Music Trade Review

Issue: 1919 Vol. 69 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE MUSIC TRADE REVIEW
VICTOR CO. WINS PATENT CASE
W. S. GRAY CO. INCORPORATES
Examiner s-in-Chief of Patent Office Uphold
Priority of Johnson's Invention Covering Sound
Chamber Doors and Amplifier for Talkers
Walter S. Gray, His Son Robert G. Gray, and
Others Interested in New Corporation Just
Chartered in San Francisco
The Victor Talking Machine Co. has just been
awarded an important decision by the examiners-in-
chief of the U. S. Patent Office covering priority of
invention in connection with the talking machine
device known as the "sound chamber doors and am-
plifier." The case has been dragging out for a num-
ber of years. The sound chamber doors and ampli-
fier as used in the Victor talking machine was the
invention of Eldridge R. Johnson, president of the
Victor Talking Machine Co., upon which he was
granted a patent on January n , 1910, on applica-
tion filed just five years before. John B. Brown-
ing filed an application for interference in January,
1908, and in the original hearing of the case his in-
terference was granted.
In the hearing of the appeal by Mr. Johnson, a
vast amount of evidence was taken into considera-
tion and it was held by the examiners-in-chief that
Browning did not know of the invention until after
May, 1905, or later, while there was nothing sus-
picious about Mr. Johnson's case. The applicant for
interference was given until November 20, 1919, in
which to appeal the latest decision.
SAN FRANCISCO, CAL., November 21.—Articles of
incorporation have been filed by the Walter S.
Gray Co., whose principal place of business is
designated as 942 Market street. It is stated that
the corporation has been formed to engage in
the jobbing business, in talking machine acces-
sories and musical supplies generally, and like-
wise to engage in importing and exporting. The
capitalization is $200,000, one-half being preferred
and one-half common stock. The incorporators
and directors for the first year are Walter S.
Gray, Robert G. Gray, A. M. Gray, Forrest Brack-
ett and G. Victor Strain.
Walter S. Gray needs no introduction to the
talking machine trade, as he has been connected
with the industry for over a score of years, hav-
ing been very active in the East before coming
to San Francisco some few years ago. He was
for a long time connected with the Columbia
Graphophone Co. and for some time past engaged
NOVEMBER 29, 1919
in business on his own account. With him in
the new corporation is his son, Robert G. Gray,
who recently received his honorable discharge,
having returned from France after a full round of
service in the Army.
NEW FOLDER ON TONE WAVES
The Latest Interesting Addition to Aeolian-
Vocalion Literature
»
The Aeolian Co. has just issued a most attrac-
tive folder devoted to the subject of tone waves
and illustrated with photographs of tone waves
as created by the complete Oixhestra, the indi-
vidual instruments thereof and by the human
voice. The folder is intended primarily for those
interested in Vocalion records and presents in
tabulated form material issued by the company
sometime ago in a special booklet. The new
folder is intended for the use of dealers and is
designed particularly for enclosure in a standard
size envelope.
Space is taken for descriptive matter regarding
the Vocalion itself, Vocalion records and the
Graduola tone control.
dealers had earned sufficient allowances up to
November 10 to pay for 2,126 full page ads in their
PATHE ARTIST IN CONCERT
Dealers' Co-operative Advertising Campaign local papers. Before the campaign ends, it is
Proves Big Success—Dealers Will Buy 5,000 expected that dealers will earn allowances suffi-
Rosalie Miller Scores Success at Carnegie Hall—
Pages of Advertising—Third Campaign to In- cient to pay for more than 5,000 pages of adver-
Pathe Employes Planning a Dance—Some In-
tising.
clude Ads in the Saturday Evening Po&t
teresting Literature for the Trade
"Our big advertising campaign is being run in
The Amberola business of Thomas A. Edison, twelve of the biggest and best family and home
Rosalie Miller, exclusive Pathe artist, appeared
Inc., shows an increase of 80 per cent, over that magazines in the United States and Canada, and
at Carnegie Hall at a concert on November 18th,
of last year. K. R. Moses, Amberola sales mana- features monthly Amberol supplements.
and rendered a program which was heartily en-
ger for Thomas A. Edison, Inc., who has just
"At Boston, I learned from F. H. Silliman, vice-
joyed. Miss Miller recently signed a three year's
returned from a business tour of the East and president of the Pardee-Ellenberger Co., of Bos-
contract whereby she will sing exclusively for Pathe
Middle West, predicts a far greater increase for ton and New Haven, of a clever advertising plan
records.
the coming year. This increase, he says, is due originated by that company, and which in all
Pathe employes at the Brooklyn plant arc look-
in considerable measure to the announced sales probability will be adopted by us for use in the
ing forward to a dance of the Welfare Associa-
plans for 1920, but principally to an accentuated future.
tion which will be held on December 5th in Ar-
demand on the part of the public for Amberolas.
"Especially worthy of mention are the modern
cadia Hall in that city.
business
methods of the Iver-Johnson Sporting
Mr.
Moses'
visits
to
the
jobbers
were
prelimin-
Recent literature sent out from Pathe head-
quarters has attracted much favorable comment. ary to two great Amberola advertising campaigns, Goods Co., Amberola dealers in Boston. A. W.
The Pathe record poster featuring the Ziegfeld which have just been launched. A third plan, Chambcrlin, the manager of the phonograph de-
Follies girl in colors is one of the most attrac-
tive that has been issued. A new booklet of ma-
chines which has recently been published is being
welcomed by Pathe dealers everywhere as a val-
uable sales booklet for their showrooms. A folder
entitled "Ad Suggestions from Pathe" has also
been mailed, containing many suggestions in the
way of dealer advertisements with various size
spaces. The ads are strongly written and many
dealers have already responded requesting stereo-
types or mats for use-in advertisements in their local
papers.
AMBEROLA ADVERTISING PLANS
WITHSTOOD VICIOUS EXPLOSION
In a letter recently received by Thomas A. Edi-
son, Inc., from H. E. "Joseph, an Edison owner
of Pittsburgh, Pa., he tells of an explosion in
the front part of his home and notes the fact
that while an Edison phonograph was twelve
feet distant from the explosion only the dia-
phram of the reproducer was 1'oosened. The in-
strument has a number of pieces of shrapnel
imbedded in its casing as" a-souvenir.
PREMIER QUARTET TO MAKE TOUR
The Premier American Quartet, composed of
Billy Murray, Steve Porter, Donald Chalmers and
John Young, are very busy this season recording
for the various record companies. They are short-
ly to make a concert tour of the country and, in-
cidentally, are recording many of the songs which
they will feature in their program. These include
"Floatin' Down to Cotton Town," from the Mc-
Kinley Music Co. catalog. They have recorded
this number for the Victor, Edison, Emerson,
Pathe, Vocalion and other talking machine com-
panies.
F. S. Hammond, Diamond Music Co., New Orleans, ana Amoeroia supervisor j . w . ocott
which includes advertising in the Saturday Even- partment, has a most attractive department, clever
ing Post, will be put into effect soon.
sales plans, and novel advertising and window
"Indications promise a far greater success than display methods.
we predicted for the Dealers' Co-operative Adver-
"Our Amberola supervisor at large, J. W. Scott,
tising Campaign, a campaign that will run until for many years familiarly known to the phono-
next April in each dealer's local newspapers," graph trade of America as 'Scotty,' is enjoying
said Mr. Moses. "The expense of this campaign his most successful of many brilliant years with
is to be shared by dealer, jobber and the labora- Thomas A. Edison, Inc. His tour in the Indiana-
tories.
polis territory is producing many thousands of
"As an indication of the success of this plan, dollars of new business weekly."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
NOVEMBER 29, 1919
MUSICAL MERCHANDISE HERE
MUSIC
TRADE
REVIEW
SOME ORIGINAL ADVERTISING
53
WHERE RESOURCEFULNESS COUNTS
Buegeleisen & Jacobson Keceive Another Ship-
ment of Accordeons, Violins, Bows, Harmonicas
and Other Goods irom Europe
Schmidt Music Co., Davenport, la., Calls Atten- Wholesaler of Musical Merchandise Must Be
Active and Aggressive If He Is to Get Goods
tion to a New Shipment of Musical Merchandise
for Customers, Says Henry Stadlmair
in a Way That Brings Excellent Results
. Buegeleisen & Jacobson have been fortunate in
receiving another shipment of European musical
merchandise. ihe shipment recently received
consisted of a variety of accordeons in both Ital-
ian and Vienna models, in two, three and lour
sets of reeds, lliese models are guaranteed to
be of hign quanty. jiuegelesen & jacobson have
not been able to prepare a price list of the recent
shipment and are advising their dealers to place
open orders and to leave the selection to them.
Other articles included are German violins—
some polished and some partly polished—an at-
tractive selection oi l J ernambuco bows and also
a line of German harmonicas.
The shipment, although large, will not equai
the strong demand tor these goods and Buegel-
eisen & Jacooson win endeavor to distribute them
to the best advantage among their deaiers.
An atractive booklet on Hohner accordeons
and harmonicas, Duss band harmonicas and Lest-
er accordeons is now in the course of preparation
and will shortly be sent to those interested.
Every effort has been, and is being made to
overcome the abnormal conditions existing in the
trade at the present time and to search the mar-
kets of the world for the best obtainable.
In advertising, as in general conversation, it is
not always so much what is said as the manner
in which it is said; which leads to some com-
ments upon the manner in which the Schmidt
Music Co., of Davenport, la., noted for its clever
advertising, called attention recently to a sub-
stantial shipment of musical merchandise.
The announcement occupied four full columns
in the local newspapers and was told in the form
of a story set in two columns and with a wide
margin and border showing various band instru-
ments. It told of the difficulties the company
had experienced in endeavoring to get a stock of
musical merchandise and how it had been found
necessary to send a representative direct to the
market, where he arrived just as the shipment of
instruments from Europe, held since pre-war days,
had been received by the jobber. The advertise-
ment attracted much attention and served to cre-
ate a demand which quickly depleted the stock.
VIOLIN PRODUCTION UNDER WAY
American Violin Mfg. Co. Begins Production of
Instruments—Modern Machinery Installed
"The scarcity of goods in the musical merchan-
dise field has given the wholesaler of these lines
a great opportunity to demonstrate his resource-
fulness and service," said Henry Stadlmair, to
a Review representative this week.
"The recent shipment of violins, cellos; double
basses, bows, gut strings and accessories, as. well
as the former shipment of accordeons, blow ac-
cordeons, concertinas and harmonicas, was se-
cured at no small outlay of time and expense on
our part. We believe, however, that to accom-
plish this feat was worth while at any price, for
we were thus able to offer our dealers what we
believe to be the first complete line of European
made musical instruments since the commence-
ment of hostilities. The demand for the goods,
it is needless to say, was enormous.
"The House of Bruno was founded and has
prospered on service and co-operation with the
dealer. In the period" of merchandise scarcity
which we arc now passing through, we shall en-
deavor to continue to demonstrate that service
and co-operation to the best of our ability."
G. Langenus, Inc., New York, has been incorpo-
rated to manufacture musical merchandise with a
capital of $50,000. The incorporators are W. E.
Shrewsbury, 148 Van Buren street, Brooklyn; E. A.
Livingston, 2870 Heath avenue, Bronx, and A. G.
Ackers, 233 West 128th street, New York.
MANISTEE, MICH., November 24.—The American
Violin Mfg. Co., which was recently organized
here, has started production of its instruments
Girl Employes of Armour & Co., Chicago, Launch and several samples have already been sent out
a Brand New Musical Idea
to various dealers. Modern machinery has been
installed and much of the work which was at
CHICAGO, lu,., November 24.—With a member- first done by hand is now being done by machin-
ship of twenty-five, the Armour Girls' Glee Club ery. The entire first floor of the factory is de-
has been organized among the young women em- voted to shaping machines, while on the second
ployed in the Chicago general offices of Armour Moor is the finishing department. As soon as
& Co., and, according to present indications, gives the present order of instruments is completed they
T H E OLDEST AND
promise of advancing rapidly along the road to will be displayed in the show windows of some
LAROEST MUSICAL
musical success. The club meets once a week, store here. Several local dealers have already
MERCHANDISE HOUSE
generally on Thursdays, and is under the direc- asked for the privilege of having the display in
IN AMERICA
tion of J. P. Morrill. This club is said to be their stores.
the only exclusively feminine singing organiza-
Sxclastvefp WhoJmsmJm
MTAMMHCD I
tion among business concerns in the country.
ADDS SMALL GOODS DEPARTMENT
The Armour Girls' Glee Club came into exist-
ence rather spontaneously. An entertainment
The Dugan Piano Co., New Orleans, La., has
among the young women at the Chicago offices added a large musical merchandise department to
ytctor Distributors
of Armour & Co. was recently given and one of its store on Baronne street.
the features was the singing of several vocal se-
lections by a half dozen of the young women.
They made such a hit it was immediately sug-
WHOLESALE MUSICAL MERCHANDISE
gested that it would be a good idea to organize
BALTIMORE, MD. *
a girls' glee club. The six young women in ques-
tion agreed to form the nucleus and a drive for
Manufac-
more members was made, which resulted in a
turers of
membership of twenty-five within a week.
EST S R
ARMOUR GIRLS FORM GLEE CLUB
A. BURDWISE
JOHNFRIEDRICH&BRO
According to the report from an American con-
sular officer in Italy, a firm in that country de-
sires an agency for the sale of wire for musical
strings. Quotations should be given c. i. f. Genoa
or railway station.
SEND FOR ^ , ^ 2 7 9 ™ ™ / W E
OUR
CATALOGUES
OLIVER DITSON GO.
DURRO
BOSTON. MASS.
Manufacturer*
I m p v r t m and Jafebon •*
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Place
NEW YORK
MUSICAL
MERCHANDISE
Attractive Specialties
Modern
ESTABLISHED ISM
WEYMAHH
Superior Quality MUSICAL INSTRUMENTS
Victor Distributors
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.

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