Music Trade Review

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THE MUSIC TRADE REVIEW
HEINEMAN AND CROMELIN RETURN
POPULARITY OF ALL STAR TRIO
President and General Sales Manager of Otto
Heineman Phonograph Supply Co., Inc., Back
From Very Successful Western Trip
Victor Records Made by This Organization
Have Won a Large Measure of Popularity
Throughout Every Section of the Country
Otto Heineman, president, and John Cromelin,
general sales manager of the Otto Heineman
Phonograph Supply Co., Inc., returned to New
York Monday after a
week's trip to Chicago.
They are both enthusi-
astic regarding the tre-
mendous progress being
made by H e i n e m a n
products
throughout
the Middle West.
While in Chicago Mr.
H e i n e m a n and Mr.
Cromelin completed im-
portant OkeH record
jobbing arrangements,
receiving
assurances
that Butler Bros., one
of the country's largest
Otto Heineman
jobbers, will include OkeH records in their new
catalog. Another new jobber added to the pres-
ent imposing list of OkeH distributors is the
Shapleigh Hardware Co., of St. Louis.
Mr. Cromelin was greatly pleased to hear fa-
vorable comments regarding the quality of
OkeH records from jobbers and dealers in the
Chicago territory, for his many years of experi-
"ence as an executive in the talking machine in-
dustry enable him to appreciate the tremendous
importance of giving the trade a quality prod-
uct. Mr. Cromelin was also advised by the
jobbers that the prompt shipment of OkeH rec-
ords is winning their hearty approval. Mr.
Heineman returned directly from Chicago to
New York, while Mr. Cromelin made a brief
visit to the Garford Mfg. Co., Elyria, 0., where
he found the factory working day and night
to increase its output in order to keep pace with
the demands of its clientele.
Very few organizations introduced to the
public during recent years have made such an
impressive and immediate success as the All
Star Trio, whose Victor records are proving
among the most popular numbers in the recent
supplements.
This trio consists of J. V. Arden, W. Wads-
. THE NEW ENGLAND VICTOR MAN
F. S. Horning, Victor Co. Representative, Makes
Many Friends in That Territory
May 12.—Herewith is a likeness
of a young man who is now widely known to
the Victor dealers throughout the Eastern New
BOSTON, MASS.,
The All Star Trio
worth, and G. H. Green. Mr. Arden has been
recording music rolls for some time past; Mr.
Wadsworth has been on the vaudeville stage for
quite a few years, and Mr. Green is recognized
as one of our leading xylophone players.
These artists with keen perception recognize
the value of spending money on their own pub-
licity instead of asking other people to do it.
Accordingly, they have arranged to distribute
500 photographs, similar to the one shown here-
with, measuring seven by nine inches, and Mr.
Arden has personally visited many of the Victor
dealers in metropolitan territory and presented
them with an autographed picture.
The sale of the Victor records recorded by the
All Star Trio has been little short of phenom-
enal, and their future records will undoubtedly
meet with equal success. Incidentally, these
artists have also composed several popular
selections. Wadsworth and Arden are the com-
posers of two lovely fox-trots, "Lucille" and
"Just Blue," and George Green is the composer
of "Frivolity," a very successful one-step.
PLAN BIG INCREASE IN OUTPUT
Otto Heineman and Other Officials of Garford
Mfg. Co. Arrange to Expand Plant
Since Otto Heineman acquired the controlling
interest in the Garford Mfg. Co., of Elyria, O.,
that immense plant has faced an increasingly
difficult task to keep,pace with the tremendous
demand for Heineman,motors. The executives
of the Heineman organization.realized some time
ago that at the rate of the present unprecedented
growth of the business radical changes would
be absolutely necessary in order to avoid being
swamped with orders.
To cope with this condition a conference was
held recently in Chicago which was attended by
Otto Heineman, A. G. Bean, president of the
Garford Mfg. Co.;'John Cromelin, general sales
manager of the Otto Heineman Co., and S. A.
F. S. Horning
Ribolla, general manager of the Otto Heine-
England territory. It is that of F. S. Horning, man Phonograph Supply Co. of Illinois. At
who is in and out among the trade, always with this conference arrangements were made pro-
a helpful word as to service and supplies. Mr. viding for an increase of SO per cent, in the
Horning has been four years in the empjoy of output of Heineman motors. It is expected that
the Victor Co., and has been making his head- this increase .will be in effect by the first of July,
quarters in Boston for about six months,* 'in. when the four carloads of machinery ordered in
which time he has made many friends. He. is Chicago wilt -be delivered and installed at the
a native of Pennsylvania, and was educated at " * ' • Elyria
the Penn Charter School, in Philadelphia. He
has served the Victor Co. in various parts of the; -, Consult th^^niversal Want Directory of
country and in various capacities since his con- The Revfervr. / i n it advertisements are inserted
firee of charge for-men who desire positions.
nection with it.
MAY
17, 1919
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
'
373 Fourth Avo.
NEW YORK