Music Trade Review

Issue: 1919 Vol. 68 N. 25

44
THE
MUSIC
TRADE
REVIEW
JUNE 21, 1919
A MESSAGE IN THE VICTOR CODE
EDISON TRAVELERS' CONVENTION
COLUMBIA MEN BACK FROM FRANCE
Talking Machine Men, Inc., Send a Message to
Their Membership That Requires a Victor
Numerical Record Catalog to Decode
Annual Business Meeting to Be Held at Hotel
Commodore, New York, on June 24
D. V. B. A ll en, formerly connected with the
general sa les d e partment of the Columbia
Graphophon e Co., returned reccntly from
France with the rank of lieutenant after four­
teen months' se r vice in the U . S. A rmy. Mr.
A llen has r esumed hi s connec tion w ith the ge n­
eral sales department.
E . B. Shiddel1, formerly manager of th e Co ­
lumbia Co.'s branch at nallas, w ho resigned to
go ove r seas with th e U. S. Army, returned from
France this week as a lieutenant, bearing the
insignia of the Cro ix de Guerre and the Victory
Ribbon with two stars.
Mr. Shiddell will
probably resume hi s association with the Co­
lumbia sales division in a capacity which will
be announced in the nea r future.
The Talking Machine Men, Inc., have just
sent all important message in code to the
m embersh ip of the organization. The mes­
sage is in the nature of a Tri-State t:nion Rec­
ordgram, and instead of the ABC, W es ter n Cnion
or other codes of COl11\l1lerCe the recipient, if h e
is in the talking machine business, needs only
the Victor catalog code. The message of sev­
era l paragraphs is made up entirely of record
numbers.
For the benefIt of those who have neither
the time nor the inclination to grab a catalog
and dig out th e solution for themselv es th ere
is pr ovided a translation. From th e opening
saluta tion 18438- 16320, namel y, "Tom, Dick,
Harry and Jack"-"Grecting," to the signature,
35-528, namely, "Vc ry Good Eddie," it is a clev­
er pi ece of work.
NEW EDISON STORE IN WICHITA
The second annual co nv e nti o n of Edison
tl avelers will be held on Tuesday, June 24, at
Hotel Commodore, New York. The meeting
will open at 10 a. m., when Gennal Sales Man­
ager T. ]. Leonard will welcome the delegates
on behalf of th e Ed ison lab oratory, and will
present Vice-president vV illiam Maxwell, who
will act as chairman of th e meeting. An in­
teresting program has been arranged in 'which
Edison jobbers and jo bbe rs' travelers from va­
rious parts of the United Sta tes and Ca nada and
Edison laboratory field men will participate.
The cOl1ventionites, numb er ing 150 odd, will be
guests of the Edison Co. a t lu ncheon and at a
theatre party in the even in g.
SNAPPED ON A PLEASURE JAUNT
We take pleasure in presenting herewith a
photograph of Mr. and Mrs. Otto Heineman,
taken at the country estate of one of Mr. Heine-
Phonograph Department of Innes Dry Goods
Co. to Be Conducted as Separate Concern
Under the Name of Innes & Cosgrove
VVICRITA, K.~N., June 16.- The Edison phono­
graph department of the Tnnes Dry Goods Co.
store is being sepa rate d from the department
store proper and he r ea fter will be conducted as
a separate concern und e r the linTI Ilam e of Inn es
& Cosgrove.
Claude \"A.'. Cosgrove, manager of the Edison
departm en t at the Inn es store, will be manager
of th e ne w concern, which will be located at
407 East Douglas stree t.
The new concern
has taken out a char ter and is capitalized at
$20,000.
Mr. Cosgrove ha s been in charge of the Edi­
son phonograph age n cy here for several years
and has b ee n hand ling Edison goods st ill
longer, having come here from Kansas City
several years ago.
NEW COLUMBIA DETROIT BRANCH
Manager Lind to Make Final Arrangements for
New Branch in That City
S. E. Lind, manager of th e Columbia branch
at Detroit, is at present making final arrange­
ments with the executive officers in New York
for the equipment and arrangement of the
new branch in that city. The new location
of this branch will a llow a larger operating
space and has better s hippin g facilities which
will ensure bet ter service. The change in loca­
tion is due to th e increasi ng demand for Colum­
bia goods in Detroit.
RECENT VISITORS TO COLUMBIA CO.
.\mong th e recent visitors at the Columbia
executive offices we r e T. E. Shortell and Mrs.
Shortell , R. Say r e, Miss vVerhle and Miss Mc­
Lean, of the S. Hamilton Co., Pittsburgh, Fa.,
Columbia dealers.
Th e'se visitors spent some
time at th e Columbia fa ctori es in Bridgeport,
and we r e amazed at the exte nt and magnitud e
of the Columbia plant.
They s tated that the
Columbia lin e is m ee ting with remarkable suc­
cess in we~ l cr n Pennsylva ni a . and that the de­
mand for Columbia product is far in excess of
the supply.
Benjamin I'latt. head of the Platt Music Co.,
Los ;\ngeies, Cal., was a not her recent visitor at
the Collllnbia offices, brillging with him enthusi­
astic reports of the business situation on the
Coast.
Mr. Platt is now en larg ing his store,
\/Iihich, when completed, will have nineteen
booths, a!ld will be one of the fi nest talking
machine establishments on the Coast.
VISITING MIDDLE WESTERN STATES
Mr. and Mrs. Otto
~eineman
man's personal friends
The Heineman ex­
ecutive offices were closed for the Decoration
Day holidays, and Mr. Heineman took advan­
tage of this unexpected holiday to take an auto­
m o bile trip up the Hudson and visit the es tate
of one of his friends in the Catskill valley.
The Geo rge S. Dales Victrola Parlors Co. ,
Akron, 0., has been incorporated with capital
stock of $5,000 by George S. Dales, Lotta E.
Dales, Hattie M. Snyder, and others.
]~. 1.. Bolten, sa les manager of the inter
nat ional record d epa rtm cnt of tbe Co lumbia
Graphophone Co., is touring at the prese nt time
a number of the Middle "';es tern cities in order
to study the conditions of the t rade more close­
ly.
He will visit th e Columbia branches in
Chicago, Detroit, Cleveland. Cinc innati, Buffalo
and other cities in that region.
The Central Talking Machi ne S hop, ~ew
York, has been incorp orated with cap ital stock
of $50,000 to engage in th e manufacture of talk
ing machines. Th e incorporators are .\ braham
vVeinstein, M. G. Di Pirro a nd Byron C lark, Jr.
WINDOW DEVOTED TO RECORD OF THOS. A. EDISON'S VOICE
SOME CABINET WORKERS RETURN
J AM ESTOWN, N . Y., June 9.- - The strike of the
cabinet workers he r e only temporarily affected
the production of Ed ison phonograph cabinets.
The cabinet m an ufactu rers who make cabinet,;
for the Edison Co. have .r eac hed an understand­
ing with their employes and the latter returned
to work un Jun e 10. Workers in many other
factories are still out.
SPENDS VACATION IN NEW YORK
.·\mong the visitors at thc Columb ia execu­
tive offices thi s week was .\. B. Smith, of the
Pittsburgh bran ch o f the Columbia Graphophone
Co., who vis ited th e execu ti ve offices while pass
ing a few da ys of hi s vacation in .this city.
He reports that conditions of the Pittsburgh
branch are mo st favorable, and that there is a
larger demand than ever for Co lumbia goods.
The Columbi a Music Co., Inc., Lynchburg,
Va., has opened a new store at 615 Main street.
G. Vv. Legg is in charge.
'lI
This is the display the Diamond Disc Shop at Albany, New York, put over in honor of
Mr. Edison's personal Re-Creation
JUNE
THE
21, 1919
MUSIC
TRADE
45
REVIEW
1~~MHr~~B1SK~ I
TROMBONE CHOIR OF 100 PIECES
Methodist Centenary Features Trombone Choir
Which Is Unique in Annals of Musical His­
tory-Special InstrU'lIlents for the Occasion
Musical history will be made at the Methodist
cent ena ry celebration to be h eld at Columbu s,
0., June 20 to July 13, ac cording to Prof. \lYill­
iam Kraft, of Co lumbu s Univers it y's musical de­
partment, who will direct all vocal and instru­
mental music at this exposition.
Unique in
the annals of music is the Methodist Centenary
Celeb ration Trombone Choir of 100 instruments,
the first organization of its kind ever kn ow n
to have been form ed on so large a scale.
Under the direction of Frank M. Sutphen, Co ­
lumbu s trombone artist, 100 players were
brought together, new instruments were made
to order and the musicians drilled until all har­
monized to blend tl lcir music into one trium­
phant chorus. Dr. Edgar Stillman Kelley, who
occupies the chair of musical composition at the
Western College for \V omen and w ho is best
known as th e composer of the New England
Symphony and of Pilgrim's Progress, prepared
a new harmonization of "America," which he
dedicated t o the Celeb ra tio n Trombone Choir
for its first rendering.
Bo th Dr. Kelley and Herman Bellstedt, well­
kn own musicians of Cinci nnati , composed a
number of extraordinary m usical scores espe­
cially for the Trombone Choir after h eari ng
this organization in reh ea rsal. ;\lthough skep­
tical at the outset, the se prominent musicians
we re quickly convinced and enthus ia stically
threw themselves into the work of making this
orche stra a famous olle in musical history.
The soprano and the F bass trom bones used
in this orchestra ha d to be made esp ecially for
the celebration choir. The sop ran o trombone,
which is an extremely small instrument, not
much larger than a cornet, had not been us ecl
genera ll y by orchestras for 100 years.
Its re-
Jonah Kumalae
Ukuleles
(lmporl Only)
Produced Exclusively from Burl Koa Wood
Wbol esa lc stocks in all Jarfe cities for immediate ddivery.
Write for descriptive folder. prices and trade discounts.
H C. CHURCHILL
Agent lor United Sta.tes and Canada
268
~(arket
Street
~an
Francisco
vival was necessitated by the make-up of the
Celebration Trombone Ch oir, which is composecl
of tw elve sopran o trombones, eighteen a ltos,
forty tenors, eighteen baritones and twelve
basses.
l; nique al so is the great pipe orga n built un­
cleI' tohe supervision of Prof. Kraft at a cost of
$50,000. Pro f. K raft agreed to preside at the
organ on special days during the cel eb ration ,
and through his invitation the acceptances to
play were rec eived from some of the leading
orga n ists of the world.
Co. 13anjos and banjo-mandolins are especially
in demand, and there is at present a shortage of
saxophones, due to the gr eat popularity of that
instrument.
Band in str ument s of all descrip­
ti ons seem to be in great demand eve rywh ere
and the ' outlook continues to be more and mor e
prosperoU!';.
POPULARITY OF STEEL STRINGS
Steel E String Finding Favor After Tests Forced
by War Conditions-Many Famous Violinists
Now Use and Endorse Them
DETERIORATION OF TONE QUALITY
Constant Use Will Result in Impaired Tone in
Cornets and Other Brass Instruments
Many pe rsons wonder wh y cornets a nd other
instruments of the brass type deteriorate in tone
a her they have been llsed for a long period.
"\l ith constant using during many years, even
the best made instrum en t will deteriorate as
re gards its tonal quality. First , the valves will
wear, and as they become more loose a more
dec ided effo rt is requir ed to produce the desired
effect; with escaping air going to waste an un­
na tural method is em plo yed by the performer,
and the free, pure cornet tone is not in evidence.
Cndersta nd , however, that CJu ite a few yea rs
m'ust elapse before valves become leaky, eve n
if th e in strument is equipped with valves made
of the metal formerly used by all manufacturer s,
whic h was considerably softer th an the phos­
phor-bronze now in use in many instrument
fact orie s. The latter metal causes les s friction,
c(lnseque ntly a cornet with valves made from
this material will not become leaky for many
years. There are men who have used the same
cornet for twenty yea rs, but they Were 110t pro­
fessional performers. There are also men who
apparently fall in lov e with a lmost every ' new
instrument th ey try , and such people willehange
instruments severa l times each year. They do
not make these changes because their old instru­
ment has ou tliv ed its usefulness -­ --it is simply a
cas e of " nobody home" when th eir "upper story"
is visited.
One of the many effects of the war felt in the
musical merchandis e iield is the growing popu­
larity of the steel st ring s for use on the violin
and the guitar. For many ye ar s these strings
were u sed by som e famous vio linists, but we re
not popular wi~h t he public as a whole.
In­
deed many violinists of note had expressed
their dislike for these strings and the re seemed
to be much said on both sides. But when the
condit io ns of war mad e it difficult to obtain
gut st rings , and especially the gu t E vi olin
string, it was necessary to try the steel str ing.
This test assured its lasti ng favor, for it has
be en found that many of the old troubles en­
counte red when using gut st rings are now over­
co me by the steel string.
Fo r examp le, co nc ert players always dreaded
the breaking of their violin E str in g, for this
breaking was by 110 means an uncommon hap­
pening. T lhe steel string almost never breaks
and does not get o ut of tune in th e co urse of
pla ying a selection.
This in itself is one of
the most important factors in its rapid growth
in favor.
Likewise, it ten ds to increase the
sale of musica l instruments because beginners
do not become discouraged and dissatisfied
011 ac count of str in g breakage.
DURRO :¥~~GS
VIOUNS
AND
STEWART ~!lINS
ORPHEUM INSTRUMENTS ACTIVE
There is a stro ng demand in this section for
the Orpheum instruments manufactured by C.
Bruno & Son , Inc., 351 Fourth a venue , New
York, according to Ceo. C. Roth . of the band
instrument department of Chas. H, Ditson &
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 Un/.,.,. sit, Place
NEW YOJlK
A. BURDWISE
WHOLESALE MUSICAL MERCHANDISE
BALTIMORE. MD.
OLIVER DITSON CO.
BO~N. M.... s,'1.
M ...ufaeturen
IDlperten ...d I.lta... of
MUSICAL
MERCHANDISE
THE OLDEST AND
Attrac:d..-e Spec:ialdee
Modern Ser't'lce
UTABLJIIBJU) 11114
LAROEST MUSICAL
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
Ne." Brunswick. N. J.
MERCHANDISE HOUSE
"
INAMERICA
Exc./usJvety lfltoIesal.
I.STABLl5HED 1834
C.BRVNO ~ SON,INc. _
351·53Fommt!VE.NElVYORKCIrt
YlctorOiatrlhutonJ
~£tj'l4~HW -
-
Superior Qualify
Manufac­
turers of
MUSICAL INSTRUMENTS
Victor Distributors
1108 Cbestnut Street, Philadelphia, Pa.
Eatabliahed over balf a century
I
WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music
HOUGe.
Utica, N. Y.

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