52
THE
MUSIC
TRADE
REVIEW
JUNE
28, 1919
TALKING MACHINE DEALERS HOOKING UP WITH MUSIC
ANNA CASE ENTERTAINS WOUNDED
Talking Machine Dealers Find It Profitable to Watch Campaigns of Music Publishers and Ar
Soldiers From New York Hospital Guests of
Edison Artist at Home Near Mamaron.eck
range Their Local Campaigns in Accordance With Such National Advertising
During the past few seasons music publishers,
particularly the publishers of popular music,
have gone into na tional a dv er ti si ng in a big
wa y, and have served to bring thei r la test issues
to th e attention of the public through the maga
zin es and follow-up advertising sim ultan eously
own advertising with th9se cam pai gns as far as
possible, there . was offered an opport ulii ty for
increasing materially th e sal es of records.
Through the medium of special posters and
specia l win do w displays there has been much
done along this line, an example of asso ci ating
,\n adm irabl e climax to the notable war wo rk
accomplished by yIiss Anna Cas e, the Ed ison
artis t, was a lawn party and concert g iven by
her at her summer home near Mamarone ck -o n
Flag Day to 200 wounded sold ier s from a ;\CW
York hos pital. The feature of the entertain
ment was a s hort con cert by Miss Case, as
sis ted by some vaudevi lle acts from N ew York
theatres. The en tertai nm e nt was g iven on a
sid e porch overlooking th e wid e la wn and Long
Island Sound, t he porch being draped attrac
tively in the national co lors. The so ld ie rs and
th eir nurses were grouped about th e lawn , ma ny
of the former being in sllch shape that tbey
had to be ca rri ed from the army ambulances. on'
cots.
Miss Case sa ng a new so ng whic h she has
ju s t com pose d: "The Eobi n' s Song," a nd her
s inging served to ins pire th e wou nn ed sold iers
imme nsely. "Y ou don 't kn ow how m llch you' ve
don e for us, Mis s Cas e," sa id one. "This is the
happiest day I've eve r known." .\fter the enter
ta inment supper wa s served on t he lawn, and the
guests returned to tbe ho spita l.
NEW OKEH RECORD CATALOG
Very Diversified List Found in New Booklet
Which Is Now Being Distributed by Otto
H ei'!leman Phonograph Supply Co.; New York
Featuring the Sheet Music With the Records
the record with the sheet music being presented
in all sections of t he country. Moreover, the
publishers in their advertising have corne to rec
her ewith in the reproduction of an attractive
ognize the fact that a good ly proportion of the
window display of " Chong" in Meek's Music
pllblic secure their popular music through the
Sto re, \'\'ilson aven ue , Chica go.
me dium of player-piano music rolls and talking
I t is under stood in the fall music publish e rs
machine records , and h ave made specia l mention
wi ll inaugurate publi city drives on a larger and
of the fact that their popular hit s could be ob
mor e extensive scale th an ever before and it
tained in those form s .
wou ld seem th a t the li ve talking machine dealer
Talking machine de al e rs and jobbers, many of
should look forward to these ca mpa igns and
them, have realized that in watching the cam
tak e adv antage of th e opportunity they give him
paign s of the publishers, a)l d hooking up their
in featuring and d isp osing of rec ord hits.
GRAND RAPIDS PHONOGRAPH SHOW
First Talking Machine Exposition to Be Held in
Connection With Semi-Annual Furniture
Show-Many Weli-Known Firms Will Have
Elaborate Displays Arranged
RAPIDS, JVhCH., June 23.-For th e first
time this city wi ll have an exhibi t of talking
machines as a part of the semi-annual furni
ture expositions which have be come widely
kno wn allover this country. The Grand Rapids
Phonograph Show will op en on June 26 ancj
will continue until July 24 and will :nclude ex
hibit s of some of the best talking machines.
On e of the cen ter s of interest wi ll be th e OkeH
building, the entire ground floor of which ha s
been turned over for exhibition purpos es.
/\m o ng the p roducts to be show n iil this bui ld
ing are: He in eman -M' eissel bach motors and
phonograp h supplies, Dean needle s, OkeH
record s, mad e by the Otto Heineman Phono
graph S up ply Co .. New York ; Peerle ss r p.cord
a lb um s, Peerless A lbum Co., New Yor k; 13 .
& H. F ibre Ne edles. B. & H. Fibre Mfg.
Co., Chicago ; F le tcher-Wickes so und-b oxe s
and ton e-arm s, Flet cher-\Vick es Co., Chi
cago;
Natervia phonographs, the :\fa tural
Way Pho no graph Co., Zee land, Mich.; Mod
ernola talkillg machines, the M odenlO la Co..
J o hnstown, Pa.; Supertone ta lking machines,
Magnedo needl es and Tr ian g le phono-parts.
Sllpertone Talking Machine Co., New York;
Artcraft
phon ographs,
the
Artc raft
Co.,
Grand Rapids, L'A rtist e ta lkin g machines, the
GRI\NIl
Grand Rapids Phonograph Co., Grand Rapids;
·l\merican phonographs, Amer ican P hon ograp h
Co., Grand Ra pids; Flit e phonographs, Elite
Phonograph Co., Grand Rapids; Ve eco electric
motors, the Veeco Co., Boston, Mass.
The C he ney Talking Machine Co., which re
cently acquired a plant in this city, will have·an
elaborate displa y. The Pathe Freres Phono
graph Co. is also expected to exhibit its line.
Other individual displays w ill be: Lauzon Fur
niture Co., of Gran d Rapids; the Bush & Lane
Piano Co., of Holland, Mi ch.; the Widdicomb
Furniture Co., Ph onograp h Division , of Grand
Rapids; the :Manophone Co rp ., A drian, Mich.;
the VVe s t Mi ch iga n Furniture Cp., Holland,
Mich., and the Starr Piano Co., Phonograph
Divi sion. Richmo nd , Ind.
OUTING OF TALKING MACHINE MEN
Local Organization to Hold Annual Festivities
at Rye Beach on August 13
The annual ·o uting of The Talking Machine
Men, Inc. , New York, the organizatio n of talk
ing machine r e tailers, will be held at Rye
Beach on \V ednesday , Aug ust 13, and an elabo
ra te program has been arranged for the oc
casion under the di recti on of ]. J. Davin, of th e
New York Talking Machine Co. The trip to
the beac h will be made in buses an d private
automohiles, and the excursionists wi ll be en
tertained at luncheon , dinner and the theatre.
There will also be an excellent program of
sports.
111 its llsual pr ogressive mann e r. the Otto
.H einclllan Phonograph Sup pl y Co ., 25 West .
Fo:·ty-lif th street, New Y ork, has publishd a
most comprehen siv e catalo g of Ok eH Rec o rd , .
i;,ciuding all records issued t o June I, inclu
sive. The bookl et is no w being dist~ibLlted for
the use of OkeII jobbers and d ea lers a nd one cf
its features is the di vers it y of the records listed.
Th e list comprise s the very latest dance music,
including several Hawaiian selections. Under
the caption of "Heart Songs" are found many of
the latest ballads. There are also many humor
ou s records by Golden and Heins and Arthur
Co llin s. The in stnlmental record s co ver a very
,vi de scope and include classical as well as popu
lar se lections. There ar e als o a series o f
marches and pa trio tic selections, wh ile the po pu
lar songs listed are the very latest pub lished
and include a variety of baritone and te nor solo s,
du e ts, trio s and quartets. One page of the
cata log is devoted to sacre d selections, while
the list of standard songs is of the ve ry high est
character.
ALBERT SPAULDING RETURNS
A Ib ert Spaulding, the noted violin ist who se
records made for the Edison have had suc h
wide popularity, returned on Tuesday aboard
the tr oo pshi p "Dante Alighieri." During the
war he served as an a viator and received his
training in that branch in Italy. On the return
trip he helped entertain the doughboy s and de
lighted them by playing many selec tions. He
mad e it a point to add his opin ion that the wa r
h as done much for musi c and gave to th e :\mer
ican soldier a better appreciation of the classi cs .
'.\ihile he is very much intere sted in aviation
he is planning to r e turn to the conce rt stage in
the near fut ur e.
VITA NOLA CO.'S NEW PLANT
The \ ' itanola Talking Machine Co. is rapidly
perfecting its plans for th e new plant, which
will cos t n ea rly half a million dollars, in Chi
cago. The proposed bu ildi ngs will be substan
tial fireproof structures of mo s t modern ty pe.
The annual r eport of the Brunswick-Ba lke
Collend er Co . for la s t year shows a su rplu s
after cha rges of $1 ,162,562, or the equivalent,
after preferred di vide nds, of $13.73 a sh are. on
the common stock. This compares w ith a sur
plus of $1,211 ,889 in th e preceding year.