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THE MUSIC TRADE
56
The World's Musical Instrument—Not a Phonograph
HOFFAY
"The Airtight Machine"
Plays Records of All Makes
Prompt Delivery
Unexcelled Quality
REVIEW
ATTRACTIVE VICTROLA ROOMS
Each of the Twenty Demonstration Booths in
New Stores of Geo. S. Dales, Akron, O.,
Dedicated to Some Prominent Record Artists
O., January 19.—George S. Dales re-
M o d e l s R e t a i l for
cently opened a large and most attractive Vic-
$125, $175, $225 and $275
trola parlor at 128 Main street, this city, with
Equipped with the famous "Resurrectone"
many original features incorporated therein. In
addition to sales and reception rooms and three
Hoffay Talking Machine Co.
concert halls, there are twenty demonstration
Incorporated
booths, each booth decorated in a distinctive
3 West 29th Street, New York City
manner and dedicated to some prominent Vic-
tor artist, such as Caruso, Farrar, Melba, Lauder,
MUSIC AS A CIVILIZING INFLUENCE
etc. The decorations are designed to indicate
some distinctive characteristic of the artist or
Facts Show That It Inclines People to Be Law of the artist's work. The furnishings, includ-
Abiding—Musicians Keep Out of Jail
ing tapestries, carpets and furniture, are rich
and elaborate.
Does music keep people out of jail? It has
The floor of the main lobby is polished for
often been said in print that music was brought dancing and it is the intention of the pro-
into the world to uplift and beautify our hum- prietor to allow private parties to make ar-
drum mechanical lives. A public school prin- rangements for its use. This will also include
cipal regrets that his teachers are only giving societies and lodges. A section of the lobby
one and a half hours a week to the study of is specially arranged for those wishing to make
music. He regrets this because he says through engagements with their friends and daily con-
music and its educational value young people certs, vocal and instrumental, are given.
become better citizens, more useful members of
George S. Dales carries a complete stock of
society and more efficient servants, of the State. records and has proven himself one of the most
But now a man comes forward and submits progressive talking machine dealers in the coun-
figures to show that musicians give the jails a try. Souvenir booklets outlining the history of
wide berth. Out of somewhere about 150,000 the store and illustrated with many photo-
professional musicians in the United States it graphs were given to callers at the store on •
is said there are only fifteen in the nine largest opening day.
penitentiaries throughout the Republic. This
makes a good showing when the corresponding
KAHN HOME FROM ACTIVE SERVICE
figures are considered—thirty-nine out of only
57,000 bankers in these penitentiaries; thirty- Former Talking Machine Man Has Thrilling
three out of 115,000 lawyers; twenty-two out of
Experience as a Bomber in Marine Branch of
150,000 physicians, and six out of 35,000 painters
U. S. Naval Aviation Service in France
or artists. It begins to look as if music keeps
you out of jail or at least helps to. Hence, cul-
David Kahn, well known in the talking ma-
tivate the talking machine habit.
chine trade in and about New York, who joined
the U. S. Marines at the beginning of the war,
KEEP THE STORE WINDOWS LIGHTED was in the city recently on a furlough, having
returned from active service in France. Mr.
Talking Machine Dealers Will Find It a Profit- Kahn, shortly after his enlistment, was trans-
able Investment to Keep Their Show Win- ferred to the Marine branch of the Naval Avia-
dows Lighted and Their Products Well Dis- tion Service as a bomber, and was in several
played in the Winter Evenings Now With Us combats in the air over the fighting line, his ma-
chine bringing down two German planes. He
Now that we are in the midst- of winter with declares that the war ended too soon to permit
its long dark evenings, the efficiency of the of the building up of a proper record. Mr.
talking machine dealer's store and window can Kahn, who is now a corporal, brought back with
be enhanced considerably by a suitable display him a number of interesting souvenirs, includ-
properly lighted. The well lighted window will ing a handsome German officer's helmet, as well
attract possible purchasers in much the same as a German rifle taken from the crew of a
way that moths circle round a flame. People pre- German plane brought to earth by Mr. Kahn
fer to walk on the bright side of the street, and his companion.
rather than the dark; they will linger in front
of the cheery-looking store when they pass the
USING CLEVER LOCAL PUBLICITY
dull store by; and to get them to look or linger
is to get them to take a first long step in the
The advertising department of the Otto
right direction.
Heineman Phonograph Supply Co., Inc.," re-
Wonderful advances have been made in re- ceived recently the accompanying photograph
cent years in the direction of effective store from H. C. Grow, Springfield, Mass., successful
lighting, and there is no line of business in phonograph dealer in that city, who is handling
which the stock affords opportunity for more the "OkeH" record line manufactured by the
effective displays than that of home furnishing. Otto Heineman Co. Mr. Grow is featuring the
And while electricity makes abundance of light "OkeH" record line to excellent advantage, and,
readily available, it also lends itself as no other according to his plans for the coming year, he
lighting system does to highly efficient yet sub- will use considerable local publicity in behalf
dued effects that display the goods to the best
possible advantage without distracting atten-
tion from the window.
A well lighted store and window are unques-
tionably a paying wintertime investment.
AKRON,
DEATH OF HARRY J. KLINE
Harry J. Kline, a member of the firm of F. C.
Kent & Co., manufacturers of talking machine
accessories in Newark, N. J., died at his home
recently in that city of influenza. He was thirty-
three years old, and was well known in theat-
rical circles as a professional magician. He
was a member of Ophir Lodge, F. & A. M., and
several other organizations. He is survived by
a widow.
JANUARY 25,
Some of H. C. Grow's Publicity
of this record. He states that the new "OkeH"
record lists are meeting with popular favor, and
he is enthusiastic regarding the sales possi-
bilities of this product.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK
1919