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THE
NOVEMBER 29, 1919
MUSICAL MERCHANDISE HERE
MUSIC
TRADE
REVIEW
SOME ORIGINAL ADVERTISING
53
WHERE RESOURCEFULNESS COUNTS
Buegeleisen & Jacobson Keceive Another Ship-
ment of Accordeons, Violins, Bows, Harmonicas
and Other Goods irom Europe
Schmidt Music Co., Davenport, la., Calls Atten- Wholesaler of Musical Merchandise Must Be
Active and Aggressive If He Is to Get Goods
tion to a New Shipment of Musical Merchandise
for Customers, Says Henry Stadlmair
in a Way That Brings Excellent Results
. Buegeleisen & Jacobson have been fortunate in
receiving another shipment of European musical
merchandise. ihe shipment recently received
consisted of a variety of accordeons in both Ital-
ian and Vienna models, in two, three and lour
sets of reeds, lliese models are guaranteed to
be of hign quanty. jiuegelesen & jacobson have
not been able to prepare a price list of the recent
shipment and are advising their dealers to place
open orders and to leave the selection to them.
Other articles included are German violins—
some polished and some partly polished—an at-
tractive selection oi l J ernambuco bows and also
a line of German harmonicas.
The shipment, although large, will not equai
the strong demand tor these goods and Buegel-
eisen & Jacooson win endeavor to distribute them
to the best advantage among their deaiers.
An atractive booklet on Hohner accordeons
and harmonicas, Duss band harmonicas and Lest-
er accordeons is now in the course of preparation
and will shortly be sent to those interested.
Every effort has been, and is being made to
overcome the abnormal conditions existing in the
trade at the present time and to search the mar-
kets of the world for the best obtainable.
In advertising, as in general conversation, it is
not always so much what is said as the manner
in which it is said; which leads to some com-
ments upon the manner in which the Schmidt
Music Co., of Davenport, la., noted for its clever
advertising, called attention recently to a sub-
stantial shipment of musical merchandise.
The announcement occupied four full columns
in the local newspapers and was told in the form
of a story set in two columns and with a wide
margin and border showing various band instru-
ments. It told of the difficulties the company
had experienced in endeavoring to get a stock of
musical merchandise and how it had been found
necessary to send a representative direct to the
market, where he arrived just as the shipment of
instruments from Europe, held since pre-war days,
had been received by the jobber. The advertise-
ment attracted much attention and served to cre-
ate a demand which quickly depleted the stock.
VIOLIN PRODUCTION UNDER WAY
American Violin Mfg. Co. Begins Production of
Instruments—Modern Machinery Installed
"The scarcity of goods in the musical merchan-
dise field has given the wholesaler of these lines
a great opportunity to demonstrate his resource-
fulness and service," said Henry Stadlmair, to
a Review representative this week.
"The recent shipment of violins, cellos; double
basses, bows, gut strings and accessories, as. well
as the former shipment of accordeons, blow ac-
cordeons, concertinas and harmonicas, was se-
cured at no small outlay of time and expense on
our part. We believe, however, that to accom-
plish this feat was worth while at any price, for
we were thus able to offer our dealers what we
believe to be the first complete line of European
made musical instruments since the commence-
ment of hostilities. The demand for the goods,
it is needless to say, was enormous.
"The House of Bruno was founded and has
prospered on service and co-operation with the
dealer. In the period" of merchandise scarcity
which we arc now passing through, we shall en-
deavor to continue to demonstrate that service
and co-operation to the best of our ability."
G. Langenus, Inc., New York, has been incorpo-
rated to manufacture musical merchandise with a
capital of $50,000. The incorporators are W. E.
Shrewsbury, 148 Van Buren street, Brooklyn; E. A.
Livingston, 2870 Heath avenue, Bronx, and A. G.
Ackers, 233 West 128th street, New York.
MANISTEE, MICH., November 24.—The American
Violin Mfg. Co., which was recently organized
here, has started production of its instruments
Girl Employes of Armour & Co., Chicago, Launch and several samples have already been sent out
a Brand New Musical Idea
to various dealers. Modern machinery has been
installed and much of the work which was at
CHICAGO, lu,., November 24.—With a member- first done by hand is now being done by machin-
ship of twenty-five, the Armour Girls' Glee Club ery. The entire first floor of the factory is de-
has been organized among the young women em- voted to shaping machines, while on the second
ployed in the Chicago general offices of Armour Moor is the finishing department. As soon as
& Co., and, according to present indications, gives the present order of instruments is completed they
T H E OLDEST AND
promise of advancing rapidly along the road to will be displayed in the show windows of some
LAROEST MUSICAL
musical success. The club meets once a week, store here. Several local dealers have already
MERCHANDISE HOUSE
generally on Thursdays, and is under the direc- asked for the privilege of having the display in
IN AMERICA
tion of J. P. Morrill. This club is said to be their stores.
the only exclusively feminine singing organiza-
Sxclastvefp WhoJmsmJm
MTAMMHCD I
tion among business concerns in the country.
ADDS SMALL GOODS DEPARTMENT
The Armour Girls' Glee Club came into exist-
ence rather spontaneously. An entertainment
The Dugan Piano Co., New Orleans, La., has
among the young women at the Chicago offices added a large musical merchandise department to
ytctor Distributors
of Armour & Co. was recently given and one of its store on Baronne street.
the features was the singing of several vocal se-
lections by a half dozen of the young women.
They made such a hit it was immediately sug-
WHOLESALE MUSICAL MERCHANDISE
gested that it would be a good idea to organize
BALTIMORE, MD. *
a girls' glee club. The six young women in ques-
tion agreed to form the nucleus and a drive for
Manufac-
more members was made, which resulted in a
turers of
membership of twenty-five within a week.
EST S R
ARMOUR GIRLS FORM GLEE CLUB
A. BURDWISE
JOHNFRIEDRICH&BRO
According to the report from an American con-
sular officer in Italy, a firm in that country de-
sires an agency for the sale of wire for musical
strings. Quotations should be given c. i. f. Genoa
or railway station.
SEND FOR ^ , ^ 2 7 9 ™ ™ / W E
OUR
CATALOGUES
OLIVER DITSON GO.
DURRO
BOSTON. MASS.
Manufacturer*
I m p v r t m and Jafebon •*
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Place
NEW YORK
MUSICAL
MERCHANDISE
Attractive Specialties
Modern
ESTABLISHED ISM
WEYMAHH
Superior Quality MUSICAL INSTRUMENTS
Victor Distributors
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.