Music Trade Review

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JANUARY 18,
1919
THE MUSIC TRADE REVIEW
BANQUET OF COLUMBIA BRANCH MANAGERS GREAT SUCCESS
Annual Affair Held Last Thursday Evening at the Hotel McAlpin Attended by Branch and Dicta-
phone Managers From All Parts of the Country—Splendid Array of Entertainers
As noted briefly in last week's issue of The
Review, a banquet was given by the officials of
the Columbia Graphophone Co. to their branch
and Dictaphone managers at the Hotel McAlpin
on Thursday evening. This banquet marked the
finale of the second annual convention of Colum-
bia managers, the convention coming to a close
mann, the world-famous pianist and exclusive
Columbia artist.
George W. Hopkins, general sales manager of
the Columbia Co., acted as toastmaster at the
banquet and introduced several of the company's
officials, who gave brief and interesting talks
that added materially to the enjoyment of the
Annual Banquet to Columbia Branch and Dictaphone Managers at Hotel
on Thursday with the exception of the two days' evening. During this part of the program Mr.
stay at the Bridgeport factories by the branch Hopkins proposed a toast and three cheers for
H. L. Willson, vice-president and general man-
managers.
This banquet was remarkable in many ways, ager of the company, whose enforced absence
for the musical entertainment afforded the diners
constituted one of the most impressive arrays of "INSTRUMENTS OF THE ORCHESTRA"
artists that have ever been offered on one pro-
gram. Edward N. Burns, vice-president of the Latest Educational Work Issued by Victor
Talking Machine Co. of Particular Interest to
company, was responsible for this entertainment,
Schools—Exploitation Campaign Started
and well deserved the congratulations that he
received from the managers and the members of
The Victor Talking Machine Co. has just an-
the executive offices upon the presentation of a
program of exceptional merit. Mr. Burns was nounced the publication of their new "Instru-
ably assisted in arranging for this entertainment ments of the Orchestra" charts and accompany-
by Theodore H. Bauer, concert and operatic di- ing booklet, the latest, and, be it said, the most
valuable, addition to the Victor library of
rector of the Columbia Co.
This entertainment served a dual purpose, for musical works of an instructive nature.
These charts are the result of several years'
in addition to providing the banquet guests with
a most enjoyable musical program, it gave the thought and experiment. Taken in conjunction
visiting managers an opportunity to become per- with Victor records No. 35,670 and No. 35,671
sonally acquainted with some of the famous and the descriptive booklet included with the
artists who record for the Columbia library. It charts, they give for the first time a complete
visualized these artists, and permitted the man- presentation of the instruments for use in
agers to thoroughly appreciate the superb qual- schools and colleges, amateur orchestras and
the interested musician.
ities of their voices.
Among the artists who were the guests of
The charts show the instruments in their
the company at this banquet and who enter- natural colors (the playing position in photo-
tained the managers were the following: Mme. graphic insert); the history, development and
Amparito Farrar, Mme. Barbara Maurel, Josef particular uses of each in expressing certain
Hofmann, Oscar Seagle, F. Castellani, Lieut. thought and emotion, and illustrations of their
Gitz-Rice and his brother, Lieut. Robert Rice, being so used by various composers are given
Arthur Fields, Billy Murray, Albert Campbell, in the booklet, while on the records are repro-
Henry Burr, John Meyer, Frank Croxton, duced the exact tones of each instrument singly,
Charles Harrison, Andrea Sarto, Robert Hood in family groups, and in full ensemble. In the
Bowers, Charles Prince, and Romano Romani. list of records given may be heard every pos-
The organizations represented on this program sible combination of tone and infinite variety
were the Peerless Quartet, the Stellar Quartet, of coloring. The charts are tinted differently
and Prince's Orchestra.
for each family of instruments and so numbered
These artists were enthusiastically received by as to make it convenient to display each group
the guests at the banquet, and were obliged to together.
render numerous encores in order to satisfy the
The complete set of "Instruments of the
demands of the diners. Incidentally, it might Orchestra" consists of eighteen charts showing
be mentioned that this was the first performance the various instruments in detail and color with
ever given at the Hotel McAlpin by Josef Hof- a fifty-two-page booklet of supplementary in-
41
from the banquet was deeply regretted by all of
his associates and the visiting managers. Mr.
Willson is now spending a few weeks in the
South, recuperating from the strain under which
he worked during 1918, and although he desired
to be present at this convention, his physician
forbade his taking the trip North. The cheers
were given with a will, for Mr. Willson has won
the esteem and affection of every member of his
organization.
Among those who made brief addresses dur-
ing the course of the banquet were: F. S. Whit-
McAlpin, January 9
ten, president of the company; Edward M.
Burns, C. W. Woddrop, Marion Dorian, C. A.
Hanson, George W. Hopkins, F. K. Pennington,
and C. K. Woodbridge.
formation, attractively packed in a cardboard
box. Additional booklets are listed at 35 cents
each.
The Victor Co. has started immediately a
strong campaign exploiting the new charts, and
have mailed 65,000 descriptive folders to school
authorities and others throughout the country.
The special folder offers some interesting in-
formation regarding the charts, and reproduces
in miniature several of the pages of the charts
in the booklet.
TWO BANKRUPTCY PETITIONS FILED
Creditors Take Action Against Leonard Markels,
Phonograph Motor Manufacturer
Two petitions in bankruptcy have been filed
against Leonard Markels, manufacturer of pho-
nographs, at 165 William street, New York, by
the following creditors: Samuel Frankel, Rose
B. Frankel, Frances Klein, Patterson, Gottfried
& Hunter, Dorman Deudo and Jack Kanarek.
The attorney for the company has stated that
the liabilities are approximately $40,000 and the
assets $25,000.
NEW NUMERICAL RECORD CATALOG
The Victor Talking Machine Co. has just is-
sued a new edition to the numerical record
catalog, including all records announced prior
to January, 1919, supplement. The catalog, as
is usually the case, is a substantial volume of
nearly 250 pages, with thumb indexes at the
sides and with spaces allowed for the insertion
of the new numerical pasters each month dur-
ing the year, and will be found of value and
interest to both dealers and customers.