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THE
OCTOBER 18, 1919
MUSIC TRADE
REVIEW
CONVENTION OF ILLINOIS MUSIC CLUBS WELL ATTENDED
William Braid White, Frederick Ryder and Mrs. Oberndorfer Among Speakers at Second Annual
Convention of Illinois State Federation of Music Clubs—Cause of Music Fostered
ALTON, II.U, October 13.—The second annual con-
vention of the Illinois State Federation of
Music Clubs opened in this city on Wednesday,
October 8, with the official welcome of the dele-
gates and their friends by the Mayor, Hon, A.
M. Savage. The evening of Wednesday, after
the first business meetings had taken place, was
devoted to the presentation of what was de-
scribed as a "Community Opera," composed and
•directed by a local musician, William D. Chen-
ery, sung by local voices and played by a local
'orchestra. The achievement for a city of Al-
ton's' size was simply stupendous, and the whole
.effect most happily successful.
On Thursday there was a general conference
on musical matters interesting to the State of
Illinois, during which Mrs. Louis Yager, of Oak
•Park, 111., brought forward again the big question
•,of the state and national contests between young
American musicians, singers, pianists and violin-
ists, which has been a policy of the National Fed-
leration of Music Clubs for some years, and is
••now beginning to assume national importance. At
fthe mid-day luncheon given by the Alton Board
,«of Trade, George W. Pound was to have been
.present, but was detained in Washington on busi-
mess relating to. the Music Industries Chamber
of Commerce. His place was ably taken, how-
jever, h at a moment's notice, by Frederick Ryder, of
-"the Cable Company, Chicago. In his talk to the
Jdelegates, Mr. Ryder pointed out that the in-
adustijies are looking with friendly eyes upon the
'^efforts the Federation of Music Clubs are making
f
^for the propagation of music in the American
(home and for the development of a truly Ameri-
jcan face of musicians. He urged them to con-
jtinue, and to develop ( their contact with the in-
Idustries until some practical method of co-op-
jeration could be worked out. Anne Shaw Faulk-
jner Oberndorfer, of the National Bureau for the
!Advancement of Music, also spoke on "American-
ization Through Music." On Friday the out-
standing features of the gathering were the talks
»before the city's schools and colleges by various
,'authorities, the lecture on "The Tone and Touch
jof the Piano," by William Braid White, technical
•.editor of The Music Trade Review, and the an-
\nual banquet, at which the chair was taken by the
'president of the Alton Board of Trade. Among
•'the speakers were Dean Lutkin, of Northwestern
..University; Mrs. F. A. Sieberling, president of the
'.National Federation of Music Clubs, and William
^Braid White.
During the morning work in the schools, Wil-
r
liam Braid White, of the Review, spoke at the
-Ursuline Convent on the subject, "Wanted—Ama-
teurs in Music." Dean Lutkin spoke at Shurtleff
*, College also this morning.
"? William Braid White's lecture was heard by a
very much interested audience, composed of al-
: ;most all the delegates present and of many
• friends. The lecturer used the magnificent
'Mason & Hamlin grand piano, which had been
; loaned to the convention by the Kieselhorst
. Piano Co., of St. Louis. With this piano as his
' "experiment station" and with a variety of special
acoustic apparatus from his own laboratory, he
' dissected the tonal equipment of the piano, show-
' ed how the tone of the piano is produced, how it
may be modified and what the musician can and
; cannot do to color it through his touch. He
also explained the entire mechanism of the action,
and showed by practical tuning the difference
•between the tempered and the pure intonation.
The lecture was received with the closest at-
tention, and the opinion was expressed around
the corridors of the Mineral Springs Hotel that
evening that it was the most illuminating exposi-
tion ever heard in Illinois on a subject of vital
importance to every pianist, singer and teacher.
The last official event of the convention was
the artists' concert, in which the winners of the
Zffie pestfctiou)n
muf/caljname
fntheWor/a.
State contests for piano, violin and voice took
part. The Mason & Hamlin grand recovered
from the effects of the minor and major opera-
tions which had been performed on it during
the afternoon, and, fresh from a special tuning
at the hands of the lecturer, rendered glorious
service to the artists who gave the program.
Ebba Sundstrom, violinist; Lois Harsch, pianist,
and F
test winners who gave the concert.
The National president of the Federation of
Music Clubs and the other State and national
officers seemed to be unanimous in expressing
the hope that some sort of co-operation between
the clubs and the industries f6r the betterment
of music appreciation may speedily be brought
about.
PLAN MUSIC SHOW FOR MILWAUKEE
PARTY FOR AEOLIAN EMPLOYES
Milwaukee Association of Music Industries in
Co-operation With Milwaukee Journal Arrang-
ing for Big Display and Festival in Connection
With Food Show to Be Held Next Month
Plans Completed for a Real Old-Fashioned Hal-
lowe'en Party on October 31
The first affair of the Aeolian Employes' Associa-
tion for the fall season will be an old-fashioned
Hallowe'en party to be held on the fourth floor of
MILWAUKEE, WIS., October 15.—Milwaukee will
have a music show all its own during the week Aeolian Hall on Friday evening, October 31. The
of November 20 to 25 as the result of a joint en- arrangements for the party are in charge of a com-
terprise of the Milwaukee Association of Music mittee headed by Howard Taft of the accounting
Industries and the Milwaukee Journal, an after- department, and call for the good old time Hai-
noon and Sunday morning newspaper with the lowe'en games, such as ducking for apples, etc. The
largest circulation in the local field. The exposi- guests will be provided with fancy paper caps and
tion will be a part of the Food, Household and informality will be the order of the evening. A
Music Show, which will be conducted in the Mil- buffet supper and a dance are included in the pro-
waukee Auditorium by the newspaper in co-opera- gram.
It is planned by the officers of the Association to
tion with manufacturers, jobbers and retailers of
foodstuffs, household goods and musical instru- have an affair of some sort each month throughout
mcrts. The plan is not only unique, but the the winter, some of them to be on a most elaborate
combination of the three lines of business makes scale, if the tentative arrangements already outlined
it possible to conduct a music show with much can be carried out. For some of the more ambitious
better effect than if the music dealers of the city musical affairs, the use of A.eolian Hall proper has
were to engage in an exposition project by them- been secured by the Association, which is succeeding
most admirably in carrying out the purpose of its
selves.
The local association always has conducted its organization—i. e., the cultivating oi a narmonious
seasonal co-operative campaigns through the spirit among the Aeolian Co. employes.
medium of the Journal, which has not only as-
ADVERTISES SHONINGER LINE
sisted the advertising committee in the solicita-
t ; ons of contributions from members and pre-
pared all copy through its service department, Wanamaker Department Calls Public Attention
to Latest Addition to Its Line of Instruments
but also has.extended its utmost co-operation in
Through Large Announcements in the Press
p'anning future campaigns.
When the local association undertook its third
The piano department of John Wanamaker, New
annual fall and holiday co-operative advertising
York,
announced this week to the public, through
campaign a short time ago, the Journal was ready
with a plan to combine the campaign with an ex- the medium of larpe advertisements in the local
position at a single" cost. The association ac- newspapers, the fact that thev have added to their
cepted the proposition with the greatest enthu- "roll of honor of pood pianos" the Shoninper. The
placing of the Shoninper line with the Wanamaker
siasm, for it has long desired to stage a music
store, under the management of Morris R. Lamb,
show but has not been able to find a practical, follows the recent closing of the Shoninper ware-
workable plan.
rooms in New York. While the Shoninper pianos
The manner in which the association will co- were being advertised bv the Wanamaker depart-
operate with the Journal in conducting both the ment, a special d'splav of the instruments of that
advertising campaign and the music show is ex- make was made in the salon.
plained in a letter sent to the association by the
newspaper, which the association has accepted.
ANOTHER OPTTMTSTTC DEALER
Paul F. Netzow, chairman of the advertisng
committee, after the association had unanimously S. E.
r of L?nc?ster, Pa., Is Worrying Only
adopted the proposition, made a preliminary can-
About the Question of Stock
vass for subscriptions among members of the as-
sociation and already has pledges in excess of
S. E. Harar, of Hapar & Bro., well-known piano
$5,500, with a total amount of $7,500 now regard- dealers of Lancaster. Pa., was among the visitors
ed as a certainty.
to New York this week calling at Aeolian Hall. Mr.
This is perhaps the most important project ever Hapar. who handles the Aeolian products in his
undertaken by the local association, which already territory, stated that the business outlook in n;encral
lias established a national reputation as an or- was most satisfying, the chief problem facing the
ganization which not only docs things, but big piano men beine that of pettinp sufficient stock. Lan-
things. The result of the combined music show caster is in a rich farminp district and is not in any
and advertising campaign doubtless will be sen^e affected by the strike conditions in the steel
awaited by dealers and associations in other district of the State.
cities with great interest.
NOTABLE A. B. CHASE SALES
HEAVY DEMAND FOR GRANDS
C. A. Ahlstrom, president of the Ahlstrom
Piano Co., Jamestown, N. Y., was a recent vis-
itor to New York City. In chatting with The
Review Mr. Ahlstrom reported a heavy demand
for the grand pianos made by his company, and
stated that labor conditions in his factory arc
quite satisfactory.
PIANOS
Two noteworthy sales have been reported to the
New York office of the A. B. Chase Piano Co. this
week from representatives in Kansas and Georgia.
Fberhardt & Hays, Winfield, Kan , sold an A. B.
Chase grand and two uprights to the Southwestern
College Conservatory of Music. The A. B. Chase
• 'enler in Tomson, Ga.. sold a style L to Tom L.
Wat-on the famous political fipure of the South.'
ORGANS
E5TEY PIANO COMPANY NEW Y0IIK CITY-
*c7/ie vest profit
producerforthe
dealer intheTrade.