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JANUARY 18, .1919
THE
MUSIC
TRADE
REVIEW
H. R. BAUER BOGART SECRETARY
TO CONTINUE HEIM'S MUSIC STORE
CONVENTION OF HADDORFF FORCES
Weil-Known Piano Man Purchases Interest in
and Will Travel for Bogart Piano Co.—Has
Had Wide Experience in Piano Industry—
Company to Specialize on Players
Business in Danbury, Conn., to Be Operated by
the Widow of Wm. C. Heim
Branch Managers and Trade Representatives of
Haddorff Piano Co. Hold Annual Sessions at
Headquarters in Rockford, 111.
Announcement was made this week of the ap-
pointment of H. R. Bauer as secretary of the
Bogart Piano Co., 9-11 Canal place, New York,
who has taken a substantial interest in the com-
pany. Mr. Bauer will, besides assuming the
DANBURY, CONN., January 13.—Following the
recent death of William C. Heim, proprietor of
Heim's music stores, this city, it is announced
that L. R. Heim, together with the widow, E.
M. Heim, have been appointed administrators
of the estate and will continue the business
along the same lines as formerly. Frank Han-
son, who, under Mr. Heim's personal manage-
ment, had charge of the piano department for a
number of years, will continue in that capacity,
and Leroy Jackson will continue in charge of
the Victrola department. It is stated that Mr.
Heim left his business in excellent financial con-
dition.
DEATH OF HERMAN G. KUCH
Loyal and Conscientious Worker in Aeolian
Organization for Many Years Passes Away
The members of the Aeolian organization
learned with regret recently of the death of
Herman G. Kuch, formerly a member of the
wholesale Vocalion department. Mr. Kuch, who
died at Liberty, N. Y. (where he had gone for
his health), had been an employe of the Aeolian
Co. for over ten years, and was one of the most
loyal and conscientious workers in the Aeolian
organization.
,
His first experience was in the stockroom of
the old Thirty-second street library, and shortly
afterwards he joined the wholesale instrument
department, where in due time he was placed in
charge of orders and distribution. In 1915 Mr.
Kuch became office assistant to W. H. Alfring,
who at that time took charge of the wholesale
Vocalion department, and he continued in that
capacity until March, 1918, when he was obliged
to give up his duties on account of ill health.
Henry R. Bauer
duties of secretary, travel extensively for the
company, acting as general sales manager,
while the manufacturing end of the business will
be closely supervised by E. B. Bogart, president
of the company.
Mr. Bauer has had a wide experience in the
piano industry. At one time he was advertis-
ing manager for Kohler & Campbell, and later
became identified with the Lauter Co. as whole-
sale sales manager. For the last two years he
has been Eastern representative of the Ameri-
can Player Action Co. He has had a wide ex-
perience in both the piano and player-piano
merchandising, and is well and favorably known
throughout the country by hosts of dealers.
Regarding this new move E. B. Bogart, presi-
dent of the company, stated to a Review repre-
sentative this week:
"The Bogart Piano Co. from now on will spe-
cialize in player-pianos to a larger extent than
ever, and, it goes without saying, will earnestly
maintain their ever-present policy of quality
and value as well as high ideals in the art of
scientific piano and player-piano construction.
"I might add that the reputation that has al-
ready been created and established for the
Bogart piano will be the foundation for future
development.
"Mr. Bauer has made a study of the player-
piano and is intimately acquainted with every
phase of the player action industry, and we feel
fortunate in being able to have the advantage
of his experience."
The All-Records Phonograph Co., Indian-
apolis, Ind., has increased its capital stock from
$30,000 to $60,000.
Miss Pearl Spaulding has succeeded
Mansfield, former assistant secretary
Aeolian Co., as editor of the "Aeolian,"
teresting little house organ published
Aeolian Employes' Association.
W. C.
of the
the in-
by the
ROCKFORD, III., January 13.—Branch managers
and representatives of the Haddorff Piano Co.,
this city, recently held their annual meeting
and dinner at the Nelson Hotel, which was pre-
sided over by President P. A. Peterson, of the
company. Mr. Peterson called attention to the
prominence of Rockford as a musical center,
and declared that practically everything in the
musical line was manufactured in that city with
the exception of violins, and that the making of
these had already been attempted.
O. G. Swanitz in addressing the branch man-
agers urged the importance of knowing their
product well, and of being thoroughly familiar
with the Haddorff piano in the making. The
managers for their part gave glowing reports
of last year's business, and expressed themselves
as viewing 1919 most optimistically. A general
exchange of sales ideas followed, and H. W.
Pollard, a local newspaper man, gave a brief
talk on the advantages of publicity as applied
to piano selling.
Among those who attended the meeting were
Alfred Dolge, of Covina, Cal., the veteran sup-
ply man, who for some time past has acted as
Western representative of the company; W. B.
Williams, Eastern representative, and E. C.
Wood, Southern representative. After the con-
ference both dealers and branch managers were
taken on an inspection tour of the Haddorff
factory.
Among the officers and managers present were
P. A. Peterson, president; A. E. Johnson, vice- ,
president and general manager; L. I. Johnson,
sales manager; O. G. Swanitz, manager retail
stores; A. G. Mills, auditor; Carl Bleisi, assist-
ant auditor. There were also in attendance the
following:
Branch managers—E. T. Hammon, Omaha,
Neb.; H. O. Holiday, Des Moines, la.; S. R.
Christophersen, Davenport, la.; A. E. Nelson,
Moline, 111.; C. W. Ruby, manager Rockford re-
tail store.
BRONX PIANO COLONY 20 MINUTES FROM GRAND CENTRAL
Opening of New Subway Makes Visiting Bronx Piano Factories an Easy Matter—All Stations
Within a Stone's Throw of Most of the Plants—A Decided Aid to Manufacturers
The hearts of the piano men in the Bronx
Colony of New York were made glad last week
when the Interborough Rapid Transit opened
the extension of the Lexington avenue subway
as far as Hunts Point road. The subway,
which, above 138th street, runs under Southern
boulevard, has been under construction for the
past five years, and the "some day" of being
brought nearer to the heart of New York came
along last week for the piano men.
The piano factory furthest north is that of
the Wilfred Piano Co., 156th street and Whitlock
avenue. This is one block east and one block
south of the Longwood avenue station. From
the Grand Central Depot at Forty-second street
and Lexington avenue to this station is now a
run of about twenty minutes. The factory of
Bjur Bros, at Whitlock and Leggett avenues, and
that of the Pease Piano Co., Leggett avenue
and Barry street, may be reached from this sta-
tion also.
The method of traveling comprises taking an
express train at Grand Central Depot and
changing at 125th street for a Hunts Point
road local. This, of course, in the Lexington
avenue subway.
The stations which bring the piano factories
STRAUCH
PIANO
ACTION
THE
ACTION OF
in the Bronx within convenient distance are—
Third avenue and 138th street, from which the
following factories may be reached by a short
walk—E. Gabler & Bro., Bogart Piano Co.,
Schencke Piano Co., Estey Piano Co., Behning
Piano Co., Mathushek Piano Mfg. Co.
Brook avenue and 138th street, from which
may be reached—Staib-Abendschein Co., fac-
tory of the R. S. Howard Co., B. H. Janssen.
Cypress avenue and 138th street, from which
may be reached—Winter & Co., Christman
Piano Co., Krakauer Bros., Madison Piano Co.,
Ludwig & Co., Strich & Zeidler, Mansfield Piano
Co., DeRivas & Harris Mfg. Co., Decker & Son,
Robert L. Kapp Co., Laffargue Co. and Jacob
Doll & Sons, Inc.
One Hundred and Forty-third street and
Southern boulevard—from which may be reached
Chas. Pfriemer, Inc., and the Connorized Music
Co.
There is also a station at 149th street and
Southern boulevard, but there are no piano fac-
tories located between 143d street and the Long-
wood avenue stations.
The Piano Club of New York may also be
conveniently reached from the station at Third
avenue and 138th street.
QUALITY and MERIT
STRAUCH BROS., Inc.
20-30 Tenth Avenue
New York