Music Trade Review

Issue: 1919 Vol. 68 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
56
The World's Musical Instrument—Not a Phonograph
HOFFAY
"The Airtight Machine"
Plays Records of All Makes
Prompt Delivery
Unexcelled Quality
REVIEW
ATTRACTIVE VICTROLA ROOMS
Each of the Twenty Demonstration Booths in
New Stores of Geo. S. Dales, Akron, O.,
Dedicated to Some Prominent Record Artists
O., January 19.—George S. Dales re-
M o d e l s R e t a i l for
cently opened a large and most attractive Vic-
$125, $175, $225 and $275
trola parlor at 128 Main street, this city, with
Equipped with the famous "Resurrectone"
many original features incorporated therein. In
addition to sales and reception rooms and three
Hoffay Talking Machine Co.
concert halls, there are twenty demonstration
Incorporated
booths, each booth decorated in a distinctive
3 West 29th Street, New York City
manner and dedicated to some prominent Vic-
tor artist, such as Caruso, Farrar, Melba, Lauder,
MUSIC AS A CIVILIZING INFLUENCE
etc. The decorations are designed to indicate
some distinctive characteristic of the artist or
Facts Show That It Inclines People to Be Law of the artist's work. The furnishings, includ-
Abiding—Musicians Keep Out of Jail
ing tapestries, carpets and furniture, are rich
and elaborate.
Does music keep people out of jail? It has
The floor of the main lobby is polished for
often been said in print that music was brought dancing and it is the intention of the pro-
into the world to uplift and beautify our hum- prietor to allow private parties to make ar-
drum mechanical lives. A public school prin- rangements for its use. This will also include
cipal regrets that his teachers are only giving societies and lodges. A section of the lobby
one and a half hours a week to the study of is specially arranged for those wishing to make
music. He regrets this because he says through engagements with their friends and daily con-
music and its educational value young people certs, vocal and instrumental, are given.
become better citizens, more useful members of
George S. Dales carries a complete stock of
society and more efficient servants, of the State. records and has proven himself one of the most
But now a man comes forward and submits progressive talking machine dealers in the coun-
figures to show that musicians give the jails a try. Souvenir booklets outlining the history of
wide berth. Out of somewhere about 150,000 the store and illustrated with many photo-
professional musicians in the United States it graphs were given to callers at the store on •
is said there are only fifteen in the nine largest opening day.
penitentiaries throughout the Republic. This
makes a good showing when the corresponding
KAHN HOME FROM ACTIVE SERVICE
figures are considered—thirty-nine out of only
57,000 bankers in these penitentiaries; thirty- Former Talking Machine Man Has Thrilling
three out of 115,000 lawyers; twenty-two out of
Experience as a Bomber in Marine Branch of
150,000 physicians, and six out of 35,000 painters
U. S. Naval Aviation Service in France
or artists. It begins to look as if music keeps
you out of jail or at least helps to. Hence, cul-
David Kahn, well known in the talking ma-
tivate the talking machine habit.
chine trade in and about New York, who joined
the U. S. Marines at the beginning of the war,
KEEP THE STORE WINDOWS LIGHTED was in the city recently on a furlough, having
returned from active service in France. Mr.
Talking Machine Dealers Will Find It a Profit- Kahn, shortly after his enlistment, was trans-
able Investment to Keep Their Show Win- ferred to the Marine branch of the Naval Avia-
dows Lighted and Their Products Well Dis- tion Service as a bomber, and was in several
played in the Winter Evenings Now With Us combats in the air over the fighting line, his ma-
chine bringing down two German planes. He
Now that we are in the midst- of winter with declares that the war ended too soon to permit
its long dark evenings, the efficiency of the of the building up of a proper record. Mr.
talking machine dealer's store and window can Kahn, who is now a corporal, brought back with
be enhanced considerably by a suitable display him a number of interesting souvenirs, includ-
properly lighted. The well lighted window will ing a handsome German officer's helmet, as well
attract possible purchasers in much the same as a German rifle taken from the crew of a
way that moths circle round a flame. People pre- German plane brought to earth by Mr. Kahn
fer to walk on the bright side of the street, and his companion.
rather than the dark; they will linger in front
of the cheery-looking store when they pass the
USING CLEVER LOCAL PUBLICITY
dull store by; and to get them to look or linger
is to get them to take a first long step in the
The advertising department of the Otto
right direction.
Heineman Phonograph Supply Co., Inc.," re-
Wonderful advances have been made in re- ceived recently the accompanying photograph
cent years in the direction of effective store from H. C. Grow, Springfield, Mass., successful
lighting, and there is no line of business in phonograph dealer in that city, who is handling
which the stock affords opportunity for more the "OkeH" record line manufactured by the
effective displays than that of home furnishing. Otto Heineman Co. Mr. Grow is featuring the
And while electricity makes abundance of light "OkeH" record line to excellent advantage, and,
readily available, it also lends itself as no other according to his plans for the coming year, he
lighting system does to highly efficient yet sub- will use considerable local publicity in behalf
dued effects that display the goods to the best
possible advantage without distracting atten-
tion from the window.
A well lighted store and window are unques-
tionably a paying wintertime investment.
AKRON,
DEATH OF HARRY J. KLINE
Harry J. Kline, a member of the firm of F. C.
Kent & Co., manufacturers of talking machine
accessories in Newark, N. J., died at his home
recently in that city of influenza. He was thirty-
three years old, and was well known in theat-
rical circles as a professional magician. He
was a member of Ophir Lodge, F. & A. M., and
several other organizations. He is survived by
a widow.
JANUARY 25,
Some of H. C. Grow's Publicity
of this record. He states that the new "OkeH"
record lists are meeting with popular favor, and
he is enthusiastic regarding the sales possi-
bilities of this product.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK
1919
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 25, 1919
SUGGESTIONS FOR HARPISTS
The Harp is One of the Oldest of Musical In-
struments, and When Properly Played Has a
Musical Sweetness Peculiarly Its Own
"The harp, an instrument of which the strings
are 'twanged' or vibrated by the fingers." Such
is the description we find in nearly every en-
cyclopaedia or dictionary of one of the most
graceful and elegant of instruments—an instru-
ment which fro.m its birth, over six thousand
years ago, has never been lacking in grace or ele-
gance of form.
From Egypt it has accompanied many peo-
ples in their wanderings through all of ancient
Europe, its Egyptian form being found on a
cross belonging to the ancient church of Ullard,
near Kilkenny, Ireland, and bearing the date
830. Among the Celtic races, whether Gaelic or
Cymric, we find from the earliest records great
prominence bestowed upon the harp and harper,
and even so to-day, after its long sleep, it has
been resurrected to take its place as of old in the
hearts of the people.
The harp is an instrument whose beauty of
tone when not "twanged" cannot be surpassed,
possessing in its lower register rich, organlike
tones of great volume which fill our largest
auditoriums, and in its upper register possessing
the most liquid notes of infinite clearness and
purity. It is capable of producing many effec-
tive varieties of tone, perhaps of these the har-
monies being of the most exquisite sweetness.
Unfortunately, the harp is entirely dependent
for these tonal productions upon the player, and,
alas! too often an audience is obliged to listen
to a "twanging" harp, the harper being quite
content to "pinch" out of the instrument a sharp,
quick sound, contemptibly noisy, so long as he
or she can astonish an audience by a technical
display, which can produce only a sharp, quick
noise from the victim's quivering strings.
Technic is the necessary adjunct of every
artist, and perhaps more necessary to the harpist
than to any other artist, yet it should be kept in
abeyance and subservient to the harp's beauty
of tone. "Remember always, it is not how rap-
idly but how beautifully you play," said a great
musician and piano teacher to many of his great
artist pupils. Such should be the warning
sounded for every harp student, with an addi-
tion to forget yourself in your instrument.
Don't strike, "twang" or "pinch" the tone from
your harp; it being almost human in its re-
sponsiveness, it seems to resent this rude treat-
ment. A strong, steady hand with a tender
touch and a caressing manner of drawing the
MUSIC
TRADE
REVIEW
strings toward one is the surest means of pro-
ducing the rich, mellow and liquid tones of
which no other instrument is capable, and is
the only means of prolonging the tone and of
giving it a singing quality. Sustained tones,
such as are produced upon a piano, are im-
possible for the harp. Here, then, is one of the
best of reasons for leaving piano literature to
the piano. The harp's normal key is C flat. All
the naturals and sharps are made through means
of pedals, which are connected with disks con-
taining little studs or nibs which, at each de-
pression of the pedal, turn and pinch the string,
raising it one-half tone. This pinching of the
string causes, no matter how cleverly manipu-
lated, a stopping of the tone, which lessens the
brilliancy and carrying quality of the harp, an-
other reason for making a perfect interpreta-
tion of piano music impossible.
SOME FACTS ABOUT THE 'CELLO
This Instrument Has Long Been a Favorite
With Great Composers, on Account of Its
Close Resemblance to the Human Voice
In speaking of the 'cello it may be interesting
to music lovers to know that this exquisitely
toned instrument is made on the same general
model and principles as the violin, but with cer-
tain modifications.
Relatively to the pitch it is made smaller than
the violin, because if it were so constructed as
to have the same relation to the pitch as the
violin it would not only have an overpowering
tone, but would be unmanageable from its size.
It is claimed that the earliest specimens of
violins were made in the middle of the sixteenth
century, and the Tieffenbruckers, a German fam-
ily, are credited with being the inventors. They
were famous lute makers in Venetia and Lom-
bardy.
The tenor violin, in compass a fifth lower
than the treble violin, preceded the latter, and
from existing specimens we know that the bass
violin, now termed the violoncello, with a tun-
ing an octave below the tenor violin, appeared
very shortly afterward.
The main characteristic of the 'cello is its long
and varied register. It is capable of expressing
with beautiful tonal effect the different human
voices.
JOHNFRIEDRKH&BRO
Peate's Music House,
Utica, N. Y.
RONQ
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesmh
ESTABLISHED IO3«
Victor Distributors
[ WANT TO HEAR FROM AMERICAN
MANUFACTURERS
A large uml reputable importer of musical in-
struments in one of the leading cities of Belgium
desires catalog* and the fullest details from manu-
facturers of band and orchestral instruments and
accessories, talking machines and accessories; also
from manufacturers of other musical instruments
such as accordions, concertinas, harmonicas,
zithers, mandolins, mouth organs, etc., with the
object of handling these lines. l'rior to the
war these goods were imported from Germany,
but this house is now desirous of placing orders
in other countries. Address with full particulars
"Belgium," care The Music Trade Review, 373
Fourth Ave., New York.
In its lower register it has the rich volume of
a bass voice.
On its G and D strings it
rivals the most resonant baritone voice; then
it produces the contralto tones, and in its high'
est register a light, clear soprano.
These qualities make the 'cello the most
popular of instruments with all great composers.
Wagner's scores as well as Verdi's, in fact
nearly every opera score, are filled, with solo
passages for this instrument. No other instru-
ment is as capable of expressing love and ro-
mance and sorrow.
Symphonies and chamber music can hardly be
conceived without the romantic and tragic ele-
ment brought into them by the sonorous tones
of this exquisite instrument.
ENTER THE HARMONICA FIELD
A new firm have entered the music field as man-
ufacturers of harmonicas. They are known as
the American Harmonica Co. Their factory
is located in West Hoboken, N. J., and while the
plant is in actual operation they are confining
themselves at the present time to a single reed
harmonica, in one style and one key. Later, as
new equipment is installed, they intend to branch
out and manufacture all types of harmonicas.
SOUSA REASSEMBLING HIS BAND
Lieutenant John Philip Sousa, now that his
military service is over, is reorganizing his
famous band and will resume his country-wide
tours, beginning next spring. His first trip will
take him across the continent to California, and
then will follow series in Texas, the South,
Havana, etc.
DURRO
AND
STEWART
I WILL BUY
FOR CASH
Sheet Music and Small Goods
57
OLIVER DITSON CO.
Largest Wholesale
Musical Merchandise
House in America
BOSTON, MAIS.
Buegeleisen & Jacobson
Manufacturer*
Importwv and ImVben al
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
BSTABLUHKD MM
WEYMAHH
Manufac-
turers of
113 University Place
NEW YORK
Black Diamond
Strings
THE WORLD'S BEST
Superior Quality MUSICAL INSTRUMENTS
National Musical String Co.
Victor Distributor*
Net/ Brunswick, N. J.
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century

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