Music Trade Review

Issue: 1919 Vol. 68 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 26,
1919
THE
MUSIC
TRADE
REVIEW
NEW POST FOR C. W. NEUMEISTER
TO EXPAND COLUMBIA CO. BRANCHES
PRAISES EDISON PERIOD MODELS
Appointed Assistant Manager of the Otto Heine-
man Supply Co. of Illinois, Inc.—One of the
Veterans of the Heineman Staff
George W. Hopkins, General Sales Manager of
Columbia Co., Announces Plans to That End
in Chicago, Indianapolis and Los Angeles
Miss Elsie de Wolfe Comments on Beauty of
Popular-Priced Art Models—Sails for France
to Continue Relief Work Among Refugees
C. W. Neumeister has just been appointed as-
sistant manager of the new Otto Heineman
Phonograph Supply Co. of Illinois, Inc., which
has been founded to take over the sole repre-
sentation of the Heineman products in the Mid-
dle Western States.
The new assistant manager of the Illinois
Otto Heineman Co. is one of the several vet-
George W. Hopkins, general sales manager
ot the Columbia Graphophone Co., New York,
announced this week the consummation of a
number of important deals which provide for
the development and expansion of several of
the company's wholesale branches. Columbia
business throughout the country has been mak-
ing such phenomenal progress that a number
of the branch managers have been in conference
with Mr. Hopkins, pointing out why additional
Hoor space in their respective cities is impera-
tive.
A lease has been signed whereby the Columbia
branch in Chicago will occupy a new home in
the McNeill Building, on Jackson boulevard and
Market street, and in these new quarters Man-
ager Fuhri and his staff will have greatly in-
creased facilities which will enable them to han-
dle adequately the fast-growing Columbia busi-
ness in this territory.
The Columbia branch at Minneapolis has just
leased a new six-story building at 1820-22 North
First street, and this up-to-date and modernly
equipped building will be utilized to excellent
advantage by Manager Sprague and his asso-
ciates to give the Columbia clientele in this sec-
tion of the country maximum service and co-
operation.
The Columbia Co. closed a lease this week for
a new building for its Los Angeles branch. This
building is now being erected according to the
company's specifications, and Manager Stidham
and his staff will have every opportunity to give
efficient service to Columbia dealers in southern
California.
A short time ago Miss Elsie de Wolfe, Amer-
ica's foremost designer of household decora-
tions, stopped in at a display of the new mod-
erately-priced Edison period models at the lab-
oratory music room in Orange. After looking
them over she confessed to having been corn-
C. W. Neumeister
erans on the Heineman staff. Mr. Neumeister's
first post with the company was that of as-
sistant factory manager at the Garford plant
in Elyria, O. After splendid service in that ca-
pacity he was sent forth to take charge of the
PLANS TO ENTERTAIN DEALERS
Cincinnati branch of the Otto Heineman insti-
tution. The extensive trade he built up in these Special Arrangements For Benefit of Columbia
Dealers Who Will Attend April 25 Meeting
parts speaks eloquently of his selling ability.
to Be Held in the Hotel McAlpin, New York
Next we find Mr. Neumeister as sales manager
of the OkeH record division at the Otto Heine-
Lambert Friedl, manager of the local whole-
man headquarters in New York.
sale branch of the Columbia Graphophone Co.,
Mr. Neumeister has just completed an eight announced on Monday that a most interesting
weeks' trip throughout the Middle Western program had been prepared for the entertain-
States and has opened many new accounts for ment of the dealers in metropolitan territory
the popular OkeH records.
who will attend the meeting April 25 in the
green room of the Hotel McAlpin. According
PHONOGRAPHJN_A NEW LIGHT
to this program the Columbia artists appearing
will be Sascha Jacobson, well-known violinist,
Senator Baker, of Michigan, Compares Good and Irving Kaufman, popular tenor. C. W.
Roads Building to Phonograph Buying
Woddrop, vice-president of the Columbia Co.,
will be one of the speakers at the meeting, and
State Senator Herbert F. Baker, of Michigan, Mr. Friedl states that he has planned a surprise
who has long been a staunch friend of the for the dealers which will be one of the most
farmer in the West, and whose activities in fight- unique and interesting incidents that have been
ing their battles have brought upon him the offered for the dealers' attention in some time
name of "The Untamed Bear Cat From Che- past.
boygan," in discussing the proposed good roads
amendment draws a striking analogy between
TO TRAVEL FOR BLACKMAN-CO.
that proposition and the purchase of a phono-
graph. He says in part:
A. D. Robbins Returns to Old Post After Dis-
"The proponents of the good roads amend-
charge From Service—E. S. Palmer Also-Back
ment argue that our trunk line roads should be
built now and built by the State and nation and
A. D. Robbins has rejoined the traveling staff
paid for on the instalment plan, thus placing of the Blackmail Talking Machine Co., Victor
the State, in the matter of the expenditure nec- wholesaler, after serving abroad in the Aviation
essary to rapid highway development, in the Corps of the U. S. Army. Mr. Robbins is call-
same position as the family unable to buy a ing upon Victor dealers in Brooklyn and New
phonograph for cash. The instalment plan re- York, and his many friends in the trade will be
lieves the situation and in each case it is pos- glad to know that he has resumed his former
sible for those interested to enjoy the use of the position.
desired object while paying for it."
E. S. Palmer, who was formerly a member
of the Blackmail Talking Machine Co.'s staff,
LEVERICH A JUNE BRIDEGROOM
but who entered the retail field a few months
ago, has rejoined the company's forces. Mr.
June 2 has been set as the date for the mar- Palmer succeeds A. J. Wilckens, who has sev-
riage of Lester L. Leverich, assistant advertis- ered his connections with the Victor industry to
ing manager of the Columbia Graphophone Co., enter the wholesale drug trade.
New York, to Miss Lillian Marguerite Elliott,
of Brooklyn, N. Y. The wedding will take place
Application will be made on May 1 for a
at the Hotel St. George, Brooklyn, N. Y., and charter for the Tabe-a-nola Phonograph Co.,
after their honeymoon Mr. and Mrs. Leverich Reading, Pa. The applicants are Chas. F. Men-
will reside in Brooklyn.
gel, j : George Hill and Tohn D. Marburger.
Miss Elsie de Wolfe
pletely ignorant of the existence of such cab-
inets for phonographs of moderate price. "Of
course, I have seen the costly period cabinets
which you and other companies get out for cus-
tomers who are willing to spend several thou-
sand dollars for a phonograph," she said. "I
have even designed one or two myself. But I
had no idea that there were such cabinets as
these in the reach of the average phonograph
buyer."
Some one explained to Miss de Wolfe Mr.
Edison's reasons for extending the use of
period cabinets to the medium-priced Edison
instruments. When he observed that the costlier
models were so enthusiastically received and
were causing so much favorable comment in
circles where beautiful furniture is appreciated
he immediately arranged to have all Edison pho-
nographs incased in equally authentic period
cabinets. "If the people who can afford more
expensive phonographs like beautiful cabinets
every one should have a chance at them," was
his course of reasoning—and Miss de Wolfe
enthusiastically agreed. In fact, she is so en-
thusiastic on the subject that she has consented
to permit a signed statement of hers to be used
in the Edison Co.'s national advertising.
Miss de Wolfe has just sailed again for
France. Her work for refugees in this war is
not yet over—although she has been actively
engaged in relief work ever since 1914. She
was at her home—a charming chateau near Ver-
sailles—when the war broke out. She has done
everything, from serving as a nurse's assistant
to founding a hospital of her own at Versailles.
Her activities in this country are well known,
and she has perhaps done as much for the
French as any American woman.
TO MANUFACTURE™PARLEPHONE
R E. Trower, of St. Joseph, Mo., is planning
to introduce a new make of talking machine
known as the "Parlephone," the name being
suggested by the French word "parler," to
talk. Plans for a building have been approved
by the Commerce Club directors, who will as-
sist in the matter of finding a suitable location.
Mr. Trower was formerly in the music business
in St. Joseph.
The Regina Co., manufacturer of Regina-
phones and musical specialties, has moved its
Chicago office from 209 South Wabash avenue
to 209 South State street.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
70
THE MUSIC TRADE REVIEW
BRIGHT FUTURE
FOR u. S. GOODS
A. Burdwise Predicts American Manufacturers
Will Soon Be Able to Supply Our N e e d s -
Extensive Preparations Now Being Made
BALTIMORE, MD., April 21.—A. Burdwise, the
head of the firm of A. Burdwise, musical instru-
ment jobbers of this city, recently completed an
extensive buying trip in the interest of the com-
pany. Mr. -Burdwise took special interest in
A. Burdwise
visiting American manufacturers of harmonicas,
an industry which has recently greatly ex-
panded. He was greatly enthused over his ob-
servations in this line and the outlook for the
future. He reported that while their facilities
foi manufacturing harmonicas at present are
limited, the preparations being made are so ex-
tensive that the future American productive ca-
pacity in harmonicas would astonish the world.
He also predicts that in a very short time the
American jobber will be able to procure all brass
instruments, whether high or popular priced,
with no trouble from the American manufac-
turers.
VIOLIN WITH CYLINDRICAL BODY
A decidedly novel violin has been patented,
having a cylindrical body which can be fash-
ioned with much less work than that of an ordi-
nary violin. The head, neck and tailpiece re-
semble those of usual design and are attached
to the side of the body by means of a suitable
frame. One end of the cylindrical body is cov-
ered with a sounding board and the other is
closed except for a small central opening. Spe-
cial supports are provided for the bridge, in-
cluding a rod, or post, extending down into the
body and resting on an adjustable bracket.
RONQ
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
INAMERICA
SxcJusJve/y Wholesale
•STASUSHCD
18*4
f
351-53 JtoiTH AYE. NtvYoHKCtn
Victor Distrihutora
APRIL 26,
1919
PUBLICITY FOR AMERICAN-MADE INSTRUMENTS NEEDED
A Co-operative Advertising Campaign Supported by American Manufacturers of Musical Merchan-
dise Would Strengthen the Position of These Goods in the U. S. f and Increase the Retail Demand
All the comment regarding the upbuilding of
the post-war trade in American musical instru-
ments, both in this country and in foreign mar-
kets, applies with special strength to the mu-
sical merchandise and band instrument field.
Before the war the bulk of the musical merchan-
dise and likewise most of the band instruments
were imported from Europe. Since that market
was cut off American manufacturers have had
a chance to spring up and develop until now
they are in a position to take care of normal de-
mands for practically all types of musical in-
struments. Having been established in many
instances for the purpose of filling the gaps left
by the cutting off of imports, the question is
whether or not they are going to be encouraged
to stay in business and expand, or whether
many of them are going to be thrown overboard
as the result of an influx of foreign products
The musical merchandise men now have theii
own association, and this question, it would
seem, is one that should receive the considera-
tion of that body just now.
One member of the trade has suggested very
strongly that American musical merchandise and
band instrument men get together and raise
funds for conducting a general advertising cam-
paign to win-public support for American mu-
sical instruments of that type. This man points
out that numerous other industries have fol-
lowed the plan and endeavored to create a more
general interest in their product.
Even the
manufacturers of the humble macaroni have
seen the light, and the newspapers, magazines
and street car cards have carried some excellent
copy setting forth the food value of macaroni
and emphasizing its low price in comparison
with other goods of less stable qualities. No
name is signed to the announcement, the adver-
tisement being in the nature of propaganda in-
stead of containing selling arguments.
Musical merchandise and band instrument
men could very well follow out the same plan
at an expense that, although impressive in the
aggregate, would place very little burden on any
one concern when properly apportioned. The
idea would be to emphasize the superior mu-
sical and structural qualities of American-made
goods, offering legitimate reasons for their se-
lection in preference to foreign products, and
making only an incidental appeal to patriotism.
if
i m
Businesslike arguments just now will receive
more consideration than any argument based on
patriotism, because patriotism has been per-
verted to straight commercial uses to such an
extent that thinking men are sick of it.
Co-operative advertising campaigns have been
carried on to a greater or less extent in con-
nection with pianos and talking machines, and
with the use of general copy, under the auspices
of the National Bureau for the Advancement of
Music, and the idea has already met with suc-
cess. The time to consider the co-operative ad-
vertising plan in the interests of American-
made instruments is right now while the actual
opportunity exists for making such a campaign
effective.
It is a matter that should receive
consideration at least.
TRADE RUNS TO NATIONALITIES
C. A. Dovas, 351 West Forty-second street,
New York, says the trade in musical merchan-
dise this spring is unusually good. In his sec-
tion of the city he says that business seems to
run to different nationalities on certain days, at
times his customers being Greeks almost en-
tirely, and again being Poles or others. He has
recently enlarged his line.
JOHNFRIEDRICH&BRO
DURRO
AND
SMART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
113 University Ptace
NEW YORK
A. BURDWISE
WHOLESALE MUSICAL MERCHANDISE
EnAVMlhEihnntt
BALTIMORE, MD.
OLIVER DITSON CO.
BOSTON. MASS.
D Black Diamond
Manufacturer*
Importer* and Jebben et
Strings
MUSICAL
MERCHANDISE
THE WORLD'S BEST
Attract!™ Specialties
Modern Service
ESTABLISHED ISM
National Musical String Co.
Net/ Brunswick, N. J.
WEYMANN
Superior Quality MUSICAL INSTRUMENTS
Victor Distributors
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century
I WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music Hous«,
Utica, N. Y.

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