Music Trade Review

Issue: 1919 Vol. 69 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
OCTOBER 18, 1919
spirit of co-operation between the two. One is absolutely neces-
sary to the welfare of the other. The elimination from labor
councils of the radicals, and those agitators who have nothing
at stake, seems to be the first step in the proper direction. The
right thinking men among the employes should be educated to
that fact.
THE WISDOM OF ORDERING EARLY
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill, 373 Fourth Ave., New York; Vice-President,
J. B. Spillane, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, B. B. WILSON, Associate Editors
CARLETON CHACE, Business Manager
Executive and Reportorlal Stall
WILSON D. BUSH, V. D. WALSH, WM. BRAID WHITE (Technical Editor), E. B. MUNCH,
L. M. ROBINSON, C. A. LEONARD, EDWARD LYMAN BILL, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
CHICAGO OFFICE:
E. P. VAN HARLINGEN, Republic Building,
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIF.D WEEKLY BV OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter 'September 10, 1892, at the post office at New York, N. Y.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
Plav£»i*
Plann allll
anil
ridVcl-riallU
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concerning
which will be -cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.. .Charleston Exposition, 1902
Diploma. .. .Pan-American Exposition, 1901 Gold Medal. . . . .St. Louis Exposition, 1904
Gold Medal—Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 6982—5883 MADISON SQ.
Connecting all Departments
Cable address: "ElbiU, New York"
Vol. LXIX
NEW YORK, OCTOBER 1 8 , 1 9 1 9
No. 1 6
the early ordering of pianos and player-pianos for fall
W HEN
trade was advocated some months ago, a goodly propor-
tion of retailers had cither already made plans toward that end,
or at least acknowledged that the advice was good. These deal-
ers at the present time may not have on hand all the instruments
they might be able to sell, and it is probable that they may not be
able to get enough instruments to meet the demand for the next
few months, but they have, and are going to get, a sufficient
number of pianos and players to enable them to keep their busi-
ness going on a profitable basis, and show returns for the year
that will equal, if not surpass, the returns shown by the figures
for previous years.
There were other retailers, however, who, in their own
minds, could see the factories catching up with orders; who
imagined that there might be over-production in the fall, with a
substantial lowering of wholesale prices, but who neglected to
study the supplies and labor market and observe how costs were
constantly advancing. These short sighted retailers arc now
suffering from the delay. The big central piano markets arc full
of them, all crying loudly for goods, preferably for immediate
delivery. Their demands, it must be said, are meeting with
scant response, simply because the manufacturers cannot take
care of the orders that have been on their books for months, and
which they are under obligations to meet as best they can. When
the manufacturers advise early ordering in future years, the re-
sponse is going to be far more general than it has been during
the past.
EXHIBITS AND MORE PIANO SALES
The handicaps resulting from the continuance of the
strike in the printing industry in New York City have pre-
vented the publishers from getting out this issue of The
Music Trade Review at the usual time.
evidence has been offered recently in support of
A BUNDANT
- the idea that piano merchants, or manufacturers, need not
of necessitv wait for the opening of distinct music shows in their
respective localities before bringing their instruments to the at-
tention of the public. Piano merchants have exhibited at food
shows, electric shows, County and State fairs, and even automo-
THE STRIKE IN THE PIANO INDUSTRY
bile shows, with most encouraging results. The fact cannot be
O far as the strike in the piano trade is concerned, the manu- denied that crowds attending any particular show are there to
facturers have taken the proper stand in refusing to be see all that can be seen, and if musical instruments, particularly
coerced, and it is to be hoped that members of the trade in New plaver-pianos and talking- machines in operation, are among the
York and other cities Avhere strikes have been called will not exhibits, their attractiveness is enhanced through comparison
waver in their attitude. If the battle is to be fought, and it must with other products. As a builder of a prospect list, a properly
be fought, this is just as good a time as any, for it will prove conducted exhibit at any sort of well attended fair proves most
expensive under any conditions. If the workmen as individuals, effective. Incidentally, such an exhibit will serve to aid the gen-
or as members of a definite factory organization, are to share in eral cause of music, regardless of the direct results in the matter
the prosperity of the business and the profits that accrue from of sales.
their efforts, well and good—the matter can be adjusted. If the
men, through a union, dominated by agitators, whose business
UNCLE SAM'S PIANO TEXTBOOK
is to stir up unrest, and who make their livelihood by that means,
are to have control of the piano manufacturing business, then the
LTHOUGH the "Courses of Instruction in Piano Making."
manufacturers may as well learn the fact first as last—save as
as issued by the United States Training Service, may not
much as they can from the wreck of their businesses—and re- prove instrumental in making a skilled artisan out of an un-
tire from the field.
trained man, nevertheless the little volume is surprisinglv com-
There is every reason to believe that the present labor dis- plete. The publication alone is to be commended as reflecting
turbances in. the piano trade in New York will be short-lived, the interest taken by this Government department in the piano
but there is so much unrest in other fields, particularly among industrv. The fact that the United States Training Service has
the steel workers, that even a settlement of their own troubles taken due cognizance of the demands of the piano trade, leads to
will not relieve the piano manufacturers of the necessity of keep- the belief that Government support may be relied upon to a
ing in close touch with industrial conditions generally, and lend- greater or less extent in the carrying out of any plans developed
ing their full and earnest support to the stabilizing of those within the industry for vocational training, in order that the
ranks of skilled piano workmen may be increased.
conditions.
Just now, in view of existing conditions, this vocational train-
America, industrially, has come to the turning of the road—
the climax has been reached. If a mass of business wreckage ing question must naturallv be held in abeyance, but it is a ques-
unparalleled in the history of the country is to be avoided, the that has received, and will continue to receive, a substantial
answer will not be the autocracy of labor, nor yet the autocracy amount of earnest attention, and any outside support is to be
of capital, but the bringing about of a fair understanding and a welcomed.
S
A
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
OCTOBER 18, 1919
MUSIC TRADE
REVIEW
CONVENTION OF ILLINOIS MUSIC CLUBS WELL ATTENDED
William Braid White, Frederick Ryder and Mrs. Oberndorfer Among Speakers at Second Annual
Convention of Illinois State Federation of Music Clubs—Cause of Music Fostered
ALTON, II.U, October 13.—The second annual con-
vention of the Illinois State Federation of
Music Clubs opened in this city on Wednesday,
October 8, with the official welcome of the dele-
gates and their friends by the Mayor, Hon, A.
M. Savage. The evening of Wednesday, after
the first business meetings had taken place, was
devoted to the presentation of what was de-
scribed as a "Community Opera," composed and
•directed by a local musician, William D. Chen-
ery, sung by local voices and played by a local
'orchestra. The achievement for a city of Al-
ton's' size was simply stupendous, and the whole
.effect most happily successful.
On Thursday there was a general conference
on musical matters interesting to the State of
Illinois, during which Mrs. Louis Yager, of Oak
•Park, 111., brought forward again the big question
•,of the state and national contests between young
American musicians, singers, pianists and violin-
ists, which has been a policy of the National Fed-
leration of Music Clubs for some years, and is
••now beginning to assume national importance. At
fthe mid-day luncheon given by the Alton Board
,«of Trade, George W. Pound was to have been
.present, but was detained in Washington on busi-
mess relating to. the Music Industries Chamber
of Commerce. His place was ably taken, how-
jever, h at a moment's notice, by Frederick Ryder, of
-"the Cable Company, Chicago. In his talk to the
Jdelegates, Mr. Ryder pointed out that the in-
adustijies are looking with friendly eyes upon the
'^efforts the Federation of Music Clubs are making
f
^for the propagation of music in the American
(home and for the development of a truly Ameri-
jcan face of musicians. He urged them to con-
jtinue, and to develop ( their contact with the in-
Idustries until some practical method of co-op-
jeration could be worked out. Anne Shaw Faulk-
jner Oberndorfer, of the National Bureau for the
!Advancement of Music, also spoke on "American-
ization Through Music." On Friday the out-
standing features of the gathering were the talks
»before the city's schools and colleges by various
,'authorities, the lecture on "The Tone and Touch
jof the Piano," by William Braid White, technical
•.editor of The Music Trade Review, and the an-
\nual banquet, at which the chair was taken by the
'president of the Alton Board of Trade. Among
•'the speakers were Dean Lutkin, of Northwestern
..University; Mrs. F. A. Sieberling, president of the
'.National Federation of Music Clubs, and William
^Braid White.
During the morning work in the schools, Wil-
r
liam Braid White, of the Review, spoke at the
-Ursuline Convent on the subject, "Wanted—Ama-
teurs in Music." Dean Lutkin spoke at Shurtleff
*, College also this morning.
"? William Braid White's lecture was heard by a
very much interested audience, composed of al-
: ;most all the delegates present and of many
• friends. The lecturer used the magnificent
'Mason & Hamlin grand piano, which had been
; loaned to the convention by the Kieselhorst
. Piano Co., of St. Louis. With this piano as his
' "experiment station" and with a variety of special
acoustic apparatus from his own laboratory, he
' dissected the tonal equipment of the piano, show-
' ed how the tone of the piano is produced, how it
may be modified and what the musician can and
; cannot do to color it through his touch. He
also explained the entire mechanism of the action,
and showed by practical tuning the difference
•between the tempered and the pure intonation.
The lecture was received with the closest at-
tention, and the opinion was expressed around
the corridors of the Mineral Springs Hotel that
evening that it was the most illuminating exposi-
tion ever heard in Illinois on a subject of vital
importance to every pianist, singer and teacher.
The last official event of the convention was
the artists' concert, in which the winners of the
Zffie pestfctiou)n
muf/caljname
fntheWor/a.
State contests for piano, violin and voice took
part. The Mason & Hamlin grand recovered
from the effects of the minor and major opera-
tions which had been performed on it during
the afternoon, and, fresh from a special tuning
at the hands of the lecturer, rendered glorious
service to the artists who gave the program.
Ebba Sundstrom, violinist; Lois Harsch, pianist,
and F test winners who gave the concert.
The National president of the Federation of
Music Clubs and the other State and national
officers seemed to be unanimous in expressing
the hope that some sort of co-operation between
the clubs and the industries f6r the betterment
of music appreciation may speedily be brought
about.
PLAN MUSIC SHOW FOR MILWAUKEE
PARTY FOR AEOLIAN EMPLOYES
Milwaukee Association of Music Industries in
Co-operation With Milwaukee Journal Arrang-
ing for Big Display and Festival in Connection
With Food Show to Be Held Next Month
Plans Completed for a Real Old-Fashioned Hal-
lowe'en Party on October 31
The first affair of the Aeolian Employes' Associa-
tion for the fall season will be an old-fashioned
Hallowe'en party to be held on the fourth floor of
MILWAUKEE, WIS., October 15.—Milwaukee will
have a music show all its own during the week Aeolian Hall on Friday evening, October 31. The
of November 20 to 25 as the result of a joint en- arrangements for the party are in charge of a com-
terprise of the Milwaukee Association of Music mittee headed by Howard Taft of the accounting
Industries and the Milwaukee Journal, an after- department, and call for the good old time Hai-
noon and Sunday morning newspaper with the lowe'en games, such as ducking for apples, etc. The
largest circulation in the local field. The exposi- guests will be provided with fancy paper caps and
tion will be a part of the Food, Household and informality will be the order of the evening. A
Music Show, which will be conducted in the Mil- buffet supper and a dance are included in the pro-
waukee Auditorium by the newspaper in co-opera- gram.
It is planned by the officers of the Association to
tion with manufacturers, jobbers and retailers of
foodstuffs, household goods and musical instru- have an affair of some sort each month throughout
mcrts. The plan is not only unique, but the the winter, some of them to be on a most elaborate
combination of the three lines of business makes scale, if the tentative arrangements already outlined
it possible to conduct a music show with much can be carried out. For some of the more ambitious
better effect than if the music dealers of the city musical affairs, the use of A.eolian Hall proper has
were to engage in an exposition project by them- been secured by the Association, which is succeeding
most admirably in carrying out the purpose of its
selves.
The local association always has conducted its organization—i. e., the cultivating oi a narmonious
seasonal co-operative campaigns through the spirit among the Aeolian Co. employes.
medium of the Journal, which has not only as-
ADVERTISES SHONINGER LINE
sisted the advertising committee in the solicita-
t ; ons of contributions from members and pre-
pared all copy through its service department, Wanamaker Department Calls Public Attention
to Latest Addition to Its Line of Instruments
but also has.extended its utmost co-operation in
Through Large Announcements in the Press
p'anning future campaigns.
When the local association undertook its third
The piano department of John Wanamaker, New
annual fall and holiday co-operative advertising
York,
announced this week to the public, through
campaign a short time ago, the Journal was ready
with a plan to combine the campaign with an ex- the medium of larpe advertisements in the local
position at a single" cost. The association ac- newspapers, the fact that thev have added to their
cepted the proposition with the greatest enthu- "roll of honor of pood pianos" the Shoninper. The
placing of the Shoninper line with the Wanamaker
siasm, for it has long desired to stage a music
store, under the management of Morris R. Lamb,
show but has not been able to find a practical, follows the recent closing of the Shoninper ware-
workable plan.
rooms in New York. While the Shoninper pianos
The manner in which the association will co- were being advertised bv the Wanamaker depart-
operate with the Journal in conducting both the ment, a special d'splav of the instruments of that
advertising campaign and the music show is ex- make was made in the salon.
plained in a letter sent to the association by the
newspaper, which the association has accepted.
ANOTHER OPTTMTSTTC DEALER
Paul F. Netzow, chairman of the advertisng
committee, after the association had unanimously S. E.
r of L?nc?ster, Pa., Is Worrying Only
adopted the proposition, made a preliminary can-
About the Question of Stock
vass for subscriptions among members of the as-
sociation and already has pledges in excess of
S. E. Harar, of Hapar & Bro., well-known piano
$5,500, with a total amount of $7,500 now regard- dealers of Lancaster. Pa., was among the visitors
ed as a certainty.
to New York this week calling at Aeolian Hall. Mr.
This is perhaps the most important project ever Hapar. who handles the Aeolian products in his
undertaken by the local association, which already territory, stated that the business outlook in n;encral
lias established a national reputation as an or- was most satisfying, the chief problem facing the
ganization which not only docs things, but big piano men beine that of pettinp sufficient stock. Lan-
things. The result of the combined music show caster is in a rich farminp district and is not in any
and advertising campaign doubtless will be sen^e affected by the strike conditions in the steel
awaited by dealers and associations in other district of the State.
cities with great interest.
NOTABLE A. B. CHASE SALES
HEAVY DEMAND FOR GRANDS
C. A. Ahlstrom, president of the Ahlstrom
Piano Co., Jamestown, N. Y., was a recent vis-
itor to New York City. In chatting with The
Review Mr. Ahlstrom reported a heavy demand
for the grand pianos made by his company, and
stated that labor conditions in his factory arc
quite satisfactory.
PIANOS
Two noteworthy sales have been reported to the
New York office of the A. B. Chase Piano Co. this
week from representatives in Kansas and Georgia.
Fberhardt & Hays, Winfield, Kan , sold an A. B.
Chase grand and two uprights to the Southwestern
College Conservatory of Music. The A. B. Chase
• 'enler in Tomson, Ga.. sold a style L to Tom L.
Wat-on the famous political fipure of the South.'
ORGANS
E5TEY PIANO COMPANY NEW Y0IIK CITY-
*c7/ie vest profit
producerforthe
dealer intheTrade.

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