcing that mid-week luncheons of
the Greater New York Music Publishers' and way legitimate house. Jack Waldron was the mentioned in the newspaper advertising cam-
Dealers' Association have been discontinued un- first to play the Palace, when he appeared there paign they are now making in the daily papers
til September, due to the small attendance dur- last week with Emma Haig, although the Ar- ot the country. The numbers are published by
ing the hot weather, George H. Bliss, secretary gonne Five had already played Proctor's Fifth McCarthy & Fischer, Inc., the McKinley Music
of the association, in his characteristic manner, Avenue. Percy Hilton, now on the road with Co. and the A. J. Stasny Music Co.
has the following to say in reference to the Comstock & Gest's production, "The Five Mil-
entertainment plans in connection with the fall lion," made a special trip to join his old soldier
INCORPORATED IN MONTANA
pals at the reunion.
luncheons:
The Fisher Thompson Music Publishing Co.
"Our first luncheon in September is going to
has
incorporated under the laws of Montana,
TO OPEN PROFESSIONAL ROOMS
be a 'blinger,' and we are going to follow this
with $20,000 capital stock. William I. Lippin-
up and have something new and different each
Irving Berlin, Inc., will shortly open profes- cott, of Butte, is president, while Mr. Thomp-
week to keep up the interest of our members.
"Thus far we have the following talent lined sional rooms in the quarters formerly occupied son will be active manager and principal con-
up: Nazimova, Douglas Fairbanks, William Jen- by the National Vaudeville Artists. The quar- tributor, as well as secretary-treasurer. The
nings Bryan, Gertrude Hoffman, Lydia Pinkham, ters are now in the hands of the painters and house will open September 1. It is the first
General Foch, Eleanor Glynn, George Hilbert, decorators and are being completely overhauled. music publishing house to be launched in Mon-
Henry Ford, Lee Shubert, Sir Edward Little, It is understood that the quarters will be among tana.
the best appointed offices and professional rooms
etc., etc.
"If any of our members have anything fur- in the United States. According to reports in
ther to suggest in regards to the above list the trade the first announcement of the new
kindly communicate with our entertainment concern will show that they have an exception-
ally active catalog.
committee."
THREE LIVE SONGS ON ARTO ROLLS
SENSATIONAL SONG H I T S
YOU'RE STILL AN OLD SWEETHEART OF MINE'
I'M FOREVER BLOWING B U B B L E S "
SOME SUNNY DAY '
TILL WE MEET AGAIN"
OUT OF THE EAST"
"I'LL SAY SHE DOES"
"MADELON"
A LITTLE BIRCH CANOE AND YOU'
AFTER ALL"
"SMILES"
"TACKIN' EM DOWN"
BLUEBIRD'
"SAHAPA"
McKinley's New Song Success
GREATEST "JAZZ" SONG EVER PUBLISHED
SECULAR
Evening: Brines Rest and You
There's A Long, Long Trail
The Magic of Your Eyes
My Rosary for You
Mother Machree
Kiss Me Again
Starlight Love
Can't Yo' Heah Me Callln', Caroline
Ring Out! Sweet Bells of Peace
Spring's a Lovable Ladye
Dear Little Boy of Mine
Sorter Miss You
Smilln' Through
Who Knows?
Values
SACRED
Teach Me To Pray
I Come To Thee
The Silent Voice
A Little While
It Was For Me
Ever At Rest
AND MANY OTHERS