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R 11, 1919
THE MUSIC TRADE REVIEW
MILLION DOLLAR CAPITALIZATION FOR M. WELTE & SONS
Concern Has Been Reorganized With Paid-in Capital of $1,000,000—Frank Vanderlip and Carl C.
Conuay on Board of Directors—New Factory Will Provide Greatly Increased Output
An announcement of much interest to the trade
generally is to the effect that M. Welte & Sons,
Inc., has been reorganized, with a paid in capital
of $1,000,000, and that the reorganization has
served to. bring into the directorate of the com-
pany Frank Vanderlip, formerly president of the
National City Bank, New York, and one of the
most prominent men in the world of finance,
together wrth Carl C. Conway, vice-president of
the Hallet & Davis Piano Co.
The chief result of the reorganization will be
the ability of the company to carry on rapidly,
and without hindrance, some elaborate plans of
business expansion. It is announced that all
the officers of the company will remain as hereto-
fore, with George W. Gittins president.
As has already been announced sometime ago,
there is at present under construction in the
Bronx a commodious new factory for the pro-
duction of the Welte instruments, and the size
and equipment of the plant will provide for a
greatly increased production along modern and
efficient lines. It is significant that the type of
instruments that have been manufactured by M.
Welte & Sons in the past will not be changed
except in case design, for it is conceded by musi-
cians and piano merchants alike that the Welte
reproducing mechanism leaves little to be desired.
While the building of the factory is under way,
work is also being carried on in the redecoration
and remodeling of the handsome Welte ware-
rooms at 667 Fifth avenue, New York, in the
most exclusive section of the city. These ware-
rooms are under the personal direction of E. Paul
Hamilton, whose wide and successful experience
in the retail piano business should insure the
success of the establishment.
As president and chief executive officer, Mr.
Gittins is also able to rely upon the assistance of
A. Dalrymple, who has long been a prominent
figure in the piano trade, and has been associated
with Mr. Gittins for several years.
gram, but during the day arranged several im-
promptu recitals in which the Steinway Duo-Art
Music Teachers and Merchants Co-operate in piano was featured, Reuben Davies playing in
comparison with his own records. In the recital
Making the Affair a Tremendous Success
hall at the Field-Lippman Piano Co. store, the
In the inauguration of an annual "Music Day," Schubert Choral Club presented elaborate pro-
Dallas has taken the lead over other cities in the grams both afternoon and evening.
United States in furthering the cause of music
The co-operation of the members of the trade
generally, in a practical way. "Music Day," which in the "Music Day" program was under the direc-
was held on September 27th, was arranged under tion of J. C. Phelps, president of the Music In-
the auspices of the Dallas Music Teachers' Asso- dustries' Association of Dallas, and B. Heyer,
ciation and the Dallas Music Industries' Associa- president of the recently organized Texas Music
tion, thus combining the trade and the profession Merchants' Association. Mr. Heyer, by the way,
in the work. "Music Day" was designed to inaug- was chairman of the Arrangement Committee.
urate the new musical season, and there were
So strong was the impression made upon the
provided for the edification of the public numer- officers of the Dallas Chamber of Commerce by
ous programs of good music in public and private the success of "Music Day" that that organization
recitals. The various music teachers held open has announced that it will lend its active support
house in their studios, and each of the music in the future to the cause of music in Dallas, and
houses provided special programs for the day.
has asked for a statement regarding the promi-
The Will A. Watkins Co., through the medium nence of Dallas as a music center for incorpora-
of the Chickering Ampico reproducing piano, tion in some of its advertising literature.
presented to the public the actual playing of such
Not only did the "Music Day" itself secure
artists as Busoni, Godowsky and others. The columns of space in the newspapers, but the
Grafonola was also used in connection with the music merchants and the music teachers also ran
musical program.
large advertisements announcing the various fea-
The Bush & Gerts Piano Co. held open house tures of the day, with both the Music Teachers'
all day, the Ray Jones Jazz Orchestra providing Association and the Music Industries' Association
the music, with a Victrola assisting. The Edison running their own announcements.
Shop gave an elaborate tone test in the afternoon,
The Paola Music & Furniture Co., Paola, Kan.,
the artists being Lalla Bowen, violinist, Eva
has opened for business in that city under the
Mttnster, soprano, and Roy Litsey, pianist.
Thomas Goggan & Bro. provided no set pro- direction of C. M. Koenig and E. E. Honn.
"MUSIC DAY" IN DALLAS, TEXAS
USING CO-OPERATIVE ADVERTISING
Fifteen Important Cities Have Already Arranged
to Use Third Series of Co-Operative Adver-
tisements-Others to Be Added Shortly
C. M. Tremaine, Director of the National Bu-
reau for the Advancement of Music, announced
this week that arrangements have been completed
for the running of the Third Co-Operative Ad-
vertising Campaign in fifteen prominent cities of
the country, and that a number of other cities
were being lined up to use the service. The
prospects are that the record of forty cities
wherein the second campaign was featured will be
exceeded in the number of cities running the
new series of advertisements. Those cities which
have already been listed include Montgomery,
Ala.; San Antonio, Tex.; Philadelphia, Pa.; Mem-
phis, Teun.; Hannibal, Mo.; Terre Haute, Ind.;
Little Rock, Ark.; New Haven, Conn.; St. Louis,
Mo.; Birmingham, Ala.; Hartford, Conn.; Ta-
coma, Wash.; Dallas, Tex.; Boston, Mass, and
Portland, Ore.
AEOLIAN HALL REDECORATED
Interior of Popular Concert Auditorium Now a
Symphony of Green, Gray and Gold
The regular attendants at the Aeolian Hall
concerts and recitals were delighted when they
entered hte Hall at the start of the first recital
of the present season to see the numerous
changes that have been made in the matter of
redecorating and lighting. During the summer
the decorators have been busy in the Hall, and
the effect of their work is most beautiful. The
entire color scheme has been changed to a blend
of green, gray and gold, and the carpets and seat
covering harmonize perfectly with the general
effect. The lighting of the Hall also received
attention, and the system of lighting both the
stage and Auditorium have been much improved.
The work of redecorating the Aeolian Concert
Hall was under the personal direction of Francis
Vreeland, who recently resigned as head of the
Art Department of the company. Mr. Vreeland
worked upon the plans for sometime, and the
redecorating was all done according to his own
design.
VISITORS TO STEINWAY HALL
Among the visitors to the headquarters of
Steinway & Sons this week were W. B. Turling-
ton, of the Sanders & Stayman Co., Baltimore,
Clarence Campbell and Cheney Baker, of the
Knight-Campbell Music Co., Denver, Col., and
Marquette A. Healy, of Lyon & Healy, Chicago.
Is Your Piano Plate One of the
Strong Sales Points in the Selling
of Your Piano?
It can be if it is a
WICKHAM
"Quality First"
P L A T E
Wickham United Industries
Wickham Piano Plate Co.
The Wickham Co. of New Jersey
SPRINGFIELD, OHIO
MATAWAN, NEW JERSEY