Music Trade Review

Issue: 1919 Vol. 68 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
RLVILW
THE
VOL. LXVIII. No. 5
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York. Feb. 1, 1919
Single Copies 10 Cents
$2.00 Per Year
Keeping Music to the Forefront
IHE mill will not grind with the water that is past." Neither will industry keep going on the strength of
past performances. It takes new energy and new force to keep the wheels of business turning at a
profitable rate, and mere momentum cannot be depended upon to insure progress. There are quite
a number of business men, a good proportion of them in the music trade, who appear to believe that
inasmuch as business has been slipping along with brakes set, so to speak, during the war period, the release of
the brakes as a result of the war's end will enable the industry to roll right along without any additional impetus.
In other words, that they may, perhaps, have to throw in the clutch, but that there is no necessity for shifting
gears to climb the hill to normal conditions.
The impression has spread to a surprising degree that inasmuch as the output of pianos, and particularly
talking machines, was cut down materially through war conditions, and supplies were entirely inadequate to
take care of demands, especially at the holiday time, all the average merchant has to do now is to get stock and
without any additional effort depend upon the unsatisfied demand that existed three, six or twelve months ago.
Many dealers apparently expect to sell 1919 goods to unsatisfied customers of 1918, and are inclined to let 1920
business take care of itself.
There has never been such an opportunity as at present for planning for the future; for building up
potential business; for developing a more general, and also profitable, interest in the cause of music, and
in the instruments that produce music. The very fact that there is expected to be sufficient momentum back
of retail business to-day to carry it on for an indefinite period without any great selling effort is the best
reason in the world for devoting all possible surplus energy to building for bigger things in the future; for
preparing for the time when the post-war momentum ceases to function, and when it will be necessary to rely
upon newly developed prospects, and upon a newly developed musical interest to supply the demand for musical
instruments.
The war just ended has brought music strongly to the front. Music has received the official endorsement
of Governmental-powers, busily engaged in the grim business of war. It has played a prominent part "over
here" and "over there." Music has been enjoyed by the fighting men in the training camp at home, on the high
seas, and on the very edge of No Man's Land. The fighter, therefore, comes back to his home fully convinced
of music's value, but that conviction cannot be expected to sway him unless something is done to keep that
impression fresh in his mind.
The returned soldier is going to have a lot of things to occupy his attention. The first thing he must do
is to get a job, and then to make up as best he can what has been lost to him in an economic sense while he was
serving his country. The thought, then, is to keep music before him, to keep alive his interest, and then to
develop that interest to a point where he becomes a liv* prospect for a piano, a player, a talking machine, or
some other musical instrument.
The returned soldiers, and there are millions of them, may not become active prospects for a year or
maybe two years. They must establish themselves again in civilian life, and solve other problems, before
preparing homes, or thinking of the things that go to make the finished home. Likewise the people at home
who a few months ago were making large incomes in munition works, and who are now back at normal pursuits,
must adjust themselves to new conditions of income, and it will perhaps take some time before they feel free
to take from their accounts the necessary money to purchase a musical instrument of any value. This condition
makes it absolutely necessary to work on and develop the music propaganda.
It is not enough for the dealer simply to introduce the idea and to declare that he, himself, has worked
(Continued on page 5)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MEW
PUBLISHED BY EDWARD LYMAN BILL, Inc
President and Treasurer, C. L. Bill, 373 Fourth Ave.. New York; Vice-President,
J. B. Spillanc, 373 Fourth Ave., New York; Second Vice-President, Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE, Editor
RAYMOND BILL, Associate Editor
Executive and Reportorlal Staff:
B. BftiTTAiN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
JOHK H. WILSON, 324 Washington St.
CHICAGO OFFICE:
E. P. VAN HABLINGEN,
Republic Building,
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y'.,
under the Act of March 3, 1879.
SUBSCRIPTION (including postage). United States and Mexico, $2.00 per year;
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ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, I n c
Departments conducted by an expert wherein all ques-
and
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
|
a r e dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concern-
ing which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. .Charleston Exposition, 1902
Diploma.. .Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition. 1905
LONG DISTANCE TELEPHONES—NUMBERS 6982—6983 MADISON SQ. _
Connecting: all Departments
Cable address: "Klbill, New York."
Vol. LXVIII
NEW YORK, FEBRUARY 1, 1919
No. 5
EDITORIAL
T
HE presentation of figures referring to the finances of the Music
Industries Chamber of Commerce at the meeting in Chicago last
week offers much material for pleasant thought. The figures indicate
(first and foremost that the budget system has proven most success-
ful, with the various divisions of the trade working enthusiastically
in practical support of that system. The preparation of the budget
eliminates haphazard methods, for the amount to be expended is a
known factor, and efforts can be directed towards raising that
amount systematically, rather than in scrambling about collecting
money in dribs and drabs for carrying on the work on the same
basis.
Approximately $25,000 was allowed in the budget, and with only
one exception every bureau kept within the specified limits, though
in the case of the one exception the receipts from matter sold more
than offset any deficit. That this amount, and considerably more,
was raised without any great difficulty or hurrah, and without placing
a heavy burden on any individual or any division of the industry,
indicates the success of the "zone" system for collecting necessary
'funds. The response that has been made also shows a tribute to
[the interest that the members of the trade took in this work of
•development and advancement, and holds forth great promise for
the future of the work. The finances of the members' activities
jhave now been placed on a businesslike basis, and the results are
(gratifying.
OR some years past a number of men in the industry, and mem-
F
bers of the various national associations, have expressed the
.belief that the annual conventions of the various organizations
should be held during the winter instead of the hot summer months.
Particularly since the music shows have become, or have promised
to become, annual events has the argument been made that the
Imonth of June was not the best time to ask dealers to swelter in
airtight booths while looking at the latest offerings of manufac-
turers. Were the piano business one of seasons, with new styles
coming out regularly each spring and fall, there might be some
FEBRUARY 1, 1919
reason for a summer show, but pianos are not bought in any quan-
tities in June. In fact, orders are just as easy to place in January
or February. At such time the manufacturer, as well as the dealer,
is at his best, for the manufacturer has laid his plans for the year
and the dealer likewise has the opportunity to view the future with
some degree of confidence after a busy holiday trade.
The winter meeting and show idea was finally crystallized into
action at the midwinter meetings of the Music Industries Chamber
of Commerce and the officials of the merchants and manufacturers'
associations in Chicago last week, and it is probable that beginning
with 1920 we will see the music show, likewise conventions, held
shortly after the first of the year.
During the past few years the associations have thrown prec-
edent to the winds in many instances, and it might be said that
association work has progressed materially as a result. To hold
conventions in May or June simply meant to follow the precedent
set a quarter of a century or so ago, and was not based upon any real
reason except that with the approach of summer trade members
were less busy than at other seasons of the year. With the music
show as a sweeping argument, it is logical to believe that January,
or at least February, is the proper season, from a business view-
point, to offer new products to the trade. The show is a business
proposition, and for that matter so are the association conventions.
Why not regard them according to a business standpoint?
HOSE who have made a close study of the economic future of
T
the United States, and who have given consideration to ways
and means for preserving the industrial balance and keeping pros-
perity swinging along, agree that one of the first steps that should
be taken by the national lawmakers should be to provide a high
protective tariff wall to prevent this country becoming a dumping
ground for the after-war products of Middle Europe, made under
labor conditions and offered at prices with which manufacturers in
this country will have no chance to compete. According to those
who are in a position to know, wage standards and living standards
and costs in this country are higher than in any other country in
the world. This means that to meet this high wage standard, and
to avoid unemployment so far as possible, the manufacturer must
be protected in his effort to secure a wholesale and retail price com-
mensurate with his costs. If he is forced to compete with Europe,
without tariff protection, it means tbe reduction of wages, which
labor declares it will not stand, or going out of business entirely,
which means unemployment for the masses and a shattering of
prosperity.
The music trade is not in a position to be affected by European
imports to the extent of some other industries, but at the same time
the band instrument and musical merchandise manufacturers and
the piano supply manufacturers who have either sprung up or
expanded as a result of the cutting off of European imports by the
war will find hard sledding if kindred products, made under Euro-
pean conditions, can be brought in at the present low duty and
offered in competition in the open market.
It is more than likely that the Music Industries Chamber of
Commerce will take a definite stand on the protective tariff question
before very long. Consideration of the question at least should be
prompt and earnest regardless of what concerted action may be
taken.
HE suggestion made by The Review to the officers of the Na-
T tional
Association of Piano Tuners, at the general meeting in
Chicago recently, to the effect that the tuners should incorporate
the term "Piano Technicians" in their association title or, better
still, eliminate the words "Piano Tuners" and adopt "Piano Tech-
nicians" in their place, has been received with favor.
The reason for the suggested change in title is obvious for
the type of piano tuners who make up the membership of the associa-
tion are something more than that name implies. They must know
not only the practical work of putting a piano in tune and keeping
it that way, but must be familiar with the technics of piano acoustics,
for proper piano tuning is essentially technical work. The technical
authorities of the industry have, in most cases, started their careers
as tuners and worked up through the position of factory superin-
tendent, and must, of necessity, be thoroughly familiar with the
theory and practice of tuning to conduct their work properly.
A technical man need not of necessity be a practical tuner even

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