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52
THE
MUSIC
TRADE
REVIEW
NOVEMBER IS, 1919
WHY GILBERT IS SUCCESSFUL
Popular Song Writer Understands the "Heart
Appeal" and Works Accordingly
Golden Songs From the Golden West
PEGGY
The individual characteristics or qualities that
make for success in the various writers comprise
an interesting study. In the case of L. Wolfe
Gilbert, whom many thousands of people believe
An Irresistible Melody Fox-Trot by Neil Moret and Harry Williams, Already!Recorded by the
to be one of the best of the popular song writers,
Better Phonograph and Player-Roll Companies and Played Nightly by the Most Successful
the leading success appears to have been—and
Orchestras Throughout the Country.
to be—his complete understanding of what is
Please Do Not Confuse Neil Moret's "Peggy" With Another Number of the Same Title.
usually known as "heart appeal." It is certain
that Wolfe Gilbert knows how to get into human
"SOME NIGHT," Waltz With Words; "ROSE OF ROMANY," the Original
hearts by the medium of song. In the past, such
Gypsy Song; "SLOW AND EASY," an Indigo Fantasie.
hits of his as "My Little Dream Girl," "Out of the
Cradle into My Heart," "Are You From Heaven?"
and "I Found You" bear eloquent testimony to
BRANCH OFFICE
the truth of this statement. His recent work,
1 4 5 WEST 4 5 t h STREET.
"Granny," is one of the most appealing and one
San Francisco
NEW YORK
of the best selling popular songs of the season.
It struck an old chord in a new way. Mother had
NEW HOME OF WHITE-SMITH CO.
her songs, daddy had his, through many years
of song writing, but it remained for Wolfe Gil- Prominent Boston Music Publishers Now Lo-
bert to devote a song to "Granny," that dearly
cated on Winchester Street Where Larger
loved relative of every child's—and of most
Quarters are Available to Meet Growing De-
—are you prepared
grownups. Wolfe Gilbert has just released his
mands for Music Published by Them
DANIELS & WILSON, Inc.
Sheet Music
newest work, which, in a different way, but no
less distinctly, reaches the heart again. The new
song is "I'm So Tired of Dreaming, Dixie Lee."
The latter song is in its infancy, but by his ad-
mirers it is predicted that Gilbert has accom-
plished his thousand-and-second hit.
for this
BOSTON. MASS., November 10.—The White-Smith
Clerks
opportunity?
W e are looking for men who combine
with extensive sheet music knowledge,
the proper initiative executive and busi-
ness ability to take positions as man-
agers of our retail stores.
Music Publishing Co. is now located in a new
building at 40-44 Winchester street, and there is
every reason to believe that it is now in better
position than ever before to cope with the con-
This is a rare chance to connect with
stant expansion which has been the history of the
the largest organization of its kind in
company for some time past. The new building
the world. Apply by letter, outlining
FEATURING BROADWAY SONGS
has a seventy-foot frontage on Winchester street,
experience, salary and every other de-
tail you know we want. Reply will be
is
four
stories
high,
built
of
reinforced
concrete
"I'm Like a Ship Without a Sail" Proving Popu-
held in full confidence.
and has light on three sides, which is an important
lar—Other Numbers in Favor
factor in a house of this character.
G. Schirmer Music Stores, Inc.
On the ground floor are the general offices, in
3 East 43d Street, New York
The Broadway Music Corp. are making a big
a large room measuring forty by fifty feet. The
campaign on their song "I'm Like a Ship With-
walls are done in buff and there is an admirable
out a Sail." This number is being sung by a long
system of electric lighting. In a corner of the
list of professional singers and its orchestration floor is a private office of good size and off of this
in pleasant form. One sent over a magnificent
is also quite popular. It apparently is leading the is the wholesale department where the goods
large fern to grace the office and several others
Broadway catalog in point of sales. In addition
sent floral pieces and cut flowers which made Mr.
to the above numbers, songs in the Broadway
Davison, Mr. Bacon and Mr. White feel that they
catalog which seem to be quite popular at the
enjoyed the heartiest good will of their fellow
music publishers.
present time are "Wait Till You Get Them Up
in the Air, Boys," "Great American Desert,"
"That's What I Call a Perfect Day," "Landlord
ARISON BUYS BUILDING
Blues," "I've Lived, I've Loved, I'm Satisfied,"
Theodore Arison, prominent music and talking
"Sweet Kisses," "Everybody Is Crazy Over
machine dealer at 52 West 116th Street, New
Dixie."
York, has purchased the building opposite his
present
quarters, to which he will move his busi-
WORD RIGHTS NOW UNRESTRICTED
ness as soon as remodeling operations are com-
pleted. Mr. Arison is one of the largest dealers
On page 37 of this issue will be found a full
in high-class music in the city.
account of the agreement reached between the
music publishers and the music roll manufacturers
whereby word rights of composers under contract
will not be restricted.
THE SENSATIONAL SONG SUCCESS
OF THE YEAR
New Home of the White-Smith Co.
IN THE AFTERGLOW
Artmusic Gems
"When You're Alone'
"Forever Is A Long,
Long Time"
"Say It With Flowers"
"Fan San"
ARTMUSIC, Inc.
145 West 45th St.
NEW YORK
can be expeditiously made ready for shipment.
The music racks occupy a large portion of the
rear of the floor and this part of the building has
a separate entrance. The racks, which are in
many tiers, are used for both the sheet music and
books and the best sellers are always closest at
hand. In the basement are two large boilers, and
oil burning furnaces are to be used, the firm hav-
ing looked into this system carefully and found
that it is rapidly finding favor in large establish-
ments.
On the second floor is the printery, that is, the
book presses and the sheet music presses, and
each of these lias its own individual Sprague
motor. There, especially, will the daylight ad-
vantages find high favor. The third floor is given
over to the bindery, and folding, cutting and sew-
ing machines occupy most of the space. One
rear corner of this floor is reserved for the musi-
cal editor, and there are accommodations for the
advertising and other departments all ranged
along one side of the building and connected one
with the other.
On the opening day several of the Boston music
publishing houses expressed their congratulations
The Words by J. WILL CALLAHAN
The Music by FRANK H. GREY
Need We Say More ?
On«4Mr.»n«ood lo tfca
•f.Urfl—,
| 0 Urc h - * of IM tm\ .
Copyrighted, 1919. by Hinds, Hayden & Eldredge, Inc.
HINDS, HAYDEN & ELDREDGE, Inc.
, UNION SQUARE
NEW YORK CITY