Music Trade Review

Issue: 1919 Vol. 68 N. 25

JUNE
21, 1919
THE
43
REVIEW
.LAST CALL FOR CONVENTION OF THE VICTOR JOBBERS
RETURNS FROM SUCCESSFUL TRIP
Geo. W. Hopkins Visited Leading Cities West
and South and Transacted Much Impor·tant
Business in the Interest of Columbia Co.
MUSIC · TRADE
I
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June 30 and July 1 and 2 the Time and the Hotel Traymore, Atlantic City, the Place-Important
Business Discussions and Elaborate Entertainment Features Planned
··In a little over a week after this issue of nesday morning, following the convention, will
be held the annual golf tournament. It had been
Tfie Music Trade Review is in the hands of its
readers the general convention of the National planned to hold the tournament on the Saturday
Association of Talking Machine Jobbers at the preced ing the convention, but it was felt that,
owing to tht' number of club members who
Hotel Traymore, Atlantic City, will be in full
would naturally take advantage of the Saturday
swing, with an attendance, to judge from pres­
holiday to be on the links, the holding of a
ent indications, greater than that recorded at
tournament on that day would result in con­
many previous meetings. Louis Buehn, chair­
man of th e arrangements committee, has already fusion. Hence the change of the date to Wed­
nesday.
issued a timely warning to those who have de­
Just what plans have been made for enter­
layed in making reservations-a sort of last
tainment at the banquet are being held in
call, ·as it we.re.
deep secret, but; based on pas t performances,
The conventiOn, as has 'llready been an­
nounced, will be held on· June 30 and July 1 the results should be most satisfying. It is un­
and 2.' There will be twO business sessions, One derstood that there will be several speakers of
during the afternoon of June 30, and the other note, among them the Hon. James M. Beck
during the afternoon of the following day, ano On July 2 the Victor Talking Machine Co. will
it is planned to so arrange the various matters entertain the jobbers in Philadelphia with a
to come up before the convention that they concert, followed by a dinner and dance at the
Hotel Bellevue Stratford.
Some prominent
may all be handled properly in thcse two ses­
artists will appear for the edification of the
sions.
jobbers and their friends, but the Victor Co. is
Recognizing the fact that Atlantic City is pri­
marily a pleasure resort, the arrangements com-· not yet prepared to make public the complete
mittee has not overlooked this factor, but has program.
I t is ex ~cted that, as is usuall y the <:as'::, a
allowed plenty of time for general enjoyment.
Both Monday and Tuesday morning the rank large numoer of ladies will attend the conven­
tion, and liberal provision has been made for
and file of the members and their friends will
their entertainment while the men folk are
be free to en joy to the fullest extent the pleas­
The Glendale Phonograph & Piano Co., of ures offered by this famous resort and Monday wrestling with heavy business problems. :~,ail­
Glendale, Ca l., has leased a' store in Burbank, evening will be left free for the same purpose. ing parties, auto rides and special luncheons are
and when alterations ar e completed this new
On Tuesday evening, July 1, will be held the among the features provided for the benefit of
the female contingent.
For thost: with both
bra nch will be run by the Salmanica broth ers. annual banquet at the Traymore, and on Wed-
nerve and ambition may be also included hydro­
plane fli g hts, Atlantic City having become a big
center for hydroplane work.
More Than a Thousand Dealers to Attend Session at the Hotel Commodore, New York, June 25 to
27-Elaborate and Interesting Program Prepared-Banquet Features
START WORK ON NEW PATHE PLANT
George W. Hopkins, general sales manager of
the Columbia Graph op ho ne Co., ]\; ew York, re ­
turned recently from a W es tern and Southern
trip which included a visit to the Columbia
branches in St. Louis, Dallas, New Orleans ane!
Cincinnati.
At St. Louis Mr. Hopkins intro­
dneeo to the Columbia organi zatio n in that city
and to the dealers John McKenna, who has bee n
appoint ed manager of this branch. A. W . Roos ,
heretofore acting manager of the St. Louis
branch, ha s assumed th e duties and functions
attached to th e position of assistant manager.
From St. Louis Mr. Hopkins went to Dallas,
where he attended a very successful Columbia
dea lers' meeting given und er the auspices of
F)-ed R. Erisman, manager of this branch. At
~ew O rl ea ns a similar meeting was held, and
vVm. F. S tandke, manager of the New Orleans
branch, furnis hed th e dealers with a practical
and valuable program.
At Cincinnati F . F.
Dawson, manager, and Norman B. Smith, as­
sis tant manage r, also arranged a dealers' ·m eet­
ing which was attended by Mr. Hopkins. Mr.
Smith conducted the incidental details of this
m ee ting, and th e dealers were e nthusiastic re­
garding the practical to pics discussed.
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I
A
EDISON DEALERS' CONVENTION TO BE RECORD BREAKER
.\ll Nc\v York banquet records for size will
be broken when more than a thousand dealers
sit down to the Edison D ealers' Convention
banquet, which will be held at the Hotel Com­
modore on Friday evening, June 27. Over ·1,200
dealers have already sent in acceptances. Pre­
vious to the opening o f the Hotel Commodore
no banquet room in New York would have been
large enough to hold such a gathering. An­
other record breaker will be the dinner show,
which will be the most elaborate entertainment
ever provided for sucn a banquet.
Elsie de Wolfe,the noted authority on piano
furniture, who is still 111 France doing war work,
is making every effort to get back in order to
address ' the convention. Another prominent
speaker will be Reginald de Koven, the famous
composer of "Robin Hood" and many other
operas, and who is busily engaged just now in
writing an opera which will be produced by the
Chicago Opera Company.
On June 25 there will be exhibited in the
grand ballroom a display of the entire EdIson
line of period cabinets, which includes instru­
ments ranging in price from $155 to $6,000. Two
new cabinets, a Louis XIV and an Italian model,
which have not yet been announced to the
trade, will be shown.
"Eye Value," a one-act play, which is now in
rehearsal, will have its first and only produc­
tion at the convention. It is mildly satirical of
certain well-known figures in the phonograph
world.
An address will be made by R. C. Aimone, of
the Aimone Galleries, N ew York. He is one of
the most famous furniture designers in the
world, and makes phonograph cabinets exclu­
sively for the New Edison. Mr. Aimone will
make a talk on the materials and workmanship
employed by him in making these cabinetf.
An open forul1) will b~l special feature of
the convention. It will be attended by a con­
ference committee consisting of prominent ex­
ecutives of the Edison Co., ther efore enabling
an immediate and authoritative response to be
given to any and all questions or suggestions.
Numerous prominent Edison dealers will ad­
dress the Dealers' convention, as well as sev­
eral men of national prominence in other fields
of endeavor. A very important address will be
made by G M. Dahl, vice-president of Chase
NatIOnal Bank, whose subject will be "The Busi­
ness Outlook as We See It." Among th e
Edison dealers there will be addresses py James
P. Lacey, of Peoria, Ill.; E . F. Carroll, of Waco,
Texas, and Franlr A. Fran~h, of Manchester,
N. H.
A very important announcement to dealers
along the Jines of co-operation wiII be made .by
the Edison Co. at the convention. These plans
are of such importance that they contemplate
the expenditure of several hundred thousand
dollars by the company.
In the room adjoining the banquet hall there
will be an exhibit of advertising material of all
kinds that is supplied to dealers, including sev­
eral new and unusually attractive window dis·­
plays that will surely interest the visiting dele e
gates.
Each session of the dealers' convention will
end at 1 p. m., giving dealers a daily oppor­
tunity to taste the delights of a June afternoon
in New York. The seaside, an auto ride and
a well-cooked supper at a wayside inn , a big­
league ball game, the races-wherever they de­
cide to go or whatever they determine to do,
there will be plenty of time.
Altogether the plans of the Edison Co . will
make this convention noteworthy in its history
and it certainly will be a record breaker both
for attendanc e and for practical value and in­
terest to dealers.
Addition to Factory Resources Will Iilcrease
Output Materially-Business Very Acti Public ann o uncem en t was made th is week of
an important Pat-he move referred to in The
Review some time ago. This is the erection of
a seve n-sto ry reinforced concrete ·building 170
feet front and 90 feet deep adjoining th e present
building of the Pathe Freres Phonograph Co.,
at 20 Grand avenue, Brooklyn, N. Y. The con­
struction co ntract ha s been s<:'c ured by the v\lhite
Fireproofing Co. Wh en this buildin g is com­
pleted it will add 40 per cent. more floor space
to the Path e pia n t.
The new structure is the firs t of three units
whi ch they propose to erect within a very short
time on Grand avenue, between Flushing and
Park a venues. Thes e buildings will be used
entirely for the manufacture of records. Every
known m odern appfiance is to be installed and
will be th e mea ns of adding I ,(xx) more employes
to the 700 now engaged in ·the plant.
Sin ce Pathe first occupied the building on
Grano avenue a year ago th eir business has
grown 500 per cent. By a r ece nt purchase
they acquired the C. B. French Cabinet Plant
at Metropolitan and F lu s hing avenues, with
llO,()(X) · fe et of floor space. This branch is now
running at fuJI capacity in makin g one type
o r cabinet. In addition to this the Pathe Freres
Co. c0ntrols man y other cabinet factories.
VICTOR CO.'S LATEST DIVIDEND
The Victor Talking Machine Co. has de­
clared a regular quart er ly dividend of 5 per
ce·nt. and an extra dividend of 1;5 per cent. on
t,h e common stock and the regular quarterly
di v id end of Hi per cent. on the preferred stock
of the company, payable July IS to s tockholders
of recor d June .30

44
THE
MUSIC
TRADE
REVIEW
JUNE 21, 1919
A MESSAGE IN THE VICTOR CODE
EDISON TRAVELERS' CONVENTION
COLUMBIA MEN BACK FROM FRANCE
Talking Machine Men, Inc., Send a Message to
Their Membership That Requires a Victor
Numerical Record Catalog to Decode
Annual Business Meeting to Be Held at Hotel
Commodore, New York, on June 24
D. V. B. A ll en, formerly connected with the
general sa les d e partment of the Columbia
Graphophon e Co., returned reccntly from
France with the rank of lieutenant after four­
teen months' se r vice in the U . S. A rmy. Mr.
A llen has r esumed hi s connec tion w ith the ge n­
eral sales department.
E . B. Shiddel1, formerly manager of th e Co ­
lumbia Co.'s branch at nallas, w ho resigned to
go ove r seas with th e U. S. Army, returned from
France this week as a lieutenant, bearing the
insignia of the Cro ix de Guerre and the Victory
Ribbon with two stars.
Mr. Shiddell will
probably resume hi s association with the Co­
lumbia sales division in a capacity which will
be announced in the nea r future.
The Talking Machine Men, Inc., have just
sent all important message in code to the
m embersh ip of the organization. The mes­
sage is in the nature of a Tri-State t:nion Rec­
ordgram, and instead of the ABC, W es ter n Cnion
or other codes of COl11\l1lerCe the recipient, if h e
is in the talking machine business, needs only
the Victor catalog code. The message of sev­
era l paragraphs is made up entirely of record
numbers.
For the benefIt of those who have neither
the time nor the inclination to grab a catalog
and dig out th e solution for themselv es th ere
is pr ovided a translation. From th e opening
saluta tion 18438- 16320, namel y, "Tom, Dick,
Harry and Jack"-"Grecting," to the signature,
35-528, namely, "Vc ry Good Eddie," it is a clev­
er pi ece of work.
NEW EDISON STORE IN WICHITA
The second annual co nv e nti o n of Edison
tl avelers will be held on Tuesday, June 24, at
Hotel Commodore, New York. The meeting
will open at 10 a. m., when Gennal Sales Man­
ager T. ]. Leonard will welcome the delegates
on behalf of th e Ed ison lab oratory, and will
present Vice-president vV illiam Maxwell, who
will act as chairman of th e meeting. An in­
teresting program has been arranged in 'which
Edison jobbers and jo bbe rs' travelers from va­
rious parts of the United Sta tes and Ca nada and
Edison laboratory field men will participate.
The cOl1ventionites, numb er ing 150 odd, will be
guests of the Edison Co. a t lu ncheon and at a
theatre party in the even in g.
SNAPPED ON A PLEASURE JAUNT
We take pleasure in presenting herewith a
photograph of Mr. and Mrs. Otto Heineman,
taken at the country estate of one of Mr. Heine-
Phonograph Department of Innes Dry Goods
Co. to Be Conducted as Separate Concern
Under the Name of Innes & Cosgrove
VVICRITA, K.~N., June 16.- The Edison phono­
graph department of the Tnnes Dry Goods Co.
store is being sepa rate d from the department
store proper and he r ea fter will be conducted as
a separate concern und e r the linTI Ilam e of Inn es
& Cosgrove.
Claude \"A.'. Cosgrove, manager of the Edison
departm en t at the Inn es store, will be manager
of th e ne w concern, which will be located at
407 East Douglas stree t.
The new concern
has taken out a char ter and is capitalized at
$20,000.
Mr. Cosgrove ha s been in charge of the Edi­
son phonograph age n cy here for several years
and has b ee n hand ling Edison goods st ill
longer, having come here from Kansas City
several years ago.
NEW COLUMBIA DETROIT BRANCH
Manager Lind to Make Final Arrangements for
New Branch in That City
S. E. Lind, manager of th e Columbia branch
at Detroit, is at present making final arrange­
ments with the executive officers in New York
for the equipment and arrangement of the
new branch in that city. The new location
of this branch will a llow a larger operating
space and has better s hippin g facilities which
will ensure bet ter service. The change in loca­
tion is due to th e increasi ng demand for Colum­
bia goods in Detroit.
RECENT VISITORS TO COLUMBIA CO.
.\mong th e recent visitors at the Columbia
executive offices we r e T. E. Shortell and Mrs.
Shortell , R. Say r e, Miss vVerhle and Miss Mc­
Lean, of the S. Hamilton Co., Pittsburgh, Fa.,
Columbia dealers.
Th e'se visitors spent some
time at th e Columbia fa ctori es in Bridgeport,
and we r e amazed at the exte nt and magnitud e
of the Columbia plant.
They s tated that the
Columbia lin e is m ee ting with remarkable suc­
cess in we~ l cr n Pennsylva ni a . and that the de­
mand for Columbia product is far in excess of
the supply.
Benjamin I'latt. head of the Platt Music Co.,
Los ;\ngeies, Cal., was a not her recent visitor at
the Collllnbia offices, brillging with him enthusi­
astic reports of the business situation on the
Coast.
Mr. Platt is now en larg ing his store,
\/Iihich, when completed, will have nineteen
booths, a!ld will be one of the fi nest talking
machine establishments on the Coast.
VISITING MIDDLE WESTERN STATES
Mr. and Mrs. Otto
~eineman
man's personal friends
The Heineman ex­
ecutive offices were closed for the Decoration
Day holidays, and Mr. Heineman took advan­
tage of this unexpected holiday to take an auto­
m o bile trip up the Hudson and visit the es tate
of one of his friends in the Catskill valley.
The Geo rge S. Dales Victrola Parlors Co. ,
Akron, 0., has been incorporated with capital
stock of $5,000 by George S. Dales, Lotta E.
Dales, Hattie M. Snyder, and others.
]~. 1.. Bolten, sa les manager of the inter
nat ional record d epa rtm cnt of tbe Co lumbia
Graphophone Co., is touring at the prese nt time
a number of the Middle "';es tern cities in order
to study the conditions of the t rade more close­
ly.
He will visit th e Columbia branches in
Chicago, Detroit, Cleveland. Cinc innati, Buffalo
and other cities in that region.
The Central Talking Machi ne S hop, ~ew
York, has been incorp orated with cap ital stock
of $50,000 to engage in th e manufacture of talk
ing machines. Th e incorporators are .\ braham
vVeinstein, M. G. Di Pirro a nd Byron C lark, Jr.
WINDOW DEVOTED TO RECORD OF THOS. A. EDISON'S VOICE
SOME CABINET WORKERS RETURN
J AM ESTOWN, N . Y., June 9.- - The strike of the
cabinet workers he r e only temporarily affected
the production of Ed ison phonograph cabinets.
The cabinet m an ufactu rers who make cabinet,;
for the Edison Co. have .r eac hed an understand­
ing with their employes and the latter returned
to work un Jun e 10. Workers in many other
factories are still out.
SPENDS VACATION IN NEW YORK
.·\mong the visitors at thc Columb ia execu­
tive offices thi s week was .\. B. Smith, of the
Pittsburgh bran ch o f the Columbia Graphophone
Co., who vis ited th e execu ti ve offices while pass
ing a few da ys of hi s vacation in .this city.
He reports that conditions of the Pittsburgh
branch are mo st favorable, and that there is a
larger demand than ever for Co lumbia goods.
The Columbi a Music Co., Inc., Lynchburg,
Va., has opened a new store at 615 Main street.
G. Vv. Legg is in charge.
'lI
This is the display the Diamond Disc Shop at Albany, New York, put over in honor of
Mr. Edison's personal Re-Creation

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