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REVIEW
THE
VOL. LXIX NO. 20
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York. NOT. 15, 1919
Single Copiea 10 Cent*
$2.00 Per Year
Co-operation and the Music Festival
I
N a little over two months the National Music Festival and Exhibition at the Grand Central Palace, New
York, will be in full swing and it is therefore well that careful attention has already been given to the
matter of making the Festival duly representative of music in the fullest sense, for there is little working
time left. The mid-winter exhibition is, in a sense, a test, for it is claimed that music shows in the past
lost much of their pulling power and appeal to public interest through the fact that they were held in the early
summer, when indoor entertainment had lost its attractiveness and the weather was too hot for comfort.
The winter months are really the show months and an ideal time has been selected apparently for the com-
ing Festival and Exhibition. The time being right, the big thing now is to put it over. Excuses won't do.
At the meeting held last week, which was attended by prominent members of the music world and of
the trade, work was actively started on the music program, inasmuch as the selling of space for the Show proper
has practically been completed. The work of making the festival a musical success will require the co-
operation of all those engaged in the music profession as well as those who sell musical instruments. This is
no time for the consideration of prior rights, or personal or business jealousy. Neither is this the time to con-
sider whether this name or that should go first on the program. The public must be impressed and only
concentrated effort can accomplish that result.
The Mayor of New York City has announced publicly his interest in music for the people, and it is to
be expected that this interest will result in the co-operation of city officials in having music programs carried
out in the school and in various public institutions, even in the jails, as planned. The full co-operation of
the city can only be expected if those directly interested in music show the proper energy.
The plans for publicity also demand careful attention, for several of the shows in the past suffered
for lack of proper publicity. And it must not be all free publicity, for there has been so much seeking of
newspaper space on the gift basis that publishers are naturally cautious about donating valuable space in their
newspapers to various projects, like this, which are in a sense commercial, and the committee must expect to
pay in some measure at least for the publicity they receive.
The men and women who make up the committee are noted for their standing in music circles
and for their energy, Speaking for the trade it should be said that what is most needed now is activity and
earnest support. The committee must have the backing of those who will benefit by their work.
The forthcoming Music Festival is only one event among many to be held in New York during the
coming winter, and yet upon the success or failure of the venture much depends. Music, by divers means and
for divers reasons, has attained a position of unexampled prominence. The time is right for convincing the
public in a concrete way as to the real importance of the art. The Festival offers an opportunity of which
much has been said and for which much must be done. The necessary thing is to forget self for a while
and work for the common cause. With music in schools, in the homes and in all public halls, with com-
munity singing strongly emphasized, with newspapers carrying the message of music through their advertis-
ing and news columns and with prominent artists lending their support, there should be little left to be
desired. If indications are to be accepted at face value, the work of the committee will be to organize these
various forces in an orderly manner and direct their energies along lines that will accomplish the most good,
not alone for the Festival, but for the cause of music which it represents.
There are a number of suggestions already advanced that should serve to add to the success of the ven-
ture if properly carried out. Other suggestions will be forthcoming, but in choosing one from another their
practicability must be the final test. The Music Festival and Exhibition, as has been stated before, will be a
test in more ways than one. Let that test result in an overwhelming success.