Music Trade Review

Issue: 1919 Vol. 69 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 12, 1919
THE
MUSIC
TRADE
REVIEW
39
$10,000 FIRE IN BUFFALO STORE
W. C. FUHRI JOINS HEINEMAN STAFF
R. F. BOLTON RETURNS
Neal, Clark & Neal Store Damaged by Fire
While the Members of Firm Were Attending
the Victor Convention in Atlantic City
Well-known Talking Machine Man Appointed
General Manager of Record Division of Otto
Heineman Supply Co., Inc.—A Man of Wide
Experience in the Industry
Sales Manager of Columbia Co.'s Internationa]
Record Dept. Brings Back Good Trade Reports
N. Y., July 7.—The retail store of
Neal, Clark & Neal, Victor agents, was recently
damaged by lire, water and smoke. The loss
is estimated at $10,000. B. K. Xeal and O. L.
Neal, members of the firm, were attending the
convention of Victor jobbers in Atlantic City at
the time. \V. J. Bruehl, sales manager of the
store, who used the long distance telephone,
notified them of the blaze. The tire was con-
fined to the basement and rear of the building.
This is regarded as one of the most attractive
talking machine shops in the country. The
store opened for business on the following day.
After the blaze was extinguished the place was
open all night and the fans in the booths and
the overhead suction fans were kept in opera-
tion in driving out the dense smoke.
BUFFALO,
VISITORS AT COLUMBIA CO.
Among those who visited the Columbia Co.
the past week were Frank L. Gunyo and F. A.
Levy. Mr. Gunyo, who is the manager of the
Graphophone department of the New England
Furniture & Carpet Co. of Minneapolis, Minn.,
has been East several days, having made a visit
to the recording laboratories and the factory of
the Columbia Co.
While in the city Mr. Levy, who is president
of. the California Phonograph Co., San Fran-
cisco, Cal., visited the Columbia Co.'s execu-
tive offices, their Fifth Avenue Shop and the
recording laboratories located in the city. Mr.
Levy is unusually optimistic over this fall's talk-
ing machine business on the Coast, as he be-
lieves it will be a banner year.
FRANK K. PENNINGTON IN CHICAGO
Mr. Pennington, assistant general sales man-
ager of the Columbia Graphophone Co.'s execu-
tive office, is at present in Chicago. He will re-
main in Chicago, it is believed, for several weeks.
The nature of Mr. Pennington's visit is to
carefully look over the Columbia business in
that territory. His return is not definitely an-
nounced.
John Spillane, of the Blackmail Talking Ma-
chine Co., New York, left Monday for Atlantic
City, where he will remain for four days to at-
tend the national convention of the Elks.
The Otto Heineman Phonograph Supply Co.,
Inc., announced this week, through John Crome-
lin, general sales manager, the appointment of
\Y. C. Fuhri as general sales manager of the
record division, with headquarters at the com-
pany's executive offices, -25 West Forty-fifth
street. New York. Mr. Fuhri will also devote
his time to co-operating with and giving serv-
ice to the users of all other Heineman prod-
ucts, including Heineman motors, tone arms,
sound boxes, needles, etc.
W. C. Fuhri is one of the best-known mem-
bers of the talking machine industry in the
country. For the past twenty-one years he has
been associated with the Columbia Graphophone
Co., having occupied important executive posi-
tions with this company.
In 1898 he joined the Columbia forces at St.
Louis, in a short time becoming assistant man-
ager of that branch. After six months he was
promoted to manager and two years later was
district manager, with headquarters in St. Louis,
his territory comprising the entire Southwest.
In 1906 Mr. Fuhri was transferred to Chi-
cago, where he was given control of the entire
district from New Orleans as far west as Salt
Lake City. He occupied this post for ten years
In 1916 Mr. Fuhri went to New York to be-
come United States manager for the company,
having under his jurisdiction the entire busi-
ness throughout the United States. A change
of policy influenced him later to request that
he be reassigned to his former post in Chicago,
where he has been for the past year.
Mr. Fuhri's past experience admirably "equips
him to render invaluable co-operation and serv-
ice to the Heiiieman clientele. He brings to his
new position a thorough knowledge of the
phonograph industry and an intimate familiarity
of every detail of record and phonograph mer-
chandising that is equaled by very few mem-
bers of the trade. Mr. Fuhri will take a much-
needed rest and assume his new duties within
the near future.
TO SING IN LONDON
Maggie Teyte, a well-known Edison artist,
has been engaged by the Society of American
Singers to produce "Opera in English" at the
Park Theatre in London next winter.
ATTRACTIVE SETTING FOR ANNA CASE EDISON DISPLAY
Last week R. F. Bolton, sales manager of the
international record department of the Columbia
Co., returned from a trip covering many of
the Western branches of the Columbia Co. On
his trip, which began the 9th of June, he visited
Buffalo, Toronto, Detroit, Chicago, Indianapolis,
Omaha, Kansas City, St. Louis, Cincinnati and
Cleveland. Throughout his trip Mr. Bolton
found that there was an increased desire
among the general public to obtain foreign lan-
guage records. He expressed the belief that
from the outlook which he gained while on his
trip foreign records were going to enjoy a pat-
ronage much larger than ever before.
PATRIOTIC DISPLAY FOR JULY
A Timely Window That Will Make a Strong
Appeal—Hooks Up Publicity and Patriotism
The Columbia Co.'s dealer service department
has issued an attractive patriotic window display
for July which will undoubtedly meet with the
hearty approval of the dealers. This display is
designed solely to provide the dealers a means
to move the war-time records while there is the
opportunity. The collection of war-time relics
as a fad is growing to enormous proportions.
•MADISON-
'
CRAFONOLA SHOP
Special Window for July
and many helmets, iron crosses and other sou-
venirs are being manufactured to meet the
trades.
The suggestion that patriotic records will in
the future be a fitting and lasting memento of
the world war has been convincingly carried
out on the two cards showing the heads of Gen-
erals Pershing and Foch. To start this collec-
tion this display emphasizes the fact that the
living, breathing voice of Pershing himself as
he spoke from the battlefields of France is
available on a Columbia record. The Foch card
lists standard selections of other nations en-
gaged in the war.
The centerpiece is a complete tie-up with the
July magazine copy of the Columbia Co., being
the "Miss Columbia" illustration done in eight
colors by the photo-litho offset process. Being
of the regular artist poster size, this card will
be instantly recognized as Columbia national
advertising, marking the dealer's establishment
as the selling place of Columbia records.
MAXWELL'S VOICE PROVES TRUE
How the Foster Piano Co., Greensboro, S, C-, Features the New Edison
The feature of Re-Creation No. 50509, namely
the Re-Creation of the voice of Thomas A.
Edison, that has particularly impressed dealers,
is the introduction by William Maxwell. Prac-
tically all the dealers of the country have heard
Mr. Maxwell speak in person at one time or
another, and the majority of them have been
quick to recognize his voice in his introduction
of Mr. Edison.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE MUSIC TRADE REVIEW
JULY 12, 1919
THE NEW HOME OF MICKEL BROS. CO. IN OMAHA, NEB.
Company Now Settled in New Building Which Offers Every Facility for the Proper Conduct of
Their Large Victor Wholesale Business—Some Modern Ideas Regarding Service
OMAHA, NEB., July 7.—The new home of the
Mickel Bros. Co., Victor wholesalers of this city,
is already bustling with activity and no effort is
being spared to make the Mickel headquarters
General Offices
a model of efficiency when it comes to offering
co-operative service to Victor retailers located in
the corn belt. The accompanying illustrations
give a good idea of the appearance and equip-
ment of some of the different departments, and
in fact need no explanation beyond that indi-
cated in the caption titles.
The Mickel Bros. Co., under the able direction
ficiency in the talking machine business. The
Mickel institution has been responsible for many
other innovations in the Victor jobbing busi-
ness, and as a result has won through merit
Record Order Department
the distinction of being the leading and largest
Victor wholesaler located in the corn belt re-
gion.
The new Mickel Bros, building in Omaha is
but a further evidence of the same forward-
moving spirit which dominates this organization.
During the prevalent shortage of Victor stock
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
Service Room
of George E. Mickel, has attained an enviable
record for progressive action. Under the aus-
pices of this company, for instance, State con-
ventions of the Victor dealers of Iowa and Ne-
braska were held in Des Moines and Omaha,
respectively. Both affairs were well attended
and conducted along constructive lines which
had for their goal increasing merchandising ef-
Talking Machine Repair Shop
this company has rendered considerable service
to the retail music industry through the whole-
saling of certain kinds of accessories and music
rolls for player-pianos.
The executives of this institution are most
optimistic regarding the general business out-
look in the talking machine field this fall.
PATRIOTIC NUMBER OF "TONEARM'
PAULL HAYDEN SHINES AS POET
House Organ of Columbia Co.'s Bridgeport
Factories in July Issue Full of the Timely
Spirit of Genuine Americanism
Columbia Man Contributes a Most Interesting
Bit of Verse in the July Peptimist
The July issue of the Columbia Co.'s "Tone-
arm," giving the news, personal and general, of
the big plant in Bridgeport, Conn., is most fit-
tingly a patriotic number, with a handsome pic-
ture of Miss Columbia shown in colors on the
cover. Several pages are devoted to the his-
tory that has been made since 1916. A particu-
larly impressive feature is the supplementary
list of over fifty employes of the Columbia Co.
who have obtained their first citizenship papers.
This list is comparable in interest to that of the
soldiers and sailors who have returned from
service to their old places in the Columbia Co.'s
factory, a list that fills several pages. No
amount of Fourth of July flag waving can be
so impressive as these simple lists, one for
those who have fought for their country and
returned safe and sound, and the other list of
those from other parts of the world who seek
to make America their country.
Elmer Walz, for some time past connected
with the Victor Talking Machine Co. of Cam-
den, has been appointed general manager of
Cohen & Hughes, of Baltimore.
Paull Haydcn, of the advertising department of
the Columbia Graphophone Co., and who on
previous occasions has displayed considerable
literary and editorial ability, has contributed the
following worth-while poem in the Peptimist
for July, under the title of "Beating the Other
Man to It":
To-day brought a task to be done;
I said; "I will do it Tomorrow,"
Another man did it first
I found to my lasting sorrow.
"To-morrow I'll get on the job,"
Another man started to-day;
I found that the job had been done
And another had earned the pay.
I said, "I will start in an hour
"To find what is really in it,"
Another man won the prize,
He started in half a minute.
I "waited awhile" for Luck,
1 knew I would surely get her;
I waited—she never came—
Another man went and met her.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
,
But now I am P D Q
When a thing's to be done I do it,
I'm leaving the rest behind,
1 Beat The Other Man To It.
The Franklin Phonograph Co. is a new Phila-
delphia corporation.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK

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