Music Trade Review

Issue: 1919 Vol. 69 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MIWIC1MDE
VOL. LX1X. No. 3
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York.
July 19, 1919
8in
*&o C o°£er
The Wisdom of Placing Orders Now
T
THERE is too frequently heard in the trade the question as to whether there will come in the near
future a period of overproduction, with all of its attendant problems, as the result of the efforts of
piano manufacturers to increase output to take care of the demand that does not have to be created,
but is waiting at their doors, or, more accurately speaking, on their order books. There are some
sage thinkers who pretend at least to believe that personal endeavors to keep in sight of orders must even-
tually result in the falling off of orders, and that the movement will result in a surplus of output'. In the
opinion of the most enlightened members of the trade any possible period of overproduction is so far distant
in the future that it is not even worthy of serious consideration at the present time, in the face of other ques-
tions of more important moment.
It is pointed out most emphatically that this is the day of high manufacturing costs, both in the matter
of supplies and labor; that the average manufacturer is facing this increased production expense because he
has on his books definite orders for his output. If perchance all such orders are filled, then the production is
going to drop in exact proportion to the demand, from the fact that the manufacturer is not going to tie
up his capital in stock to be stored on his factory floors.
In other days when credits were long, and the supply men inclined to be lenient, overproduction did not
mean tied-up capital so much as it meant the ability to wheedle long terms out of the man who was selling the
materials. Now the supply man demands cash, or its equivalent, and this in itself puts an entirely new com-
plexion on the situation.
The supply market has steadied during the past couple of years, as the piano manufacturer who anticipates
his supply requirements for a year or so in advance, for fear that there may be a sudden break in the market,
is very rare indeed. The big men of the industry are emphatic in their declarations that no such
drop is possible; that the increased labor costs alone will serve to keep prices at top notch for an indefinite
period.
The manufacturer is not inclined to gamble overmuch. He buys just far enough ahead to protect him
from shortage without laying him open to an oversupply at the wrong time. But following this lead, the
retailer who is sitting tight on the price question, who is buying his instruments from hand to mouth on the
expectation that the manufacturer is shortly going to have more pianos than he will be able to sell, and therefore
will be inclined to lower his prices, has the wrong idea. As things go now, the average piano man can play close
to the cushion and keep probably one or two pianos ahead of the game. If anything happens to the produc-
tion end, however, that surplus of one or two pianos is not going to protect him very long.
Placing orders at existing prices, therefore, either for supplies or the finished product, is not in any
sense desperate gambling on the future, but is simply a matter of good business. If present prices change
at all in the near future, it will be to drift in an upward direction. That many members of the trade in all
its branches are firm in this belief is evidenced by the fact that a great many of them will accept orders now only
on condition that prices will be based on general price conditions as they may be existing at the time the goods
are shipped.
The longer the dealer delays in placing his orders, and in seeing to it that instruments are shipped to
him, just to that extent does he gamble on the market conditions as they affect the product he handles. Some
years hence it may pay for the dealer to gamble on that basis, but it can be stated with confidence that during
the coming season he is going to pay for his instruments at least as much as he has to pay at the present
moment, and in all probability considerably more. The question would seem to resolve itself into whether
or not the retailer is going to sit tight, probably without stock, waiting for some miracle to happen.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIDV
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
Raymond Bill, 373
B. Spillane. 373 Fourth Aye., New York; Second Vice-President,
{ . 'ourth
Aye,, 'New York; Assistant Treasurer, Win. A. Low.
J. B. SPHXANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
CARLETON CHACE, Business Manager
Executive and Reportorlal Staff:
WILSON D. BUSH, V. D. WALSH, W M . BRAID WHITE (Technical Editor), E. B. MUNCH,
C. A. LEONARD, EDWARD LYMAN BILL, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
CHICAGO OFFICE:
JOHN H. WILSON, 324 Washington St.
E. P. VAN HARLINGEN, Republic Building,
Telephone, Main 6950.
209 So. State S t Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OCR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
nd
Departments conducted by an expert wherein all ques-
llU
tions of a technical nature relating to the tuning,
nAnonhnanla
regulating and repairing of pianos and player-pianos
II€par[inentS
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
REVIEW
JULY 19, 1919
would seem that every manufacturer of, or dealer in, a trade-marked
article should be earnest and unhesitating in support of the Federal
Trade Commission's plan for a price maintenance measure.
THE DAYLIGHT SAVING PLAN ASSURED
is no question but that President Wilson is to be com-
T HERE
mended upon his act in vetoing the Agricultural Appropriation
bill, owing to the fact that it carried a rider repealing the Daylight
Saving Act. The failure of the House of Representatives to over-
ride the veto would seem to insure to those who believe in the
economy of fuel for lighting purposes, and in attending to their
business during daylight hours, the gratification of their desires.
It appears that the opposition to the Daylight Saving Act was
not of a purely political nature, but came from the agricultural
element in the Middle West, supported to a considerable extent by
lighting interests. The men of the industries, both in the East and
West, stood strongly in favor of the continuance of the plan, in the
belief that it was not only a matter of economy, but provided for
increased efficiency on the part of their employes. The average
workman has been in favor of daylight saving, because by that plan
he has been enabled to enjoy a longer period of daylight for rest, or
recreation, as the case might be. Fortunately, for once, the busi-
ness man has not been forced to bow to the demands of the farmer.
In some respects it is quite a new experience.
MUSIC AND THE PROGRESS OF CIVILIZATION
HE growing influence of music throughout America is, accord-
T
ing to some of the most noted thinkers, one of the most
satisfying developments of our time, because it is in the art of
music, as in all the arts, that the immortality of a nation is pre-
served. In discussing the subject the other day Richard Rowley
Grand Prix
Paris Exposition, 1900 Silver Medal... .Charleston Exposition, 1902
Diploma
Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
pointed
out as an example the case of Greece, whose intellectual
Gold Medal—Lewis-Clark Exposition, 1905
influence
was indestructible, whilst that of other warrior races had
LONG DISTANCE TELEPHONES—NUMBERS 5982—5983 MADISON 8Q.
Connecting all Departments
perished. In the modern State we have much to expect from the
Cable address: "ElblU, New York"
musician, the poet, and the painter. Despite the general opinion
No. 3
Vol. LX1X
NEW YORK, JULY 19, 1919
of efficiency experts, these types do not easily tolerate the stupidity
and waste they see around them. However, it is not the function
RECOGNITION FOR PRICE MAINTENANCE
of art to teach reform. Art only expresses in a symbol what the
artist
has seen and felt, and by means of it man would perhaps ulti-
HE renewed recommendation of the Federal Trade Commis-
mately
begin to build up a civilization more in accord with the Divine
sion to the effect that manufacturers should be permitted by
Will.
law to fix and maintain resale prices on goods identified by trade-
There can be no real permanence in our civilization unless the
mark or trade name, as a protection to their intangible property
artist
creates and develops it. Life that is merely material is doomed
right or good will, created through years of fair dealing, is un-
to
extinction.
So long as a nation is content with having its in-
questionably a move in the right direction. The Commission, of
dividuality
expressed
only in piles of gold, then so long will it
course, qualified its recommendation to the extent of providing that
fail
to
win
immortality.
both prices and the contracts under which they are to be main-
These words clearly indicate the importance of the great cam-
tained must be subject to review by a disinterested agency, on the
paign
which the National Bureau for the Advancement of Music
premise that unlimited power to fix and to enforce a resale price
is
carrying
on in helping to make America musical. It may be that
may not be made lawful with safety.
the
primary
motive is selfish. Be that as it may, the end is one that
Those in the lines of business that have reached their present
must
result
in
a wider appreciation of music and of the polite arts.
development largely through the observance of price maintenance,
It
all
tends
to
refine
our civilization—to take the rough corners off
such as the talking machine trade, as well as those who believe on
our
material
progress,
and make life more endurable and more
principle that a manufacturer of a trade-marked product, or one
pleasant
for
all.
having a recognized trade name of standing, should be empowered
to protect his business from the inroads of the price cutter, will be
BRINGING PROFESSION AND TRADE TOGETHER
interested in the outcome of the Federal Trade Commission recom-
mendation, particularly as that body holds that unrestrained price
USIC trade organizations generally will watch with interest the
cutting is not in the public interest. The Commission is broad
work that has been planned by the Detroit Music Trades
enough to say that bills now before Congress, such as the Stephens
Association for the cause of music in that city, and a feature of
bill, the Kelly bill, etc., may well be made to meet the situation by
which will be a mammoth music festival to be held in September
under the auspices of the association. The association has also gone
being amended so as to provide for a review of. the terms of resale
on record as being ambitious to establish a more friendly relation-
contracts, or any revision in those contracts, by a disinterested
ship between the music profession and the music trade, and to that
agency.
end
will give an elaborate banquet to Ossip Gabrilowitsch, director
The majority of modern business men have long been in favor
of
the
Detroit Symphony Orchestra.
of some form of price maintenance for the protection of articles
bearing trade-marks or names that have been given definite standing
The Detroit Association has already done some excellent work
through years of effort and the expenditure of much money. The
for music generally during the past season, and the plans being
made for the fall indicate that the association members are still
only objection seems to have been, with some men, that the unquali-
active in music's cause. The plan of bringing together the profes-
fied right to maintain prices would give to the manufacturers a
sional and mercantile interests on a more permanent footing is in
power that would tend to create a monopoly were it used improperly.
itself worthy, of study and emulation by music merchants in every
If the recommendations to the Federal Trade Commission are car-
section of the country. The campaign for music is too widespread
ried out the manufacturer will be protected in his trade-mark or
and too important to permit factions of any kind to exist among
trade name, and, by being subject to control, may not use that power
its supporters.
of protection in the wrong direction, and overstep the mark. It
Exposition Honors Won by The Review
T
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