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THE MUSIC TRADE REVIEW
48
The World's Musical Instrument—Not a Phonograph
HOFFAY
"The Airtight Machine"
Plays Records of All Makes
Prompt Delircry
Unexcelled Quality
M o d e l s Retail for
$125,1175, $225 and $275
Equipped with the famous "Resunectone"
Hoffay Talking Machine Co.
Incorporated
3 West 29th Street, New York City
GENUINE ECONOMY IN SIGNS
W. C. Meinhardt, of Independence, Kan., Mixes
Ingenuity, Paint and Old Packing Cases To-
gether With Excellent Effect
W. C. Meinhardt, Edison dealer of Independ-
ence, Kan., is one of those enterprising gentle-
men who do things different from "the other
fellow." He has worked out a plan of economy
in signs, which utilizes material that usually
either goes to waste or is sold by the dealer for
little or nothing. Mr. Meinhardt's completed sign
is manufactured out of the packing case in which
the New Edison is delivered. Mr. Meinhardt
is always careful in unpacking an Edison that
he does not destroy the packing case. He has
found that the ends and sides of these cases
can be turned fo very good use in the form of
signs. He has over 150 of these signs promi-
nently placed at cross-roads, and other places
in his neighborhood on the country roads lead-
ing to Independence, and they have brought him
many a sale. The body of the sign he gives
three coats of pure white lead paint, and around
the edges, or "frame," he coats with three coats
of the best carriage gloss black paint. After
this is thoroughly dry he stencils the wording
with the same black paint, which wording stands
out in bold relief, and can easily be seen a good
distance away. The stencils he made himself,
with the exception of the word "Edison,"
which he had a tinner cut for him at a very
slight cost. In order to exclude the weather,
as far as possible, he coats the back of the signs
with common red barn paint. He paints these
signs at odd times when not pressed with other
matters. He finds that they cost him about
22 cents apiece. In large batches he can bring
the cost down to 20 cents each. In other words,
he painted 129 of these signs, seventy-six large
ones (sides of cases) and fifty-three small ones,
at a total cost of $22.35.
GETTING AFTER DELINQUENT PAYERS
A good line of argument to follow in order to
secure action from delinquent payers on instal-
ment accounts is to picture your concern as
their private banker. This in reality is exactly
what every dealer does when he puts an instru-
ment out on the instalment plan.
If he charges interest it is then precisely as
though the customer had borrowed money from
his bank in order to purchase the instrument.
If the customer does not pay interest it is just
as though a bank had loaned money without
charge. In either case if the collector pictures
himself before the customer as a banker instead
of as the house which sold him the instrument
it is sometimes possible to make the customer
appreciate more fully the obligation which he
owes, and to realize that the collector is not
asking anything unreasonable when he asks the
instalment customer to relieve a portion of the
burden of being private banker for him.
BRUNSWICK SHOP MOVED
The Brunswick Shop, Terre Haute, Ind., of
which John H. Jensen is the proprietor, has
been moved to new quarters at 527 Wabash ave-
nue, that city.
The Theroux Music House has moved to new
quarters at 210 Seventh street, Oregon City, Ore.
FEBRUARY 22, 1919
VALUABLE V0LUME_0N ACCOUNTING
"Accounting as an Aid to Business Profits,"
by W. R. Bassett, Contains Much Information
of Decided Value to the Business Man
"Accounting As An Aid To Business Profits,"
by W. R. Bassett, has just been issued by the
A. W. Shaw Co., Chicago, and is a volume of
unusual value and interest, explaining as it does
in understandable form the matter of accounting
and cost accounting for the business man.
How well the author succeeded in emphasiz-
ing this phase of accounting is shown by a
glance at the table of contents, which lists
among others the following chapters: "How
Much Accounting You Really Need," "Opening
the Books," "How Accountancy Helps Sales,"
"How to Arrive at Your Statement of Condi-
tion," "How Bankers Analyze Your Statement
of Condition," "What Is Good Will Really
Worth?" "What a Cost System Means to Your
Business," "How to Determine the Overhead
Expense," etc.
The book is as devoid of the theoretical side
of accounting as any volume of its scope and
size could be and still serve well its purpose. It
is very evident that the author, who is an ac-
countant of national reputation, has placed
special emphasis on the practical in accounting
by indicating tested plans, methods and forms
that have been successfully used by concerns
throughout the country.
In his first chapter Mr. Bassett succeeds in
convincing his reader that the only accounting
worth while is that which combines an exact
book record of transactions with an exact book
record of operations.
One of the interesting features of this timely
book is the opening up of a set of books for a
hypothetical business concern and carrying
them out step by step through partnership, in-
corporation and final dissolution exactly as they
would be handled under everyday business ac-
tivities. All the forms, agreements, contracts,
and the like are reproduced and fully ex-
plained. One hundred and fourteen forms, in-
cluding thirteen large inserts, amplify the text.
The book contains 320 pages, is bound in blue
vellum and is priced at $5.00, postpaid $5.30.
APPOINT NEW EXPORT MANAGER
Vicsonia Mfg. Co., Inc., Planning to Go After
Export Trade in Active Way
With a view to developing the export busi-
ness in Vicsonias systematically, the Vicsonia
Mfg. Co.,.New York, manufacturers of the Vic-
sonia reproducer, have announced the appoint-
ment of James W. Green, 25 Church street, New
York, as export manager for the company. The
company incidentally is fast getting back to
normal so far as production is concerned, and
as labor and raw materials become more plenti-
ful are catching up with orders in good shape,
according to William J. Sess, president of the
company.
LEASES LARGER QUARTERS
Supertone Talking Machine Co. Secures 20,000
Square Feet of Space at 311-319 Sixth Ave-
nue, New York, to Meet Increasing Needs
The Supertone Talking Machine Co., New
York, which is a subsidiary of the Plaza Music
Co., announced last week that it had leased an
entire floor comprising 20,000 square feet in
the building at 311-319 Sixth avenue, New York.
This floor will be devoted exclusively to the va-
rious mechanical departments incidental to the
production of the Supertone talking machine,
and cabinet factories will be maintained up-State
as heretofore. The officers of the company state
that the demand for this machine had so far
outdistanced their previous calculations that the
acquisition of additional manufacturing facilities
was absolutely imperative. Executive and sales
offices will be continued at 18 West Twentieth
street, New York.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 ban
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK