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12
THE MUSIC TRADE REVIEW
PNEUMATICS
{Continued from page 11)
conveniently on it. So there are exceptions to
the general statement made above.
Conclusion
Nevertheless, we must conclude from this
hasty survey that the upstairs system is best
for appearance and ease of playing, but has the
disadvantage of requiring a special case. On
the other hand, the downstairs system is cer-
tainly the best for convenience of assembly and
for saving trouble and expense in piano mak-
ing, while it has the disadvantages of not so
well concealing its true significance when it is
not in use and of being less convenient for the
player pianist, generally speaking.
The first system, then, is the one for the
exclusive maker, the other is best for the whole-
sale manufacturer.
T
HE progress and the
profit you make in
your Player Roll Depart- NEW MUSIC ROLL ANNNOUNCED
ment will only be as great Altoona Music Roll Co. to Put Victory Roll on
the Market Next Month
as the service you deliver
The Victory music roll, Superba edition, a
there.
new word roll produced by the Altoona Music
Roll Co., of Altoona and Lansdale, Pa., will
make
at the first of the
The most superficial in- year. its Much initial care appearance
has been given to the perfec-
this new roll. All selections listed
vestigation will show that in tion the of Superba
editions will also be produced
in Victory rolls without words.
with
IMPERIAL
•ROLLS*
DECEMBER 27, 1919
NEW TRADE COMMISSION DECISION
Federal Body Orders Orient Music Roll Co. to
Cease Manufacturing Music Rolls by Dupli-
cating the Products of Competing Concerns
WASHINGTON, D. C , December 22.—The Fed-
eral Trade Commission to-day announced that
the Orient Music Roll Co., of Bridgeport, Conn.,
upon an admission that the allegations of the
formal complaint by the Commission are true,
has been ordered by the Commission to cease
and desist from manufacturing perforated paper
music rolls by making duplicates or copies of
rolls which were made by competing manu-
facturers.
"The Commission found that the production
of master music rolls for use in piano players
requires great mechanical skill and ingenuity,
involves the expenditure of much money and
labor and forms the greater part of the cost of
perforated paper music rolls," says a statement
issued by the Commission. "The Orient Co.
purchased music rolls manufactured and sold
by competitors and made duplicates and copies
thereof and sold the same in competition with
wholesalers and retailers of music rolls simi-
lar to those from which the said duplicates
were made. The company's practice of thus ap-
propriating the results of competitors' ingenuity,
labor and expense, and avoiding the cost of pro-
ducing master rolls, is an unfair method of
competition, and the Commission has ordered
the same discontinued."
STANDARD PLAYER ACTION CUT-OUTS PROVING POPULAR
The Rosenstein Piano Co. have shown much
originality in their use of the Standard Player
Action's window cut-outs. The photograph re-
varied adaptation by dealers. The Standard Pneu-
matic Action Co. receives almost daily photo-
graphs of windows in which these attractive cut-
the live, wide-awake
merchant is always able
to be first with the latest.
This wins patronage and
the paramount quality
which such artists as
Charley Straight, Mary
Angell, McNair Ilgenfritz,
Gurnel Anderson, Roy
Bargy and Clarence Jones,
playing exclusively for
Imperial, put into their
Imperial Rolls makes it
easy to hold every first
customer as a steady
patron.
Why not stop standing
in the way of greater
progress and profit?
Why not write us—today?
Imperial Player
Roll Company
CHICAGO
How the Rosenstein Piano Co. Uses Standard Cut-outs
produced herewith shows these attractive win- outs play the important part. These photo-
dow displays as they are now being exhibited graphs are indeed eloquent proof that window
by that company. The entire window gives display advertising is most effective.
evidence of very careful planning, the cut-outs,
piano and other "fixin's" being arranged in a
most pleasing harmony.
The company is also using at the same time
the attract-o-scope, a mechanical ever-changing
moving picture slide machine. This ingenious
arrangement shows continuously twenty-five in-
teresting pictures, each designed primarily to
stimulate the desire for music, introducing in-
cidentally the Standard Player Action as a means
of satisfying that desire. The attract-o-scope
is making its round of the dealers throughout the
country and is proving a decided interest-stimu-
lator wherever exhibited.
The Standard window displays are finding a
PLAYERPIANO