54
THE
MUSIC
TRADE
REVIEW
JUNE
28, 1919
1~~M~B11K~ I
BUEGELEISEN REVIEWS SlTUATION
Gives Reasons Why Live Dealers Should Han
dle Musical Merchandilse and Educate the
Public to an Appreciation of Music
.. ~ . . . '"-.=
"I was greatly impressed du rin g my r ecent
visit to th e conventions at Chicago by the fact
that for the first time within memory the piano
men had no kick coming on the business of the
past year, except that they couldn't get enough
goods to sel l," said Samuel Buegeleisen , of
lluege leisen & Jacobson , upon his return from
the recent convention of the National Musical
Merchandise Association.
"As a rule, there has always been some local
condition that has hurt their bus iness in cer
tain sections of th e country. Too much rain ,
poor crops or some other business-killer ha s
qeen a common comp laint. This year their only
cry was for more merchandise, and we fear
that this condi ti on in th e small goods line
wi ll continue for quite som e time. When it is
coilsidered that th e markets of the wor ld have
been cleaned up and the d emand fo r music is
greater by more than 100 per cent., not alone
in this country, but throughout the entire world
-considering these conditions , the trade can im
-ag.i.ne that it will tak e a long time before pro
dl1ction will balan ce demand.
"Rega rdless of thi s, however, t hi s is the most
opportune time for the piano and talking ma
chine dealers to put in a lin e of small goods; it
brings more people into your shop than cou ld
be expected by a specia lt y such as pianos or
talking machines only. Just because merchan
dise is scarce, the demand is greater and it gives
a new concern a better opp o rtunity to ge t bus i
ness.
"Our advice is that bus in ess men should
reckon with present conditions and forget those
nf the bygone days. The SOOiler this is done the
sooner will business adjust itse lf to meet the
necessities of the present and the wonderful
p'ossibilities of the future.
"It is up to the trade to ed ucate the people
to the fact that no home is co mplete without
music. The small boy should be s tarted w ith
a harmonica and led up gradually to the violin
and to other in struments. A musical ed ucat ion
is just as important to both male and female
as learning a trade. It stands anyone in mighty
g('od stead all through life, and it is recognized
throughout the world as an absolute necessity.
It is needed just as much in peace as in war.
"A desire can be created in the mind of a
prospective purchaser by the proper window dis
play of s mall good;. Not a jumbled-up ma iS
of articles, but a few we ll-selected numbers, with
the prices plainly marked , so that when the cus
tomer goes into the store a ll he ' ha s to do is to
DURRO
V10UNS
BOWS
D1TSON CONCERTS CLOSE SEASON
Wee\dy Concerts Will Be Discontinued Till
Fall-Last Concert of the Series a Hit
The Saturday afternoon concerts held in the
harp room 'o f Chas. H. Ditson & Co., New
York, duri ng the past season have been discon
tinued for the summer. The last concert of the
season, held there recently, featured fretted in
struments played by th e pupils of the weli
known Harry J . Ctarke, who indorses the Lyon
& Heaty and Ditson instruments. The Ha
wa iian guitar, ukulele, banjo, mandolin and the
Lyon & Healy piano were used to great advan
tage. Miss Anna Welch, of the harp room
of Chas. H. Ditson, played several selections on
th e harp . She has attracted much attention dur
in g the past year by her unusual abi lity on this
instrument. In the harp room a Lyon & Healy
apartment grand is being displayed this week.
STEWART ~ffiINS
Larlle.t Whole.ale
Ma.ic:al Merc:handi••
Hoa•• in Americ:a
Buegeleisen & Jacobson
NEW YOJlK
GRETSCH PRAISES CONVENTIONS
Fred Gretsch, head of' the Fred Gretsch Mfg.
Co., Brooklyn, N . Y ., has returned after his tr ip
to the convention a nd says that t he meetings in
Chicago this year were a blessing to the trade
in general. The factory at 13rooklyn is running
at top speed and is turning out in st rum ents at
a greater rate than ever before. Stringed in
struments are selling in largest number, wit h
drums and trumpets close behind.
W. 1. King, a violin maker of Portland, Ore.,
has opened a new store in> that city.
UNO
HOUOLETT BOYS BACK .AGAIN
THE OLDEST AND
tAROEST MUSICAL
Walter and Hugo Houdlett, of Alb ert Houd
Ictt & Sons, Inc., manufacturers of musical in
st r um ents and accessories, Brooklyn, N. Y:,
have returned after long service in the U. S.
forces , and are back on the job at the factory,
which is growing considerably.
MERCHANllISE HOUSE
INAMERICA
> E;cc/uslve[y 1I'hol,,881.
IIST....USHED 1$34
C.BRVNO ~ SON,lNc.
351-53FouRTBAn. NEWYORKCirt
Miss Glad ys Watton, Spencer, ·Ind ., has pur
chased the Archer Music Store and has taken
possession of her new enterprise .
}?ctor.olstrihutonJ
A. BURDWISE
WHOLESALE MUSICAL MERCHANDISE
BALTIMORE, MD.
OLIVER DITSON CO.
IIOftON. MA8II.
STIUNGS
AND
113 Unl""-"'t1 Place
•
a s k to see 'that ten-dollar vio lin ' or th at 'fif NEWS OF BANDS ON PACIFIC COAST
te e.l-dollar banjo.' Remember that goods prop
erl y displayed are half sold. Observe how the Bands a Feature of the Victory Rose Festival
in Oregon-Conn Instruments Used
cigar stor es do it-a few well-known brands
shown with prices and a brief boost of some
sort.
PORTLAND, ORE., June 21.-The "Famous Girls'
" You will be surprised how this will attract
Band" o f the Roy Graves Canning Co., Sheridan,
and you cannot fail to draw trade that you would
Ore., has been comp letely outfitted with C. C.
ll(;V er hav e gotten otherwise. Make your dis
Conn band instrumen ts. This band was a spe
ptay stand out, so that your store ·tooks more cial feature of the recent Rose Festival, appear
attracti ve than any other o n the block. Your ing in the parades and afterwards playing in
establishment must stick out ' like a sore thumb,' front of th e store of th e McDougal Music Co.
and at > the festival centers.
Another band
so to speak.
"Anoth er very important ..factor is to g,et. - which made a big hit in the parade was the
new business, not your competitors,' but make
Minneapolis Band. The Campbell Band was
yo ur own; create a new demand. There are 1'l0,
also very fine, but there was no band that cou lc!
000,000 people in the United States and every
excel the old Multnomah Guard Band, led by
one is a prospec tive purchaser for some thing W. A. McDo uga l, of the McDougal Music
in the musical line. The principal thought of House. They played like the arti sts they are
th e musical merchandise . dealer sho uld be and were loudly applauded all along the lin e
'N ew Business'."
of march of the various parades in which they
participated.
M .... ur.ctur..
IlDperten lUld Jebben ..
MUSICAL
MERCHANDISE
Attracdn Sped.IUM
Modern Se .. .,lce
....ABLI8IUD lIN
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co .
New BruDswick, N. J.
WEYNANN
::r:fa:i
MUSICAL INSTRUMENTS
Superior Quality
Victor 'Distributors
1108 Cheatnut Street, Philadelphia, Pa.
Eatabliahed over h .. 1f a century
I
WILL BUY
FOR CAS'H
Sheet Music and Small Goods
Peale'. Music Houae,
Utica, N. Y.