Music Trade Review

Issue: 1919 Vol. 69 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
NOVEMBER 29, 1919
9
MIMI&HIMliy^
Being the Monthly Excuse for The Review's Tame Philosopher, Yclept the
Editor of This Player Section, to Exhibit His Lack or Abundance of Talent,
As the Case May Be, at Commenting Upon Various Timely Themes and Topics
be candid about it, we find much difficulty in adopt-
ing any attitude of satisfaction cr complacency in
this matter. Say what we please, we must admit, if
Lots of the folks tell us they are going i.o exhibit we are honest, that while the player-piano of today
down to N'York in a couple of months. And the cu- is a fine piece of work, it is very incomplete. Per-
riosity of the visiopuntist is intrigued as to the won- haps when the public has become a little more par-
ders they may have in mind to reveal to a world ticular we shall see some really startling novelties at
palpitating, more or less, with anxiety. Somehow or our annual meets. Till then, perhaps, we had better
another, one finds it hard to visualize those sur- be patient. Anyhow, the annual meet and the occa-
prises. The truth is, of course, that the year 19,19 sional show are like great demonstrators of the big-
has been a "production" year. That is to say, the ness and of the high technical position (mechani-
big job has been to get goods out/, not to invent new cally speaking) of our industry.
devices or improve old ideas. The improvements
which have been made are, of course, many; "but
Our Missing Friend
they have had to do with economies of production
rather than with technical refinement of the finished
In the midst of all the talk about the betterment
product. The industry progresses, indeed, with some of music and the advancement of the same, and all
steadiness in the direction of technical improvement, that sort of thing, one rather misses our friend the
using that term in the sense of mechanical or manu- player-piano. As a champion of that much-abused
facturing efficiency; but it does not, somehow, show but stubbornly surviving instrument we feel that
very much or very rapid progress in artistic or ex- here is an -aching void. Jus* how a void can have
pressive refinement. When all the present produc- an ache in it I shall not prete id to explain. A void,
tion problems have been settled, and when supply it seems, is a vacuum. Now ihe inside of a player-
balances demand once more, it is to be hoped that piano does, or ought to, occupy itself in producing a
our trade pundits will turn their attention again to- vacuum; anyhow, a partial vacuum. Now one has
ward the artistic position of the player-piano, and heard player-pianos which produced quite a number
will ask themselves if they really are satisfied. To of aches; but these were neither in the void nor in
Our Show, Down to N'Yawk
The highest class player
actions in the world
IIIIKXtllTUIIIIIKIIIIttlTniUtllllltlltlllllll tllTllllITTTlIllllll tllillTllllllllIlltTM I r IT rt T111 Tl IMI Tl 111111 IT 1111T ri TI IT 11} 1111IIII111 r I [f 1111HIM Ml I! 11111! 11T111111 [ U1111C1 It 11111ll 1 [ 1111 111 1T111111111111111111 • • 111111 [ I • 111] IJT LIB
"The valve unit that made the player famous"
The new "Amphion Accessible Action" is the last word in scientific player
achievement. It has the complete valve action .assembled in a "Demountable
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the vacuum, not even in the vacuum chambers; they
were in the heads of the listeners. But this is neither
here nor there. What I ought to have said before
I tripped up, was that in the midst of all this talk—
good talk, too—about the advancement of music in
the home, the player-piano is getting left out.
Musicians, like Arthur Whiting, are always sneering
at the player-piano as a musical machine gun; but
the fact remains that there are something like 700,-
000 of this artillery in the land. To certainly half a
million homes the player-piano is the one music-
maker. Why cannot, why should not, we link up the
player-piano with the music-in-the-home movement?
It really does seem that more might be done here
than is being done. Surely no one will believe that
the art of playing the player-piano could not be en-
couraged, or even taught. Why not? Why neglect
a large, established and growing element of the musi-
cal equipment of the country merely because it does
not exactly fit in with the established views of the
reigning caste of musical Brahmans? Why ignore
an instrument used and understanded of the people?
The player-piano can be made a valuable contributor
to musical culture; but it must be treated with res-
pect, and then with understanding.
Well, Why Not?
Our ponderous (in most ways) contemporary, the
Talking Alachine World, dictionary, encyclopaedia
Britannica and Enchiridion of the sister industry,
is telling the solar system that talker dealers ought
to stock player rolls. Well, one does not pretend to
know why not; and the suggestion leads to quite
fascinating speculations. For instance, just as long
as the roll is considered to be merely a specialized
development out of the player business it will be
treated as a specialty and sold only by specialists.
Now, with all the standardization of the present age
applied to it, why cannot any music roll be sold by
any dealer in books or magazines or fiddle strings,
or by any other person who would be likely to sell
sheet music in any kind of way? Why is a music-
roll not to be considered a staple? Who, in fact, can
rightly call it anything else today? It is as much a
staple at this moment as is the printed sheet of
music or the printed book. Why should a music-roll
be sold only in a piano store? In fact, the answer
is plain. It should be sold wherever the folks will
come in and buy it. Why not? The secret of na-
tional popularity for the player-piano is to be found
among other places in the widest possible distribution
of retail service on music-rolls. This is one secret
of player merchandising to be remembered.
This Hectic Life!
We used to know a rather lovely young lady. She
had red hair, real red, red hair. And she had green
eyes, real dark green cat's eyes. And she painted
pictures, and she sang. And she also played the
(Continued on page 10)
?Z*rAVTOPIANO COMPANY
PAVX.B.KUTGH P r » j i d e « t ^ =
OH THE HUDSON a t

:
IS1ST.STREET .NEW Y Q R K =
BETTER MUSIC *3r AMERICAN
HOMES
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
10
THE POINT OF VIEW
REVIEW
AMPICO ENTERTAINS PRINCE
NOVEMBER 29, 1919
NEW PERFORATED RECORD SHEETS
{Continued from page 9)
piano. And she was fearfully and wonderfully tal-
ented. Not to say pretty, distractingly so. This
young lady used to take singing lessons from a
friend of ours. She would come tearing in ten
minutes late, with her perfectly wonderful hair all
mussed up and her green (dark green) eyes snap-
ping. "Gee whiz, life is hectic, isn't it?" she would
gasp, sinking into a chair. Well, this energetic and
fascinating, but just terrible young person used to
startle her friends very much. But today she would
not startle us at all. We should regard her as quite
a banal young person. For, in point of fact, life at
the moment of going to press is just a bit more hec-
tic than hecticity itself, if you know what we mean.
When one goes to buy a player-piano and finds that
the mere dream of being able to get one inside of
a month provokes derisive laughter. When one pays
twenty dollars for a pair of five dollar shoes, when a
carpenter gets a dollar an hour, when half the popu-
lation yells "Down with everything," and the other
half is busily engaged in putting everything up, up,
up, and then some, life, as one might say, is decidedly
hectic, not to say tempestuous, cyclonic and tornado-
esque. The question is: What shall we do? And
the answer is: Smile! What else?
WASHINGTON, D. C, November 24.—Patent No.
1,322,448 was last week granted to Charles D.
Isaacson, Brooklyn, N. Y., for a perforated music
sheet. This invention relates to music record
sheets such as are used on so-called self-playing
musical instruments for controlling the operat-
ing mechanism thereof, and consists in providing
such sheets with certain distinguishing characters,
marks or imprints that will assist the operator
in giving a more correct and intelligent interpre-
AEOLIAN PIPE ORGAN AT AUCTION tation of the music.
The object of the invention is to provide music
At the sale of the contents of the De Lamar Man- record sheets, such as are wound on rolls, with
sion, at Thirty-seventh street and Madison avenue,
New York, which was concluded on Saturday last means such as a concise verbal description of
under the auspices of the American Art Association, the particular selection, setting forth in words,
an Aeolian pipe organ with harp and chimes, built an interpretation of the story which the composer
at a cost of more than $25,000, brought the second has rendered in musical notation. In addition
highest price of the day for an individual article, to this verbal description, there will be printed
going to Frank Campbell for $13,000. A note with on or attached to the record sheet at various
the description in the catalog provided that the places throughout its length and at suitable points
buyer should agree to "employ careful and compe- to correspond with the musical theme, pictures,
descriptive of the music.
tent workmen and remove it at his own risk."
In the New York papers on Monday there ap-
peared attractive advertisements announcing to the
public the fact that a part of the equipment of H. M.
S. "Renown" was an Ampico reproducing piano to
provide music and entertainment for the Prince of
Wales, who made his home on the ship while visit-
ing New York, and also while on the way to Halifax.
The advertisement was of an attractive design and
showed a picture of the Prince and the "Renown."
NEW QUARTERS FOR WRIGHT & SONS
Player Action Makers Increasing Output 20 Per
Cent, a Month—Large Quantities of Pneumatic
Stacks Being Sold—Many Accounts Opened
WORCESTER, MASS., November 24.—Wright & Sons,
manufacturers of player actions, report that they are
increasing their production at the rate of 20 per
cent, per month. The directors of the company are
considering the matter of larger quarters. In this
event it is stated that the company will continue to
operate in the present quarters until the new quar-
ters are entirely completed so as to allow as little
interruption as possible. Some important new ac-
counts have been opened in the West. Wright &
Sons are catering to manufacturers of player-pianos
of the better class and report that they are selling
a large quantity of pneumatic stacks, as well.
RECEIVER ASKED FOR ACTION CO.
Pianissimo Player Action Co. Made Defendent in
Suit—Organized Last December
TRENTON, N. J., November 24.—Asserting that the
Pianissimo Player Action Co. is not now actually
operating a factory in Philadelphia, but that its es-
tablishment in that city is simply for the purpose of
inducing people to purchase stock of the corporation,
Louis Israel, of Camden, has filed a suit in the Court
of Chancery asking for the appointment of a receiver
for the company.
The defendant corporation was chartered in New
Jersey December 30, 1918, with an authorized capital
stock of $125,000. Mr. Israel sets forth that he paid
$150 for thirty shares of the common stock at the
rate of $5 a share. Although he had made repeated
demands upon the officers of the corporation for a
certificate of stock, Mr. Israel says that thus far he
has been unable to obtain the same.
INVENTS NEW MODIFYING DEVICE
WASHINGTON, D. C, November 24.—John Black-
wood, London, England, was last week granted
Patent No. 1,321,654 for a piano and piano player,
which relates to devices of the type in which the
movement for actuating a hammer for striking a
string of a musical instrument, as in a piano or
the like, is modified between the original source
and the point at which it is imparted to the ham-
mer action. Such modification may take the form
of an alteration in velocity or accentuated accel-
eration, or it may affect the amount of the move-
ment of the hammer and thus be called an adapted
movement.
The object of the present invention is to pro-
vide improved means for modifying the hard
brilliant quality of tone produced by mechanical
pianos and piano players and obtaining a full
sympathetic quality of tone.
PEP!
SNAP!!
GINGER!!!
INSTANT RESPONSE TO PEDAL
COMPLETE
A POPULARITY
RELIABILITY
RECORD WITHOUT
TRADE HISTORY
EQUAL IN
«
All This Is What You Get When You Get the Franchise
as Representative of the Wonderful
Schulz Co. Plaver-Pia
/ / is not surprising that the demand for our
player-pianos is literally beyond our power
to Jill; for the time. But we can say confi-
dently that during 1920 we shall be able
to make deliveries in better shape than at
any time during the last two years.
More than 150,000 Schulz Pianos and Player-pianos have
been made and sold.
The SCHULZ representation means PROFIT and PRESTIGE
to the merchant.
CHULZ CO.
ESTABLISHED 1869.
GENERAL OFFICES:
SOUTHERN WHOLESALE BRANCH
711 Milwaukee Avenue
Chicago
1530 Candler Building
Atlanta, Ga.

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