48
THE
MUSIC
TRADE
REVIEW
OUTING OF NEW YORK PUBLISHERS' AND DEALERS' ASS'N
Convention Visitors Entertained by Local Trade Interests at Pleasing Affair Held at Holly Anus
Inn, Long Island-Elaborate and Enjoyable Program Provided for Occasion
As a fitting finish to th e conventions of the
N ationa l Assoc iatio n of Sh ee t Music Dealers
and th e \1u sic Publis hers ' .'\ssoc iat ion of the
U ni ted Sta te s, th e r e was he ld o n T hur sda y
after noon of la s t week o ne o f th e 'm os t success-
The Crowd at the Outing of the Greater
ful outings in th e histor y of the Greater New
Yo rk Mu sic Publ ishers' and Dea lers' :\ssoc ia
tio n, whi c h was attended by the majority o f
the out-of-town v isito rs as gllests of th e loca l
organization . A s pecial car attac h ed to the
3 o'clock train fr o m the P ennsylva ni a s tati on
carri ed the b iggest part of th e cr owd to the
H ew le t t stat io n o n Long Is land , wi thin a few
minut es' wa lk of th e Ho ll y .\rms Jnll, whe r e
th e pro g ram of sp o rt s and entertainment was
he ld during the afternoon and even ing.
The fi rst fea tur e on t h e aftern oo n' s program
was a ball gam e .between team s representin g the
pub li s hers and t h e d ea le r s, and after so me live
ly pla ying, mo re co nspic uo us for its v im and
vigor tha n for th e amoun t of scienc e shown by
the various playe r s, t he publishers came o ut o n
to p with a score of 7 t o 6. T he high li ghts
we r e t he runnin g catches o f Foster and E lli s,
w ho s howed a litt le to uch o f profess io nal abil
it y in th eir work. Saul Bornstein ac t ed as um
pire, and ha d a busy t im e of it in trying to
k ee p both sid es satisfied with hi s rulin gs and
off hi s nec k. Th e winnin g publishers' tea m
was made up of v\'. Fisc her, Frisch, Eas t wood ,
C rossma n. Ritter, Glassmacher, R ec k and We i
pert, while the dealers' tea m was co mpos ed of
Pl oz na k, Duc lose, Mc i\a mar a, ,"da, Bon er, Bliss.
McGlue, Foster, Madd ock and E llis .
After a numb e r o f o ther athl eti c eve nts, in
clu ding IOO- yard dashes a nd other things to
tr y men's mu scles, the enti r e party repaired to
th e dining r oom, where an elaborate dinner was
se rve d, th e va ri o ll s courses be ing int erspersed
with me lod ies exec uted by a jazz band and bit~
of en tertainment by a number of selec ted artists ,
J UNE
21, 1919
of th e all eged exper iences of E. P . Little, the
po pula r man age r of the sheet mus ic d e partment
o i S herm an , C lay & Co " San Francisco. It
took seve n ve rses to tell the story and it was
so m e s tory.
Everyth in g in conne ction with the o utin g we nt
ofT m os t smo o thly. July t he 1s t being still two
weeks off, th e r e was no lack of mater ial to
bl'ing cheer t o tho se who might o th erwise have
bee n morose, and it wa s w ith d ee p r eg ret that
New York Music Publishers' and Dealers' Association, Holly Arms Inn, June 12, 1919
T he entertain me nt appealed pa rticularly to th e
the ma j orit y heard t h e announc e m ent that it
vis itor s, w ho in some cases insisted up on re
was t im e to break away a nd pile into the s pecial
pr.at ing enco res. a nd then wan ted to sec still
car hom ewa rd bound . P ublish ers and dea le rs
more of the a rtists.
from o ut o f town wer e parti cularly en thusiastic
In addition t o th e professional ente rta inment
over th e e l;terta inm en t provided by the N ew
seve ra l m embers of the party ob li ge d , nota bly
York Assoc iation, th e members of which are
Ceo rg e H. (Jack ) Bliss, famou s for his "W icked
ge tting qui t e expert from long ex perience in
p lan nin g and carryi n g out s llcce ssful soc ial af
'vVoma n " song. B li ss had provided a special se t
fai rs.
o f lyri cs fo r t he occasion wh ich told of some
PLANNING FINE TITLE PAGES
STAS~Y
FORCES IN CONVENTION
Next Season to See a Race for the Greatest
Number of Colors Used
Make Elaborate Plans for Next Year's Cam
paign-A Strong Advertising Program
I t is r epor ted that tw o of the larger popular
publishing ho uses are to is sue songs with six
and eight colo r ed title pages with the co m
m e ncement of th e fall season, It is sa id one
o f t he h ouses wi ll make an effo rt t o have th ei r
songs retail at fifteen cents, so the addi ti ona l
amoll n t they w ill rece iv e will cover th e in
cr eased cost of th (' colo r ed p rocess used in
prod ucin g th e numbers,
During th e past season two publishers is sued
so ngs with ti t le pages of many co lo rs and they
proved so a ttractive t ha t it ha s led othe r
ho us es to co n sid er t he poss ibiliti es in publishing
songs in that fo'r m ,
The branch offi ce mana g e rs a n d executives
of th e A. J. Stasny Mu sic Co, met in N ew
Yo rk r ece ntly to discu ss popular m us ic cond i
ti o ns a nd a rrange th e plan s of the com pany
for th e co m ing seaso n. It was decided th a t a
la rge advert is ing campa ign wo uld be opened
early in the fal l of th e ye ar and during th e
su mm er mo nth s th e co mpany wou ld center its
e fforts on their song succe ss, "Girl of Mine ."
T he m e mbers o f th e N ew York ga the r in g
were ent e rtained by th e ir firm w hile in New
York, whic h included a din ne r a t Lorbe r's Res
taurant. T he meetin gs were among t he mo st
succe ssf ul in the his tory of th e company and
all th e m em be rs of th e organi za tion from out
of t own w h o atte nd ed ret urned to t heir sta
. tio n s wit h new enthus iasm.
M. A. MURRA Y AGAIN WITH SCHIRMER
M. A. Murra y, who dur in g the' past few
m on ths has been the manager o f the Toro nt o
store of Boosey & Co., has again joi ned the
sa le s s taff of G. Sc hirmer, Inc, Mr. Murray is
o ne of the best-known salesme n in th e music
tr ade an d hi s ' r e turn to the Sc hirm er orga ni
zat io n w ill be heartily welcome d thr oug ho ut
th e tra de.
The Eb erha I'd t & Ha ys Mu s ic S t o r e, 132
No rth Main s tr eet, W ich ita , Kan" h as signed
a five -ye ar lease on t he bu ilding it now occ u
pi es, to get he r with t he adj o inin g stru ctur e, to
p rov ide mu c h-n ee ded roo m for its rapidl y in
creas ing bu si nes s.
We Are the Publishers
of the Terrific
Song Success
Roses 01 Picardy
Featured by JOHN McCORMACK
CHAPPELL &
co., Ltd.
41 East 34th Street
347 Yonge Street
NEW YORK
TORONTO, CAN.