Music Trade Review

Issue: 1919 Vol. 69 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
OCTOBER 25, 1919
MODEL PLANT OF THE PIANOSTYLE MUSIC ROLL CO.
Space on this floor is also reserved for the storage
of supplies.
Unusual Facilities Provided at Big Plant in Brooklyn, N. Y., for the Production of Music Rolls on
The shipping facilities at the Bush Terminals arc
an Efficiency Basis—Accuracy One of the Primary Factors
known throughout the world, and the very: fact that
freight cars from every railroad in the country can
The popularity of the player-piano and the concur- process careful tests are made for possible imperfec- be backed on a siding at their factory door provides
rent great demand for player rolls is being met by tions. It is about as easy for an imperfect roll to the Pianostyle Music Roll Co. with a maximum of
the Pianostyle Music Roll Co., of Brooklyn, by an leave the plant of the Pianostyle Music Roll Co. as shipping facilities and the greatest of despatch in de-
expansion of their already large facilities. Their it is for the proverbial camel to go through the eye livery.
The sales of the Pianostyle rolls have been in-
plant, situated in the Bush Terminal Building in of a needle.
Brooklyn, is admirably placed both as to the re- In the arranging room, which might be considered creasing by leaps and bounds with each month's re-
ceiving of raw material and the shipping of their the most important point in the making of the roll, leases. Credit for this success is divided between
music rolls to all parts of the country. The modern thjjse in charge have had many years of daily experi- the popularity of the rolls and the efficient manage-
construction of the building also provides a maxi- ence in the recording of music rolls. Their ears are ment of Robert H. Louis, sales manager of the com-
mum of light and ideal working conditions for their trained to the slightest imperfection and their exccl- pany. Mr. Louis is assisted by C. E. Ferris, a
many employes. In the Pianostyle plant efficiency elnce in this respect is to be found in the superiority nephew of the president of the company, and S. W.
Goodall, traveling representative.
is the keynote, from the making of the original mas- of the finished rolls.
ter roll to the shipping of the complete order.
The cutting from the master roll is accomplished
The Pianostyle word roll, introduced to the trade
Every machine used in the production of these by machines that surpass the human hand in their last July, has met much success, and the attractive
rolls is a product of their own machine shops, shown accuracy. But not content to rely upon the perfec- advertising matter and bulletins sent out by this firm
Views of the Plant of the Pianostyle Music Roll Co., Brooklyn, N. Y. 1. Executive Offices—Left to right; Elizabeth F . Boyie, secretary and treasurer;
Robert H. Louis, sa'es-manager and N. Clarence Ferris, president. 2. Machine Shop. 3. Stock Room.
4. Cutting Department. 5. Spooling Department. 6. Arranging Department.
in the accompanying photographs, and has been per- tion of the machines, each roll is passed over a light- each month are creating much favorable comment
fected under the able direction of N. Clarence Fer- ed box and the slightest imperfection causes the roll throughout the trade.
The officers of the company, undtr whose able care
ris, president of the company, and in accordance to be discarded.
The popularity of the word roll is not lost sight the company has attained this remarkable growth,
with patents controlled by him. This machine shop
is in reality a fair-sized factory in itself, and is of in this factory, and an ingenious device for the are constantly in touch with the trend of the trade,
equipped with machinery and tools of the most im- printing of the words upon the roll is in use. The and their plans are assurance for the bright future
the player-piano must be sounded with the same next point in the process, the spooling, is taken care of the Pianostyle music roll ?nd the maintenance of
of by a battery of sixteen Spooling machines kept its quality and prestige.
proved type.
To follow the music roll from the making of the continuously in operation.
The increasing demand for the Pianostyle roll has
master roN straight to the boxing and shipping proc-
esses is an interesting study, and in following this necessitated the addition of 8,000 square feet more
the efficient layout of the plant is to be best observed. on the sixth floor of the building. Here efficiency in
PIANOS — PLAYERS
The process from start to finish is under the expert its highest form is to be found in the slocking of the
The Crmatmtt Value at Moderate Cost
supervision of Elizabeth F. Boyle, secretary and various numbers, and the rapid handling and filling
WHITMAN PIANO MFG. CO., Inc.
treasurer of the company, and in every stage of the of orders by the use of a number of hand-trucks.
40!-41O West 14th Street
NEW YOKK
WHITMAN
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 25,
THE MUSIC T R A D E
1919
REVIEW
11
The Present Period of Seeming Inactivity in the Player Industry Must Be
Overcome by Intense Research and Development Along Mechanical and Pneu-
matic Lines, if the Future Prosperity of the Player-Piano Is to Be Assured
No one will for a moment pretend that we have
The march of progress, we an; told, is eternal.
But that does not alter the fact that it is also often reached such perfction that we are compelled to pull
imperceptible. The motion of a glacier, measured in up in order to take breath. Certainly no technical
geological periods, is terrifying; measured in min- man would assent to so monstrous a proposition as
utes it is not perceived motion at all. The progress this. The best we can say is that while we can right-
of invention in all its branches is continuous; but it ly rejoice in some remarkable progress, we have a
is frequently almost if not quite imperceptible. Some- long road yet to travel before we even approach per-
times, indeed, the progress is intermittent, periods fection.
of feverish activity being succeeded by periods of
No sincere seeker after the truth about our indus-
apparent complete rest. The history of technical de- try will wish to claim a perfection which we have
velopment in the musico-pneumatic industry presents not reached. But it is evident that the many prob-
a case in point.
lems of production and of demand have had a dead-
During the ten years which immediately succeeded ening effect upon the efforts of many who would
the first announcement of the Angelus and the Pian- normally be most progressive.
Here it seems we meet with a real danger to the
ola, the technical activity was in every way tremen-
dous. Such developments as the Melville Clark 88- future of the industry. It is as certain as possible
note cabinet player and the Aeolian Pianola pi*»«!> that the true law of progress knows neither inter-
aroused a wonderful spirit of emulation. A surpris- ruption nor slackening. Are we not too complacent-
ing number of men began to show that they had ly assuming that a period of "rest" is inevitable, and
cherished for years practical mechanical ideas in the that there would really be something wrong in main-
line of automatic musical mechanism; ideas which taining a constant and unvarying activity in the way
only awaited an opportunity. No great development, of technical improvement?
whether in politics, economics, religion or invention,
Directions of Progress
comes before its time. When its time has come, the
There are a thousand directions along which, at
march of progress is often marvelously rapid for a this very moment, we ought to be working for the
time.
sake of our future progress and security. The
player-piano, contrary to the notion so generally held,
The "Law" of Reaction
Yet this rapidity is-always sooner or later brought has not reached its apex from a practical standpoint.
to a stop. To the period of great activity and rapid Perhaps the most important road for future prog-
improvement succeeds always a period of slight ac- ress and improvement lies towards scientific meas-
tivity and slow improvement. The actual duration urement of dimensions and pressures. At the pres-
of this latter period is not always calculable, but it ent moment the fundamental data upon which the
may be said to depend upon the extent to which the designer and inventor proceed usually are the undi-
gested result of many experiments and many fail-
first period has approached practical perfection. If
the activity of the formation period has been so ures. There is practically nothing in the way of
definite effort as yet being devoted to the amassing
fruitful as to exhaust the immediate possibilities of
the new art, one may predict that the duration of the of strictly scientific data for the guidance of future
next period will he long. The converse of the prop- designers; simply because no one has yet thought it
worth while to turn his energies towards the collec-
osition may also be assumed.
That this practical belief in a supposed law of tion of facts and figures based on physical science.
The contempt of the practical mechanician for the
periodic activity is based on no true principle, and
that it in fact may be and often is set at naught, natural sciences is only equalled, usually, by his con-
does not destroy the fact of its prevalence. Our tempt for the men who occupy themselves with such
own industry appears to be going through a period "unpractical" pursuits. The mechanician is perhap"
of comparative rest. Few new or important inven- not to be blamed if the educational system of the
tions are being announced. Nothing, or virtually country has the effect upon him of creating contempt
nothing, is being done, so far as appears, to bring for the knowledge without which his own life could
about specific improvements in either the musical or not be guaranteed or the continuance of society be
the mechanical branches of the art. What is the assured for the next ten minutes. Still when men
of that type happen to be alarmingly frequent in an
explanation of this apparent stagnation?
INTRODUCED I N
Made by the pioneers and
leaders in the playerpiano
industry
Have wonderful patented
devices and exclusive
features.
e WILCOX ® WHITE Co.
Business Established Ig77
MERIDEN CONN.
Agencies all over ihe Ubrld
industry like ours, and when the spirit which ani-
mates them is the governing and almost the distin-
guishing feature thereof, the result cannot but be
disquieting to all who wish to witness a steady de-
velopment and constant pressing towards higher
achievements.
The Research of the Future
At a time like the present, when the economic
conditions of the industry plainly discourage the
prosecution of general research in the experimental
rooms of the factories, it is more than ever neces-
sary to keep alive what exists of the scientific spirit.
It is even more plainly necessary to urge the culti-
vation of scientific knowledge by all who have the
best interests of the industries at heart. It is per-
haps early yet to urge the establishment of a general
bureau of technical research under the auspices of
the Music Industries Chamber of Commerce, but
whenever that project becomes a matter of prac-
tical interest it is plain that the pneumatic depart-
ment will be quite as important as the acoustic. In-
deed one looks forward to a future co-operation of
the two departments. For if anything is true it is
that the player mechanism has been developed by
men often imperfectly acquainted with the tonal side
of the piano and even with the general facts of mu-
sical expression. It is time we began to leave behind
us such mistakes and began to realize that the player-
piano of tomorrow needs be built from designs which
betray some knowledge of the piano end of piano
playing.
In a word, the state of coma is not the state for
us, and the sooner we recognize that fact the better
for us. Now, when the temptation is to rest on our
oars, we must resolutely realize that the price of
progress is constant effort and labor.
BALTIMORE REPUBLIC DEALER
A. Burdwise & Co., Leading Musical Merchandise
Merchants, Secure Republic Contract
The Republic Player Roll Corp., New York, have
announced that A. Burdwise & Co., with headquar
ters at Baltimore, Md., have been appointed their
sale representatives in that territory and joining that
city. This marks another step that the Republic
Player Roll Corp. have taken to enlarge their sales
facilities throughout the United States. Appoint-
ments of the Plaza Music Corp. as New York repre-
sentatives and of Yahr & Lange as representatives
for Michigan and Wisconsin were made recently
by the Republic Corp.
A. Burdwise & Co. hold an envious position in the
music trade circles in Baltimore. They are large
dealers in small musical merchandise, and have a
large following among dealers in that territory, and
will be the means of introducing the popular Re-
public player roll to a considerable extent in their
section of the country.
The Normal Training School, at Censor, Wis.,
has recently been equipped with a Brambach
baby grand piano.
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STANDARD PLAYER ACTIONS
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NEW YORK
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.................................

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