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THE MUSIC TRADE REVIEW
42
The World's Musical Instrument—Not a Phonograph
HOFFAY
"The Airtight Machine"
Plays Records of A l l Makes
Prompt Delivery
Unexcelled Quality
M o d e l s Retail for
$125, $175, $225 and $275
Equipped with the famous "Resurrectone"
Hoffay Talking Machine Co.
Incorporated
3 West 29th Street, New York City
CONTAINS MANYJXCELLENT IDEAS
January Issue of the "Columbia Record" Is
Above Average in General Interest
The January issue of the "Columbia Record,"
the house organ published monthly by the
Columbia Graphophone Co., contains a number
of excellent ideas that can be utilized to splendid
advantage by Columbia dealers. There are the
usual newsy items regarding sales novelties and
ideas introduced by Columbia dealers, and
practical suggestions as to the use of Columbia
publicity in various channels.
THe feature article of this issue of the "Colum-
bia Record" presents illustrations of the French
Army Band and the French Symphony Orches-
tra, which recently arranged to make Columbia
records exclusively. There is also an interesting
article on Al Jolson, one of the greatest comedy
artists in the country, and an exclusive Colum-
bia artist, together with an important discus-
sion of the possibilities for developing the
present large demand for Columbia educational
records.
The American Manufacturing Co., of Mary-
land, has been incorporated under the laws of
Delaware with capital stock of $25,000 to manu-
facture and sell talking machines.
JANUARY 18, 1919
TALKING MACHINE EXPORTS GROW
Exports, Including Records, for Ten Months
Ending October 31, 1918, Total $3,469,995
WASHINGTON, D. C, January 13.—In the sum-
mary of exports and imports of the commerce
of the United States for the month of October,
1918 (the latest period for which it has been
compiled), which has just been issued, the fol-
lowing figures on talking machines and records
appear:
The dutiable imports of talking machines and
parts during October, 1918, amounted in value to
$30,299, as compared with $28,327 worth, which
were imported during the same month of 1917.
The ten months' total ending October, 1918,
showed importations valued at $280,874, as com-
pared with $373,302 worth of talking machines
and parts imported during the same period of
1917.
Talking machines to the number of 3,286,
valued at $91,277, were exported in October,
1918, as compared with 10,935 talking machines,
valued at $319,054, sent abroad in the same
period of 1917. The ten months' total showed
that we exported 54,675 talking machines, valued
at $1,627,243, as against 74,594 talking machines,
valued at $1,925,609, in 1917, and 49,970 talking
machines, valued at $1,251,520, in 1916. The
total exports of records and supplies for Oc-
tober, 1918, were valued at $181,108, as com-
pared with $159,278 in October, 1917. For the
ten months ending October, 1918, records and
accessories were exported, valued at $1,842,752,
as compared with $1,490,037, in 1917, and $952,-
661, in 1916.
INTERESTING VIEW OF STOCKROOM
The Otto Heineman Phonograph Supply Co.
recently received from one of its patrons an in-
teresting photograph showing a view of its
AUTOMATIC
REPEATING
PHONOGRAPH
Large Stock of Heineman Motors
stockroom and one of the company's expert
mechanics testing the Heineman motors which
this company uses exclusively. This manufac-
turer makes it a point to carry on hand at all
times a good-sized stock of motors, and the
thorough tests that its experts make enable
the company to offer their machines to the pub-
lic with the assurance that the motors will
give absolute satisfaction in every detail.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
BILLY MURRAY WITH COLUMBIA CO.
Well-Known Recording Artist Joins the Colum-
bia Staff—A Popular Personality
THE WONDER INSTRUMENT
Pl«jn and repeats any kind or size record—any desired
number of times—then stops automatically with the tone
arm suspended off to the richt in the air. Any child nan
operate It
WONDERFUL TONE
WONDERFUL FINISH
WONDERFUL IN ITS SIMPLICITY
The Machine CreateB Interest and Discussion.
It Is Self-Advertising
WONDERFUL SELLER
DEALER8—Send for Particulars, Prices, Terms.
BROOKS MFG. CO., Saginaw, Mich.
The Columbia Graphophone Co. announced
this week that Billy Murray, one of the most
popular recording artists of the present day, had
joined the Columbia recording staff. Mr. Murray
has been a prime favorite with talking machine
owners for many years, and his records have
won success from one end of the country to the
other. He specializes on the rendition of Irish
songs and rapid-fire comic songs, and his singing
of topical selections, including popular senti-
mental songs and dialect specialties have won
the commendation of talking machine dealers
everywhere.
The Stoddart Phonograph Co., New York,
has been incorporated with capital stock of
$10,000 by E. Friedlander, F. R. Baumann and
H. Healian.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK