Music Trade Review

Issue: 1919 Vol. 69 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
One of our big' full page ads
that will tell 64,000,000 people to get these "Feist"
songs for their Piano, Phonograph or Player Piano
A Quarter of a Million
Dollars to Put Across
Four New Song Hits!
Greatest Single Publicity Campaign in Music History
HTHE announcement of this campaign has astounded the music world—it
has been received with enthusiasm everywhere. Dealers, record and
player roll makers, artists—all are preparing to get behind it, to cash in on
it, to share in the success it will achieve.
How about you? Will you boost these four wonderful songs—will you
back up a wonderful advertising campaign that will sell these four songs to
64,000,000 people through full pages in America's fifteen best magazines
in September, October and November?
This advertising is an investment for you, Mr. Dealer—its success means
business and profits in your pocket. Get behind it—stock the songs—co-
operate—boost—"y° u can't go wrong."
SIDE from the big campaign described above—in addition to this big investment—Leo
A
• Feist is running a special campaign in the Saturday Evening Post for four new popular
songs so good, so instantaneously successful, that they deserve publicity all their own. On
the next page we reproduce a full page ad from this campaign which will appear in the
September I 3th issue of the Saturday Evening Post. Its power is apparent. Its success is
obvious. The opportunity it offers you is unquestionably great. Cash in on it.
j j ^ * Important to Dealers—
Write us on your business stationery for special offer to Dealers or order through your regular Jobber
DO NOT FAIL TO "STOCK UP" on these numbers
over!
Another Great Investment for you!
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE
REVIEW
SEPTEMBER 6,
This full page ad in Saturday Evening Post Sept. 13th
[toucan*
L wrong withi
l
nal done successes
1
Whenever you go where music is
played ask to hear these
Four Feist Hits: —
"Jerry"
"Castles In the Air"
"Ragging the Chopsticks"
"I Know What It Means to Be
Lonesome"
* I Know What It Means To Be Lonesome
By KENDIS,
BKOCK1L4N .md VINCENT
I
know what
blue,
1
it
rlr feels to r r be
means to bo
know what
it
lone - some, 1 know how it
means
to long in my dreams, for
some
j J
one,
ftir
some . one,
I've sighed and I've cried since
<£) Leo. Feist, Inc. New York
we part .
ed, there's
H
Great company for a lonesome piano or a lonesome heart is this "Lone-
some" song There never was a sweeter, prettier melody. Nor a sentiment
more human. You'll love its memory-awakening, heart-warming charm.
Get it today for your piano, phonograph or player-piano.
JERRY
Words by
DANNIE O'NEIL
Jer-ry,
wild
as a n - y huc-kle- bur- ry,
and eyes of. true
blue, Jer- ry,
Music by
BILLY BASKETTE
m
m
cheeks as red as an-y
tell me why you are con-tra . ry
cher- ry.
You know you
promised when you war. ra war-ri-of in the war, a war-ri - or yea in-deedyouwar.ru
© Leo. Feist, Inc. New York
You don't have to be Irish to love this song—though if you arc, of
course, you'll love it more. A sweet little love ballad with a rare Captivat-
ing Irish tune and frank true-blue Irish words. Try it—buy it—today.
I Am Always Building:
Words by
TED GARTON
- CHORUS
I
Castles In The Air
art al-ways
vhere,
baild- ing pret - ty
ros - es al-ways
shad - ows gath-cr
therej
cas - tics in the
J i then
r
bloom-ing, But
Music by
A.FRKI) PHILLFPS j
air,_
the clouds come
Hid- in£ all my c a s - ties
<© Leo. feist, Inc. New York
Sun-shine
«v-'ry-
back and soon the
in the
air.
You ARE building castles in the air if you think your piano is up-to-date
without a copy of this pretty new song-hit—everybody everywhere is sing-
ing and dancing "Castles in the Air."
Words liy
.\RCHrE GOTTLER
Ragging The Chopsticks
m
i
Music by
ARCHIE GOTTLER
and ABF. FRANKL
m
ELLO, Music lovers! Here are four
messages for you from Song Head-
quarters ! Sh—h-h— they're in code—you'll
have to take them to your piano and de-
cipher them on the key-hoard with your
melody finger. You'll know then that
they're messages of joy 'cause they're
SONGS—great songs—wonderful new hits
just out but already loved and played and
danced from the finest jazz palace on Broad-
way to the humble piano in Home, Sweet
Home. These four songs are the biggest
instantaneous successes in years get the
complete sheet music today for your piano,
a record for your phonograph or a roll for
your player piano.
Music On Sale Now
at all music and department stores or
at any Woolworth, Kresge, Kress
McCrory or Kraft Store.
Other Big Feist Song Hits :—
"Anything It Nice If It
Comes From Dixieland"
"Alabima Lullaby"
"Friendi"
"Chong"
"Daa Dee Dum"
"At The High Brown
Babies' Ball"
"Hawaiian Lullaby"
"Jazzola"
"Ja-Da
"Good-Bye Wild Women
"Johnny's J.I Town"
"In the Old Sweet Way'
''Moonlight Down In Dixie'
"Salvation Lassie of Mine
"The Rose of No Man's
Land"
15c a copy, any 7 for $1.09, postpaid. Band or orchestra,
25c each. Male or mixed voices, 15c each.
Ask Your Dealer for a copy of Feist's new
booklet "Songs for Song Lovers 11 —in it you 1 II
find a Song for every occasion. If not at your
dealer 1 s, send us his name with a 2c stamp and
we will supply you direct.
First you play this strain, Try it once a-ffain, And you'll find you have a sweet ro-frain,Then it
m
LEO FEIST, Inc., Feist BIdg., New York
goes likethis,and itgoeslikethat, If yon fol-lowmeyouwonHgofl^.No«'comra'tiJxi{lEtKJis,ragtiine < chopsticks'
ml
<
<
r
,
'
'
with two fingers just like fiddle-sticks, Tick,tick,tick,tick, Like a clock-tick, Its an eas-y
© Leo. Feist, Inc. New York
T
trick.
CANADA:
I9S YONCE ST.. TORONTO, ONT.
Get a Record
tor your
Phonograph
You've heard "Chopsticks" dozens of times — the way every kid plays
it. But you never heard it ragged arid sung and enjoyed until this new
song-hit spread itself over the country. "Ragging the Chopsticks" is a hit!
Get it today.
||
: i
l;i ! I
i i j
;
I 1 i
••!
I
|
tcastle.
•j ' ' i i 11 p r e ^ y
i;i.il j l l :!i jading
1
li i i
I r
1 AnaAluiays BuiJdn
'
jCASTLtSMTHCAIBU
Cet a Roll
for your
Player Piano
Your Customers read the Saturday Evening Post—they'll
read this ad—want these songs—on September 13th.
Be ready for them. Write for Order Blank.
1919

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