Music Trade Review

Issue: 1919 Vol. 69 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VOL. LXIX NO. 21
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Published Every Saturday by Edward Lyman BUI, Inc., at 373 4th Ave., New York. Nov. 22, 1919
Meeting the South American Demands
D
URING the past few years, and especially during the war period, North American piano manufac-
turers have given increasing attention to South America as a field for the exploitation and sale of
pianos and players made in the United States. The war automatically shut off practically all Euro-
pean competition, and in the last two or three years North American pianos have gained a greater
footing and a wider popularity than ever before in Latin American countries. The advantage thus secured,
however, must be followed up by some practical, intensive effort on the part of the American piano manu-
facturer, unless foreign competition is again to make European musical instruments the leaders in the South
American field.
Chief among the things which must be remembered by the American piano manufacturer who would
find an outlet for his wares in South America is the fact that his clientele there is much different from his
following in the United States. Case designs which are in great favor in this country find little popularity
below the equator. The chaste, plain lines of the present day instrument do not appeal to the eye of the
Latin American music lover, who demands that his instrument shall be ornate in design, preferably equip-
ped with candelabra and all the other trimmings which Americans would perhaps slightingly describe as
"ginger-bread" work but which appeal greatly to the artistic sense of the average South American purchaser.
During the period of the war it is true that the export trade in South America accepted American in-
struments of prevailing design, but this acceptance was due to the fact that no other instruments were to be
had, and if a purchaser desired a piano, he had to take what was offered or else go without an instrument.
The end of the war and the re-entry of European manufacturers into the field enable the South American
to secure instruments which are designed especially with a view to pleasing his taste, and pianos and players
not so designed will be rapidly supplanted by instruments from European factories, which, though perhaps
far inferior to American-made products in tonal and other qualities, still appeal strongly to the eye, and hence
to the pocket-book, of the prospect.
Next in importance to a meticulous following of style and design which will satisfy the South American
trade, the American manufacturer must unlearn many methods of doing business which are prevalent in this
country, and adapt himself to the South American customs. Needless to say, the pep and hustle and snap
which we of the northern continent are prone to brag about are foreign to our southern brethren. They
transact much business, but their business transactions are flavored strongly with the amenities of social life and
usage, and American representatives seeking to introduce American instruments to the South American trade
must adapt their ways of doing business to the wa/s prevalent in Latin America, rather than seek to inject
Yankee ideas into countries which do not fully understand, and indeed do not care to adopt, such ideas.
The credit situation so far as export trade is concerned is an important subject to the American manufac-
turer, who must be prepared to offer his South American clients the same long term credits which European
manufacturers have offered in the past, and which they will offer again as soon as they begin to re-establish
the business connections which were temporarily severed by the war. South American banking methods
must be carefully studied, and adequate discount facilities must be provided by the American piano maker
if he desires to build up a lasting, profitable trade with any of the South American countries.
For many reasons, geographical and otherwise, North America should logically find an immensely fer-
tile and profitable field for export business in South America. This is true of the piano industry no less than
it is true of any number of other industries, but unless the piano manufacturers in the United States will
carefully study the needs, preferences and even the peculiarities of the natives of South America they will
meet with but small success in establishing American pianos in the musical instrument trade there.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
NOVEMBER 22, 1919
German pins, however, have been offered at something like
forty or fifty cents below American tuning pin prices, with the
result that the selling of them has been a very simple problem.
If the handling of these initial shipments may be accepted at
its face value, American tuning pin manufacturers must now be
prepared to meet German competition on a straight dollar-for-
dollar basis and cannot expect to hold the market on any so-called
patriotic grounds. That much appears to be certain.
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373, Fourth Ave., New York; Vice-President,
T. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
CARLETON CHACE, Business Manager
Executive and Reportorlal Stall
WILSON D. BUSH, V. D. WALSH, W M . BRAID WHITE (Technical Editor), E. B. MUNCH,
L. M. ROBINSON, C. A. LEONARD, EDWARD LTMAN BILL, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
CHICAGO O F F I C E :
JOHN H. WILSON, 324 Washington St.
E. P. V A N HARLINGEN, Republic Building,
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
LONDON, ENGLAND:
1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED I N T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter 'September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
'
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
p
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be -cheerfully given upon request.
an<1
AN EXAMPLE THAT SHOULD BE FOLLOWED
Germer, the piano man of Beardstown, 111., is one
A RTHUR
of the progressive sort, who does not wait for the coming
of a National Music Show, but who makes a practice of holding
an annual music show entirely "on his own." Mr. Germer also
does things on a big scale, this year's show, which was recently
closed, having lasted through five days with elaborate programs
of music each day. There was a "women's day," a "business
men's day," a "children's day," and a "farmers' day," with special
programs for each. The local band and orchestra, as well as local
artists, were employed to provide the music, and the attendance
broke all records.
Mr. Germer's spirit of progressiveness should prove a rule
and guide for other piano merchants who are inclined to sit
tight and let their business take care of itself. He is carrying
out locally and in a most effective way the principles that are
the foundation of the National Bureau for the Advancement of
Music. It is hoped the example will be followed quite generally.
THE PLAYER COMES INTO ITS OWN
T
HE progress that has been made by the player-piano and
its later development, the reproducing piano, in creating a
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Diploma... .Pan-American Exposition, 1901 Gold Medal.... .St. Louts Exposition, 1904
favorable impression as to its importance upon musicians and
Gold Medal—Lewis-Clark Exposition, 1905
music critics generally, is evidenced in the newspaper criticisms
LONG DISTANCE TELEPHONES—NUMBERS 5083—5883 MADISON SQ.
Connecting all Departments
of
the concerts in which reproducing pianos are featured in the
Cable address: "Elbill, New York"
roles of soloists. It is no uncommon thing nowadays to find
Vol. LXIX NEW YORK, NOVEMBER 2 2 , 1 9 1 9
No. 2 1 in the daily papers a half column or column review of the per-
formance of a reproducing piano accompanied by some noted
orchestra. In short, the art of mechanical piano playing through
The printing strike in New York City is still in pro-
the medium of hand played and personally recorded rolls has de-
gress, and the severe handicaps arising therefrom make it
veloped to a point where it is a distinct factor in the world
practically impossible for the publishers of The Music Trade
of music.
Review to issue this publication on schedule time.
Great credit is due to the progressive members of the trade
for their efforts in bringing about this condition. Some few
GET STATISTICS ON MUSIC
years ago the player-piano was considered a thing apart by the
UST how musical is your city? This is a question any music musically cultured. Its music was "canned" music. It was
dealer who is interested in music advancement and the devel- likened to the hurdy-gurdy and otherwise held in contempt.
opment of the trade should be able to answer most convincingly Constant improvement, however, and the ability of manufactur-
and without delay; yet, in how few cities have the music men ers to set high ideals and persist in those ideals in carrying on
attempted to gather statistics? That it is possible is evidenced their work has won for the player-piano and the reproducing
in the case of Dallas, Texas, where the Music Industries' Asso- piano a genuine place in American music. The player-piano
ciation, at the request of the Chamber of Commerce, collated a is now regarded as an aid to the musician rather than a hindrance.
group of facts regarding the importance of music in.that city, Tt provides for the student means for studying the interpreta-
published elsewhere in this issue of The Review, that are dis- tions of various elaborate compositions as these compositions
tinctly impressive.
are played by master pianists.
Perhaps there are other cities that will make just as good a
The player has grown to be an educational force as well as
showing, but Dallas has apparently beaten the rest of the country a means for entertainment. When the music critics of daily
to it. Certainly, the figures presented give a new importance papers comment seriously upon the performance of a noted artist,
to music.
as it is presented through the medium of the reproducing piano,
then it may be said that the ultimate goal of perfection is being
FOREIGN COMPETITION AGAIN A FACTOR
approached rapidly. This new attitude is a matter for con-
gratulation.
T least one trade question regarding post-war practices
appears to have been answered, with the arrival from Ger-
UPHOLDING LAW AND ORDER
many of fifty cases of tuning pins and with the announcement
HE Supreme Court of Illinois, in upholding the conviction
that more are on the way. It is understood that the entire lot
of Charles Dold and his associates of the Piano, Organ and
was disposed of to piano manufacturers before they arrived in
Musical Instrument Workers' Union, in connection with the
this country.
During the war, when imports of tuning pins from Europe disorders growing out of the strike at the Lyon & Healy plant in
were cut off, the occasion was regarded in some quarters as the 1917, offers the radical labor element something to think about.
opportunity for the development of the tuning pin industry in The court decision should teach strikers that being out on strike
this country, and many manufacturers agreed, tentatively, to does not give the individual the privilege of indulging in assault
support their home institutions. The result was the develop- and battery without being amenable to the law. It may be that
ment of several tuning pin manufacturing plants, the output of the wheels of justice grind slowly, but they have at least ground
which, at the present time, is quite sufficient to take care of all out a decision in this case that should prove most timely in its
application.
current demands.
Exposition Honors Won by The Review
J
A
T

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