Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 6, 1919
THE MUSIC TRADE REVIEW
51
Have you our other
successes in stock?
A Great Hit! !
Solita
Black Jack March
T. M. A. March
I've Been a Longin for You
Price 18c to the trade
A Great Hit! !
This number is go-
ing to be one of the
biggest sellers of
the coming season.
Price 7 x Ac
7c in hundred lots
Co-operation makes a hit—Let's get together
ORDER DIRECT
or from the
F. J. A. Forster Music Co.
529 S. Wabash Ave., Chicago, 111.
J. W. Jenkins' Sons Music Co.
1013 Walnut St., Kansas City, Mo.
ORDER DIRECT
or from the
PUBLISHED BY
Enterprise Music Supply Co.
145 W. 45th St., New York City
Fisher Thompson Music Pub. Co.
Rialto Theatre Building
Central Music Co.
Marphysboro, III.
Butte, Montana |
Jlllllllllllllllllllllllllllllllllip
Therefore, the real mission of the title page,
from a selling angle, is to convince the observer
that it covers a song that will please him; that
will appeal to him as much as does the cover
By W. HARRY GOODWIN, of the Advertising Staff of Jos. W. Stern & Co.
design itself.
Of course, there are many title pages that
Of course, it is conceded that the vast pro- mend it but an ornamental title page is a bad
portion of the value of a sheet of music as a bet for the publisher and a mighty bad bet for meet the requirements mentioned herein, but
the cover of "When A Feller Needs a Friend"
piece of legitimate merchandise must be con- the dealer, as he himself can testify.
But when the eye- is reproduced here for the reason that it fully
catching appeal of an ar- embodies the principles we have covered.
tistic and appropriate title- "When A Feller Needs A Friend" has attained
page is added to a worthy a tremendous sale already, and while a unique
composition in any class publicity campaign and the excellence of the
the combination brings song itself are principally responsible no doubt
it must be equally true that part of the unusual
the whole up to the hun- advance sale is creditable to the dealers'
dred per cent. mark. The recognition of a "selling title page."
title page is very often the
first impression the pro- This title page comprehensively links the
spective purchaser gets of song with all of its allied forces. Clare Briggs,
a number. In fact, it is so creator of the world-famous drawings for the
the greater part of the New York Tribune, is depicted as the main sub-
time, since this statement ject of the design, together with bits of his
is applicable in all cases cartoon work, and his photograph is set off by
where the purchaser has some real "heart-interest" scenes from the
not previously heard the Paramount-Briggs motion picture comedies,
"When A Feller Needs A Friend," one of which
number.
is to be released by the great film distributors
Where the displayed each week for a year. The color scheme is
number is a new popular advisedly chosen, and, all in all, this title page
song the value of an al- comprises a perfect wrapper for a notable song.
luring and impressive cov- Jos. W. Stern & Co. are the publishers of the
er cannot be exaggerated. number.
An eye caught by such a
A new music publishing firm has been incor-
title design and an ear
pleased by a charming porated in New York which will be known as
musical number are the Hall-Sullivan, Inc., and has a capital of $1,000.
two factors that make for The incorporators are Walter R. Hall, Selma
a satisfied customer, and Colnick and W. A. Sullivan.
a satisfied customer is to
the music dealer just what
he is to every retailer—
the best possible adver-
tisement.
The merely decorative
title page; the title page
that bears simply a head
or a drawing or painting
irrelevant to the nature of
(Listed here as per results)
the song, of course, has
its place. But it seems to
Title Page of Latest Stern & Co. Hit
tained in the song or instrumental number the writer that, in the case of a "story song,"
Song—Intermezzo—One Step
itself. A musical "flivver" with nothing to com- one whose lyric distinctly tells a story, the cover
should be sharply connected with the thought
of the song itself. A magazine cover need have
NEW MUSIC JUST OFF THE PRESS
Ballad—Foxtrot
no relevancy to any part of its contents on the
INSTRUMENTAL
title page, but with a sheet of music the oppo-
Detroit's Own 339th Infantry March
Beautiful Belle Isle Waltz
site usually applies. A magazine, it is needless
The D. U. R. Blues
The Oriental Song-Waltz
to say, depends a lot on its cover design to
TWO NEW SONGS
attain a desirable sale. Its contents are widely
All by LEE DAVID
I Cannot Be As Happy As I Was A varied, as a rule, though, and any prospective
What
Are
You Offering Your Customer*?
purchaser knows that he is bound to find some-
Year Ago
When Jlmmie Europe's Band Played
thing within its covers that will appeal to him.
The Blues Over There
When the same prospect surveys a sheet of
Jobber* writ* me for sample copies and prices
music he realizes that here is but a single con-
GHAS. A. ARTHUR
tent, and if it fails to please him his money is
1544 Broadway, New York
512 LaSalle Avenue
DETROIT. MICH.
thrown away.
THE SELLING VALUE OF THE TITLE PAGE
THE TRADE REPORTS
STRICT LEGITIMATE
DEMAND
FOR THESE NUMBERS
"Tents of Arabs"
" Wond'ring "
"Romance"
B. D. NICE & CO.