Music Trade Review

Issue: 1919 Vol. 68 N. 26

54
THE
MUSIC
TRADE
REVIEW
JUNE
28, 1919
1~~M~B11K~ I
BUEGELEISEN REVIEWS SlTUATION
Gives Reasons Why Live Dealers Should Han­
dle Musical Merchandilse and Educate the
Public to an Appreciation of Music
.. ~ . . . '"-.=
"I was greatly impressed du rin g my r ecent
visit to th e conventions at Chicago by the fact
that for the first time within memory the piano
men had no kick coming on the business of the
past year, except that they couldn't get enough
goods to sel l," said Samuel Buegeleisen , of
lluege leisen & Jacobson , upon his return from
the recent convention of the National Musical
Merchandise Association.
"As a rule, there has always been some local
condition that has hurt their bus iness in cer­
tain sections of th e country. Too much rain ,
poor crops or some other business-killer ha s
qeen a common comp laint. This year their only
cry was for more merchandise, and we fear
that this condi ti on in th e small goods line
wi ll continue for quite som e time. When it is
coilsidered that th e markets of the wor ld have
been cleaned up and the d emand fo r music is
greater by more than 100 per cent., not alone
in this country, but throughout the entire world
-considering these conditions , the trade can im­
-ag.i.ne that it will tak e a long time before pro­
dl1ction will balan ce demand.
"Rega rdless of thi s, however, t hi s is the most
opportune time for the piano and talking ma­
chine dealers to put in a lin e of small goods; it
brings more people into your shop than cou ld
be expected by a specia lt y such as pianos or
talking machines only. Just because merchan­
dise is scarce, the demand is greater and it gives
a new concern a better opp o rtunity to ge t bus i­
ness.
"Our advice is that bus in ess men should
reckon with present conditions and forget those
nf the bygone days. The SOOiler this is done the
sooner will business adjust itse lf to meet the
necessities of the present and the wonderful
p'ossibilities of the future.
"It is up to the trade to ed ucate the people
to the fact that no home is co mplete without
music. The small boy should be s tarted w ith
a harmonica and led up gradually to the violin
and to other in struments. A musical ed ucat ion
is just as important to both male and female
as learning a trade. It stands anyone in mighty
g('od stead all through life, and it is recognized
throughout the world as an absolute necessity.
It is needed just as much in peace as in war.
"A desire can be created in the mind of a
prospective purchaser by the proper window dis­
play of s mall good;. Not a jumbled-up ma iS
of articles, but a few we ll-selected numbers, with
the prices plainly marked , so that when the cus­
tomer goes into the store a ll he ' ha s to do is to
DURRO
V10UNS
BOWS
D1TSON CONCERTS CLOSE SEASON
Wee\dy Concerts Will Be Discontinued Till
Fall-Last Concert of the Series a Hit
The Saturday afternoon concerts held in the
harp room 'o f Chas. H. Ditson & Co., New
York, duri ng the past season have been discon­
tinued for the summer. The last concert of the
season, held there recently, featured fretted in ­
struments played by th e pupils of the weli­
known Harry J . Ctarke, who indorses the Lyon
& Heaty and Ditson instruments. The Ha­
wa iian guitar, ukulele, banjo, mandolin and the
Lyon & Healy piano were used to great advan­
tage. Miss Anna Welch, of the harp room
of Chas. H. Ditson, played several selections on
th e harp . She has attracted much attention dur­
in g the past year by her unusual abi lity on this
instrument. In the harp room a Lyon & Healy
apartment grand is being displayed this week.
STEWART ~ffiINS
Larlle.t Whole.ale
Ma.ic:al Merc:handi••
Hoa•• in Americ:a
Buegeleisen & Jacobson
NEW YOJlK
GRETSCH PRAISES CONVENTIONS
Fred Gretsch, head of' the Fred Gretsch Mfg.
Co., Brooklyn, N . Y ., has returned after his tr ip
to the convention a nd says that t he meetings in
Chicago this year were a blessing to the trade
in general. The factory at 13rooklyn is running
at top speed and is turning out in st rum ents at
a greater rate than ever before. Stringed in­
struments are selling in largest number, wit h
drums and trumpets close behind.
W. 1. King, a violin maker of Portland, Ore.,
has opened a new store in> that city.
UNO
HOUOLETT BOYS BACK .AGAIN
THE OLDEST AND
tAROEST MUSICAL
Walter and Hugo Houdlett, of Alb ert Houd­
Ictt & Sons, Inc., manufacturers of musical in­
st r um ents and accessories, Brooklyn, N. Y:,
have returned after long service in the U. S.
forces , and are back on the job at the factory,
which is growing considerably.
MERCHANllISE HOUSE
INAMERICA
> E;cc/uslve[y 1I'hol,,881.
IIST....USHED 1$34
C.BRVNO ~ SON,lNc.
351-53FouRTBAn. NEWYORKCirt
Miss Glad ys Watton, Spencer, ·Ind ., has pur­
chased the Archer Music Store and has taken
possession of her new enterprise .
}?ctor.olstrihutonJ
A. BURDWISE
WHOLESALE MUSICAL MERCHANDISE
BALTIMORE, MD.
OLIVER DITSON CO.
IIOftON. MA8II.
STIUNGS
AND
113 Unl""-"'t1 Place

a s k to see 'that ten-dollar vio lin ' or th at 'fif­ NEWS OF BANDS ON PACIFIC COAST
te e.l-dollar banjo.' Remember that goods prop­
erl y displayed are half sold. Observe how the Bands a Feature of the Victory Rose Festival
in Oregon-Conn Instruments Used
cigar stor es do it-a few well-known brands
shown with prices and a brief boost of some
sort.
PORTLAND, ORE., June 21.-The "Famous Girls'
" You will be surprised how this will attract
Band" o f the Roy Graves Canning Co., Sheridan,
and you cannot fail to draw trade that you would
Ore., has been comp letely outfitted with C. C.
ll(;V er hav e gotten otherwise. Make your dis­
Conn band instrumen ts. This band was a spe­
ptay stand out, so that your store ·tooks more cial feature of the recent Rose Festival, appear­
attracti ve than any other o n the block. Your ing in the parades and afterwards playing in
establishment must stick out ' like a sore thumb,' front of th e store of th e McDougal Music Co.
and at > the festival centers.
Another band
so to speak.
"Anoth er very important ..factor is to g,et. - which made a big hit in the parade was the
new business, not your competitors,' but make
Minneapolis Band. The Campbell Band was
yo ur own; create a new demand. There are 1'l0,­
also very fine, but there was no band that cou lc!
000,000 people in the United States and every­
excel the old Multnomah Guard Band, led by
one is a prospec tive purchaser for some thing W. A. McDo uga l, of the McDougal Music
in the musical line. The principal thought of House. They played like the arti sts they are
th e musical merchandise . dealer sho uld be and were loudly applauded all along the lin e
'N ew Business'."
of march of the various parades in which they
participated.
M .... ur.ctur..
IlDperten lUld Jebben ..
MUSICAL
MERCHANDISE
Attracdn Sped.IUM
Modern Se .. .,lce
....ABLI8IUD lIN
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co .
New BruDswick, N. J.
WEYNANN
::r:fa:i
MUSICAL INSTRUMENTS
Superior Quality
Victor 'Distributors
1108 Cheatnut Street, Philadelphia, Pa.
Eatabliahed over h .. 1f a century
I
WILL BUY
FOR CAS'H
Sheet Music and Small Goods
Peale'. Music Houae,
Utica, N. Y.
JUNE
28, 1919
THE MUSIC TRADE REVIEW
55
CONDUCTED BY V. D. WALSH
FEIST MANAGERS HOLD NOTABLE CONVENTION IN N. Y.
Rep'resentatives of Leo Feist, Inc., From All Sections of the Country Gather at Headquarters to
Map Out a ' Strenuous Campaign for Next Season-Listen to Some Impressive Talks on
Business-The Annual Dinner the Big Feature of the Convention-A Most Enjoyable Event
~
The annual cOllvention of the executives and
branch managers of Leo Feist, Inc., was held
throughout the week of June 16. A meeting
was held on Monday afternoon at 'the Feist
executive offices, and Tuesday was devoted to
the formal opening of the new Feist profes­
sional studios at 711 Seventh avenue. On Wed­
nesday the meetings were in the morning and
in the aft ernoon. On this occasion the gathering
was addressed by Carl Kaufman, of the Federal
Advertising Agen cy, his topic being "National
Advertising." On \i\1 ednesday evening the con­
ventioners and their guests enjoyed a theatre
party.
Meeti ngs were also held Thursday morning
and afternoon, and Thursday evening the an­
nual dinner of the organization took place.
'This was in the form of a su r prise, and the party
was called together in front of the new profes­
sional rooms, and much speculation resulted as
to just where th e dinner was to be held. Shortly
after 7 o'clock the doors of the new studio were
opened and a unique Chinese dinner was
served. Each guest found a paper Chinese head­
piece at h is plate and after everyone disposed
of their coats a photograph of the gathering
was tak en. As usual, the entertainment opened
up with a special song, written for the occa­
sion by Howard Johnson and Cliff Hess, the
words of which, all in a humorous lyrical vein ,
brought out the idiosyncrasies and secrets of
thos e presen t which delighted those on hand,
and repeated applause result ed. At the end of
the meeting a song tribute was paid to Leo
Feist in a verse set to the chorus of the song
success, "Friends," as follows:
But there's one more Friend-who is my and
your Friend
To do him honor, we're more than proud
For he's a real man-a fair sq uare-deal man
TO 6000 McKINLEY AGENTS
46 New Numbers
and New Catalogs
Now Ready for 1919
YOU ARE SURE TO HAVE CALLS
Better MU8ic, Better Paper, Better Title.
150% Profit on
FAMOUS
McKINLEY
10 CENT MUSIC
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
Free catalogs with atock ordera. We pay.
for your advortising. Our music is as ataple
as wheat.
Write for samples.
Chicago McKINLEY MUSIC CO. New York
And just like one of our big crowd
So let all these new things-spur on us to do
things
For that's the way we can mak e him glad
The name of Feist we'll cherish-t'will never
perish
He's. the best Friend we ever had . . . .
Abe Gilbert, of the law firm of Gilbert & Gil­
bert, made a shor t address. He reviewed much
join and to-da y it is still an active part in the
Feist plan s for placing music in the hands of
the orchestra leaders. Mr. Feist stated that
advertising was the foundation of all business,
that they had made progress because they let
people know what th ey had. In the early days,
because the songwriters were tied up with
other and more prosperous hou ses, it was neces­
sary for the Feist firm to cre ate their own writ­
ing staff, originating styles of music, and mak­
ing the firm the cradle for composers and lyric
writers. They hav e ne ver, even in the least de­
gree, re cognized any competition, as they had
their own plans and their own methods. The
slogan of the organization personally is "Feist
~-
Seventh Annual Dinner of the Feist Managers
1, Theoo{)re Morse; 2, Floyd Ken ny; 3. John White; 4, Leste r Sanlly; 5. Lew Mahan; 6. Mo·r t Schaffer. 7. Leo Wood;
8 . Felix Feist; 9. Francis Gilbert; 10, A. S. Gilbert; 11 , Leo. Feist; 12, Fred Wright; 13, Mr. McClelland; 14, V. D.
Walsh; 15, Elm er Setzler; 16, Otis Spencer; 17, Bob Miller (N. Y.); 18, Chick Story; 19, AI. Kornheiser; 20, Lee
O. Smith; 21, M: Schl{)ss; 22. Lou';s Piotti; 23, Sam Danks; 24, Albert Munser; 25. Fred 'Veidenhamer; 26, Milt
Stevens; 27, Ernest Vogel; 28, Fred Auger; 29 . H. C. Johnston; 30, Irvi ng Masloff ; 3J. Arthur Husk ins; 32. Charles
CordrQY;' 33, Sidney Mitchell; 34, Ern;e Golden; 35. Archie Uoyd; 36, Joe Santley; 37. J<>hnny Nestor; 38, J oe
McCarthy; 39, Archie Gottl er; 40, Arthur Fields; 41, Sidney C lare; 42, Harry 'I'ie rney; 43, Jimmy Flynn; 44 , Walter
Donovan; 45, Solly Cohen; 46, Ben Alberts; 47, Milton Ager; 48, George Meyer; 49, Mr. Burns; 5·0, E. F. Bitner; 51,
Herman Klein.; 52, Jo Jo; 53, Ira Kesner; 55. Abe Frankel; 56, Ira Schuster; 58. Walter Vaughn; 59, Walter Part;
60, Ernie Hughes; 61, AI. Doyle; 62, Ben Ed wards ; 63, AI. Sather; 64. Earl Carroll; 65. Raymond Peck; 66, Jack Rich­
mond; 67 , Harry Coe; 68, Percy Wenri ch; 69, Arthur Thornton; 70, Ph.il Kornheiser; 71, Wm. Teller; 72, Joseph Sher·
idan; 73 , Arthur Hoffmann; 74, L . G. Battin; 75, Karl Kaufman; 76, Irwin Dash; 77. Meyer Jacobs ; 78 , Henry Heine;
79, Cljff Od oms; 80, J. A. Decatur; 81, Cliff Hess; 82, Fred Kemlo; 83. ChestJer Cohn; 84, Rocco Vocco; 85, Billy
J erome ; 86, Howard J{)hnson; 87, Larry Come r; 88. MiLton Weil; 89, Joe Fuchs; W, Bob Miller.
of the early history of the Feist organization
and told of the principles laid down by Feist
when the business was created, including the
fact that Mr. Feist went into business to· pub-
lish his own so ng because he could find no one
else to publish .it.
Despite his great con­
fidence th e number proved a failure. At the
close he presented Leo Feist and Edgar F. Bit­
ner, general manager of the company, with a
token of appreciation fr om the out-of-town
managers, in the form of gold cuff links with
diamond settings, after which Mr. Feist made
his annual address.
Mr. Feist, in reviewing the remarks of the
previous sp eaker, stated that most of what he
said was true, excepting the fact that they did
not start the publishing firm till they had busi­
ness.
Mr. Feist told of a circular that he still re­
tains, which they printed in th e early days, the
caption of which was "We Have a Healthy Am­
bition," and the Feist organization seem to
still carry out the spirit of that caption very
prominently in their make-up .. He told some of
the secrets of the firm's success, how there was
practically no change in years in the musical
publishing field until their entry, and how they
hav e always done things differently. Before
their entry into th e publishing business, it
was the custom for the music publisher to give
his orchestrations away. Feist organized an
orchestra club an d enco uraged the lead ers to
Can Do It." '''Without doubt, every man in the
organization is imbued with this spirit," said
Mr. Feist. He paid a tribute to the Chicago
(Continued on page 56)

ttt
Artmusic Gems
"Forever Is A Long,
Long Time"
"When the Evening
Bells Are Ringing"
"Oh! You Don't Know
What You're Missin'"
"Waters of Venice"
(Instrumental)
"Floating Down the
Sleepy Lagoon"
(Song version "Waters of Venice")
ARTMUSIC, Inc.
145 West 45th St.
NEW YORK

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