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THE MUSIC TRADE REVIEW
An Exciting Day
in a Music
Publishing House
lijint Monday about eitfht o'clock In the morn-
ing, a very excitable young chap from a big
town in Vermont rushed up the steps leading
to the McCarthy and Fisher publishing house,
looking for the Editor-in-Chief. He was met by
n gentleman who was in the act of chasing the
dust from the woodwork and when informed that
there was no such man as Mr. Editor-in-Chief in
the establishment, the young man from Vermont
seemed terribly disappointed. He asked the por-
ter when the help came to work and the porter
told him anywhere from nine to twelve o'clock.
The young man went away and came back
again at nine. This time he spoke to a young
lady sitting behind a little window marked "In-
formation." He asked the young lady if he could
see the proprietor on very important business.
He would not tell the secret of his errand to
anyone excepting the proprietor in spite of the
fact that the young lady told him that she would
have to have his name and the nature of his
business before he could see the proprietor.
Young Vermont could not see it that "way and
just hung around until someone came in.
About 9.45 Willie Pierce came in (fifteen min-
utes ahead of schedule), and Willie being a pretty
big fellow for his age, it struck the boy from
the butter country that Willie must be the boss.
In fact he was sure of it, because he heard Willie
ask the girl at the window if there was any mail.
Hiram took a long breath and followed Willie
upstairs. Willie went into a piano room to try
on a new pair of shoes and Reuben followed on.
Willie asked him what he could do for him,
but Hiram said, "Now listen, Mister, I've come a
darn long way ter see yer and I've been awaitin'
fer yer several hours. The first feller I seen said
you weren't livin' here, but I knew better and
just made up my mind to stick around. I have
got somethin' very important to talk to you
about, but before I tell you about it, you have
got to swear before a constable that yer won't
tell u livin' soul about it." "What Is it all
about?" asked Willie, but Cyrus wouldn't tell
nohow. He insisted that Willie must call a con-
stable and take an oath that he would not
divulge his secret. Willie didn't know whether
to take the kid seriously or to throw him out.
He finally decided to go through with it and
asked Obadiah to wait in the piano room until
he looked up the constable.
Willie came back in about ten minutes accom-
panied by Taps, manager of McCarthy and Fish-
er's band and orchestra department. "Taps" is
about four feet eleven, weighs 227 pounds and
looks like a typical big city constable. "Taps"
showed Si his badge (Taps is a special cop).
Willie was sworn and everything was all set.
"Now then," asked Willie, "what is the great
secret?" "Well, I'll tell you," said the boy from
the land of maple syrup, "I've been writing
poems all my life and I think that if I could show
you some of my lines we could both make a lot
of money. I am sure of it, if I can only trust
you. I was told up home to be careful and not
show any of my writins to a publisher unless I
had the law with me, or you would steal my
ideas. I have one great poem that I know will
set the whole world talking about us if you will
write the tune for it. I got the idea of the poem
when I went to a concert in the Town Hall in
Turlington last week. There was a fellow there
who got up and sang some tunes and the last
one he sang made everybody in the hall laugh and
hold their sides from splittin'. It was one of
your songs, and when I heard it, I got a great
idea for my poem and decided to go right down
and see if you would make a tune for it."
Willie got curious and asked the poor lamb
the name of the song that upset the concert and
Josh told him it was "EVERYBODY WANTS A
KEY TO MY CELLAR." "Let me tell you every-
body forty miles around is talking about it."
"Well," said Willie, "how about that secret of
yours? What is the name of your new song?"
"You swear you won't tell anyone, now, will
yer?" Willie swore. "The name of my poem,"
said Josh, "is 'I Ain't (Jot no Cellar.' " Willie
didn't tell a soul.
Copyrighted, 1919, McCarthy & Fisher, Inc.,
224 West 46th Street, New York City.
MAY
10, 1919
THIRD ISSUE OF THE TRADE
OLIVER DITSON CO. DECORATES
April Issue of Schirmer House Organ Proves
Interesting
Big Building Hung With Banners and Bunting
in Celebration of Return of Twenty-sixth Divi-
sion and the Drive for the Victory Loan
The Trade, a monthly publication issued by
G. Schirmer, Inc., made its third bow to the
BOSTON, MASS., May 5.—Tremont and Boylston
music dealers in the April issue of the publica- streets, especially those sections facing the Com-
tion which was recently placed in the mails, mon, have been gay with flags and bunting in
This issue is filled with much live matter and celebration of two big events—first the parade
should prove of distinct interest to every live
dealer.
The editorials, as in the former issues, are in
a constructive vein, and if the readers will as-
similate the ideas set forth and use them they
will prove of benefit and help them place their
business on a sound basis. One of the most en-
lightening items in the number is that referring
to copyright, which is set forth in question and
answer form. Another feature of the number
is a letter from M. E. Tompkins, manager of
the trade department, addressed particularly to
the dealers. While Mr. Tompkins has only re-
cently taken over the management of the trade
department of G. Schirmer, Inc., he is by no
means unknown to most of the dealers, as his
connections have always placed him in close re-
lations with music dealers of all kinds.
The high standard of the news matter and the
helpful hints found in The Trade should make
it a welcome visitor in the music dealers' mail.
MEANING OF "JA DA" DISCOVERED
Authority on Dead Languages Declares That
the Words Are Taken From the Gum Arabic
Probably the Leo Feist, Inc., number "Ja Da"
has created about as much attention from va-
rious sources as any song published in recent
years. The following appeared in the humorous
column of the Evening Mail in a recent issue and
needs no comment:
"We'll pass.
"Dear R. K. M.—Am studying Spanish, French
and a few other little agonies, but here is some-
thing that has me cornered:
"Ja Da, Ja Da.
"Ja Da, Ja Da, Jing Jing Jing.
"Ja Da, Ja Da.
"Ja Da, Ja Da, Jing Jing Jing.
"That's a funny language, I'll admit. Would
seme kind reader let us know the meaning of it?
. "Ja Da, Ja Da, Ja Da.
"Jing, Jing, Jing."—W. E. S.
"Dear R. K. M.—Replying to the query of
W. E. S. in your column of March 26 regard-
ing Ja Da, Ja Da, etc., let me say I have for
years made a study of the dead languages and
can say positively that this is Gum Arabic. It
is the deadest of all the dead ones, but is capable
of translation into English, and Ja Da, etc.,
when so translated reads, Please pass the mus-
tard."—Albert Francis Green.
MUSICAL THERAPEUTIC SOCIETY
Decorations on Ditson Building
of the Twenty-sixth Division upon its return
from France, and second the drive on the Vic-
tory Liberty Loan. Among the building dec-
orations that attracted most favorable attention
for their elaborateness were those almost hid-
ing the rich marble front of the Oliver Ditson
Co. Building on Tremont street. From ground
floor display windows to the top of the flagstaff
surmounting the twelve-story structure, the col-
ors of the Allies, with our own Red, White and
Blue predominating, and small pennants and
bunting, served to make a brilliant effect. As a
matter of fact, the Ditson Building stood out
strongly in contrast to neighboring structures.
SINGING ARTMUSIC NUMBER
Blossom Seeley, the well-known musical com-
edy and vaudeville entertainer, now oil, tour, is
singing the Artmusic, Inc., number, "When the
Evening Bells Are Ringing."
'
The National Society of Musical Therapeutics
was reorganized on April 30 in apartment 16,
Metropolitan Building, New York.
Louise
MAXWELL SILVER ON TRIP
Vescelius Sheldon presided as chairman while
Maxwell Silver, general manager of Gilbert
Anna Elise Ogden and Josephine Van Cleft
were'elected secretary and treasurer. The so- & Friedland, Inc., recently left on a thirty-day
ciety was -iotfuded by the late Eva Augusta trip calling on the sheet music trade. - His
Vescelius in 1903, whose work in the field of itinerary will include Pacific Coast points.
mtisical therapeutics has attracted much atten-
.tjon. . Q«e of her .manuscripts recently appeared
in the "Quarterly Review," published by Schir-
mer.
MENMNGAHEARf
ANNA CASE SINGING "TO YOU"
Anna Case, the well-known Metropolitan
Opera House soprano, is programming in all
her concerts J. C Rodendeck's "To You." Her
rendition of the number is meeting with great
success, and from present indications this high-
class number will he quite popular in the con-
cert field. The poeTn is by Myrtle Reed, and
the work is published by Harold Flammer, Inc.