Music Trade Review

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THE MUSIC TRADE REVIEW
JULY 12, 1919
THE NEW HOME OF MICKEL BROS. CO. IN OMAHA, NEB.
Company Now Settled in New Building Which Offers Every Facility for the Proper Conduct of
Their Large Victor Wholesale Business—Some Modern Ideas Regarding Service
OMAHA, NEB., July 7.—The new home of the
Mickel Bros. Co., Victor wholesalers of this city,
is already bustling with activity and no effort is
being spared to make the Mickel headquarters
General Offices
a model of efficiency when it comes to offering
co-operative service to Victor retailers located in
the corn belt. The accompanying illustrations
give a good idea of the appearance and equip-
ment of some of the different departments, and
in fact need no explanation beyond that indi-
cated in the caption titles.
The Mickel Bros. Co., under the able direction
ficiency in the talking machine business. The
Mickel institution has been responsible for many
other innovations in the Victor jobbing busi-
ness, and as a result has won through merit
Record Order Department
the distinction of being the leading and largest
Victor wholesaler located in the corn belt re-
gion.
The new Mickel Bros, building in Omaha is
but a further evidence of the same forward-
moving spirit which dominates this organization.
During the prevalent shortage of Victor stock
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
Service Room
of George E. Mickel, has attained an enviable
record for progressive action. Under the aus-
pices of this company, for instance, State con-
ventions of the Victor dealers of Iowa and Ne-
braska were held in Des Moines and Omaha,
respectively. Both affairs were well attended
and conducted along constructive lines which
had for their goal increasing merchandising ef-
Talking Machine Repair Shop
this company has rendered considerable service
to the retail music industry through the whole-
saling of certain kinds of accessories and music
rolls for player-pianos.
The executives of this institution are most
optimistic regarding the general business out-
look in the talking machine field this fall.
PATRIOTIC NUMBER OF "TONEARM'
PAULL HAYDEN SHINES AS POET
House Organ of Columbia Co.'s Bridgeport
Factories in July Issue Full of the Timely
Spirit of Genuine Americanism
Columbia Man Contributes a Most Interesting
Bit of Verse in the July Peptimist
The July issue of the Columbia Co.'s "Tone-
arm," giving the news, personal and general, of
the big plant in Bridgeport, Conn., is most fit-
tingly a patriotic number, with a handsome pic-
ture of Miss Columbia shown in colors on the
cover. Several pages are devoted to the his-
tory that has been made since 1916. A particu-
larly impressive feature is the supplementary
list of over fifty employes of the Columbia Co.
who have obtained their first citizenship papers.
This list is comparable in interest to that of the
soldiers and sailors who have returned from
service to their old places in the Columbia Co.'s
factory, a list that fills several pages. No
amount of Fourth of July flag waving can be
so impressive as these simple lists, one for
those who have fought for their country and
returned safe and sound, and the other list of
those from other parts of the world who seek
to make America their country.
Elmer Walz, for some time past connected
with the Victor Talking Machine Co. of Cam-
den, has been appointed general manager of
Cohen & Hughes, of Baltimore.
Paull Haydcn, of the advertising department of
the Columbia Graphophone Co., and who on
previous occasions has displayed considerable
literary and editorial ability, has contributed the
following worth-while poem in the Peptimist
for July, under the title of "Beating the Other
Man to It":
To-day brought a task to be done;
I said; "I will do it Tomorrow,"
Another man did it first
I found to my lasting sorrow.
"To-morrow I'll get on the job,"
Another man started to-day;
I found that the job had been done
And another had earned the pay.
I said, "I will start in an hour
"To find what is really in it,"
Another man won the prize,
He started in half a minute.
I "waited awhile" for Luck,
1 knew I would surely get her;
I waited—she never came—
Another man went and met her.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
,
But now I am P D Q
When a thing's to be done I do it,
I'm leaving the rest behind,
1 Beat The Other Man To It.
The Franklin Phonograph Co. is a new Phila-
delphia corporation.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK