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MAY
THE
17, 1919
MUSIC TRADE
EXCELLENT PIANO TRADE REPORTED FROM SAN FRANCISCO
Month of May Promises to Break Former Records—Local Trade Will Be Well Represented at
Chicago Conventions—Fotoplayers in Demand—Second Ampico Studio for Mauzy Store
SAN FRANCISCO, CAL., May 10.—The people of
San Francisco have been slow in subscribing to
the Victory Loan, although it is expected that
the city's quota will be reached before the close
of the subscription books. A good many busi-
ness men have been disinclined to subscribe as
much as they did for the previous loans and in
some cases, have held back their subscriptions
until the last moment. The music houses, how-
ever, came to the front as they did on all the
loans and practically all of them duplicated the
subscriptions made on the Liberty Loans. The
same effort was not made to have all the em-
ployes take bonds on this occasion, as it was
realized that it was too great a hardship to ask
employes to subscribe again before the last is-
sue was paid for. A very generous amount was
subscribed by the employes and at least one
house, Byron Mauzy, reports 100 per cent, sub-
scription.
Trade Excellent This Year
Business throughout the music trade continues
most excellent. The present month has opened
up with a rush at nearly every house, and it
promises to pass the record of last month. As
an indication of the condition of business in the
music trade on the Coast it may be authorita-
tively stated that the sales of pianos by Sher-
man, Clay & Co. in all of their establishments
during the month of April exceed the total sales
of a year ago by almost exactly 50 per cent.
This means in the number of pianos sold. In
receipts, or value of the goods sold, the increase
this April shows slightly more than 50 per cent.
Considering the size of this house an increase
of 50 per cent, in the number of pianos sold is
a remarkable showing. May has started off as
if it intends to break this record, and the busi-
ness showing is not confined to Sherman, Clay
& Co., but is extended very generally through-
out the trade.
To Attend Trade Conventions
Several members of the trade are preparing to
leave in the near future to attend trade con-
ventions in the East. E. P. Little, manager of
the sheet music department of Sherman, Clay
& Co., will leave at an ear\y date, and while
away he will attend the conventions of both the
Sheet Music Publishers' Association and the
Sheet Music Dealers' Association.
George
Hughes, of the Wiley B. Allen Co., expects to
leave on May 15 to attend the Piano Men's con-
vention. He will visit New York, Boston, Chi-
cago and other cities, attending the convention
at Chicago on his way home. He expects to
return here about June 15.
Plans for "Cairo Week"
E. P. Little announces one of the most ex-
tensive advertising campaigns for a piece of
music ever inaugurated in the West. He has
arranged to make next week "Cairo Week" for
the entire country west of the Mississippi. He
says that the popular song "Cairo," composed
FOTOPLAYER
for the finest
Motion Picture
Theatres
AMERICAN PHOTO
PLAYER CO.
San Francisco
Chicago
New York
13
REVIEW
by Harold Weeks, and published by Sherman,
Clay & Co., will be played by every orchestra
and motion picture organist in the territory
throughout the week. During the week adver-
tisements will appear in local papers, and bill-
boards and other methods of advertising will
be employed. On the Coast every Sherman,
Clay & Co. branch will make a special window
display of the music, both in sheet form and in
the music rolls.
Alex L. Quinn on Trip
Alex L. Quinn, Pacific Coast manager of the
Q R S Co., left this week for consultation with
the home office in Chicago. He will stop at
Reno, Ogden, Salt Lake and Denver on his way
East, and it is possible he may run to New
York before returning here. He plans to be in
San Francisco again by June 10.
Dinner for Chas. Hilderbrand
Some of the department heads of Sherman,
Clay & Co. gave a homecoming dinner to Charles
Hilderbrand, formerly with the player roll de-
partment of that company, on the evening of
May 9. Hilderbrand has just been discharged
from the army, and says he is going to take a
little rest before going to work again. How-
ever, a position awaits him with the house when-
ever he is ready to return.
"The Rose of Twilight"
The Oakland house of Sherman, Clay & Co.
is making a special window display of the sheet
music form of "The Rose of Twilight," com-
posed by Herbert Marple and published by the
house. Marple has acquired more than local
fame by his "Hawaiian Dreams," published two
or three years ago. A remarkable feature of
"The Rose of Twilight" is the demand that arose
for it as soon as it was published. So great
was its success that it is said over one hundred
thousand copies were sold before the orches-
tration could be arranged.
Fotoplayers Selling Fast
The unprecedented prosperity of the Rocky
Mountain region, especially among the motion
picture theatres, is indicated in a recent letter
from J. H. Merrill, representative of the Ameri-
can Photo Player Co. in that region. Mr.
Merrill's orders for Fotoplayers to be sent into
this territory come in such a steady stream that
one wonders if any other organs are selling in
that region.
Ampico Studio at Mauzy's
Artisans are still at work at Byron Mauzy's.
The first Ampico studio put in has proved such
a success that another studio is being built on
another floor of the house. The firm has placed
a heavy order for Ampico rolls, and it is ex-
pected that when all improvements are com-
pleted the house will have one of the finest Am-
pico studios and catalogs of music on the Pa-
cific Coast.
Other News of the Trade
W. M. Van Matre, Jr., secretary of the Schu-
mann Piano Co., was a visitor to Byron Mauzy's
house this week. Another visitor was E. C.
Bulluff, of Lyon & Healy. The latter obtained
a substantial order from the California Band
Instrument Co., which is located in the Mauzy
establishment, and reports a remarkable business
in out-of-town orders.
A number of small
towns of the State are organizing bands.
Joe Bacigalupi, son of Peter Bacigalupi, a
well-known uptown music dealer, has just re-
turned from the East, where he was discharged
from the transport service. Before enlisting
he was a piano tuner in his father's establish-
ment, and after a rest will probably return to
his former position.
Kohler & Chase have opened a demonstration
room at 321 Sixth street, Richmond. A. Dugas,
formerly of the same firm in San Francisco and
Oakland, is in charge.
Adolph Winters has moved his store in Rich-
mond a block further up the street,'where he
v
has more commodious quarters.
.
LYON & HEALY
are advertising in the follow-
ing national publications:—
Boys' Life
Weekly Star
National Service Magazine
Wohelo
Messenger Sacred Heart
House & Garden
Holland Magazine
Grit Magazine
St. Paul Farmer
Southern Ruralist
Household
Saturday Evening Post
Literary Digest
Leslie's Weekly
Christian Herald
American
Hearst's
Woman's Home Companion
Good Housekeeping
Farm Journal
Country Gentleman
Farm & Fireside
Successful Farming
Farm & Home
Progressive Farmer
Comfort
Boyce's Weeklies
Home Life
Youth's Companion
Boys' World
American Boy
Young People's Weekly
Boys' Magazine
Scribner's
Atlantic
World's Work
Review of Reviews
Century
Harper's
Town & Country
Vogue
Country Life
House Beautiful
Red Cross Magazine
Railroad Man's Magazine
Popular Mechanics
Popular Science
Motion Picture
Photo Play
Detective Story
Adventure
Ainslee's
People's
Short Stories
Smith's
Argosy
Popular
Top-Notch
All-Story
Etude
Sunset
Billboard
Clipper
Variety
Kimball's Dairy Farmer
Hoard's Dairyman
K. C. Weekly Star
Orange Judd Farmer •
and Others