Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 6,
1919
THE
MUSIC
TRADE
REVIEW
9
CLEAN ADVERTISING INTERESTS CLEVELAND PIANO MEN
Winter Campaign of Cleveland Advertising Club Enlisting Support of Local Music Merchants—
Politician Uses Player in Campaign—Shortage of Concert Grands—Other News
CLEVELAND, O., September 2.—The Cleveland who believes in the use of player-pianos in mak-
Advertising Club, claiming to be the largest ing campaign speeches. Mr. Haserodt is now
unit in the Associated Advertising Clubs of the an independent candidate for Mayor of the city.
World, is making extensive plans for a winter A year ago he introduced the movie camera,
campaign. The club has permanent headquar- talking machine and player-piano into the game
ters in the basement of the Hotel Statler, hav- of out-door speaking. One of his lady employes
ing a large dining hall and commodious office presided at the player-piano in a large auto-
and social quarters.
mobile. The effect of the screen pictures and
Several of the leading musical instrument deal- campaign data displayed and the music of the
ers and their principal employes are active player-piano always drew good audiences, no
members of the club. While musical instru- matter what other attractions were in the
ment advertising has not been featured by the neighborhood of Mr. Haserodt's meetings.
club in the past in its campaigns for cleaner
He predicts that player-pianos and talking
copy and more legitimate methods, steps will machines, like the movie camera, will play a
probably be taken upon the return of the club's big part in future political campaigns, because
representatives from the national gathering of they enable candidates to draw crowds, the
club delegates in New Orleans to aid the "ad talking machine enabling a candidate to ad-
censor" of the Cleveland Music Trades Asso- dress thousands of auditors in different places
ciation in ridding daily newspaper columns of at once.
classified ads "baiting" innocent people to buy
Labor Day saw practically every musical in-
poor-grade instruments.
strument store in Cleveland closed. Most of
Just now the volume of display advertising the retailers are glad that the short Saturday
done by piano, player-piano and talking machine period has gone with the summer, as consider-
dealers is somewhat light, last Sunday's is- able business was lost by closing at noon.
sues of the big dailies being almost devoid of
The prospects for September business with
this class of paid matter. There is still some » player and piano firms are the best since 1914.
talk of one of the big Sunday daily issues giv- More stock is coming to the retailers. Credit
ing over a department to player-pianos, pianos accommodations for buyers are tighter than
and talking machines, records, sheet music, they were before the world war, but dealers say
music rolls and such like, featuring the depart- that limiting time payments to twenty-four or
ment along the lines of motion picture reading thirty months has not lost many sales that deal-
matter.
ers really were anxious to clinch.
A survey of the space annually used by musi-
The McMillen Music Co.'s opening in its new
cal instrument dealers in Cleveland in the daily East Ninth street store, near Prospect avenue,
papers shows that the "musical instrument was a big success this week. The new store
game" is a profitable one for the publishers of is a beauty, the display of stringed and other
these advertisements. The player-piano and musical instruments being among the best in
piano dealers get little in the way of free no- the city.
tices, but the Plain Dealer every Sunday de-
George Thomas, of Atlanta, Ga., was a visi-
votes considerable space to listing the latest tor to Cleveland last week, stopping off here
and best-selling talking machine records and to visit friends while en route from his vaca-
has done so for many months.
tion spent in Michigan. He reports the piano
The Cleveland Evening News conducts a Wed- business good in Georgia.
nesday musical page, grouping most of the dis-
Sam Fox, head of the Sam Fox Publishing
play ads for musical instrument dealers, but Co., reports the biggest August business since
the class of reading matter scattered about the he engaged in the publication of sheet music.
ads has no local bearing.
Foreign orders continue to pour in upon this
Bond B. Haserodt, Cuyahoga County Clerk, " enterprising firm. Mr. Fox spends much of his
is one of the prominent politicians of this city time in the East looking after business.
Nearly all the employes who went to war
are now back with their old musical instrument
firms. Quite a number of them upon their re-
turn from training camps and service overseas
sought other lines of work, because their war
training had equipped them for new lines.
The shortage of concert grands is seriously
With 3 sounding boards
felt by Cleveland dealers. Exponents of con-
in each (Patented) have the
cert performances are puzzled to know whether
greatest talking points in
or not stars will be satisfied with the type of
the trade.
instruments supplied during musical events the
coming season. The calls upon Cleveland deal-
ers for high-class instruments for recitals are
usually pretty heavy during the midwinter musi-
cal season and the coming season gives promise
of being the best for several years.
J. B. Ryde, of the Fuller-Ryde Music Co.,
Indianapolis, was in Cleveland last week.
C. M. Sigler, of the Sigler Player Action Co.,
Grand Rapids, Mich, visited Cleveland during
a flying trip among dealers a few days ago.
Cleveland dealers are booking Christmas or-
ders. The "early buying" slogan has not been
started openly yet, but many sales have been
quietly booked for talking machines, pianos
and player-pianos, long-sighted buyers fearing
they may not be able to obtain what they seek
if they wait until December. In many instances
We fix " o n e p r i c e " —
good-sized deposits have been made on these
wholesale and retail.
sales, dealers being benefited by the cash in
hand.
PHILADELPHIA, PA.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
• t
• f
DOLLARS to
DOUGHNUTS
You're losing
$ £ cts. d's
by not handling
Seeburg's Style K
=
a
Midget Orchestrion
(Coin-Operated)
HERE'S WHY:
No matter where you go
you're sure to find an ice
cream parlor, restaurant,
cafe or any other public
place, the owner of which
is looking for some new
way to increase his business.
Now, whenever you find a
man like this get his atten-
tion for a few minutes and
tell him about Seeburg's
Style K Midget Orches-
trion, that wonderful little
ALL-IN-ONE instrument
that P A Y S FOR IT-
SELF. Above all, tell
him how it draws trade.
Mr. Dealer: If you are
unacquainted with See-
burg's Style K suppose you
write us today.
3 Great Pianos
The Heppe Piano Co.
I •
(
(
| J. P. Seeburg |
| PianoCompany j
1
Leaders in the Automatic Field
|
|
Factories, Seebnrg Building, 419 West Erie Street
|
I
CHICAGO
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